Bachelor of Arts (Hons) in Marketing and Public Relations

at Leeds Beckett University - City Campus United Kingdom

Gain an international perspective by exploring how nations interact on the global stage.

As part of your course, you’ll:

• Critically explore global issues such as security, poverty, debt and famine
• Understand how we can address the challenges faced by humanity from an international relations perspective
• Examine global inequalities, the rise of the superpower nations and what power looks like at a global level
• Understand how major developments, including the Cold War, the fall of the Berlin Wall, globalisation, changing global power relations and the emergence of new terror threats and social movements have shaped the world
• Evaluate theories of international relations and diplomacy and analyse the ideas, ideologies, policies and institutions that form the foundations of global politics
• Analyse what happens during conflict, and the challenges faced by states and world organisations trying to preserve peace and security
• Undertake a volunteering placement giving you work experience in the field
• Blend critical thinking, analytical and problem-solving skills

Combine business knowledge and managerial skills with financial expertise. This course will help you stand out in the competitive financial services industry.

As part of your course, you’ll:

• Understand how management’s function can inform business behaviour and performance
• Analyse multifaceted problems from a range of natural, global and political settings
• Learn to create, apply, and appreciate the limitations of management and leadership concepts in complex business and financial contexts
• Study management and leadership frameworks as they apply to local, national and global business and financial environments
• Put your learning into practice by taking part in a live business consultancy project to work with established businesses, charities and third sector organisations
• Develop skills and experience that will make you more attractive to future employers

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.

Engage with human rights practice by linking the legal, theoretical and technical skills and knowledge needed to work for international organisations fighting injustice, oppression and persecution.You will study contemporary debates in human rights promotion and protection, researching the stories of violations, asylum, surveillance, peacekeeping and torture that are behind many of today's news headlines.

Working with your tutors and alongside industry professionals, you will develop the skills to be able to investigate claims of human rights abuses, gather evidence and build cases for legal proceedings.Your course will also hone your research and project management skills and develop your ability to write compelling funding applications and formulate budgets - essential requirements for a career in this area.

Created in collaboration with tutors from the University's Leeds Law School, your course will provide you with the expertise and practical skills to help protect human rights and tackle abuses.

Develop your abilities to become a highly skilled music and audio producer.

As part of your course you’ll:

• Hone your skills in the creative, technical and compositional aspects of music production
• Gain a solid academic and practical base from which to develop your craft further
• Apply your knowledge to a variety of creative and industry-focused briefs and scenarios
• Understand the professional environment and how it will inform your practice
• Learn through lectures, tutorials and seminars delivered by academic staff and industry professionals
• Have the opportunity to work with other students in production teams, further enhancing your team working and project management abilities and employability opportunities

You’ll have access to software such as Logic Pro, Cubase, Adobe Audition, MAX MSP and Synthmaker. Your specialist modules might require you to use Pro Tools, Ableton Live, Unreal and other industry standard software.

This course is accredited by JAMES (Joint Audio Media Education Support) which encourages the delivery of workshops and lectures from industry professionals. A placement option and your final year project will provide you with opportunities to work with industry partners.

Artist in Residence Programme
The Artist in Residence programme gives our students an opportunity to work with professional artists and gives them a taste of what is it like to work on a professional music project. We have welcomed artists Chris T-T, Ian Prowse, I Monster, Tom Williams and Utah Saints.

As climate change and a range of ethical considerations forces us to address the true cost of new buildings, you'll practise sustainable interior design through creative re-use of existing structures.

As part of your course, you’ll:

• Study in a well-equipped studio environment and award-winning building in the vibrant city of Leeds
• Use traditional art and design inspiration and processes, along with digital media, to sculpt, draw and model innovative interior architecture
• Develop your place-making talents to shape sensory, emotive and tactile contemporary interior landscapes
• Complete design projects in response to human issues, live briefs and external clients
• Become an imaginative, ethical designer at the forefront of interior architecture and design practice and be supported in your individual aspirations and creativity
• Showcase your design talents to the public and impress industry professionals by exhibiting your work at the end of your final year

You’ll be taught by experienced practitioners whose backgrounds are in top architecture and design industry consultancies and practices. Live projects will give you the opportunity to engage with real clients, user groups, experts, practising designers and architects.

As part of this course you’ll:

• Study contemporary accounting issues, techniques and practices
• Explore the theoretical principles of accounting theory
• Understand issues and challenges faced by companies when applying accountancy theory in modern day business
• Gain professional accounting exam exemptions on successful completion

Accounting examination exemptions

On completion of this course, you’ll be able to apply for the following exemptions from the Association of Chartered Certified Accountants (ACCA):

• Business and Technology
• Management Accounting
• Financial Accounting
• Corporate and Business Law

You may also be eligible for the following exemptions from ACCA:

• Performance Management
• Financial Reporting
• Financial Management

Develop skills in analysis, legal reasoning, evaluation and advocacy on this Leeds Law School qualifying law degree.

The course is recognised by the Solicitors Regulation Authority and the Bar Standards Board as meeting the academic requirements of your legal training, and completion will enable you to undertake further study in order to become a solicitor or barrister.

As part of your course, you’ll:

• Gain an understanding of the legal systems, rules and practices that govern and regulate society
• Study commercial and social relationships
• Have unlimited and free access to all law textbooks offered by Oxford University Press online through Law Trove, a subscription only service, worth almost £200 per year
• Have the opportunity to work with a professional mentor

Civil engineering is a rewarding profession with engineers increasingly working in multidisciplinary teams.

As part of this course, you’ll:

• Study a practical course that will ensure you have the technical and management capabilities to contribute effectively in a wide range of environments
• Be supported in recording your initial professional development for membership of the accrediting institutions
• Secure work placements during the summer, with the help of your course team

Accredited IEng (Full)
This degree is accredited by the Joint Board of Moderators (JBM) comprising the Institution of Civil Engineers, Institution of Structural Engineers, Institute of Highway Engineers, and the Chartered Institution of Highways and Transportation on behalf of the Engineering Council as fully satisfying the educational base for an Incorporated Engineer (IEng).

The course team will help you secure work placements during the summer and your sandwich year, if you choose to take one. A placement or sandwich year will provide you with a great opportunity to gain practical experience in the workplace, which will help you apply for jobs when you graduate.

Develop your creative practice within the fields of contemporary graphic and communication design. This master’s will encourage you to challenge the established conventions of the creative, communicative disciplines to enhance your own ideas and concepts.

As part of your course, you’ll:

• Examine this field of study by integrating theory and practice
• Explore research-led practice at an advanced level
• Focus on your area of specialism, helping you to develop your problem-solving skills
• Investigate a range of concerns through a variety of practices, methodologies and media
• Explore the relationship between traditional forms of communication and the emerging, evolving digital practices employed by contemporary practitioners