Bachelor of Arts (Hons) in Digital Marketing

at Leeds Beckett University - City Campus United Kingdom

Combining modules that explore architectural design, this course will help you gain an in-depth knowledge and skillset across design, arts, media and humanities.

As part of your course you'll:

• Focus on four interdisciplinary strands: ARCHITECTURAL AGENCY & PRACTICE; DIGITAL ARCHITECTURES; ARCHITECTURE & MEDIA; ARCHITECTURE & URBANISM
• Produce a focused research project in writing
• Develop expertise in appropriate design research methodologies
• Build skills, knowledge and critical judgement for the advanced study of architecture

MA Architecture Futures aims to provide an education that stimulates academic achievement, personal initiative, and acquisition of inter and trans-disciplinary knowledge and skills.

If you’re an innovative thinker who thrives on the stimulating combination of English literature and history, this qualification will appeal to you.

As part of your course, you’ll:

• Learn about the relationship between the two subjects by critically and creatively focusing on specific time periods or themes
• Analyse the key genres of prose, poetry and drama
• Explore the relationship between historical developments and genres of creative literature, including detective fiction and postcolonial literatures
• Engage critically with literary texts from a variety of historical periods, cultures, and genres, from the early modern era to the present day
• Gain an understanding of human developments, ranging from the 17th century to the 20th century

You’ll learn from tutors who are widely published and actively researching new topics, providing fresh course content that is constantly evolving.

We regularly offer cultural studies seminars where visiting lecturers present and elaborate on their own literary or historical research.

Learn to produce content for all platforms including TV, radio and the web.

As part of this course you’ll:

• Develop your understanding of new technological developments and approaches in the creation of broadcast video and audio content
• Become an expert producer with the confidence to work across all platforms
• Develop TV and radio ideas and formats
• Take on production roles and work in teams on live broadcasts
• Produce podcasts, and shoot and edit video
• Create and work with motion graphics materials
• Exhibit your final projects to the general public and industry professionals at our Creative Technology Showcase 

You’ll learn to anticipate and respond to current local and global changes in broadcasting needs. As you develop production content in a broadcasting and radio studio, you’ll also have access to facilities for live edits of your material. We’ll give you the skills to use graphics and visual construction to communicate material for branding and audiences.

Opportunities will arise to work in our in-house media training facility on collaborative projects.

Create fashion designs and explore experimental approaches to garment making and design. We will show you how to challenge the limitations of fashion and understand its role in society.

As part of your course you’ll:

• Learn to create designs in response to different trends, market forces and technical innovations
• Work on arts and industry-informed briefs and live projects to create a portfolio of professional design and making skills
• Develop a strong understanding of the cultural, ethical and environmental concerns in the contemporary fashion industry
• Concentrate on 2D and 3D skills, and understand how to communicate ideas to manufacturers both here and abroad
• Explore 2D work using computer-aided design (CAD) for a professional finish
• Explore fabric and form to ensure applicable 3D outcomes are achieved
• Study key areas including research of ideas, design and the articulation of ideas

Studio time is central to this course. You’ll develop your skills in our extensive studio facilities, which include workshop and computer-modelling software.

As part of your course, you’ll:

• Study a wide range of topics – from studio design and model-making, to art, history and culture
• Use industry-standard tools to design and build your projects
• Learn technical skills in workshops alongside students from our BA (Hons) Interior Architecture & Design and BA (Hons) Landscape Architecture & Design courses

Develop the entrepreneurial flair to kick-start, manage and grow your own business or help an existing enterprise to expand.

As part of your course you’ll:

• Gain a broad understanding of how businesses operate
• Learn the behaviours, techniques and principles to succeed in today's economic climate
• Develop your individual promise by studying modules that will help shape you into a budding and innovative entrepreneur

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills.

As well as having the option to gain experience on a placement, you’ll take part in workshops and work on a consultancy project within a start-up business.

Our guest lecture series will help give you access to the enterprise expertise present in Leeds, the northern powerhouse of the region's businesses and economy. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Project management is an important facet of organisations across all sectors and industries. Accredited by the Association for Project Management (APM), this course will teach you how to work effectively with others and cultivate the range of technical skills required to be able to deliver projects effectively.

As part of your course, you’ll:

• Manage the people, time and financial resources that are required to deliver successful projects
• Enhance your knowledge of the principles, roles and techniques of project management
• Learn how to use contemporary digital technologies, including project management software
• Develop the ability to communicate with stakeholders at all levels

Feedback and progress assessment, extra-curricular seminars, field trips and the involvement of industry experts as guest speakers will enrich your learning experience and your knowledge of current issues in the project management context.

This course will equip you with a deep understanding of accounting and finance and their importance for organisations and businesses.

As part of your course you’ll:

• Tailor your studies by choosing your modules to suit your interests or future career direction
• Specialise in accountancy or gain a wider perspective on business
• Have access to industry links and guest lectures

Our guest lecture series will help support your development. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

There is an increasing demand for qualified project professionals to implement change across a diverse array of sectors including:

• Manufacturing
• The public sector
• Charities
• Asset management
• Utilities companies
• Finance
• Health management

As part of your course, you’ll:

• Develop the necessary skills, insight and practice to develop as a professional project manager
• Study the challenges that face project managers today and discover better ways to manage projects
• Enhance the critical management skills required for negotiation, innovation, decision-making, motivation, team management, contracts and procurement