Master of Science in International Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Challenging global market conditions continue to dominate the building and construction industry. Key to success are skilled employees, who can manage complex construction project issues, a rare resource nowadays.

This GA programme develops high-quality employees capable of playing key- and leadership roles in leading organisations across the construction industry, general contracting and consultancy.

The Construction and the Built Environment GA is aimed at employment in the areas of Architectural Technology, Building Surveying, Construction Buying and Procurement, Construction Management, Estimating and Tendering, Facilities Management, Planning and Development, Programming, Project Management, Property Surveying, Rural Surveying, Valuation and Quantity Surveying.

This GA programme is also fully accredited by the Royal Institution of Chartered Surveyors (RICS) meaning that apprentices are on a pathway to becoming Chartered construction professionals.  Depending on the individual’s career development, this is most likely to be through the Quantity Surveying and Construction pathway or the Project Management pathway.

Software engineers create and maintain software applications using best practice from computer science, project management, engineering, application domains and other fields. This programme is designed to teach students how to apply state-of-the-art techniques and methodologies to develop high quality software to professional standards at an advanced level.

Students will be able to specialise in particular areas, such as the development of dependable systems, parallel or big data applications, advanced interactive systems like games, or novel applications using biologically inspired models of computing.

In some cases the project can be carried out in collaboration with an outside industrial or academic organisation.

Graduates from the programme can expect to find employment with software houses, IT companies, R+D divisions of companies, financial services organisations, defence contractors or government IT agencies and as researchers or research students within universities.

This popular course meets the high demand for mathematically trained graduates who are aware of the operation of international finance, investment and capital markets, and able to combine expertise in these areas. The course combines courses in mathematics from a foundation level up to the edge of current research with courses in all the key areas of modern finance. Graduates will be able to contribute at the highest level to financial analysis and decision making. As a major financial centre, Edinburgh offers excellent career opportunities.

The programme combines core elements of Mathematics, Chemical and Mechanical Engineering, Control Engineering, Electrical Engineering and Computer Science, Safety and Management. Successful completion of this programme will allow the graduate to become a productive graduate instrumentation and control engineer in their company.

Graduates' skillset:
The Instrumentation Measurement and Control Graduate Apprenticeship Programme aims to produce BEng (Hons) graduates who:

• Meet the educational base required by the Institute of Instrumentation, Measurement and Control for registration as an Incorporated Engineer;
• Have a good technical understanding of the essential facts across the discipline, but also an awareness of specialist application of technology;
• Are equipped with a sound basis in theoretical engineering principles and methods and their application;
• Are able to operate in team and multidisciplinary contexts;
• Have an appreciation of the wider societal and commercial influences on, and impact of, the discipline;
• Have problem-solving skills and the ability to apply such skills in developing innovative solutions to society's practical needs;
• Have developed the personal qualities and professional competencies of instrumentation and control engineers;
• Have been able to pursue their personal interests in depth in the context of the sponsoring company;
• Have the practical skills required specifically by instrumentation and control engineers and more widely by any numerate professional position.

The five year MEng Software Engineering degree is an integrated Masters course, which augments the first three years of the BSc Computer Science with the professional skills necessary for constructing robust, secure systems. Students spend the start of the fifth year on a paid industrial placement. Organisations that recent students have been placed with include Skyscanner, Leonardo, Cadence, BlackRock and Satalia. Many of our students go on to secure an offer of employment from their placement employer.

Teaching excellence and student satisfaction:
'Software Engineering' at Heriot-Watt is ranked 1st in Scotland and joint 1st in the UK for overall satisfaction in the National Student Survey 2018. 100% of students were satisfied overall with their course.

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

Heriot-Watt Mechanical Engineering degrees are ranked 1st in Scotland and top 10 in the UK by the Guardian University Guide 2020. An industrial panel are involved to ensure the course content reflects the changing needs of industry and that our graduates have the knowledge and practical skills required to successfully gain employment.

Student teaching benefits from our strong industrial links, in particular the involvement of the industrial panel in the assessment of 4th year design projects, providing a realistic client scenario.

Programme Structure:
The first two years of the degree provide a grounding in the core disciplines of mechanical engineering, which allows students to make an informed choice of the options in the following years. An individual project forms part of Year 4. Students can graduate at the end of year 4 with a BEng Mechanical Engineering, or progress to the MEng programme, if academic grades are suitable. The 5-year MEng degree is the standard route towards Chartered Engineering professional qualification.

Data Scientists are one of the highest sought after roles within all industries. A brand new undergraduate programme for 2021/22.

From Finance to Social Media, the world revolves around Data! In order to remain relevant and competitive in all industries, businesses today must rely on data scientists to analyse their large sets of data and draw out performance boosting insights. In fact, data scientists are so highly sought after that In 2020 alone, there is expected to be nearly 3 million new job postings for professionals with data science and analytic skills.

This BSc (Hons) Data Sciences programme, will help you to get a head start in this innovative career. You will learn the technical and analytical skills to navigate through this data field and how to extract valuable insight from the vast amounts of data available to you.

Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.

Commercial Management and Quantity Surveying at Heriot-Watt is designed to meet the needs of the financial management and quantity surveying sectors. The degree offers a solid theoretical base, combined with a strong focus on industrial relevance.

To enhance your career prospects and international experience, we are now offering our established and standard one year Commercial Management and Quantity Surveying Masters over two years through offering a ‘with Industry Placement’ alternative.

This Commercial Management and Quantity Surveying with Industry Placement option offers a practical experiential element over the traditional one-year degree structure, allowing students to reflect on theory in practice.