Master of Science in International Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Overview

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).

 Students can select two course options as business related specialisms - one for each semester.  These include digital technology (Strategic Innovation Management, Contemporary Business Technology, Social Media Marketing), business performance (Project Management, Measuring and Managing Performance) and the contextualisation of marketing (Issues and Trends in Tourism, Entrepreneurship Creativity, Legal Context of Marketing). For those who wish an more detailed introduction to marketing practice, there is also an option in Marketing.  

 In Semester 3 the International Marketing dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in Dubai and Malaysia.  Our aim is to enable you to become a highly employable citizen of the world.

Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Heriot-Watt University - Edinburgh Campus

Location

Master of Science in International Marketing Assistant Fee

$22912

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in International Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.
plane

Get superfast admissions at top Master of Science in International Marketing institutes in 2024

Benefits of choosing

edmission

Admission’s guaranteed at Top institutes across the world.

Enjoy exclusive application fee waiver’s with Edmissions.

Unlimited FREE Counselling sessions with Edmission’s Experts

Get Tips from industry veterans to crack the IELTS exam in 1 week.

Assistance with scholarships, loans, forex, student accommodation and visa guidance.

Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

90.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Heriot-Watt University - Edinburgh Campus,United Kingdom

Climate change is recognised as having potentially huge impacts on the environment and on human society. This programme is designed to give students an understanding of climate change causes, impacts, mitigation and adaptation measures from a life science perspective. Students will also develop a wide variety of mathematical modelling skills that can be used to investigate the impacts of climate change.

The programme closely follows the structure of our Applied Mathematical Sciences MSc. Two of the mandatory courses will specifically focus on the issues related to climate change and are taught by expert staff from the University's School of Life Sciences.

12 month

Duration

$ 16184

Tuition

Our MSc International Business Management with Project Management programme is aimed graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

This is a Conversion MSc
MSc International Business Management with Project Management is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.

This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of project management, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.

12 month

Duration

$ 18288

Tuition

This course comprises a core of biology with an additional emphasis on the study of topics central to human health and wellbeing such as nutrition, physiology, and psychology. These themes are developed together throughout the course, with some flexibility in course structure and design, according to your interests or career aspirations.

48 month

Duration

$ 20584

Tuition

Years 1 and 2 provide a foundation in modern biology, including: Ecology; Pollution Biology; and Man’s Impact on the Environment. Year 3 gives a thorough grounding in many aspects of Marine Biology and Year 4 explores the applications of Marine Biology to Marine Resource Development and Marine Environmental Protection. Fieldwork plays an important part in the course. The course aims to produce good Marine Biologists with a training in applied aspects of marine resource exploitation and protection. Breadth in the curriculum is provided by options including Molecular Biology and Microbiology.

48 month

Duration

$ 20584

Tuition

Fundamental ideas in pure and applied mathematics are developed together with key concepts in computer science. In addition to expertise in both subjects, the course fosters the intellectual skills of analytical reasoning, systematic problem solving and the development and clear communication of ideas. Students studying Mathematics with Computer Science study roughly 75% mathematics and 25% computer science.Those interested in a course with a larger computer science component can follow Mathematics and Computer Science (UCAS GG14). The split in this case is 50/50.

48 month

Duration

$ 16000

Tuition

The MSc in International Fashion Marketing provides students with a contextualised knowledge of international marketing that prepares them to meet the marketing challenges facing the fashion industry today.

There are eight taught courses, divided equally over two semesters, followed by an international fashion marketing dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes …

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumers in Fashion, Marketing Metrics, Branding and Communication in Fashion, Research Philosophy and Practice) as well as specialist marketing knowledge (Fashion Product Development and Fashion Buying and Merchandising).

In Semester 2 students have the choice of a marketing course option in either Sustainable Marketing or Social Media Marketing reflecting vital fashion industry trends.

In Semester 3 the International Fashion Marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of research. Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

12 month

Duration

$ 19752

Tuition

Business Management at the Edinburgh Business School was ranked third in Scotland and top 10 in the UK in the Guardian University League Tables 2018. It also achieved the seventh highest level of student satisfaction in the UK in the National Student Survey 2018.

This degree, MA (Hons) International Business Management, puts specialist business theory through a real-world filter. It develops the specialist knowledge and interpersonal skills needed to thrive in the positions, organisations and industries of the future.

The theory taught at Edinburgh Business School is informed by the industry experience and research expertise of our staff. They bring their subjects to life with a dynamic mix of lectures, tutorials, interactive workshops and case study-informed learning.

In Year 1 you will study a common suite of mandatory courses to provide you with a solid, universal understanding of the key principles and practices of modern business. Maintaining a consistent programme of study across all seven International Business Management pathways in Year 1 means it is easy for students to switch their specialism as they move into their second year.

Year 2 introduces functional areas of business and management such as marketing, operations management and human resource management. Years 3 and 4 offer greater choice to allow you to tailor your degree to your career aspirations.

In addition to specialist business knowledge, you will develop important transferable skills, such as critical thinking, problem solving, communication and team working, as well as creativity, confidence and research abilities. These skills will help you succeed in your career and personal life.

48 month

Duration

$ 16000

Tuition

Heriot-Watt University's Interpreting and Translating MSc degree is a twin-focus programme of study which will prepare you for an exciting, international career as a professional translator and interpreter in one or two of the following languages combined with English:

  • Chinese
  • French
  • German
  • Spanish

This specialist programme has been tailored to meet the needs of industry and will allow you to develop the ideal balance of theoretical knowledge and practical skills.

Studying MSc Interpreting and Translation at Heriot-Watt University will give you access to our excellent translation and interpreting facilities which include our recently refurbished interpreting labs.

Your learning will focus on developing a professional standard of expertise in specific areas of interpreting and translation such as:

  • Technical and scientific translation
  • Subtitling and audio-visual translation
  • Use of Computer Aided Translation tools
  • Sight translation
  • Simultaneous interpreting
  • Consecutive interpreting and note taking
  • Sight translation

You will develop these skills to the highest standard and learn about the different approaches and skillsets required from interpreters when working in distinct professional contexts such as healthcare, court and legal, educational and conference interpreting.

12 month

Duration

$ 17304

Tuition

This course combines the rigorous studies of the BSc (Hons) Computer Systems with a year of work placement in level 4. Good performance means 12 months experience of working in an organisation in the computing sector. The Diploma in Industrial Training is gained through successful completion of the work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you’ve learned. This course is well suited for students looking for a sound foundation in contemporary computing, complemented by the professional skills needed to design, deploy and manage robust systems in diverse organisations, from SMEs to large corporations as well as undertaking a year in industry.

60 month

Duration

$ 20584

Tuition

Solve the structural engineering problems of tomorrow's world. Ranked 8th in the UK and 2nd in Scotland for overall satisfaction in the National Student Survey 2020.

This degree offers a thorough grounding in the major branches of Civil Engineering but with a focus on aspects most relevant to Structural Engineering. The aims of the programme are similar to those for Civil Engineering but with a stronger emphasis on the analysis, skills and knowledge appropriate to Structural Engineering design. In addition, this programme aims to cultivate skills for the creative development of designs for construction projects.

All Structural Engineering degrees are supported by the Civil Engineering Industry Advisory Committee, which includes representatives from major multi-national employers offering advice, guidance and work placement opportunities.

48 month

Duration

$ 20584

Tuition

View All Courses by Heriot-Watt University - Edinburgh Campus, United Kingdom

Top Study Abroad Exams

GRE Exam

The Graduate Record Exam (GRE) is a necessary and popular enteryway exam that learners must pass in order to be acc.. Red More

GMAT Exam

The Graduate Management Admission Test (GMAT) is a well-know evaluation for being accepted into MBA programs. Per... Read More

SAT Exam

The SAT is a Standardized evaluation that is necessary for enrolling in underaduate cur... Read More

Popular Universities to Study Abroad

Study in Canada
Study in USA
Study in UK
Study in NZ
Study in India
Study in UAE

Explore Colleges and Courses in United Kingdom

Popular States
Popular Cities
Popular Streams

Latest Blog Posts

blogcardImg

UK

2024-02-05 08:53:40

1877 Views

What is the CAS Letter UK?

Trending Blog Posts

edmission

Search, Shortlist, Apply and get accepted! It’s that Simple to pursue your dream to Study abroad with Edmissions. Our team of experts provide you the right guidance that helps you to take admission in your dream college in countries like Canada, the USA, the UK

© 2021-2024 Edmissions - All rights reserved.

TALK TO OUR EXPERTS

whatsapp