Master of Science in Digital Marketing

at University of Bedfordshire - Luton Campus United Kingdom

Open doors to a vast range of careers in the rapidly growing tourism industry – from airlines to hotels, business and conference centres to eco-tourism destinations, the possibilities are almost endless.

This International Tourism Management course offers a sandwich year placement in the UK or abroad, giving you the chance to explore potential careers.

Your studies will focus on global issues such as the development and management of sustainable tourism and some of the most pressing issues in international tourism management, including the impact of new technology on travel, tourism and mobility, the environmental, economic and social impacts of tourism.

You will enjoy field trips  to tourist destinations or attractions, and an opportunity to specialise in visitor attractions, air transport, sports tourism or events management.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

• Learn the skills needed to enter careers in a wide range of UK or international tourism management settings
• Study theory and practice in difference branches of tourism, including visitor attractions, air transport, heritage and sustainable tourism
• Develop your understanding of the industry, with a final year work placement in the UK or abroad, with the opportunity to develop additional foreign language skills
• Gain knowledge of strategic management of tourism-related businesses
• Explore a range of potential career options with companies like tour operators, destination management companies, airlines and major hotel chains
• Benefit from a course that opens up diverse career opportunities in a fast-growing industry, including in international tourism development, tour operations, air transport management, destination management, business development and marketing, as well as a range of further study opportunities.

Economics lies at the heart of the modern world and understanding its influence is critical to both business success and effective policy-making. This course gives you the analytical skills you need to stand out as a business economist in a demanding career field.

Our Business Economics BSc (Hons) allows you to explore the global economic system – including the factors that influence income, wealth and wellbeing - and to apply your knowledge and insight to the contemporary business world. You will engage with the theory behind key economic decisions and develop your understanding of how societies, governments, businesses, households, and individuals allocate their resources.

Your studies cover the foundations of business economics including business practice, financial markets, accounting and finance, data analytics, and applied economics before moving into specific areas such as labour economics, globalisation and econometrics.

Why choose this course?

• Apply economic theory to real-world business problems, with the analytical skills and subject knowledge to discuss your ideas and conclusions confidently
• Develop your skills and experience in critical thinking, problem solving, presentation and team-working as well as in using information technology
• Put theoretical knowledge into practice in your final-year specialist project
• Take the course over four years and include a fee-free year in industry (see below), building experience and making contacts for the future
• If you need to step up to higher education, start with a Foundation Year (see below) which guarantees entry to the undergraduate degree

This course offers you the opportunity to develop a particular strength in the management of international business issues. You will focus on strategic areas of management, international business, intercultural competencies, brand management, and financial management, all framed by the lens of developing patterns of world trade and the global marketplace.

You will develop the skills required to adopt appropriate strategic responses to different market environments through the study of and working with an organisation. You will also understand and experience at first hand the impact of contextual forces on international organisations, including the management functions of business such as corporate and brand reputation, corporate governance and ethical, economic and environmental change issues.

You will develop your knowledge of the financing of organisations including the sources, uses and management of finance and the use of accounting for managerial and financial reporting. You will also study and experience the management and development of people in organisations within a cross-cultural context, the use of relevant communications within the global economy.

You will appreciate how cultural differences affect both buying behaviour and marketing approaches. As well as specific knowledge relating to international business, you will develop enhanced personal and interpersonal skills through work experience in a professional placement. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills.

The placement will provide the basis for the delivery of the Business Placement Dissertation and comprise one block of study on Campus preparing for the project in the organisation followed by four blocks of study in the organisation and a final block back in the University to complete the write up. The project will be fully academically supervised throughout the six blocks of study.

The global aviation and airport management industry is expanding rapidly, and this course is designed to equip you with the knowledge and experience you will need to establish your career in this area.

Using the latest interactive teaching technologies, the programme covers a number of business, leadership and specialist areas. And the proximity of our campus to London Luton Airport means that you will have plenty of opportunities to enjoy a practical-based approach to your studies through work placements with airlines and related organisations.

London Luton Airport is the fastest growing major airport in the UK with passenger numbers increasing from 12 million to 18 million per year.

Marketing with Aviation and Airport Management offers and inter-disciplinary course combining key subject areas of business, marketing and aviation management in a practice orientated way. This will allow you to develop a deep understanding and practical knowledge of marketing and the specialist area of aviation.

To prepare you to graduate as a professional, you will evaluate different perspectives to inspect global, political, economic, social, technological, legal, ecological and business environments. You will have the option to experience industry practice and real word business experience to increase your skills and capabilities to work as a marketing practitioner in aviation.

Why choose this course?

The proximity of the Universitys Luton campus to the London Luton Airport and the planned expansion of their business and carrying capacity make studying for a BSc Marketing in Aviation and Airport Management at the University of Bedfordshire an excellent choice, providing knowledge of the role of marketing in securing the survival of organisations in the aviation and airport management (AAM) sector.

The course is structure with a clear focus on developing your employability by building a foundation on the core principles of business knowledge and operations and developing the skills, knowledge and understanding of Aviation Sales & Marketing, Aviation Law, Digital Marketing, Security, Airline and Airport operations in this highly competitive industry. You will apply established techniques such as problem-solving, critically thinking and analysis to solve real marketing-related problems The knowledge you build to examine and challenge marketing concepts and data within the context of the AAM sector and interaction with industry professionals allows you to progress seamlessly with practice-oriented and transferable skills to become employment ready in the marketing and AAM industry.

Students on this course studying full-time would be eligible to apply for membership of the Royal Aeronautical Society. Free membership is available for the duration of your course and gives you the benefit of the monthly online magazine, AEROSPACE. Where possible, students will have the opportunity to get a placement at Luton Airport and to visit aviation events.

The course will include an embedded IATA Leadership & Management Diploma course which is offered free to all students on the BSc Aviation & Airport Management course starting in 2017/18. Students who successfully pass an externally run IATA exam and meet additional requirements will graduate with a BSc plus an IATA Leadership & Management Diploma.

The MSc in Cybersecurity seeks to address the increasing demand in cybersecurity related domains in both academic vocational qualifications and projection for an increased shortage of cybersecurity professionals in the industry.

The programme is delivered by a dedicated team of cybersecurity experts and active researchers in the area and gives also the opportunity to acquire certain units from the programme as dedicated credit-based short courses outside the normal MSc route.

Using cutting edge and leading teaching and training techniques the course helps the candidates to realise the unique complexity and challenges associated with cybersecurity in a highly dynamic and constantly evolving threat landscape in a blended programme that amalgamates both management and hands-on skills required by cybersecurity professionals.

The curriculum gives you skills that are valuable for a career within Information Security but it is also relevant for a much wider range of applications. The diverse skillset around management of security as delivered in the course will equip you with a meaningful GRC knowledge and relevant experience to excel your career prospects. This is quite prominent due to the problem recruiters have to get hold off security managers with these skills.

The systematic application of teaching and learning methods with the GIS goals and clear references made to the University’s employability framework should further help students to develop their career prospects throughout the programme.

Interactive sessions in the form of demos will also be delivered by the teaching staff and guest speakers to further leverage understanding and stimulate attention towards relevant and pragmatic issues in the area

Why choose this course?
Areas of study include

• Cyber threat intelligence
• Ethical Hacking
• Network Security
• Information Governance and Compliance
• Research methodologies and project management
• Tactical and strategic cybersecurity management
• MSc thesis in cybersecurity

This course offers you the opportunity to combine hands-on experience of  film making to a professional standard with sound theoretical underpinnings.

You will study with world-class practitioners and academic experts and your final project will challenge you to make a film, which can be a fiction, a documentary piece of work, or a hybrid – or research and produce a dissertation.

During your studies you will meet leading filmmakers, film editors and industry executives and you should acquire all the transferable skills and specialist knowledge to do well in your chosen career.

Why choose this course?

• Study with a dynamic and experienced team of acclaimed film-makers and published scholars on a course blending practice and theory
• Explore a range of areas including: cross-media approaches to story-telling, scriptwriting, production planning and development, digital film production, editing and post-production techniques, film history and theory
• Develop your industry network and future employment potential through meeting leading filmmakers, industry executives and academic experts
• Gain experience of making film to a professional standard, from scripting through to post-production and develop specialist knowledge of specific areas of the media - of particular value if you want to develop a career as an independent film maker or work in the television and film industries
• Benefit from a degree equipping you with a range of important transferable skills relevant to work in broadcasting, journalism, arts or media administration, governmental regulation of the media, research, marketing, sales and advertising or enable you to continue to MPhil and PhD research degrees.

Bringing together the emerging fields of forensic science and criminology, this course gives you the lab skills and practical crime-scene experience of the scientist combined with a criminological exploration of why people commit crime, and the role of the police and criminal justice system in its prevention.

Our degree provides you with a foundation in the biological and chemical sciences that apply to forensic science as well as exploring criminological theory, crime-scene investigation and the role of scene-of-crime officers. In the Criminology units, you gain understanding of how data can be analysed to identify and predict factors that may cause people to commit crime. You also explore the role of forensic science, the police and the criminal justice system in the prevention, deterrence and punishment of criminal behaviour.

The course has been designed to develop your skills in laboratory analysis; the interpretation and evaluation of evidence; and the communication of scientific findings. You also learn how to assess the strengths and weaknesses of different criminological explanations; make reasoned arguments; and bring together information from different sources.

Why choose this course?

• Explore topics at the forefront of current developments in forensic science
• Study in a specialist forensic laboratory, with key laboratory skills incorporated into most of the units
• Learn the skills and techniques needed to evaluate a real-life crime scene in our scene-of-crime lab, designed to resemble an 'normal' flat
• Work with a Forensic Science team that includes international experts in the psychology of criminal behaviour and forensics experts from a variety of operational backgrounds
• Acquire key transferable skills including in oral and written communication; IT; group and team work; analysis; critical thinking; and problem solving
• Take the course over four years and include a fee-free year in industry, gaining work experience, building your CV and making contacts for the future
• If you need a step up into higher education, start with a Foundation Year which guarantees you a place on the degree course

The MSc International Finance and Banking is designed to enable you to become a more effective and enterprising manager in a range of financial organisations in a knowledge-based global economy.

Finance and Banking as a study area is distinct from Accounting in that it is interdisciplinary and draws upon a wide range of soft and hard sciences.

Thus at post graduate level the study must be integrative, blending economic, mathematical and financial theory with analytical approaches to solving complex problems and implementing solutions.

Finance must also be treated as international in context to ensure relevance in the global economy.

The course aims to enable you to critically analyse the role of banking within international financial markets.

Attention is also placed on developing a contemporary empirical understanding of the behaviour of international financial markets that is particularly relevant for the aspects of international banking, alongside providing you with the ICT and research skills required by employers in this highly competitive banking sector.

It is specially designed for those seeking a management career in the international banking system, international corporations or in capital markets.

This course examines key issues of media and communication, introducing principles of cultural theories and media research methods, providing a broader understanding of how different aspects of the media interconnect.

Why choose this course?

• Project Management Units covers a wide range of Project functional areas so that you become knowledgeable and effective managers

Our recent investment of £1m in a new Electronic Engineering lab demonstrates our commitment to this discipline, and means you will be able to use state-of-the-art equipment and enjoy top-tier teaching as you study.

You will develop skills in a number of areas, including analogue and digital electronics, signal processing, sensors, digital communications, software engineering and embedded programming.

And through a combination of theoretical learning and practical application, you will quickly became adept at solving real-world engineering problems.

Accredited by the Institution of Engineering and Technology (IET) on behalf of the Engineering Council for the purposes of fully meeting the academic requirement for registration as an Incorporated Engineer and partly meeting the academic requirement for registration as a Chartered Engineer

Why choose this course?
The course will provide you with academic and technical skills to analyse, interpret and make sense of electronic engineering. It will enable you to meet the demands of tomorrow’s electronic engineering.

• Learn skills in a number of areas, including analogue and digital electronics, signal processing, sensors, digital communications, software engineering and embedded programming
• Study using a combination of top-tier learning materials and hands-on practical experience
• Develop your knowledge and understanding of the commercial and economic contexts of engineering processes, and keep informed of emerging processes and technologies
• Gain a thorough awareness of the possible equality and diversity issues that exist in electronic engineering
• Explore the practical application of the computer software and hardware toolkits commonly used by electronic engineers
• Challenge yourself by analysing and solving real-world engineering problems
• Benefit from our well-established professional links with local and regional industry partners