Bachelor of Science (Hons) in Advertising and Marketing Communications

at University of Bedfordshire - Luton Campus United Kingdom

The MSc International Finance and Banking is designed to enable you to become a more effective and enterprising manager in a range of financial organisations in a knowledge-based global economy.

Finance and Banking as a study area is distinct from Accounting in that it is interdisciplinary and draws upon a wide range of soft and hard sciences.

Thus at post graduate level the study must be integrative, blending economic, mathematical and financial theory with analytical approaches to solving complex problems and implementing solutions.

Finance must also be treated as international in context to ensure relevance in the global economy.

The course aims to enable you to critically analyse the role of banking within international financial markets.

Attention is also placed on developing a contemporary empirical understanding of the behaviour of international financial markets that is particularly relevant for the aspects of international banking, alongside providing you with the ICT and research skills required by employers in this highly competitive banking sector.

It is specially designed for those seeking a management career in the international banking system, international corporations or in capital markets.

Environmental change affects everyone on the planet and sustainably managing a changing natural environment is one of the 21st century’s most pressing challenges. This course develops your theoretical knowledge and practical skills, enabling you to begin to meet these challenges in your chosen career.

Through study of environmental sustainability and management, as well as global environmental change, you develop a comprehensive understanding of what is happening in the environment at a range of scales. You then go on to examine how the integration of environmental science, biotechnology and management methods can help environmental, biodiversity and ecosystem services.

The course has a focus on how biotechnology can provide practical solutions to environmental problems, and your studies support you to develop valuable practical skills in identifying and evaluating useful technologies.

Why choose this course?

• Access the latest scientific thinking and teaching from a leading, research-active academic team with expertise in ecology, biotechnology, management and environmental microbiology
• Gain the knowledge and skills to move into a career in the environmental sector or – if you are a more experienced professional - develop your range of competencies and widen your opportunities in the field
• Develop a systematic understanding and critical awareness of the biological, ecological and socio-economic drivers of global environmental change
• Be able to evaluate methods of managing environmental change at local and global levels, including legislative, voluntary and economic management
• Hone your practical skills in our modern, well-equipped laboratories
• There is the option of a part-time pathway to better fit study around your work and family commitments
• Choose from a wide range of career paths including environmental consultancies; biotechnological research organisations; national and international government agencies and non-governmental bodies; and related business and industry. You also have the option of further study leading to PhD

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Choose Advertising and Marketing Communications at Bedfordshire and

• Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
• Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
• Develop your knowledge and experience in your final year by working with real companies on real issues
• Gain additional employability skills in communication, problem-solving and teamwork
• Challenge yourself with an optional sandwich placement year
• Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM).

Why choose this course?
BSc Advertising and Marketing Communications is an academic course grounded firmly in business practice. In your first year you study alongside other business students working on practical business problems and are introduced to the foundation level of Marketing Communications. At higher levels your study becomes more focused, especially on employment related transferable skills.

At the conclusion of this course you will be a career-ready pre-professional, ready to start work in the marketing communications industry

You will have acquired not just knowledge and understanding of marketing communications methods, such as digital strategy and account and media planning, but also the ability to apply your studies to practical examples and the critical skills necessary to keep learning in the changing professional environment

If you’re interested in a career in forensic science, we have a crime scene for you! A unique mix of biosciences and criminal psychology, our degree course offers you the opportunity for practical forensic processing in our crime scene facility.

Technological advances have made the role of the forensic scientist – the expert who collects, preserves and analyses evidence - increasingly important in crime investigation, and also in other fields such as archaeology.

The course starts with an introduction to psychology and the sciences relevant to forensics, followed by more detailed applied forensics including the preparation of evidence for court, pathology, medical physiology and haematology. You’ll also study the most recent advances in DNA analysis, toxicology, criminal psychology, and fire and explosive analysis.

Why choose this course?

• The Forensic Science team includes international experts in the psychology of criminal behaviour and forensics experts from a variety of operational backgrounds
• Our teaching is rated as ‘Excellent’ by the QAA and the team is part of a highly experienced department that has run biological science courses for over 30 years
• You’ll study in a specialist forensic laboratory, with key laboratory skills incorporated into most of the taught units, especially your final-year research project
• You’ll learn the skills and techniques needed to evaluate a real-life crime scene in our scene-of-crime lab, designed to resemble an 'normal' flat
• There’s the option to take the course over four years and include a year’s work placement (see below) to gain experience and industry contacts
• If you’d like to step-up into higher education, you can take an introductory Foundation Year (see below), which guarantees entry to the Undergraduate course

    "Studying forensic science with Bedfordshire has been an awesome, inspiring experience, with lecturers who are specialists with industry experience in the areas they teach. I highly recommend anyone wishing to study this subject with Beds to 'Go 4 it'."

This popular course offers you the opportunity to develop the skills you need to become an Art and Design professional in a supportive community environment. You will work with live briefs, public projects and industry partners including Luton Culture, Departure Lounge Gallery, The Hat Factory and MK Gallery.

Offering a balance of theory and practice, our BA (Hons) Art and Design ensures you develop a range of visual and creative skills while you gain insights into critical theory, the importance of context and contemporary professional practice. If you are unsure of your specialist field, it gives you the opportunity to experience several creative pathways including Art and Design practices; community arts; curating; arts management; arts advocacy; and further study towards a career working in art and design education.

You develop essential skills and knowledge in a variety of 2D, 3D, digital and time-based practices, and engage in critical aesthetic and conceptual debates. You explore visual, social, cultural, environmental and political diversity, expressed through your developing Art and Design practice.

You will become proficient in presenting work to professional standards, including project production, and will develop the skills needed to build relationships in the creative community including networking, exhibiting, and marketing.

Why choose this course?

• All course tutors are practising, internationally exhibiting artists
• You study both traditional disciplines such as drawing, painting and printmaking along with the latest techniques in photography, video and digital media
• You learn through practical workshop sessions, sustained practice in the studio and one-to-one tutorials as well as work-related opportunities
• You work independently, developing your ideas through to outcomes, showing you can select and use materials, processes and environments; research and analyse those ideas and outcomes; and make connections to wider contexts
• Learning is linked to ‘real world’ experience to prepare you for a career across a number of fields
• You are able to consider issues arising from the creative practitioner's relationship with audiences, clients, markets, environments, users, consumers, and/or participants
• Develop personal and practice-based skills such as management, communication and multi-agency working
• You can take the degree over four years with a placement year in industry (see below), which allows you to sample a field of practice, build your CV and make future contacts
• If you are returning to learning or need a launchpad into a degree course, you can opt for Art and Design with a Foundation Year (see below)
• You gain a qualification that will enhance your prospects of a fulfilling and exciting career in a wide range of creative industries. Our graduates have become practising artists and designers, teachers, arts administrators and art managers; they have also continued their studies, both locally and internationally

Economies are increasingly global. With this degree - designed to give you the knowledge and skills to manage a business effectively in the global context - show potential employers that you understand how business operates on an international scale.

Alongside traditional business skills and disciplines such as strategy, human resource management, finance, operations and marketing, you will acquire global skills via units such as international economics, global marketing, and Intercultural awareness in business.

In your final year you are supported in finding a placement which delivers invaluable international experience, as well as credit towards your degree, as you apply your learning to project work in a live setting.

Why choose this course?
This innovative and interdisciplinary course will help you to gain the skills and knowledge required in key business disciplines coupled with a broader global business perspective. The course provides you with a deeper appreciation of the roles and relationships of businesses in an international context, together with the specific operational and strategic issues, challenges and opportunities that businesses face when they start operating at an international level.

You will also gain a working understanding of foundational concepts in the key functional and operational areas, including business management, business research, marketing, finance, accounting, operations management, human resource management, interpersonal and collaborative communication skills, covering important aspects of working in an international and multi-cultural environment.

The course offers a rich learning experience

• Is highly vocational with a focus on knowledge and understanding of business organisations from a global perspective;
• Focuses on both large and small organisational contexts;
• Instils a high level of professionalism from the outset;
• Has a strong theoretical base in each unit;
• Develops interpersonal and collaborative communication skills
• Includes a supervised final year dissertation involving an individually conducted research element;
• Provides further opportunity for professional development in a work placement relevant to international business
• Has small class interactive teaching environments;
• Focuses on hard and soft management skills for the 21st century

Choose International Business at Bedfordshire and

• Learn through lectures, seminars and workshops, plus projects, research exercises, presentations, and case study analyses with a focus on using your knowledge and understanding in practice
• Study business management, business research, marketing, finance, accounting, operations management and human resource management
• Develop your communication and collaborative skills as well as a recognisable high level of professionalism, enabling you to fit in and be effective from day one
• Gain an understanding of the roles and relationships of businesses in the international arena, and the specific operational and strategic issues, challenges and opportunities that they face at an international level
• Explore opportunities for further postgraduate and professional study
• Benefit from a degree which gives you understanding of global business operations, analytical and problem-solving skills, and personal effectiveness and credibility when working across cultures in international teams – attributes which are highly attractive to potential employers

After graduation of this course, you'll be managing and producing quality journalism for audiences from the hyper-local to the global. You will have developed an internationalised approach, and be able to challenge specific cultural perspectives, deepening the quality of your analysis. This course will teach you to evaluate issues of media and international development while managing broadcast projects covering themes such as human rights and media structures.

Why choose this course?

• Articulate your journalism across media platforms
• Produce a final project of your choice, either in the form of a journalistic portfolio or an academic dissertation
• Attend master classes and visit the BBC, The Guardian, Reuters, Bloomberg and others
• Interview top UK politicians, human rights lawyers and others visiting the university

The MSc Software Engineering and Applications is designed for graduates and experienced programmers who want to solve real-world problems, evaluating advanced software engineering environments and building up complex software applications based on emerging technologies.

The course covers a range of topics from advanced programming, design patterns and data modelling to popular development platforms, open source frameworks and cloud computing will be explored to open up your career.

The aims of the course are to provide you with a critical understanding of Software Engineering Techniques such as advanced programming, design patterns and databases.

You will be able to follow significant trends in system development, including software development, version control with GitHub, open source frameworks such as OpenCV and Tensorflow along with web services and cloud computing.

You will have developed your problem solving skills with respect to software engineering and develop your analytical and evaluative skills with respect to information technology.

Why choose this course?

The MSc in Software Engineering and Applications with Placement course is about building professional software developers and helping them to create applications of latest emerging technologies. It is an ideal course for Computer Science graduates and experienced programmers who want to solve real-world problems, evaluating advanced software engineering environments, and built up complex software applications based on emerging technology with improved readability, testability, and extensibility. A range of topics from advanced programming to popular development platforms, open source frameworks, Big Data ecosystem and Cloud Computing will be explored to fulfil the goal and to open up your career opportunities.

Sustainability management is fast becoming a key driving force in shaping organisational strategy as companies are under pressure to compete in the Green Economy.

This course focuses on the relationship between the economic ambitions of businesses and the necessity to meet the growing global concern to meet sustainability agendas.

Through a combination of academic study and working with industry on real sustainability-related problems, you will develop the personal and professional skills you need to be a key player in this global, knowledge-based economy.

There are six entry points through the year. This allows you to start when it is most suitable.

• Study the core areas of sustainability within the corporate sector, and logistics management and its relationship with sustainability
• Gain intimate knowledge of the structural issues companies and counties face when implementing a sustainability agenda.
• Develop advanced knowledge of organisational approaches to sustainability as well as of government policies and the critical capabilities to apply theory to complex issues
• Explore your enterprise, creativity and independence – the skills required by employers - through your dissertation unit
• Develop your employability by undertaking a work placement with the opportunity to work on a live project
• Benefit from studying with a Business School that has partners across the world enabling you to examine the cross-culture perspectives essential to organisations in the global markets

This professionally accredited course provides a direct route to a professional qualification in accounting, opening up a rewarding career in accountancy or in an accounting role in business.

The course gives you a comprehensive knowledge of the main ideas, concepts and principles of accounting and finance, as well as the skills to apply your knowledge to individuals, businesses, institutions and governments.

Using the latest technology, you begin by studying business practice and the business environment in which accountants operate before proceeding to corporate and business law; data analysis; and the advanced study of management accounting, taxation, financial management and auditing.

The course is accredited by the Association of Chartered Certified Accountants (ACCA) and the Association of International Accountants (AIA).

Why choose this course?

• ACCA awards exemptions from its F1 to F9 papers for students successfully completing relevant course units – the maximum ACCA exemptions available at undergraduate level
• Graduates successfully completing relevant course units are also eligible for exemptions from the AIA’s Foundation level and Professional level 1 papers
• A professional qualification in accountancy is a gateway to a range of careers in accounting, finance and banking at professional accounting firms; small and large private-sector companies; and not-for-profit organisations
• Take the course over four years and include a fee-free year in industry (see below) when you can gain experience and make contacts for the future
• If you need a step up into higher education, start with a Foundation Year (see below) which guarantees entry to the undergraduate degree