Bachelor of Arts (Hons) in Graphic Communication (Year 0)

at Norwich University of the Arts United Kingdom

As you grow your expertise in critical aspects of communication design you’ll have the chance to explore areas including graphic design, graphic communication, illustration, information design, interactive communication, multimedia and typography.

Refine your communication design skills
From moving image and sound to questions of brand management and publishing, you’ll stretch your skills and ambition as a postgraduate student at NUA. As you develop your own voice and practice through experimentation, you’ll also have the chance to critically examine key design and communication issues such as sustainability, new technology, new audiences and markets, inclusivity and ethics.

Our BA (Hons) Fine Art degree course encourages ‘thinking through making’ and you will explore the breadth of fine art with workshops in painting, print, sculpture, mixed media and video. You will use project spaces and external venues for performance, display and curation.

You will shape your own distinctive career path as an artist on our BA (Hons) course and join generations of graduates who have achieved national and international success.

Our graduates are renowned for their unique voice and vision, leading them to Turner Prize nomination and inclusion in the UK’s annual New Contemporaries exhibition.  

Building your creative and professional skills in a variety of techniques and approaches to illustration is at the heart of our well-regarded course at NUA.

Our BA (Hons) Illustration degree course has a reputation for challenging conventional thinking. We will help you to develop your personal style as your expertise grows in drawing, print, collage and multi-media.

You will explore visual storytelling and both digital and analogue image-making: from the page to the screen, to installations and interactive experiences.

Step towards an illustration career

Live projects, competitions and collaborations will offer work opportunities to prepare you for a successful career in illustration.

You will develop your own way of thinking about illustration, storytelling and the connection of images to text or the spoken word.

We will help with advice about working in the creative industries, including freelance careers, employment and entrepreneurship, and practical tips on handling commissions and negotiating with clients.

Develop the creative and technical skills behind the latest Hollywood blockbusters and learn from award-winning studio professionals on our BA (Hons) Animation and Visual Effects degree course.

Our Animation and Visual Effects degree reflects NUA’s success in both disciplines. Our approach to teaching visual effects evolved from advice from professional bodies like ScreenSkills and UK Screen Alliance and the majority of the UK’s VFX industry, including:

• Double Negative (DNEG)
• Framestore
• MPC
• Industrial Light & Magic (ILM)
• The Mill.

We are part of Access:VFX – the industry’s initiative to create the widest possible pool of future talent and host a number of workshops and events with invited industry guests

You have the opportunity to study architecture in an art school environment at NUA, developing professional skills in a creative community where improving the world around us through innovative and responsible design is our primary focus.

A distinctive combination of imagination and exploration, research and critical evaluation will be at the centre of your approach to the built environment.

You will acquire skills in technical aspects of spatial design using a variety of traditional and contemporary techniques, from drawing and model-making to 3D digital design.

Our BA (Hons) Games Art and Design degree has an international reputation for producing graduates who excel in a constantly evolving industry. The Rookies ranked NUA in the global top 16 for Concept Art and Illustration and in the top 50 in its world rankings — thanks to the reputation of the Games course.

The course is a member of the Sony PlayStation First Academic Partnership Programme and is accredited by ScreenSkills and the games industry body TIGA, which also crowned NUA the best educational institution in 2017.

Our new BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

• Marketing and Promotional strategies
• International Fashion Branding
• Fashion Retail and Visual Merchandising
• Fashion Buying and Merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Experiment and explore the broad context and future of textile design at NUA as you develop your professional skills and personal style through commercial and creative briefs.

Our BA (Hons) Textile Design degree course will encourage you to try a range of techniques, from traditional processes to 21^st century technology; including:

• Screen-printing
• Weaving
• Knit, stitch and material explorations
• Digital design and making with industry-standard equipment.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Your passion for exploring visual ideas and brand communication across all platforms will be at the heart of your time at NUA studying on our award-winning Graphic Communication course.

Our BA (Hons) Graphic Communication degree is closely aligned to industry and you will work on a wide variety of briefs set by staff, professional design agencies and external competitions.

You will engage in work that explores traditional formats as well as emerging digital technologies such as augmented and virtual reality. Your knowledge and skills will grow in branding, identity, advertising, motion graphics, interaction/UX design, whilst developing strong skills in creative thinking and ideas-led communication solutions.

Design solutions to real world problems

You’ll be challenged to engage with real-world problems, controversies and commercial briefs through research, design and technology.

Your original ideas are as likely to play out through an app, website or augmented reality experience as a printed poster, pamphlet or journal.

Our BSc (Hons) in User Experience Design is rooted in NUA’s traditional strength in graphic design, design thinking, and creative problem-solving.

The User Experience Design degree gives you the essential skills to become a successful UX designer – shaping how people engage with digital products and services.

Your learning will focus on applying user experience and digital design principles that are highly prized in today’s fast-changing design industry.

You will use industry-standard technologies and prototyping techniques to develop professional solutions for a range of contexts.

In each case, you will move from research to the creation of user journeys to the design of user experiences that work across multiple digital environments: from desktop to mobile.

Responding to one of the fasting growing sectors of the visual communications industry, this course will allow you to use design, problem solving, research and psychology to test and create better digital products and services.

You are curious about how design can influence human behaviour – guiding people’s actions and decisions.

You are eager to learn how to test your ideas and work through versions towards the most effective creative solution to whatever problem you’re trying to solve – whether you’re designing an app, website, or physical product.

You’ll learn research and analytical skills that will help you to understand how people react in the face of different design experiences online and in the physical world.