Master of Science in Digital Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Cell and Molecular Biology (Biochemistry) is the basic science underpinning our understanding of all life processes. In this course, we cover cell and molecular biological aspects of animals and plants, and provide the broad understanding necessary for a career in the biomedical/pharmaceutical, food and biotechnological industries as well as providing a sound foundation for further research.

This course provides graduates with advanced mathematical skills and fluency in their chosen language, offering a valuable combination of technical expertise and linguistic excellence. Mathematical and language skills will be enhanced by studying mathematics for a year at one of the foreign partner universities. Languages on offer are French (G1R1), German (G1R2) and Spanish (G1R4). Graduates in mathematics and languages are consistently near the top of graduate employment tables, and the coupling of disciplines in this degree course ensures a highly marketable qualification.

MSc Brewing and Distilling with Entrepreneurship is designed to provide students with high level education in brewing and distilling and key transferable professional skills which will provide entry to careers in these industries, including private entrepreneurial ventures.

Business practices and demands in brewing and distilling are changing rapidly.  Graduates of this programme will possess the skills to assess and address both technical and entrepreneurial challenges as they arise in the industry.

Our series of ‘Fit for work’ events held on campus include seminars, talks, networking and recruitment exercises and involve a range of industry professionals from graduates with their own companies, to representatives from the major breweries and distilling companies.

In the Business Management GA programme our objective is to develop the general management and business knowledge and skills of participants in the context of contemporary private and public sector organisations, large and small.

Employees examine organisations, understand workings and relate theories to actual business practices. Throughout the programme we develop the management and business skills necessary for a professional organisation.

The Edinburgh Business School aims to provide forward-thinking, practical, focused MSc degrees that are outward looking and focused on the global business world. As part of our programme, you will study specialist subjects from across the business sphere including; international business context, competitive strategy, research philosophy and practice, and business economics.

Our courses provide insight into relevant social, political, legal, and macroeconomic conditions affecting international business and will develop your skills in decision-making, people management, leadership and team working.

You will learn how to critically evaluate and implement theories, concepts and techniques of business and apply this knowledge to practical contexts through industry-focused, case-study led projects and ultimately your Industry Placement.

Business Management at Edinburgh Business School was ranked 3rd in Scotland and top 10 in the UK in the Guardian University League Tables 2018. It achieved the 7th highest level of student satisfaction in the UK in the National Student Survey 2018.

This degree puts specialist business theory through a real-world filter and offers the chance of a truly international university experience. It develops the knowledge and interpersonal skills you will need to thrive in the positions, organisations and industries of the future.

On this degree, you will spend Year 3 studying abroad at a partner business school or university in the USA, Canada, New Zealand, Australia, Belgium, Poland, Sweden, Italy, or France. All partner universities teach their management courses in English and students follow a course similar to that of Level 3 of the MA (Hons) International Business Management.

You will develop important transferable skills such as: critical thinking, problem solving, communication and team working, as well as creativity, confidence and research abilities – skills that will help you succeed in your career and personal life.

he MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

In Semester 3 the International Marketing with Consumer Psychology dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The IT Management for Business Graduate Apprenticeship degree develops specific skills and knowledge of information technology, to enable the participants to play a key role in the management of ICT infrastructure, strategy, operations and projects of their organisation.

Key areas of the programme:
The primary focus of the IT Management for Business Graduate Apprenticeship Programme is on developing the knowledge, understanding and skills outcomes sought by employers.

• Business
• Technology
• Personal and interpersonal
• Software project and delivery management

Each of the four key content areas is combined to deliver a holistic learning experience.

Graduates’ skillset:
The IT Management for Business Graduate Apprenticeship programme aims to produce MA (Hons) graduates equipped with knowledge, understanding and skills in the following areas:

• A broad background of business operations, procedures and culture applicable to a career in IT in a business environment
• Sufficient technical knowledge to play a key role in an IT related environment
• Personal and interpersonal skills enabling them to work closely and communicate with employees in non-IT related areas of an organisation
• A set of problem-solving and modelling skills appropriate to IT related business operations
• Sufficient management and business knowledge to play a management role in an IT project
• Project delivery experience in a business oriented environment

Commercial Management and Quantity Surveying at Heriot-Watt is designed to meet the needs of the financial management and quantity surveying sectors. The degree offers a solid theoretical base, combined with a strong focus on industrial relevance.

To enhance your career prospects and international experience, we are now offering our established and standard one year Commercial Management and Quantity Surveying Masters over two years through offering a ‘with Industry Placement’ alternative.

This Commercial Management and Quantity Surveying with Industry Placement option offers a practical experiential element over the traditional one-year degree structure, allowing students to reflect on theory in practice.

Fundamental ideas in pure and applied mathematics are developed together with key concepts in computer science. In addition to expertise in both subjects, the course fosters the intellectual skills of analytical reasoning, systematic problem solving and the development and clear communication of ideas. Students studying Mathematics with Computer Science study roughly 75% mathematics and 25% computer science.Those interested in a course with a larger computer science component can follow Mathematics and Computer Science (UCAS GG14). The split in this case is 50/50.