Bachelor of Science (Hons) in Applied Biological Sciences

at University of Stirling United Kingdom

Artificial Intelligence (AI) is currently enjoying a period of great interest due largely to advances in data driven AI and machine learning. Technologies such as self-driving cars, intelligent assistants (like Alexa), and AI health care have made AI an increasingly everyday technology, and one that will revolutionise the way we live and work in the years to come.

Modern AI is concerned with giving computers human-like abilities such as sight, learning, conversation and creativity. AI is a popular topic to study because there is a growing jobs market for AI and Data Science skills and because it is an exciting new field of computing.

Our data driven MSc Artificial Intelligence course capitalises on the success of well-established postgraduate courses in Big Data and Data Science for Business preparing industry ready graduates sought after by AI companies.

The Master of Research in Humanities offers you the opportunity to pursue a bespoke, one-to-one programme of Masters study in a structured, interdisciplinary and research-driven environment. In it, you will undertake an extended piece of research within a programme of study designed together between you and your supervisor(s). The MRes can be pursued for personal or career development, or as a stepping-stone to doctoral study (PhD) and is available across a broad range of disciplines in the Faculty of Arts and Humanities including Communications, Media, and Culture, English literature, Film and cinema, History, Law, Linguistics, Philosophy, Politics, Religion, Scottish literature. We have particularly strong offerings in the following areas, among others:

• Eighteenth-Century Studies
• Gothic studies
• History of the Book / History of Reading
• Renaissance studies
• Scottish studies
• Translation

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: a place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here. 

Religion spans history, influences cultures and plays a major role in shaping today’s political landscape. It’s a subject that remains in the news constantly – in contexts ranging from discussions about marriage and gender identity to concerns about immigration and terrorist attacks. With all this in mind, it has never been more important to explore the many facets of religion, and understand the term’s meaning in a range of cultural contexts.

Studying Religion at the University of Stirling gives you a chance to do all this. You’ll explore how the meaning of “Religion” differs around the world, and take a positive approach to considering how the term might be re-interpreted. Our teaching team is dedicated to carrying out cutting-edge research into religion, and they feed their findings back into new books and papers – as well as your coursework. Through your studies, you’ll develop a critically analytical mind, as well as the valuable ability to understand other people’s point-of-view and understanding of the world.

We are committed to equipping you with transferrable skills that will make you a valuable asset to a range of employers. Join us and benefit from a fresh, innovative approach to studying one of the world’s most foundational topics.

Our Politics, Philosophy and Economics (PPE) degree course was the first of its kind in Scotland, and combines three complementary subjects that give you a unique perspective on how the world works.  

If you’re intellectually curious and passionate about understanding the complex challenges facing modern societies and economies, our PPE course is made for you. As you study, you’ll gain a broad insight into what makes the world tick, and also explore the big ideas that have helped shape Western society.

The course brings together highly-regarded teaching staff from across our faculties. You’ll benefit from the industry insights of our multi-accredited Stirling Management School – which ranks among the top 25 in the UK for Business and Management (REF 2014). You’ll also learn from experts in Politics and Philosophy from the Faculty of Arts and Humanities, who will help to ensure you graduate with a comprehensive understanding of the complexities of intellectual ideas, politics and business.

Bringing together theory and practice, our Film and Media course draws from the University of Stirling’s legacy as a pioneer in Film and Media research and teaching.

This course not only ensures you’re well-versed in theoretical and critical aspects of the subject area, but also have the opportunity to become fully trained in practicalities such as audio production, video editing, screenwriting and more. Our emphasis on all-round training means you’ll graduate ready to follow in the footsteps of previous Stirling students who have forged successful careers in a range of media roles – from broadcasting and publishing, to advertising and public relations.

You’ll study in a stimulating environment marked by world-class teaching and invaluable opportunities to be part of our campus television, filmmaking and radio stations. There are also regular visits from members of our professional advisory board – who are experts able to bring crucial insights from the front-line of industry directly to you.

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge of sport and its unique institutional nature. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake a period of professional practice with a sporting organisation, either virtually or in person, and be involved in organising a sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.