Master of Science in Digital Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Business Management at Heriot-Watt University’s Edinburgh Business School was ranked 3rd in Scotland and top 10 in the UK in the Guardian University League Tables 2018. It also achieved the 7th highest level of student satisfaction in the UK in the National Student Survey 2018.

This accelerated degree, MA (Hons) International Business Management, puts specialist business theory through a real-world filter. It develops the knowledge and interpersonal skills you will need to thrive in the positions, organisations and industries of the future. Our respected faculty use their industry experience and research-led knowledge to bring courses to life with a dynamic mix of lectures, tutorials, interactive workshops and case study-informed learning.

As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist business management courses. In addition to specialist business knowledge, you will develop important transferable skills, such as: critical thinking, problem solving, communication and team working, as well as creativity, confidence and research abilities – these skills will help you succeed in your career and personal life.

Chemistry is a dynamic and exciting subject which makes many important contributions to the world. It is a major contributor to the Scottish and UK economies and as such is a secure career pathway. Chemistry plays a crucial role in developing new medicines, materials and energy sources using greener methods for a better future.

At Heriot-Watt University, we make sure the theory we teach is linked to these practical applications so that when our students graduate, they are ready to address the biggest of global challenges. Heriot-Watt University is ranked first in Scotland for chemistry in the Guardian University Guide 2020.

The courses within our five-year MChem Chemistry include extensive laboratory work throughout. They provide students with hands-on experience and opportunities to link theoretical knowledge from lectures to the real world. As a result, our students develop practical lab experience as well as much needed teamwork, problem solving and communication skills.

Our MEng (Hons) Architectural Engineering covers a broad range of engineering-related disciplines including: mechanics, construction, energy, thermal performance, water and wastewater, acoustics, and human behaviour. The degree is designed to give you the knowledge and skills needed by industry to design buildings of the future that not only provide sustainable and low-energy built environments that have a positive influence on the health and wellbeing of the people who use them, but buildings that are also resilient and adaptable to future climate change. The later years of the degree focus on practical inter-disciplinary design and management skills, with an emphasis on your personal development as an Architectural Engineer within the professional environment.

The MEng (Hons) degree provides the opportunity for greater specialism in your preferred subject areas, plus enhanced practical experience of design management and problem solving with a 12-week industrial placement.

Our architectural engineering degrees are supported by the Architectural Engineering Industrial Advisory Board, which includes representatives from major multi-national employers, ensuring our degrees are exactly what industry needs.

BSc Psychology at Heriot-Watt University is accredited by the British Psychological Society – an accreditation required for anyone who wishes to pursue a career as a professional psychologist.

Psychology uses scientific methods to examine key themes in the relationship between mind and behaviour. Through psychological study, we can explore the influence biology has on behaviour; the way humans develop from early infancy to adulthood; and the way people perceive the world, think, solve problems and make decisions.

At Heriot-Watt, we begin with a problem and consider how psychology can help us address it with practical solutions for the real world. We have four specialist research labs which facilitate the work of academics and students alike.

Heriot-Watt’s BSc Psychology degree is informed by the work and knowledge of research-active academics whose expertise in psychology covers three key areas:

• Work, Society and Environment
• Lifespan Health and Wellbeing
• Cognition, Brain and Behaviour

During this degree you will study Cognitive Psychology, Developmental Psychology, Individual Differences, Psychobiology, and Social Psychology. You will develop advanced skills in research, data gathering, data analysis, and report writing. You will also build your creativity, leadership, teamwork, communication, presentation, and problem-solving abilities. In Year 4 you will undertake your own research project.

Our internationally recognised MSc Real Estate is designed to align your skills to the educational requirements of the industry’s professional bodies. Global relevance and employability are at the core of our curriculum design. The programme will enable you to understand the operation of real estate markets and develop a deep understanding of the techniques applied in them. You will gain the key skills necessary to embark on a wide range of careers in the global real estate industry.

This Masters programme is especially suitable if you have a non-real estate related degree and desire to develop skills and knowledge in the real estate sector. The MSc will lead to exciting employment opportunities across the industry.

Industry links:
This programme benefits from the expertise of research-active and industry-minded staff. Along with teaching staff, several honorary professors from industry guest lecture and advise on student research projects.

This masters degree is designed to enhance your employment potential across international banking, accounting and finance functions of multinational organisations.

With a focus on the ever-changing global financial markets, this MSc in Accounting and Finance aims to equip graduates with highly employable expertise and a thorough understanding of current issues in global financial markets – both academically and professionally.

On this MSc you will take six main courses on the subject of international accounting and be offered a choice of one specialist per semester. These courses will give you an international perspective on accounting and help you understand things like national differences, harmonisation and the challenges and problems facing multinational companies.

You will have the opportunity to apply your newly acquired knowledge and expertise gained from courses in international banking, financial markets and accountancy to a subject of interest to you in your dissertation research project which is undertaken during the summer months.

Statistical data science is at the core of modern data analytics that turn data into intelligence to inform decision-making and solve challenging problems. Applications range from economics and medicine, to social and environmental sciences. This degree covers theoretical and applied elements of modern statistics, and provides training and practical experience in modelling, analysing and interpreting real data required in the economy, industry and research. The early years of the degree cover basic mathematics, probability and statistics. The final years focus on advanced specialist topics in statistical modelling, data science, machine learning, probability and stochastic processes.

Economics is the study of how individuals, firms and governments make choices, and how these choices determine the way in which resources are distributed across society. It helps us understand and improve decision-making for ourselves, organisations and societies, and it throws light on issues as diverse as the environment, unemployment, inflation, poverty, globalisation and trade.

This degree will give you the skills to investigate, analyse and answer such questions. Your learning will be underpinned by the knowledge of highly respected economists who design and teach our courses with a global outlook and real-world focus, stemming directly from their research into global economic issues.

This fascinating undergraduate degree begins at an introductory level so you do not need to have previous knowledge of economics in order to study the programme.

Our MSc Translating programme is designed for those who want to work as professional translators or in the field of translating.

This programme's main focus is on translation and translation technologies. However, you can also choose from a broad range of optional courses in professionally relevant subjects to tailor your programme to your interests and professional needs, such as Subtitling, International Politics, Business Communication, Localisation & Technical Writing, or study a new language.

Our Structural Engineering course is aimed at graduates and practising engineers. It’s designed to help improve your knowledge of structural and foundation engineering. The degree’s been developed together with a wide range of employers in the sector. So there’s a strong relationship between the course and the engineering industry. The course also builds directly on staff research activities, which include experimental, numerical and theoretical work. You’ll have access to excellent practical and advanced computer and networking facilities too.