Bachelor of Arts (Hons) in Media, Marketing and Public Relations

at University of Bedfordshire - Luton Campus United Kingdom

Economies are increasingly global. With this degree - designed to give you the knowledge and skills to manage a business effectively in the global context - show potential employers that you understand how business operates on an international scale.

Alongside traditional business skills and disciplines such as strategy, human resource management, finance, operations and marketing, you will acquire global skills via units such as international economics, global marketing, and Intercultural awareness in business.

In your final year you are supported in finding a placement which delivers invaluable international experience, as well as credit towards your degree, as you apply your learning to project work in a live setting.

Why choose this course?
This innovative and interdisciplinary course will help you to gain the skills and knowledge required in key business disciplines coupled with a broader global business perspective. The course provides you with a deeper appreciation of the roles and relationships of businesses in an international context, together with the specific operational and strategic issues, challenges and opportunities that businesses face when they start operating at an international level.

You will also gain a working understanding of foundational concepts in the key functional and operational areas, including business management, business research, marketing, finance, accounting, operations management, human resource management, interpersonal and collaborative communication skills, covering important aspects of working in an international and multi-cultural environment.

The course offers a rich learning experience

• Is highly vocational with a focus on knowledge and understanding of business organisations from a global perspective;
• Focuses on both large and small organisational contexts;
• Instils a high level of professionalism from the outset;
• Has a strong theoretical base in each unit;
• Develops interpersonal and collaborative communication skills
• Includes a supervised final year dissertation involving an individually conducted research element;
• Provides further opportunity for professional development in a work placement relevant to international business
• Has small class interactive teaching environments;
• Focuses on hard and soft management skills for the 21st century

Choose International Business at Bedfordshire and

• Learn through lectures, seminars and workshops, plus projects, research exercises, presentations, and case study analyses with a focus on using your knowledge and understanding in practice
• Study business management, business research, marketing, finance, accounting, operations management and human resource management
• Develop your communication and collaborative skills as well as a recognisable high level of professionalism, enabling you to fit in and be effective from day one
• Gain an understanding of the roles and relationships of businesses in the international arena, and the specific operational and strategic issues, challenges and opportunities that they face at an international level
• Explore opportunities for further postgraduate and professional study
• Benefit from a degree which gives you understanding of global business operations, analytical and problem-solving skills, and personal effectiveness and credibility when working across cultures in international teams – attributes which are highly attractive to potential employers

The MBA is a flagship generalist management qualification designed to meet the needs of early career individuals and is structured to support your aspirations for fast track career progression through the development of leadership and strategic management skills and a contemporary understanding of business.

The course adopts a practice-led curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.

This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience.

Through practice events you will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.

You will develop the attributes and skills expected of post-graduates, as recognised by professional and industry bodies such as the Chartered Management Institute and the Confederation of British Industry, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.

This degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context. Successful completion of the MBA highlights your potential to have a real impact on the transformation of the organisation you join.

With its strong emphasis on real-world and real-work experience, this entrepreneurial-focused course gives you the skills you need to achieve success producing first-class television studio and film work.

The degree offers a business-based approach to TV and film production, providing you with the knowledge and expertise you need to establish a successful career in this dynamic industry.

In your first year, you explore creating content; film and TV studio production; and reading the screen. Later units include freelancing; fiction film-making; and writing for the screen. You also work independently on a special film or TV project of your own choosing.

Why choose this course?

• Produce your own work in our industry-standard production and post-production studio facilities, giving you a head-start if you wish to set up your own production company
• Learn from studying with an academic team with key roles in the British film industry, many of whom have made documentaries and dramas for TV, cinema and gallery exhibitions
• Develop your skills and take on live creative briefs through our links with the local film and TV community, including Luton Culture and Clearhead Productions
• Broadcast your own work and assist with the running of a TV studio through BedsTV, the University’s student-run online television channel  
• Build your professional knowledge by exploring the business issues that affect television broadcasting in the UK
• Benefit from learning key transferable skills in communication, team working, critical evaluation and analysis
• If you need a step up into higher education, start with a Foundation Year which guarantees entry to the undergraduate degree

The global aviation and airport management industry is expanding rapidly, and this course is designed to equip you with the knowledge and experience you will need to establish your career in this area.

Using the latest interactive teaching technologies, the programme covers a number of business, leadership and specialist areas. And the proximity of our campus to London Luton Airport means that you will have plenty of opportunities to enjoy a practical-based approach to your studies through work placements with airlines and related organisations.

London Luton Airport is the fastest growing major airport in the UK with passenger numbers increasing from 12 million to 18 million per year.

Marketing with Aviation and Airport Management offers and inter-disciplinary course combining key subject areas of business, marketing and aviation management in a practice orientated way. This will allow you to develop a deep understanding and practical knowledge of marketing and the specialist area of aviation.

To prepare you to graduate as a professional, you will evaluate different perspectives to inspect global, political, economic, social, technological, legal, ecological and business environments. You will have the option to experience industry practice and real word business experience to increase your skills and capabilities to work as a marketing practitioner in aviation.

Why choose this course?

The proximity of the Universitys Luton campus to the London Luton Airport and the planned expansion of their business and carrying capacity make studying for a BSc Marketing in Aviation and Airport Management at the University of Bedfordshire an excellent choice, providing knowledge of the role of marketing in securing the survival of organisations in the aviation and airport management (AAM) sector.

The course is structure with a clear focus on developing your employability by building a foundation on the core principles of business knowledge and operations and developing the skills, knowledge and understanding of Aviation Sales & Marketing, Aviation Law, Digital Marketing, Security, Airline and Airport operations in this highly competitive industry. You will apply established techniques such as problem-solving, critically thinking and analysis to solve real marketing-related problems The knowledge you build to examine and challenge marketing concepts and data within the context of the AAM sector and interaction with industry professionals allows you to progress seamlessly with practice-oriented and transferable skills to become employment ready in the marketing and AAM industry.

Students on this course studying full-time would be eligible to apply for membership of the Royal Aeronautical Society. Free membership is available for the duration of your course and gives you the benefit of the monthly online magazine, AEROSPACE. Where possible, students will have the opportunity to get a placement at Luton Airport and to visit aviation events.

The course will include an embedded IATA Leadership & Management Diploma course which is offered free to all students on the BSc Aviation & Airport Management course starting in 2017/18. Students who successfully pass an externally run IATA exam and meet additional requirements will graduate with a BSc plus an IATA Leadership & Management Diploma.

This British Psychological Society (BPS) accredited course is your first exciting step towards becoming a counselling psychologist, helping people deal with issues like bereavement, domestic violence, sexual abuse, traumas and relationship difficulties.

Psychology, Counselling & Therapies offers a unique approach, blending knowledge and practice from counselling and coaching psychology. You study classic and contemporary theories of counselling and psychotherapy - including psychodynamic, person-centred and cognitive behavioural approaches - to gain a thorough understanding of the core areas. Alongside this, you learn how to apply your knowledge to everyday, real-life situations, taking different perspectives on psychological issues and problems.

The course gives you the skills you need to move on to professional postgraduate training in a wide range of inspiring and rewarding careers across the different fields of counselling and psychology.

Why choose this course?

• Benefit from a BPS-accredited degree taught by registered clinical psychologists, practitioners and researchers
• Learn from an academic team who are members of the Research Centre for Applied Psychology
• Develop the skills needed to be an effective counsellor or therapist, from role play and peer coaching practice up to pre-practitioner level
• Explore issues, research methods and ethical considerations in counselling and coaching psychology as well as general psychology
• Gain insight into psychological practice in the NHS as well as awareness of the career paths the NHS offers
• Opt to take the course over four years and include a year’s placement in professional practice (see below), gaining experience and making contacts for the future
• If you need a step-up into higher education, you can take the degree with a Foundation Year (see below) which guarantees you entry to the Undergraduate course

Open doors to a vast range of careers in the rapidly growing tourism industry – from airlines to hotels, business and conference centres to eco-tourism destinations, the possibilities are almost endless.

This International Tourism Management course offers a sandwich year placement in the UK or abroad, giving you the chance to explore potential careers.

Your studies will focus on global issues such as the development and management of sustainable tourism and some of the most pressing issues in international tourism management, including the impact of new technology on travel, tourism and mobility, the environmental, economic and social impacts of tourism.

You will enjoy field trips  to tourist destinations or attractions, and an opportunity to specialise in visitor attractions, air transport, sports tourism or events management.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

• Learn the skills needed to enter careers in a wide range of UK or international tourism management settings
• Study theory and practice in difference branches of tourism, including visitor attractions, air transport, heritage and sustainable tourism
• Develop your understanding of the industry, with a final year work placement in the UK or abroad, with the opportunity to develop additional foreign language skills
• Gain knowledge of strategic management of tourism-related businesses
• Explore a range of potential career options with companies like tour operators, destination management companies, airlines and major hotel chains
• Benefit from a course that opens up diverse career opportunities in a fast-growing industry, including in international tourism development, tour operations, air transport management, destination management, business development and marketing, as well as a range of further study opportunities.

The development of safe and effective new drugs is a challenging and rewarding field. Our Pharmacology Master’s gives you the high-quality training, knowledge and key skills required to make your mark in the pharmaceutical industry and ultimately benefit wider society.

The course gives you a broad knowledge of drug discovery and development, focusing on the mechanisms of drug action at molecular level; the treatment of human diseases; and the latest cell and molecular technologies used in pharmacology. You gain an in-depth understanding of individual examples of modern drug research and development before moving on to specialise in one research area through the completion of a laboratory research project.

Why choose this course?

• Study the principles of drug design, pre-clinical evaluation, clinical trials, regulatory affairs and the application of new technologies in the drug discovery and development process
• Explore the latest therapeutic concepts and principles relating to causes, epidemiology, diagnosis and the treatment of human diseases in current clinical practice
• Develop a systematic understanding and critical awareness of new technologies in cell and molecular biology
• Gain a wide range of valuable practical skills and the ability to devise an experimental plan as an independent investigator

This innovative course gives you hands-on experience across a wide range of journalistic and creative fields. You learn from an inspirational academic team of professional writers, using the latest technology to produce your work.

This degree leaves nothing to chance, covering reporting, news and features, fiction, creative non-fiction and new-media writing. You study cross-industry writing, editorial and production skills, with options in radio journalism, innovative writing and specialist fiction. You work with the latest technology in our TV and radio studios, fully equipped edit suites and Press Association news feeds.

Tutors are all professional creative writers with publishing and broadcast expertise who support you as you develop your own unique voice and channel it through your writing. They can also give you practical guidance when it comes to getting recognised and published.

Why choose this course?

• Learn the essential tools you need for writing across genres and media from experienced writers, journalists, academics, research students and alumni
• Develop practical skills in production for television, print and online journalism
• Gain links with the publishing industry and other writing-related industries through the professional practice element of the course (see below)
• Explore outlets for your own work including the Creative Writing Guild which runs workshops and open mic nights as well as publishing anthologies of student work
• If you need a step-up into higher education, start with a Foundation Year which guarantees entry to the degree course

Increasing expectations of ‘anytime, anywhere’ access to network facilities (whether from desktop, laptop, smart phone or tablet) means a constant demand for new networking protocols and technologies to keep up with the needs of a technologically reliant society.

This course is designed to give you knowledge of both wired and wireless technology to enable you to enter a career in this fast-paced industry.

Why choose this course?

• Study with staff active in networking and security research on a course with a balance of focus on wired and wireless technologies, working with a 64-node cluster, and other state-of-the-art equipment including virtualised environments as you advance your knowledge of both theoretical and practical challenges related to grid-computing
• Explore areas including network systems, computer security, networking administration and management, wireless networking, distributed parallel architectures, advanced security countermeasures, professional project management and emerging technologies
• Develop skills related to distributed networks (such as distributed and parallel architectures), ideal if you aim to pursue a career in networking, either in management or network set-up
• Gain in-depth skills in network management and administration (allowing you to work as a Network Manager) including essential security aspects, grid-computing and fault tolerance
• Benefit from developing expertise including components of professional qualifications such as CompTIA Linux+ and EC-Council CEH - equipping you for a career as a Network Engineer/Architect, in IT Support, as a Systems Analyst or Systems/Network Designer or in further study on an MSc by Research, MPhil or PhD.

This course is accredited by the Institution of Engineering and Technology.

This course, for graduates with a background in electronics, was designed with industry experts and is ideal for those aiming to enter a range of specialist careers in digital electronics or communications.

Gain advanced theoretical and practical knowledge and skills in digital communications, signal processing, electronic circuits and microprocessors, as well as an understanding of engineering best practice and how to apply it in real-life scenarios.

The course will provide you with academic and technical skills to analyse, synthesise, interpret and make sense of modern electronic systems. It will enable you to meet the demands of tomorrow’s engineering society.

Why choose this course?

The course will provide you with academic and technical skills to analyse, synthesise, interpret and make sense of modern electronic systems. This course, for graduates with a background in electronics, was designed with industry experts and is ideal for those aiming to enter a range of specialist careers in digital electronics or communications. You will gain advanced theoretical and practical knowledge and skills in digital communications, signal processing, electronic circuits and microprocessors, as well as an understanding of engineering best practice and how to apply it in real-life scenarios.

This course is ideal if you are looking to work within the areas relating to digital electronics or communications and will prepare you for a range of specialist career options. It will enable you to meet the demands of tomorrows engineering society.