Bachelor of Science (Hons) in Advertising and Marketing Communications

at University of Bedfordshire - Luton Campus United Kingdom

Bringing together the emerging fields of forensic science and criminology, this course gives you the lab skills and practical crime-scene experience of the scientist combined with a criminological exploration of why people commit crime, and the role of the police and criminal justice system in its prevention.

Our degree provides you with a foundation in the biological and chemical sciences that apply to forensic science as well as exploring criminological theory, crime-scene investigation and the role of scene-of-crime officers. In the Criminology units, you gain understanding of how data can be analysed to identify and predict factors that may cause people to commit crime. You also explore the role of forensic science, the police and the criminal justice system in the prevention, deterrence and punishment of criminal behaviour.

The course has been designed to develop your skills in laboratory analysis; the interpretation and evaluation of evidence; and the communication of scientific findings. You also learn how to assess the strengths and weaknesses of different criminological explanations; make reasoned arguments; and bring together information from different sources.

Why choose this course?

• Explore topics at the forefront of current developments in forensic science
• Study in a specialist forensic laboratory, with key laboratory skills incorporated into most of the units
• Learn the skills and techniques needed to evaluate a real-life crime scene in our scene-of-crime lab, designed to resemble an 'normal' flat
• Work with a Forensic Science team that includes international experts in the psychology of criminal behaviour and forensics experts from a variety of operational backgrounds
• Acquire key transferable skills including in oral and written communication; IT; group and team work; analysis; critical thinking; and problem solving
• Take the course over four years and include a fee-free year in industry, gaining work experience, building your CV and making contacts for the future
• If you need a step up into higher education, start with a Foundation Year which guarantees you a place on the degree course

The contemporary professional and economic environment of globalised markets commands persistence on quality, the immediate adjustment to the rapidly changing conditions and opportunities, as well as the need for a long-term vision. The world is recovering from a very severe economic crisis which originated in the financial sector and very quickly affected the economies of most countries in the western world.

In the aftermath of this and in a globalised world, the study of finance proves to be essential in understanding the way businesses operate, governments exercise policies and countries cooperate and compete with each other.

Economics on the other hand is the foundation of modern finance. It offers students the opportunity to acquire the cognitive knowledge and skills required to understand the structure of the world we live in.

This course will provide students with an intimate knowledge of the structural issues economies are facing and the way they are being realised in today’s economic affairs through the dominance of financial institutions. Student will be able to apply economic analysis to real-life issues while the technical and analytical skills that are necessary to understand key developments in the global markets will be developed.

The Department of Law and Finance has a critical number of academic staff who will support the delivery of this course. They are highly qualified academics and experienced professionals whose research achievements in the areas of economics and finance and real-life experience promise a unique student experience.

Why choose this course?

The world is recovering from a very severe economic crisis, which originated in the financial sector and very quickly affected the economies of most countries in the western world. In the aftermath of this and in a globalised world, the study of Finance is essential in understanding the way business operate, governments exercise policies and countries cooperate and compete with each other. Economics on the other hand is the foundation of modern finance.

If you are willing to pursue a degree in Economics, driven by the need to understand how the western world is structured and how the environment, in which businesses and financial institutions operate, is working, this course will be of interest to you. You will be able to apply economic and financial analysis to real life issues. All necessary technical and analytical skills that are desired by employers in economics and finance relevant institutions will be developed.

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Choose Advertising and Marketing Communications at Bedfordshire and

• Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
• Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
• Develop your knowledge and experience in your final year by working with real companies on real issues
• Gain additional employability skills in communication, problem-solving and teamwork
• Challenge yourself with an optional sandwich placement year
• Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM).

Why choose this course?
BSc Advertising and Marketing Communications is an academic course grounded firmly in business practice. In your first year you study alongside other business students working on practical business problems and are introduced to the foundation level of Marketing Communications. At higher levels your study becomes more focused, especially on employment related transferable skills.

At the conclusion of this course you will be a career-ready pre-professional, ready to start work in the marketing communications industry

You will have acquired not just knowledge and understanding of marketing communications methods, such as digital strategy and account and media planning, but also the ability to apply your studies to practical examples and the critical skills necessary to keep learning in the changing professional environment

We have taught Television Production for over a decade and in this time we have developed close links with the factual and entertainment TV industries. We are proud to say our graduates are now working on some of the top programmes and films in the UK and US.

This is a highly practical course which covers a broad area of television production and is suitable for those who have no prior experience of studying television at university.

You will be hands-on in our multi-camera TV studio and on location using a variety of camera, sound and lighting equipment. You will also be taught the post production process and will be encouraged to develop, produce and screen your own programming as part of your learning at Bedfordshire.

At the end of your time with us, you will be a multi-skilled, industry-ready practitioner. Employability is a core feature of this course. It is our job to help you break into TV and we will help you to develop industry links and find paid work or internships during your time with us.

Why choose this course?

• Our course will give you a solid grounding in all aspects of TV production; from producing to production management, from camerawork to editing. You will be taught by lecturers who have been working at the highest level in the television industry and with their help you will make your own industry contacts and start to make your first steps into the television industry while studying on the course.
• You will have access to thousands of pounds worth of high-end production kit including cameras, lights, sound recorders, rigs, edit suites, O.B. kit and, of course, our multi-camera TV studio. Aside from assignment production work, you will also get the opportunity to produce and broadcast your own programming online and on social-media via our in-house TV station BedsTV.

Find your specialism and become the writer of your dreams with our innovative, skill-building course which encourages you to experiment with different modes and genres across a range of media platforms. Our small cohort sizes mean you benefit from personal, tailored support.

Explore writing in a way you may not have experienced before, from from the speculative genres of horror, fantasy, and science fiction, to scriptwriting and performance poetry. Your academic team are all experienced writers who will encourage you to find where your aptitudes and enthusiasms lie, helping you to develop your own writing practice and style.

This course benefits from a close relationship with other creative courses such as media, art and design, journalism, and computer games development so you work in an atmosphere of collaborative, artistic energy. You also have many opportunities to share your work, including in our annual published anthology of student writing and open-mic nights.

Graduates from the course have gone on to successful careers in a range of fields, from published authors of fantasy writing and innovative poetry to editorial roles, from professional YouTubers to Creative Writing lecturers.

Why choose this course?

• We are a student-centred course where the emphasis is placed on your development as a writer
• Belong to a vibrant and diverse writing community and have the freedom to focus on the aspects of writing that interest you
• Optional pathways in genre fiction, innovative forms, and screenwriting, taught by writers from those areas, and the opportunity to collaborate with Computer Games and Illustration students to develop games and graphic novel projects
• Meet with writers and other industry professionals
• Focus on your professional development and your future after completing the degree

This course gives you the flexibility to develop your own practice, whilst working on cross-disciplinary projects and building a research and practice portfolio. The MA provides an exciting environment for you to develop your personal practice and Project management skills supported by established practitioner/tutors in your chosen field.

Why choose this course?

• A wide range of facilities with access to technical and digital media such laser-cutting, 3D printing, image processing software, moving image software, high definition photographic equipment and high-quality photo screen-printing.
• A teaching and learning strategy that is aimed at giving a robust focus to your artistic or design practice.
• Dedicated studio space for you to work, access to workshops and technical support
• Collaboration and guiding undergraduate students hands-on practical
• One-to-one contact with staff with an emphasis on your personal creative development and Project management. Personal tutor in your discipline

This 2 year Master’s courses will give you the opportunity to be awarded a subject specific degree in Project Management with Data Analytics.

The course will improve your knowledge and skills to manage projects effectively in the commercial, public and third sectors (including the voluntary sector). You will learn from your experience of managing real projects by critically assessing a range of project management methodologies, tools and techniques.

The Data Analytics units cover a wide range of topics including programming, databases, security, project management and computer networking, giving you both the underpinning theory and the ability to apply it to complex real-world problems.

Why choose this course?

• 2 year subject specific degree with data analytics.
• During this course you will learn from your experience of managing real projects by critically assessing a range of project management methodologies, tools and techniques.

On this Master’s course, you learn how biotechnology and engineering can be used to treat human disease, exploring areas of biological science that offer clear commercial applications for future healthcare developments.

Biomedical engineering is at the forefront of medical research, advancing our understanding of biology and improving healthcare. As a professional in this field, you will be able to use biotechnology and engineering to create new products and medicines aimed at solving a wide range of medical problems.

When you join this course, you start by learning about new technologies in cell and molecular biology before focusing on genomic and systems’ data; cell visualisation; and protein localisation in cells and tissues. You also study methods to create three-dimensional cultures and tissues.

Why choose this course?

• Benefit from a wide choice of laboratory-based research projects using state-of-the-art technologies and instruments
• Study with a research-active academic team who possess wide-ranging research experience in each subject area
• Benefit from the expertise of visiting specialists from external academic institutions, industry or government agencies
• Develop the ability to synthesise and use information from relevant sources, independently and critically evaluating current research and advanced scholarship
• Gain the practical, hands-on knowledge and expertise that will equip you to work within emerging areas of the biotech and pharmaceutical industries

The advent of digital media has created an explosion of possibilities when it comes to illustration. This innovative course gives you the drawing skills, techniques and industry know-how to produce, distribute and publish your graphic work.

This course takes in the full scope of contemporary illustration practice from craft-based techniques and drawing to digital and sequential moving image-based work. It ensures you develop the drawing, photography and digital-media skills you need for a career in areas such as film, animation, music video, advertising, publishing, video games and app design.

Working in small, lively, creative groups, you study a cluster of design courses including Animation and Graphic Design, with units covering materials and methods; studio practice; context and ideas; thinking through making; collaborative partnerships; and the critical and creative background to modern design.

Why choose this course?

• Work in spacious, well-equipped studios and benefit from high-spec facilities in digital media, motion graphics, bookmaking, stop motion, risograph printing and screen printing
• Gain skills and confidence with regular one-to-one contact with industry-experienced teaching staff and excellent technical support
• Explore the changing role of the designer and design in society so you can challenge current social, political and environmental thinking in your work
• Develop skills in creative problem solving, collaboration and entrepreneurship
• Take the course over four years and benefit from a year’s placement in industry, building your experience and making contacts for the future
• If you need to step up into higher education, start with a Foundation Year which gives you guaranteed entry to the undergraduate course

The MBA is a flagship generalist management qualification designed to meet the needs of early career individuals and is structured to support your aspirations for fast track career progression through the development of leadership and strategic management skills and a contemporary understanding of business.

The course adopts a practice-led curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.

This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience.

Through practice events you will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.

You will develop the attributes and skills expected of post-graduates, as recognised by professional and industry bodies such as the Chartered Management Institute and the Confederation of British Industry, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.

This degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context. Successful completion of the MBA highlights your potential to have a real impact on the transformation of the organisation you join.