Master of Science in Digital Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

MSc Intercultural Business Communication develops skills that will allow you to communicate and work with people from all around the world. 

This degree develops intercultural business skills which are increasingly required by businesses and organisations with globalised workplaces and international stakeholders. 

Throughout this Masters degree, you will learn about key issues related to culture, society, and communication, and apply your understanding to authentic business contexts with a strong emphasis on practical intercultural business communication skills.

You will be taught and assessed entirely in English, which makes it suitable for those who would like to adapt their English language skills for a professional context and develop understanding of intercultural issues in international business.

Professional communication skills

MSc Intercultural Business Communication will give you the opportunity to study culture and communication in an academic setting and apply your learning directly to intercultural business contexts, relevant to international organisations and teams.

Embedded in Heriot-Watt University's highly respected Department of Languages and Intercultural Studies, this programme develops advanced corporate communications skills alongside a broad range of professional transferable skills, so you will be ready to thrive in dynamic workplaces where the ability to communicate, summarise and present information is extremely important

You will learn alongside students from all over the world and find yourself working in multicultural teams to apply your learning in real time. As a result, you will be uniquely prepared for a career in international business and global leadership by the time you graduate.

Statistical data science is at the core of modern data analytics that turn data into intelligence to inform decision-making and solve challenging problems. Applications range from economics and medicine, to social and environmental sciences. This degree covers theoretical and applied elements of modern statistics, and provides training and practical experience in modelling, analysing and interpreting real data required in the economy, industry and research. The early years of the degree cover basic mathematics, probability and statistics. The final years focus on advanced specialist topics in statistical modelling, data science, machine learning, probability and stochastic processes.

Modern civil engineering professionals often require an extensive understanding of construction management due to the strategic benefits it can bring to both individuals and project teams.

As the industry becomes more competitive, organisations and their clients are increasingly demanding the combined time, cost and quality assurances that good project management practice provides. Furthermore, the industry now recognises that there is a need for engineers to gain specialist technical knowledge which compliments their academic and professional background.

To enhance your career prospects and international experience, we are now offering our standard one year Civil Engineering and Construction Management Masters over two years through offering a ‘with Industry Placement’ alternative.

This ‘with Industry Placement’ option offers a practical experiential element over the traditional one-year degree structure, allowing you to reflect on theory and practice.

This programme combines the core principles and techniques of international finance. It develops student knowledge and understanding of academic finance and of the financial sector, including theory, empirical research and practical issues. It is designed for those who wish to pursue a professional career which calls for familiarity with the financial world.

The programme is also designed to provide the knowledge base and the analytical and research skills necessary for doctoral study in finance. Many graduates pursue careers in the financial sector, some within Edinburgh, a major centre for fund management, and home to two of the world’s largest banks.

The programme enables students to understand core theories and concepts in finance; understand and use a range analytical techniques, for example the analysis of a company's financial statements or the application of models to value financial assets; evaluate methods of empirical research and empirical findings; develop practical knowledge of financial markets and institutions and financial decisions within companies; carry out original research via a dissertation; and develop transferable skills, particularly in analytical techniques, communication and teamwork, relevant to employment in the financial sector or in academic research.

This is an advanced, specialist course in the rapidly expanding area of renewable energy engineering with a clear Mechanical Engineering focus. The course is aimed at students wishing to develop critical understanding of the significant changes afoot in the energy system due to the development and integration of wind, marine, biomass and solar technologies. The course will enable graduates to develop and implement creative solutions to the problems encountered in renewable energy capture, conversion, storage and management.

Students will gain the knowledge and skills to assess renewable energy resources, design appropriate renewable energy systems, evaluate the performance of these systems and assess the wider impacts of renewable energy development. The course provides introductory courses to fundamental energy science and current energy issues, while the project-led courses focus on the design of renewable energy systems. The course concludes with a research-led dissertation in the summer.

Renewable energy research focuses on six main areas:

• Photovoltaics and Solar Energy
• Wind and Marine Energy
• Renewable Energy Systems
• Minimising CO2 Emissions
• Biofuels
• Wind and Marine Energy

Our MSc Financial Mathematics covers the advanced mathematics that’s revolutionised finance since the early 1970's. If you’re passionate about mathematics and keen to build a career in finance, it could be the ideal choice. The masters in Financial Mathematics course is part of the Maxwell Institute for Mathematical Sciences. It offers an intensive training in the mathematical ideas and tools vital to the finance industry. So it’ll equip you for a range of exciting and potentially high-earning career opportunities.

The MSc Financial Mathematics is part of a joint programme between us and the University of Edinburgh. So you’ll be fully enrolled at both universities. That means access to all the services offered by each institution, plus a degree certificate with both universities named as the awarding bodies.

Data Scientists are one of the highest sought after roles within all industries. A brand new undergraduate programme for 2021/22.

From Finance to Social Media, the world revolves around Data! In order to remain relevant and competitive in all industries, businesses today must rely on data scientists to analyse their large sets of data and draw out performance boosting insights. In fact, data scientists are so highly sought after that In 2020 alone, there is expected to be nearly 3 million new job postings for professionals with data science and analytic skills.

This BSc (Hons) Data Sciences programme, will help you to get a head start in this innovative career. You will learn the technical and analytical skills to navigate through this data field and how to extract valuable insight from the vast amounts of data available to you.

Cell and Molecular Biology (Biochemistry) is the basic science underpinning our understanding of all life processes. In this course, we cover cell and molecular biological aspects of animals and plants, and provide the broad understanding necessary for a career in the biomedical/pharmaceutical, food and biotechnological industries as well as providing a sound foundation for further research.

Heriot-Watt University's Masters degree in Business Psychology is the most established of its kind in Europe. In this programme, the MSc's core modules are blended with the expertise of our respected academics from the field of Human Resource Management.

This specialist MSc blends Human Resource Management with Business Psychology, a discipline also known as Occupational Psychology and Organisational Psychology, which equips you with a depth of understanding around the psychological mechanisms that drive positive behaviours and performances in the workplace.

By viewing the workplace through a psychological perspective, and by developing analytical, critical thinking, and reflection skills, you will learn to recognize and improve seemingly intangible aspects of the workplace which, when appropriately managed, can directly improve performance, in areas such as:

• Job satisfaction
• Well-being
• Leadership
• Organisational commitment
• Organisational culture
• Performance and productivity

Business Psychology graduates often build extremely rewarding careers in Human Resource Management within a range of industries. This is why Heriot-Watt has created this specialist programme which blends our world-class teaching in Business Psychology with our expertise in Human Resource Management to create a specialist programme that develops a range of skills which are highly-desirable to employers.

Our BSc Computer Science degree focuses on constructing robust and usable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

All Year 3 students take part in a year-long group project, where they co-operate in tackling a large, realistic problem. Year 4 students conduct a major, year-long, individual dissertation project.

You can take advantage of our international campuses by taking part in an Inter-Campus Transfer. This gives you the opportunity to study Computer Science at our Dubai campus for a semester or a year.