Bachelor of Arts (Hons) in Fashion Branding with Communication

at Leeds Arts University United Kingdom

Our BA (Hons) Visual Communication course offers a truly multidisciplinary environment underpinned by design methods. Students on the course create work which both, reflects their own interests, and responds to the requirements of the contemporary creative industries.

We provide an opportunity to develop a personal and professional understanding of visual communication within a range of contexts including: studio-based practice, live projects, collaborative learning and work-related learning. Through a carefully structured three-year process, students will learn to become practitioners in visual communication or further study.

Learning and teaching is based on design problem-solving methods, which draw upon the academic and industry experience of the staff team. The teaching uses ideas and terms from film, television, graphic design, photography, illustration and event design.

External engagement through work-related learning is central to our approach, with all students having the opportunity to work on live projects and many engaging regularly with businesses and external partners. Our alumni work in a variety of fields including illustration, television, photography, graphic design, film, animation, visual merchandising, and teaching. Graduate employers include industry leaders in all areas of the creative sector. In addition many alumni are now established freelance practitioners working for clients across the UK and overseas.

The MA Photography course promotes innovation and experimentation. Through an examination of contemporary photographic practices you will learn to contextualise cultural and ethical uses of photography within a range of different photographic genres.

The course will examine strategies to resolve projects into different outputs such as publications, exhibitions and digital platforms, as well as emphasising the need to find an audience as being integral to a sustained and successful practice. There will be opportunities for external visits and the chance to attend events such as the Unseen in Amsterdam, Photo Paris and Photo London in order to enable engagement with the wider photographic community and industry. You will be able to attend talks by visiting professionals to the University, with examples of previous speakers including: Laia Abril, Haley Morris-Cafiero, Cristina de Middel, Guy Martin, Bruno Ceschel, Anouk Kruithof, Ewen Spencer and Elaine Constantine.

Our BA (Hons) Fine Art course immerses you in a diverse, creative community where you are encouraged to learn the business of becoming an artist in the contemporary world.

This engaging course is housed within specialist studio communities, each led by experienced teams of artists. You will engage with a range of strategies to support the development of your studio practice with an emphasis on craft, skill and critical thought.

You will be supported to produce work that spans a diverse range of media. You will embrace appropriate forms of resolution such as painting, sculpture, drawing, photography, installation, performance, screenings, text or sound works.

On joining the course you will embark on an initial period of orientation, induction and familiarisation which draws from our long history of traditional art education. You will then work in one of the specialist communities where there will be regular critiques, seminars and material workshops involving students from different levels of the course.

We engage with cultural visits to galleries and exhibitions, and you can take inspiration from nearby Leeds Art Gallery, the Henry Moore Institute as well as the award-winning Yorkshire Sculpture Park and The Hepworth Wakefield. Course related educational visits/trips experiences can take a variety of formats including physical and virtual.

You will be encouraged to seek opportunities to exhibit your work, gaining valuable experience and practical skills that will help to prepare you for a range of rewarding careers in this exciting discipline.

The course offers unique opportunities to develop a portfolio of creative and critical writing in a lively and stimulating environment.

Writing is a valuable social currency and opens up doors. The creative possibilities of the written word are enhanced and invigorated by working collaboratively alongside established visual and performing arts courses.

You’ll write in the real world and be encouraged to enter competitions, write for review, write to briefs, and write alongside visual and performative creatives. You will be guided through a range of creative writing landscapes including writing for performance, prose writing, short fiction, art criticism, poetry, script writing, novel writing, new media and zines. You will be encouraged to think locally and globally about the place, purpose and reach of writing, exploring online platforms as well as the potential of the festival, gallery and event space.

You will learn to successfully employ a range of critical thinking skills that will enable you to make sound and valid judgements about the value and role of fiction and non-fiction, becoming a critical reader, thinker and producer of language. You’ll consider the role of writing as a social, cultural, historical and political meaning maker, and explore its contemporary relevance. A positive approach to a writing life is emphasised. You are encouraged to develop cultural awareness and a reflective, self-aware and critically analytical mind-set that will equip you to take on the writing world with a portfolio of transferable skills.

This dynamic course will encourage you to take a creative approach to fashion branding with communication, and develop an individual practice that is underpinned by a social, cultural, political and ethical awareness of this global industry.

You will explore a diverse range of evolving theories and practices that underpin fashion branding, and have opportunities to develop skills in: creative direction and styling, image making, editorial copy, advertising, exhibition design and styling, fashion films, visual merchandising and experiential campaigns.

With new technologies increasingly influencing the industry, you’ll study futurology and investigate theories to apply to augmented and virtual reality, mobile technology user interface design, and digital and social media platform communications that will turn such future-facing ideas into reality.

There will be opportunities to work collaboratively with students on other courses. You will have contact with industry through opportunities such as visiting speakers, live projects, industry briefs and competitions to ensure that you develop professional skills.

Our MA Graphic Design explores the fascinating relationship between design-led practice, industry engagement and critical analysis.

You will build a body of self directed work informed by contemporary graphic design practice and emerging debates within the field of design. Driven by problem analysis, critical debate and design innovation you will develop briefs, engage with an audience and work collaboratively. Your investigation will explore the relationship between visual and contextual research, investigating the social, political and ethical contexts of your work.

You will be supported by a team with diverse research and practical interests within graphic design and visual culture, working closely with visiting industry professionals. You will source briefs, work with clients and apply your contextual and industry informed knowledge and understanding to question why graphic design needs to exist and who is the audience - the focus is on becoming a problem seeker not just a problem solver.

Our Textile Design* course has an outstanding reputation for producing innovative, professional designers. We look for students who will develop their own ‘handwriting’, both anticipating and setting future trends within this field. We value the importance of personal engagement and celebrate diversity that informs creativity.

You will work alongside your peers where we foster a culture of creativity. The course offers you the opportunity to develop your creative practice through experimental engagement with materials and processes. The course actively engages with contemporary and global issues, and ethical concerns relevant to the practice of printed textile and surface design, such as: sustainability, collaborative practices and innovation in surface and textiles. Tutors are experienced educators, researchers and practitioners in the field of textile and surface design. Through their diverse links you will engage with a breadth of contemporary approaches.

The course is committed to external and professional practices with relevant currency, so that our graduates are fully prepared for direct employment by high street and designer brands, further study, self-employment or business start-ups. You will be given opportunities to  participate in a number of prestigious live briefs, competitions and employment related activities to ensure that you are as best prepared for employment in the creative industries as possible.

Our MA Animation course gives practitioners a year to create an animated film from start to finish. You will engage in a critical dialogue with practice, theory and the professional aspects of animation.

The course provides space for the animators to make work of cultural value, but understand commercial practices. The curriculum is designed to allow both individual and collaborative practice to take place. However, we positively encourage collaboration as it is a key part of the animation production process, enabling you to undertake ambitious projects.

The course will provide you with the space to develop animation, think and question what animation has the potential to be and how it communicates to an audience. You also will have the opportunity to explore emerging technologies and new approaches to storytelling such as the use of VR and game technologies.

You will be supported by a team with diverse research and practical interests within animation including 2D and 3D animators, modelmakers, scriptwriters and you will also engage with visiting industry professionals. The course will present you with the opportunities to work with other creatives on the course and across other MA courses within the institution. The objective is to enable students to produce engaging work across all forms of animation from animated shorts, documentary and experimental practices.

Our MA Worldbuilding brings together practitioners who want to create immersive worlds for entertainment design, production, and research.

You will design a well-researched and richly detailed world in a collaborative and interdisciplinary environment that integrates imagination and emergent technologies. You will have opportunities to explore designing cultural, historical and futuristic worlds through drawing, iterative design, and 3D prototyping.

Candidates are encouraged to position their work within a professional context to help inform the visual output and production method. The function and output of the worldbuilding will be examined through a self-determined approach, whether that’s drawing on concept art, VFX, game art and design, or analogue game design.

Embracing emerging technologies, such as VR and 3D printing, candidates will be able to explore wider contexts of worldbuilding, creating negotiated projects ranging from environment concept art, matte painting, theme park design, VR experiences or table-top game prototypes. The course provides the critical and progressive space to explore the processes and contexts to visualise and build immersive, believable and sustainable storyworlds.

This course explores creature design through animal anatomy, worldbuilding, and believability across a range of professional contexts, production methods, and industries. 

You will investigate approaches to developing creature designs inspired by existing animals. There is a focus on experimentation to create imaginative creature designs as well as ensuring believability through considering skeletal, muscular and surface anatomies. You will develop creatures and their life cycles, behaviours, relationships with other characters/creatures and interaction with the environment. There may be opportunities for cross-disciplinary influences from science to help inform creature design. Candidates are encouraged to position their work within a professional context to help inform the visual output and production method. There are opportunities for creature designers within entertainment design and beyond, such as paleo reconstruction (visualising prehistoric life) or speculative biology (visualising possible future evolution or life on other planets).

Developing a body of self-negotiated work, you will be supported by a team with diverse research and practical interests within creature design and work closely with visiting industry professionals. You will source briefs, work with clients and apply your contextual and industry informed knowledge and understanding to question what makes a creature design believable. The aim is to create believable creatures that engage with their environment and have a past, present and future.