Master of Science in International Management and Business Communication

at Heriot-Watt University - Edinburgh Campus United Kingdom

he MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

In Semester 3 the International Marketing with Consumer Psychology dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

This degree combines material from the Mathematics and Actuarial Science courses, together with specialist actuarial and statistical skills. It also takes a wide-ranging approach to other areas of advanced mathematics. Year one focuses on core topics in algebra, calculus and statistics, along with an introduction to finance and economics. Year two builds upon this by introducing topics in actuarial science. The third and final years offer a range of options – allowing you to choose a combination which best suits your interests.

Modern civil engineering professionals often require an extensive understanding of construction management due to the strategic benefits it can bring to both individuals and project teams.

As the industry becomes more competitive, organisations and their clients are increasingly demanding the combined time, cost and quality assurances that good project management practice provides. Furthermore, the industry now recognises that there is a need for engineers to gain specialist technical knowledge which compliments their academic and professional background.

The course uses experience from our internationally recognised Construction Project Management course and combines it with our high-profile Civil Engineering postgraduate course to provide a broad and valuable education. As a result, our recent graduates have been employed by a range of both national and international employers.

Data Science, as a discipline, sits at the intersection between Computer Science (including Artificial Intelligence and Machine Learning), Mathematics (including Advanced Statistical methods) and selected areas of Engineering. The proposed programme aims to combine core elements of all these areas. Successful completion of this programme will allow the graduate to become a graduate data science engineer, enabling their company or employer to benefit from up to date knowledge in this area.

Key areas of the programme:

• The primary focus of the Data Science Graduate Apprenticeship programme is on developing the knowledge, understanding and skills outcomes sought by employers.

Our four year BSc Computer Science (Artificial Intelligence) Honours degree is oriented to constructing robust and useable systems. We aim to teach people not just how to deploy cutting edge tools and techniques, but how to build the next generation of software tools that other system constructors will use. This course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

All Year 3 students take part in a year-long group project, where they co-operate in tackling a large, realistic problem. Year 4 students conduct a major, year-long, individual dissertation project.

The Artificial Intelligence specialism is gained through taking prescribed courses from the final year options (two of the following: Biologically Inspired Computation, Data Mining and Machine Learning, Intelligent Robotics) and having an approved AI topic for the final year project.

Our BSc Computer Science degree focuses on constructing robust and usable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

All Year 3 students take part in a year-long group project, where they co-operate in tackling a large, realistic problem. Year 4 students conduct a major, year-long, individual dissertation project.

You can take advantage of our international campuses by taking part in an Inter-Campus Transfer. This gives you the opportunity to study Computer Science at our Dubai campus for a semester or a year.

MSc Artificial Intelligence (2 years) is a newly designed two-year conversion programme. It has been created to provide the perfect stepping stone for students aiming for a career in artificial intelligence, who may not be coming directly from a computing background.

This two year programme offers an opportunity for students looking to transition to a new career path in artificial intelligence (AI), who may be coming from a background outside computing. Whether your experience lies in psychology, linguistics, science, technology or the arts, this pathway programme is a rare opportunity to become well-versed in the advanced, challenging field of AI.

The programme aims to provide intensive and high-quality preparatory graduate and postgraduate education in artificial intelligence, all within just two years. The collective programme will be taught by a variety of traditional and innovative means, making use of applied topical material relevant to research and industry. This will create a supply of robustly prepared postgraduates with skills relevant to research and industrial applications of AI, in the UK and internationally.

This Construction Project Management course equips you with the theoretical knowledge and practical and technical skills to manage people and projects within the construction industry.

Construction Project Management at Heriot-Watt University is one of the longest-running courses of its kind in the UK, equipping graduates with the theoretical knowledge and practical and technical skills to manage people and projects within the construction industry.

A range of core modules covering management, procurement and technology-related subjects will give you a foundation in management principles while providing practical skills relevant to professional practice in construction.

You will also choose an optional module from a range of subjects drawn from our built environment courses, providing you with a broader understanding of built environment issues and an opportunity to tailor your studies to fit your interests and professional needs.

This degree offers a thorough grounding in the major branches of Civil Engineering but with a focus on aspects most relevant to Structural Engineering. The aims of the programme are similar to those for Civil Engineering but with a stronger emphasis on the analysis, skills and knowledge appropriate to Structural Engineering design. In addition, this degree aims to cultivate skills for the creative development of designs for construction projects. An unrivalled range of specialist options is available in Year 5 and students complete a professional design project.

All Structural Engineering degrees are supported by the Civil Engineering Industry Advisory Committee, which includes representatives from major multi-national employers offering advice, guidance and work placement opportunities.

The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.