Bachelor of Science (Hons) in Advertising and Marketing Communications

at University of Bedfordshire - Luton Campus United Kingdom

The growth and commercialisation of sport and rapid development of digital and social media tools makes sports journalism an exciting and fast-moving branch of the industry. This specialist course gives you the skills you need to be a 21st-century sports journalist.

Learn the core practical skills of journalism and how to apply them to a sports specialism using traditional research and writing as well as new and developing media forms.

Sharpen these skills with an in-depth understanding of the political, social, historical and economic sporting environment - as well as the legal and ethical frameworks journalists work within - adding depth and authority to your reporting.

You benefit from studying with a team of industry specialists in both sports reporting and general journalism, across a range of platforms, and have opportunities to hear from leading academics, sports participants and masterclass speakers from the worlds of both sport and media.

Why choose this course?

• Gain core communication and multimedia skills that are highly valued across a range of graduate industries
• Put your skills into practice via real-life sports reporting assignments
• Explore opportunities for work experience within radio, television, print and online journalism
• Develop a portfolio of work and contacts while honing your skills through regular news days
• Report from your first year for our news website and present your own show on our community radio station, Radio Lab
• There’s the option to take this course over four years and benefit from a fee-free industry placement (see below) where you gain experience, build your CV and make contacts for the future
• If you need a step into the full degree, you can start with a Foundation Year (see below) which guarantees entry to the Undergraduate course

Success in the media industry means creating powerful products that communicate with their target audiences through a constantly evolving range of media platforms. This course gives you the skills and insider knowledge needed to make that success happen.

Producing media content is an exciting, up-to-the-minute form of social communication, strongly influenced by cultural, economic and political factors. To create innovative, effective communications across a range of platforms, you must be able to combine media theory with practical production skills.

This broad-based course focuses on the production process while giving you the theoretical grounding you need. So you study practical units such as digital design, making sound and images, film-making and experimental production, combined with units ensuring your understanding of media theory and research, digital cultures and future digital production.

Why choose this course?

• Access to a wide range of professional production equipment including broadcast-standard TV and radio studios, green screen and 360 production
• Study with industry-experienced, research-active tutors
• Explore the latest world-class research through the Research Institute for Media, Art and Performance (RIMAP)
• Participate in and contribute to student festivals and competitions, building your experience and your portfolio
• Develop portable skills in communications and team-working, increasing your employability
• Benefit from a course that opens up careers in television production, digital media production, journalism, teaching, advertising, media and PR
• Take the course over four years and benefit from a year’s placement in industry (see below), gaining experience and making contacts for the future.
• If you need to step up into higher education, start with a Foundation Year (see below) which guarantees entry to the undergraduate course

The MBA (Logistics and Supply Chain Management) is a flagship qualification designed to meet the needs and aspirations of early career individuals through the combination of a general management education with the specialist area, Logistics and Supply Chain Management.

It is designed for individuals who want to develop both their management skills and new areas of business interest and those seeking fast track career progression opportunities.

This postgraduate degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context.

Successful completion of the MBA (Logistics and Supply Chain Management) highlights your potential to have a real impact on the transformation of the organisation you join.

Our courses are designed to be engaging, attractive and flexible in the current global marketplace. There are six entry points through the year. This allows you to start when it is most suitable.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

Why choose this course?

• The course adopts a practical and applied business curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.
• This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience.
• You will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.
• You will develop the attributes and skills expected of post-graduates confirmed by partner industry bodies including the Chartered Management Institute and the Confederation of British Industry, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions

Companies are reporting that business is becoming ever more competitive and that industries are becoming more volatile. In order to remain competitive businesses are looking for project management graduates who are able to work in a flexible, collaborative way in order to help provide innovative solutions to often complex and open-ended problems.

The ability of organisations to develop projects and deliver them successfully is becoming increasingly important and the management of these projects is a much sought after skill.

This course is specifically designed to enable you to develop Project Management and Business skills through an exciting programme that links academic theory and real world business projects in realistic business settings.

You will be challenged to develop awareness of your own skills and learning needs and will be encouraged to offer innovative and creative approaches to Project Management and business problem solving.

Criminal offending and the state’s response to it are constantly evolving, and this course explores the latest ideas, thinking and research into the subject. Benefiting from the practice and practical knowledge of highly experienced tutors and lecturers, you will reflect critically on the latest theories and the many explanations used to explain why crime occurs.

The department’s expertise is deep and wide ranging, and covers youth crime and justice, substance abuse, gang related crime, corporate crime and forensic mental health.

You will be taught by leading researchers from the Institute of Applied Social Research, whose studies on sexual exploitation, trafficking, and disability is internationally renowned and at the interface between research, knowledge, policy and practice.

Why choose this course?

• Study the social, political and cultural contexts that inform criminology, and develop a critical in-depth knowledge and understanding of the subject
•  Explore and research a particular topic of interest, and as you do this sharpen your independent study skills and become highly specialised in a particular area
•  Develop the ability to apply originality in the application of knowledge that addresses problems relating to criminal justice, crime and offending
•  Gain a wide range of new skills and qualities that are relevant to the workplace and will give you the opportunity to seek employment at a senior level
•  Benefit from the ability to take part in critical discussions, systematic reviews and the analysis of complex, unfamiliar or unpredictable criminological problems, and work to produce an understanding that is informed by current scholarship.

Criminology at the University of Bedfordshire is taught by subject experts who are all members of the Vauxhall Centre for the Study of Crime under the direction of Professor John Pitts - a key member of the Home Office gang strategy’s expert advisory group. This dynamic programme considers developments in the academic study and research evidence of criminology in the context of an increasingly globalised world.

You will have the opportunity to critically reflect on theory while drawing on a depth of practical knowledge, theory and professional expertise from the teaching team. In addition, the team have an interest in the personal development of Masters students through a system of seminars and personal tutorials. This allows both staff and students to get to know each other well and fosters a shared commitment to the subject.

The contemporary professional and economic environment of globalised markets commands persistence on quality, the immediate adjustment to the rapidly changing conditions and opportunities, as well as the need for a long-term vision. The world is recovering from a very severe economic crisis which originated in the financial sector and very quickly affected the economies of most countries in the western world.

In the aftermath of this and in a globalised world, the study of finance proves to be essential in understanding the way businesses operate, governments exercise policies and countries cooperate and compete with each other.

Economics on the other hand is the foundation of modern finance. It offers students the opportunity to acquire the cognitive knowledge and skills required to understand the structure of the world we live in.

This course will provide students with an intimate knowledge of the structural issues economies are facing and the way they are being realised in today’s economic affairs through the dominance of financial institutions. Student will be able to apply economic analysis to real-life issues while the technical and analytical skills that are necessary to understand key developments in the global markets will be developed.

The Department of Law and Finance has a critical number of academic staff who will support the delivery of this course. They are highly qualified academics and experienced professionals whose research achievements in the areas of economics and finance and real-life experience promise a unique student experience.

Why choose this course?

The world is recovering from a very severe economic crisis, which originated in the financial sector and very quickly affected the economies of most countries in the western world. In the aftermath of this and in a globalised world, the study of Finance is essential in understanding the way business operate, governments exercise policies and countries cooperate and compete with each other. Economics on the other hand is the foundation of modern finance.

If you are willing to pursue a degree in Economics, driven by the need to understand how the western world is structured and how the environment, in which businesses and financial institutions operate, is working, this course will be of interest to you. You will be able to apply economic and financial analysis to real life issues. All necessary technical and analytical skills that are desired by employers in economics and finance relevant institutions will be developed.

Purchasing, logistics and supply chain management are critical to the success of both manufacturing and service industries, be it global or domestic in scale. It encompasses the functions of procurement, production, distribution, transport, and customer services, with a diverse range of management styles and structures.

You will develop the attributes and skills expected of post-graduates, as recognised by professional and industry bodies such as the Chartered Institute of Logistics and Transport (CILT).

You will start with a week-long welcome induction where, apart from being introduced to the University and your Faculty, the first interaction with the area of purchasing, logistics, supply chain management will prepare you for the rest of your studies.

The course is delivered in a blocks format; this means you will undertake one course unit at a time for 6 weeks. This constitutes one block of delivery.

When you progress to the Master’s capstone stage you can choose one of three options - Business Dissertation, Business Live Project, and Professional Practice.

The course is designed to provide you with a unique learning experience. It is intense but also very rewarding.

Why choose this course?

• You will develop a sound understanding of theories, methodologies and techniques of global logistics and supply chain management applicable to diverse organisations.
• You will learn to make feasible plans for procurement, logistics/supply chain operations, and projects management, apply suitable methods, tools or techniques for process and quality management, and critically evaluate their results and effectiveness.
• You will become familiar with the relevant professional codes of conduct and corporate social responsibility issues, demonstrate professional communication skills appropriate to working with both internal and external personnel and stakeholders, and be able to justify, respond and present the outcomes in a manner appropriate to the audience.
• You will acquire strong technical expertise and critical awareness of the security implications , methodologies and frameworks applied to modern information security management systems to safeguard organisations and their assets.

This course is accredited by the Institution of Engineering and Technology. The course, for graduates with a background in electronics, was designed with industry experts and is ideal for those aiming to enter a range of specialist careers in digital electronics or communications.

Gain advanced theoretical and practical knowledge and skills in digital communications, signal processing, electronic circuits and microprocessors, as well as an understanding of engineering best practice and how to apply it in real-life scenarios.

The course will provide you with academic and technical skills to analyse, synthesise, interpret and make sense of modern electronic systems. It will enable you to meet the demands of tomorrow’s engineering society.

Why choose this course?

• Study in an electronic laboratory environment, gaining valuable hands-on experience as well as opportunities for industry connections including National Instruments, Rhode & Schwarz and Axis Electronics
• Explore topics including applied microwave and optical communications, systems engineering, embedded sensors, controllers and energy, advanced digital signal processing, microprocessor architecture and embedded hardware, advanced digital communications, wireless sensor networks, optical communications and other exciting emerging technologies such as energy harvesting
• Develop practical skills in laboratory sessions in which you will build and work with your own electronic devices
• Gain skills and insight into a fast-changing area on a course accredited by the Institute of Engineering & Technology (IET), making you well-prepared to enter a demanding and exciting industry
• Benefit from developing expertise and understanding of professional standards to allow you to access careers like electronic systems design, as a development engineer, in software design, as an embedded systems engineer, a communications engineer, product support engineer, technical consultant or further study on an MSc by Research, MPhil or PhD

This two-year Master’s gives you the high-quality pharmacological training, knowledge and skills you need to work in the field of drug discovery and development alongside teaching you valuable IT skills in data analytics.

The development of safe and effective new drugs is a challenging and rewarding field. On this course, you acquire a broad knowledge of drug discovery and development, focusing on the mechanisms of drug action at molecular level; the treatment of human diseases; and the latest cell and molecular technologies used in pharmacology. You also have the opportunity to specialise in one research area through the completion of a laboratory research project.

The Data Analytics units cover a range of topics including programming; databases; security; project management; and computer networking. You also learn how to apply your IT knowledge and skills to complex real-world problems as well as emerging technologies and developments.

Why choose this course?

• Study the principles of drug design, pre-clinical evaluation, clinical trials, regulatory affairs and the application of new technologies in the drug discovery and development process
• Explore the latest therapeutic concepts and principles relating to the causes, epidemiology, diagnosis and treatment of human diseases in current clinical practice
• Develop a systematic understanding and critical awareness of new technologies in cell and molecular biology
• Work with our expert academic team, who are actively involved in research so you are up to the minute when it comes to current and emerging developments in the field
• Gain a wide range of valuable practical and transferable skills as well as the ability to apply data analytics to problems and developments in the pharmacological field
• Progress into careers in drug research and development in the pharmaceutical and biotechnology industries, the NHS and other public organisations

With its strong emphasis on real-world and real-work experience, this industry-facing, entrepreneurial-focused course gives you the skills you need to achieve success in the business of film-making.

The degree offers a business-based approach to film production, providing you with the knowledge and expertise you need to establish a successful career in this fast-paced, exciting field. It is particularly relevant if you’re thinking of starting up your own film production company.

In your first year, you explore creating content; film production; and making images and sound. You go on to study essential skills such as freelancing; both fiction and non-fiction film-making; and writing for the screen. You also work independently on a special film project of your own choosing.

Why choose this course?

• It offers a unique 70/30 practice/theory balance
• Study in our industry-standard production and post-production studio facilities, giving you a head-start if you wish to set up your own production company
• It gives you the skills you need in digital technology to be an independent film-maker producing low-budget projects, corporate promotions, event profiles and much more
• Learn from an academic team with key roles in the British film industry, many of whom have made documentaries and dramas for TV, cinema and gallery exhibitions
• Take on real-work creative briefs from the local film community - including Luton Culture and Clearhead Productions - as well as our in-house agency Media Junction
• Develop key transferable skills such as critical and analytical thinking