Bachelor of Arts (Hons) in User Experience Design

at Norwich University of the Arts United Kingdom

Connecting your passions and unique perspective to the world of professional photography is at the heart of our BA (Hons) Photography course, recognised by the Association of Photographers. You will develop your own approach at NUA – not a standard house style

You will learn how to apply your creative vision to a range of industry briefs, from fashion to advertising and editorial photography.

Whatever your aspirations, your work will be unmistakable as you emerge as a professional practitioner with a distinctive portfolio.

Thinking beyond the frame

We will encourage you to think about client needs and expectations.

We want to see you produce stand-out work that could wow creative teams in whatever industry drives your interest.

But it will always be your vision.

You’ll also be part of a community of photographers – collaborating with other students and taking part in peer review and cross-year critiques to give and receive feedback

Designed for the future

Studying at NUA will give you access to a wide range of industry-level photographic and lighting equipment.

You will have access to tools to produce imaginative and original images to the highest standards.

There will be opportunities to work at the cutting edge of digital photography; exploring the possibilities of moving image and computer-generated images (CGI).

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Connecting your passions and unique perspective to the world of professional photography is at the heart of our BA (Hons) Photography course, recognised by the Association of Photographers. You will develop your own approach at NUA – not a standard house style

You will learn how to apply your creative vision to a range of industry briefs, from fashion to advertising and editorial photography.

Whatever your aspirations, your work will be unmistakable as you emerge as a professional practitioner with a distinctive portfolio.

Thinking beyond the frame

We will encourage you to think about client needs and expectations.

We want to see you produce stand-out work that could wow creative teams in whatever industry drives your interest.

But it will always be your vision.

You’ll also be part of a community of photographers – collaborating with other students and taking part in peer review and cross-year critiques to give and receive feedback

Designed for the future

Studying at NUA will give you access to a wide range of industry-level photographic and lighting equipment.

You will have access to tools to produce imaginative and original images to the highest standards.

There will be opportunities to work at the cutting edge of digital photography; exploring the possibilities of moving image and computer-generated images (CGI)

Our BA (Hons) course has a global reputation for producing graduates who are creative thinkers with accomplished technical skills and a strong grasp of the latest technology.

The course benefits from close links to some of the leading names in the design industry.

You’ll follow a proven path that has led to NUA graduates securing roles at some of the UK’s leading design studios, branding and advertising agencies.

Design ideas that work

Our course has a strong emphasis on commercial work and you’ll be challenged to generate high quality creative solutions, including:

• Visual identities
• Packaging
• Websites
• Cross-platform advertising campaigns.

Briefs are designed to inspire you to generate original, innovative and – crucially – effective design solutions.

You’ll learn how to question a brief using research techniques that will help you develop a thorough understanding of each client, their challenges and target market.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

You will explore the mechanics of playful interaction on our BSc (Hons) Games Development degree as you develop skills in prototyping and user testing.

You are a games designer, developer, or coder who wants to learn the end-to-end process of making games and prepare for a successful career in a dynamic and rapidly-evolving industry.

You will work with different technologies and platforms, including console, web, mobile, PC, augmented and virtual reality.

How you think, make decisions, and develop ideas will evolve as you learn to code games that give users an exceptional experience. And you will be part of the NUA Games community, interacting and collaborating with your peers on our sister course, BA Games Art and Design.

Workshops, technical demonstrations and live briefs will help prepare you for a career in the games industry.

NUA Games is a member of the Sony PlayStation First Academic Partnership Programme, and was ranked as the UK’s best educational institution in 2017. The Rookies, a global panel of games industry experts, ranked NUA in the world’s top 50 in 2020.

Games development – your way

You will be exposed to a variety of industry-standard platforms and technologies – including virtual, augmented, mixed and extended reality – but will always focus on your own personal and professional interest.

Applying computer science, and knowledge of emerging technologies to the creation of prototypes, you’ll create different types of game for different audiences, based on evidence gathered through research, observation and practical experimentation.

You’ll evolve how you think, make decisions, and develop ideas, to ultimately code games that give users an exceptional experience.

Our BA (Hons) Animation degree course will encourage your individual creative exploration and development helping you choose which specialism to focus on.

You will master the magic of bringing characters and stories to life through a range of animation techniques at NUA – from 2D, 3D CG to stop motion.

Interactive lectures and practical workshops will help you explore character design and sculpting.

You will learn the fundamentals of animated storytelling through workshops and masterclasses in dynamics, storyboarding and character creation.

What you will learn

• Explore the three major animation techniques: hand drawn and digital 2D, stop motion and digital 3D
• Gain understanding of the principles of animation: dynamics; character design; storyboarding; animatic production; animation production; sound design; skills of observation and life drawing; acting for animators; editing; compositing and show reel design
• Explore theory in character analysis and narrative structures
• Develop an understanding of media roles and practices
• Work collaboratively through a series of projects designed to allow you to establish a good practice, essential for the animation industry
• Explore your chosen areas of specialisation and develop your skills, with the potential to combine techniques
• Develop an understanding of audience, context, film language, and the elements of compelling storytelling
• Bring together all your learning and experiences to create a personal portfolio with a great showreel
• Engage with a collaborative project with either your peers or external collaborators, allowing your creative skills to be tested in an industry-standard practice
• Produce a personal showcase of your specialist skills and an original, animated short film.

You have the opportunity to study architecture in an art school environment at NUA, developing professional skills in a creative community where improving the world around us through innovative and responsible design is our primary focus.

A distinctive combination of imagination and exploration, research and critical evaluation will be at the centre of your approach to the built environment.

You will acquire skills in technical aspects of spatial design using a variety of traditional and contemporary techniques, from drawing and model-making to 3D digital design.

You will explore the mechanics of playful interaction on our BSc (Hons) Games Development degree as you develop skills in prototyping and user testing.

You are a games designer, developer, or coder who wants to learn the end-to-end process of making games and prepare for a successful career in a dynamic and rapidly-evolving industry.

You will work with different technologies and platforms, including console, web, mobile, PC, augmented and virtual reality.

How you think, make decisions, and develop ideas will evolve as you learn to code games that give users an exceptional experience. And you will be part of the NUA Games community, interacting and collaborating with your peers on our sister course, BA Games Art and Design.

Workshops, technical demonstrations and live briefs will help prepare you for a career in the games industry.

NUA Games is a member of the Sony PlayStation First Academic Partnership Programme, and was ranked as the UK’s best educational institution in 2017. The Rookies, a global panel of games industry experts, ranked NUA in the world’s top 50 in 2020.

Games development – your way

You will be exposed to a variety of industry-standard platforms and technologies – including virtual, augmented, mixed and extended reality – but will always focus on your own personal and professional interest.

Applying computer science, and knowledge of emerging technologies to the creation of prototypes, you’ll create different types of game for different audiences, based on evidence gathered through research, observation and practical experimentation.

You’ll evolve how you think, make decisions, and develop ideas, to ultimately code games that give users an exceptional experience.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Your passion for exploring visual ideas and brand communication across all platforms will be at the heart of your time at NUA studying on our award-winning Graphic Communication course.

Our BA (Hons) Graphic Communication degree is closely aligned to industry and you will work on a wide variety of briefs set by staff, professional design agencies and external competitions.

You will engage in work that explores traditional formats as well as emerging digital technologies such as augmented and virtual reality. Your knowledge and skills will grow in branding, identity, advertising, motion graphics, interaction/UX design, whilst developing strong skills in creative thinking and ideas-led communication solutions.

Design solutions to real world problems

You’ll be challenged to engage with real-world problems, controversies and commercial briefs through research, design and technology.

Your original ideas are as likely to play out through an app, website or augmented reality experience as a printed poster, pamphlet or journal.

Combining creativity, craft skills and technological innovation, our MA Textile Design Masters degree course will develop and refine your expert knowledge of textile design.

You’ll work at the forefront of the discipline, embracing the latest digital and technological advancements while developing a clear understanding of the market and the commercial potential of your work.

Hone your textile design skills

You’ll be encouraged to push your imagination and stretch the boundaries of the discipline through creative use of materials, processes and concepts.

Course tutors and workshop technicians teaching on this postgraduate course are also practitioners, with extensive and diverse experience in areas including digital textile production, CAD for repeat design, laser cutting, illustration, dye and weave. The breadth and depth of their knowledge will benefit you as you experiment and develop your practice through exhibitions and national competitions.

Take your practice to new heights, refine your technical skills and explore the cultural and historical context of your work on our Creative Skillset accredited MA Moving Image and Sound Masters degree course.

Challenge your audio-visual practice and strive for originality through experimentation with concepts, issues and materials relating to moving image and/or sound design.

Collaborate

As a postgraduate student at NUA you’ll join a community of practitioners and researchers with diverse specialisms, giving you valuable opportunities to work collaboratively as well as individually.

Through intensive study and comprehensive technical workshops, you’ll develop the practical and conceptual skills required to create original and innovative work to exacting professional standards.

Specialise

Depending on your specialism, you’ll have the chance to engage with a wide range of audio-visual methods. These include: 2D Digital; CGI and stop motion animation film and moving image production; motion graphics; scripting and narrative; pre-production and post-production skills and techniques; sound design.

However you choose to shape your study, you’ll graduate with a deeper understanding of your own practise and a broader appreciation of how to apply your skillset in a variety of professional settings.