Bachelor of Arts (Hons) in Media, Marketing and Public Relations

at University of Bedfordshire - Luton Campus United Kingdom

If you have a passion for photography, this course gives you the knowledge, skills and techniques you need for a successful career in the field, whether your dream lies in fashion, advertising, animation, scientific and medical, or local studio photography.

Gain the practical skills and theoretical knowledge of both traditional and digital photographic formats on a course that includes darkroom techniques; medium- and large-format photography; studio photography; stop-motion techniques; and event and location photography.

See your images come to life collaborating on projects with students from other degrees such as fashion, animation, art and graphic design. Every day is different, whether working on location or in our airy, open-plan studios at Alexon House, formerly home to a leading UK fashion house.

Why choose this course?

• Explore the ways a professional photographer works alongside other professions in the creative industries such as fashion designers, art directors, graphic designers and animators
• Learn from leading professionals in photography and design who exhibit internationally and work with clients including The Sunday Times, Mack Books and international design magazines such as Eye Magazine
• Amass a professional-standard body of work and a network of contacts through events, exhibitions and industry-based opportunities
• Learn how to use social media and other digital platforms to promote your work
• Develop your personal communication and entrepreneurial skills so you enter the world of work with confidence
• Take the course over four years and include a year’s placement in industry, building your experience and creating contacts for the future
• If you need to step up into higher education, start with a Foundation Year which guarantees entry to the undergraduate course

Supporting the requirements of the British Psychological Society’s Division of Forensic Psychology, this course focuses on developing the expertise and qualities you need to gain employment at a senior level.

On this comprehensive postgraduate course, you develop a systematic understanding and critical awareness of current problems in the field while gaining new insights into the theory and practice of forensic psychology.

It covers all core areas including criminal, investigative and legal psychology as well as victimology and forensic assessments. It also involves study in advanced research methods and professional skills.

The course gives you stage one training towards becoming a chartered psychologist.

Why choose this course?

• Develop your ability to communicate forensic-related material using appropriate methods of delivery to psychology and non-psychology professionals
• Gain a high level of knowledge of qualitative and quantitative research methods, allowing you to perform complex data analysis, interpretation, evaluation and synthesis
• Learn to show how a critical understanding of theory may guide the collection and interpretation of empirical data
• Benefit from an increased sense of personal responsibility and professionalism that will enable you to practise or conduct research within ethical guidelines
• Be aware of the requirements of equal opportunities and disabilities legislation

This course is for you if you have a committed interest in studying finance as a major part of your degree experience and see yourself developing a finance-oriented career.

It has the potential to equip you for a career in finance management where financial knowledge combined with general business and soft skills in management are seen as a great advantage, and where your capability will see you comfortable in operating in many different task environments

Why choose this course?
The course offers you the opportunity to develop a thorough understanding of finance within the business environment. Combining this with an understanding of the key dimensions of management and leadership will enable you as a manager to be able to interpret data and financial information in a range of business contexts and projects.

In order to remain competitive businesses are looking for graduates who are able to work in a flexible, collaborative way in order to help provide innovative financial solutions to often complex and open-ended problems.

This course is specifically designed to enable you to develop these skills through an exciting programme that links academic theory and real world business projects in realistic business and marketing settings.

Studying this course will help you to gain an insight into the reality of finance and business operations that goes beyond what is discussed in the text books and will help you to engage with potential employers in a much more meaningful way.

On this Master’s course, you learn how biotechnology and engineering can be used to treat human disease, exploring areas of biological science that offer clear commercial applications for future healthcare developments.

Biomedical engineering is at the forefront of medical research, advancing our understanding of biology and improving healthcare. As a professional in this field, you will be able to use biotechnology and engineering to create new products and medicines aimed at solving a wide range of medical problems.

When you join this course, you start by learning about new technologies in cell and molecular biology before focusing on genomic and systems’ data; cell visualisation; and protein localisation in cells and tissues. You also study methods to create three-dimensional cultures and tissues.

Why choose this course?

• Benefit from a wide choice of laboratory-based research projects using state-of-the-art technologies and instruments
• Study with a research-active academic team who possess wide-ranging research experience in each subject area
• Benefit from the expertise of visiting specialists from external academic institutions, industry or government agencies
• Develop the ability to synthesise and use information from relevant sources, independently and critically evaluating current research and advanced scholarship
• Gain the practical, hands-on knowledge and expertise that will equip you to work within emerging areas of the biotech and pharmaceutical industries

From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.

This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.

There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
• Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
• Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
• Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
• Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
• Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
• Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub

As the various elements of the mass media converge, it is increasingly appropriate to develop a broader understanding of how different aspects of the media interconnect. This course examines key issues of media and communication, introducing principles of cultural theories and media research methods.

For this course you must complete a series of units that address the central issues and concepts informing the study of the media in a culturally diverse environment as the nowadays society.

The course offers units dealing with fundamental principles and topics of the subject area (e.g. Current research in mass communications; Media institutions, structure and policies; and Research Methods in the area of media); and a core unit focuses on international development.

The course includes a final self-directed independent study project, in the form of a dissertation based on a research project. It is this project work that provides you with the opportunity to tailor the course to your own interests (subject to staff supervisory expertise).

You can start your studies in October and complete the course in 12 months. Alternatively start the course in February and complete it over 15 months

Why choose this course?

• Study the theories, which underpin the practice of media and communication, and discuss theoretical aspects of media through a range of case studies.
• Apply knowledge of the media and its cultural forms to the analysis of contemporary issues
• Employ skills in critical analysis, research, and communication as well as an array of generic and creative skills to propose solutions to contemporary issues in mass communications
• Develop and employ strong academic skills in research and critical thinking, problem-solving and analysis.
• Apply knowledge of cultural and media processes to the examination of policy and ethical issues, whether in the public domain or in other aspects of democratic participation and citizenship.
• Acquire skills needed to continue your studies and progress into MPhil and PhD.

The MBA (Digital Technology Management) is a flagship qualification designed to meet the needs and aspirations of early career individuals through the combination of a general management education with the specialist area of Technology Management.

It is designed for individuals who want to develop their leadership and management skills along with their interest in Technology Management and for those seeking fast track career progression opportunities.

This postgraduate degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context.

Successful completion of the MBA (Digital Technology Management) highlights your potential to have a real impact on the transformation of the organisation you join.

Our courses are designed to be engaging, attractive and flexible in the current global marketplace. There are six entry points through the year. This allows you to start when it is most suitable.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

Why choose this course?

Modern organisations rely upon good information systems in order to survive in the global competitive business environment.

This course will suit graduates who, through their interest in information technology and information systems wish to pursue management roles in charge of information systems. There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Learn contemporary approaches to information systems management and develop original approaches to organisations challenges and opportunities
• Study aspects of information systems, digital analytics, marketing and the digital future and strategic management
• Explore how the full benefits of modern technologies can be realised, and address the problems associated with increasingly rapid rates of change in the information technology and business environment
• Benefit from a course that inspires teamwork and engagement to contribute to ethical an innovative practice
• Develop your skills within Information Systems theory, against a context of real business through our employability practice-based teaching and learning approach.
• Gain the ability to make critical high-level managerial and organisational decisions, and learn critical thinking and creativity in analysis, synthesis and appraisal

The global aviation and airport management industry is expanding rapidly, and this course is designed to equip you with the knowledge and experience you will need to establish your career in this area.

Using the latest interactive teaching technologies, the programme covers a number of business, leadership and specialist areas. And the proximity of our campus to London Luton Airport means that you will have plenty of opportunities to enjoy a practical-based approach to your studies through work placements with airlines and related organisations.

London Luton Airport is the fastest growing major airport in the UK with passenger numbers increasing from 12 million to 18 million per year.

Marketing with Aviation and Airport Management offers and inter-disciplinary course combining key subject areas of business, marketing and aviation management in a practice orientated way. This will allow you to develop a deep understanding and practical knowledge of marketing and the specialist area of aviation.

To prepare you to graduate as a professional, you will evaluate different perspectives to inspect global, political, economic, social, technological, legal, ecological and business environments. You will have the option to experience industry practice and real word business experience to increase your skills and capabilities to work as a marketing practitioner in aviation.

Why choose this course?

The proximity of the Universitys Luton campus to the London Luton Airport and the planned expansion of their business and carrying capacity make studying for a BSc Marketing in Aviation and Airport Management at the University of Bedfordshire an excellent choice, providing knowledge of the role of marketing in securing the survival of organisations in the aviation and airport management (AAM) sector.

The course is structure with a clear focus on developing your employability by building a foundation on the core principles of business knowledge and operations and developing the skills, knowledge and understanding of Aviation Sales & Marketing, Aviation Law, Digital Marketing, Security, Airline and Airport operations in this highly competitive industry. You will apply established techniques such as problem-solving, critically thinking and analysis to solve real marketing-related problems The knowledge you build to examine and challenge marketing concepts and data within the context of the AAM sector and interaction with industry professionals allows you to progress seamlessly with practice-oriented and transferable skills to become employment ready in the marketing and AAM industry.

Students on this course studying full-time would be eligible to apply for membership of the Royal Aeronautical Society. Free membership is available for the duration of your course and gives you the benefit of the monthly online magazine, AEROSPACE. Where possible, students will have the opportunity to get a placement at Luton Airport and to visit aviation events.

The course will include an embedded IATA Leadership & Management Diploma course which is offered free to all students on the BSc Aviation & Airport Management course starting in 2017/18. Students who successfully pass an externally run IATA exam and meet additional requirements will graduate with a BSc plus an IATA Leadership & Management Diploma.

This 2 year Master’s courses will give you the opportunity to be awarded a subject-specific degree in International Business with Data Analytics. As the business world morphs to accommodate the dynamic economic environment of today, this course introduces non-specialists to a range of business functions areas to enable you to become knowledgeable and effective managers.

The course focuses on developing an awareness of business operations in an international environment, the management of corporate reputation and brands, international finance, and cultural awareness in global contexts.

The Data Analytics units cover a wide range of topics including programming, databases, security, project management and computer networking, giving you both the underpinning theory and the ability to apply it to complex real-world problems

Why choose this course?

• 2 year subject specific degree with data analytics.
• This course introduces non-specialists to a range of business functions areas to enable you to become knowledgeable and effective managers.