Master of Science in Information Technology (Business)

at Heriot-Watt University - Edinburgh Campus United Kingdom

The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

Business Management at Edinburgh Business School was ranked 3rd in Scotland and top 10 in the UK in the Guardian University League Tables 2018. It achieved the 7th highest level of student satisfaction in the UK in the National Student Survey 2018.

This degree puts specialist business theory through a real-world filter and offers the chance of a truly international university experience. It develops the knowledge and interpersonal skills you will need to thrive in the positions, organisations and industries of the future.

On this degree, you will spend Year 3 studying abroad at a partner business school or university in the USA, Canada, New Zealand, Australia, Belgium, Poland, Sweden, Italy, or France. All partner universities teach their management courses in English and students follow a course similar to that of Level 3 of the MA (Hons) International Business Management.

You will develop important transferable skills such as: critical thinking, problem solving, communication and team working, as well as creativity, confidence and research abilities – skills that will help you succeed in your career and personal life.

The Edinburgh Business School's MSc International Business Management takes business theory and applies it to defined, practical settings. It builds vital understanding of the modern business world and allows you to shape your learning to your ambitions.

The Edinburgh Business School creates tomorrow’s leaders for tomorrow’s markets. We provide forward-thinking, practical Masters degrees that are outward looking and focused on the global business world.

This one-year postgraduate programme, MSc International Business Management, allows you to study specialist subjects from across the business sphere, including:

• International Business Context
• Competitive Strategy
• Research Philosophy and Practice
• Business Economics.

These four courses provide insight into relevant social, political, legal, and macroeconomic conditions affecting international business and develop skills in decision-making, people management, leadership and team working.

In addition, you will select two optional courses in Semester 1 and two optional courses in Semester 2. Shaping your MSc study in this way allows you to develop knowledge and skills that reflect your unique career aspirations.

Ultimately, you will learn how to critically evaluate and implement theories, concepts and techniques of business and apply this knowledge to practical contexts through industry-focused, case-study-led projects.

This is a conversion MSc
MSc International Business Management is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.

This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of tourism, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.

The Bachelor of Business Administration (BBA) degree aims to develop students’ understanding of the area of Business Administration and Management and develop practical skills appropriate for careers in this area. Theory and practice are given equal emphasis to give a holistic understanding of the role of Business Administration as well as knowledge of and skills associated with business start-up, growth and innovation.

Knowledge in operations management is an important requirement of managers across all business functions and there is an increasing demand for operations management specialists in every type of organisation.

This is a specialist MSc
MSc Operations Management is a specialist MSc programme led by academics at the Edinburgh Business School. As a specialist masters, this degree gives those who have worked in industry or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year masters programme focuses almost entirely on the area of operations management. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.

This programme combines the core principles and techniques of international finance. It develops student knowledge and understanding of academic finance and of the financial sector, including theory, empirical research and practical issues. It is designed for those who wish to pursue a professional career which calls for familiarity with the financial world.

The programme is also designed to provide the knowledge base and the analytical and research skills necessary for doctoral study in finance. Many graduates pursue careers in the financial sector, some within Edinburgh, a major centre for fund management, and home to two of the world’s largest banks.

The programme enables students to understand core theories and concepts in finance; understand and use a range analytical techniques, for example the analysis of a company's financial statements or the application of models to value financial assets; evaluate methods of empirical research and empirical findings; develop practical knowledge of financial markets and institutions and financial decisions within companies; carry out original research via a dissertation; and develop transferable skills, particularly in analytical techniques, communication and teamwork, relevant to employment in the financial sector or in academic research.

MSc Artificial Intelligence (2 years) is a newly designed two-year conversion programme. It has been created to provide the perfect stepping stone for students aiming for a career in artificial intelligence, who may not be coming directly from a computing background.

This two year programme offers an opportunity for students looking to transition to a new career path in artificial intelligence (AI), who may be coming from a background outside computing. Whether your experience lies in psychology, linguistics, science, technology or the arts, this pathway programme is a rare opportunity to become well-versed in the advanced, challenging field of AI.

The programme aims to provide intensive and high-quality preparatory graduate and postgraduate education in artificial intelligence, all within just two years. The collective programme will be taught by a variety of traditional and innovative means, making use of applied topical material relevant to research and industry. This will create a supply of robustly prepared postgraduates with skills relevant to research and industrial applications of AI, in the UK and internationally.

This programme aims to develop the knowledge and skills of a Bachelor’s-level graduate Mechanical Engineering to Masters level through advanced teaching, design work and research. It provides an opportunity for candidates from a different Engineering background to develop key Mechanical Engineering knowledge and skills required for their professional development. A key objective of the programme is to be an accredited route to becoming a Chartered Engineer.

This programme makes use of Masters-level courses in the Energy Sciences and Manufacture and Design complemented with specialist courses from relevant MSc courses offered by the Institute. There is a growing need for an advanced mechanical engineering programme from our industry partners and this programme has been specifically developed to meet this need and to encourage students into further learning.

Our internationally recognised MSc Real Estate is designed to align your skills to the educational requirements of the industry’s professional bodies. Global relevance and employability are at the core of our curriculum design. The programme will enable you to understand the operation of real estate markets and develop a deep understanding of the techniques applied in them. You will gain the key skills necessary to embark on a wide range of careers in the global real estate industry.

This Masters programme is especially suitable if you have a non-real estate related degree and desire to develop skills and knowledge in the real estate sector. The MSc will lead to exciting employment opportunities across the industry.

Industry links:
This programme benefits from the expertise of research-active and industry-minded staff. Along with teaching staff, several honorary professors from industry guest lecture and advise on student research projects.

This course comprises a core of biology with an additional emphasis on the study of topics central to human health and wellbeing such as nutrition, physiology, and psychology. These themes are developed together throughout the course, with some flexibility in course structure and design, according to your interests or career aspirations.