Master of Science in Digital Media and Communication

at University of Stirling United Kingdom

Our MSc Business and Management course gives you the knowledge and skills you need to be an inspiring, effective and resilient manager. We combine management theory with development of practical skills, and our course is taught by internationally recognised subject experts.

The course focuses on operations and strategic management, and explores the need for managing limited resources effectively, with maximum business impact. This is the ideal Masters if you're looking to take your first steps into management. We cover the major functions of organisations – accounting, marketing, operations, people and talent management. Finance and economics are integrated through our strategic orientation.

We aim to create industry leaders, managers and entrepreneurs, who're confident in the use of business analytics tools and critical thinking abilities. This allows for better and informed decision making in your management career. There’s an emphasis on entrepreneurship, innovation and strategic management. You’ll also develop an appreciation of corporate social responsibility, ethical decision making and managing change.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge of sport and its unique institutional nature. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake a period of professional practice with a sporting organisation, either virtually or in person, and be involved in organising a sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

Sport plays an important role in society – contributing to health and wellbeing, community, education, social inclusion, and national prestige from success in global events. Its success depends upon skilled and enthusiastic individuals working to support athletes and clubs at all levels.

Our BA (Hons) course will teach you about:

• Sport in society
• The science of sports performance
• The nature of sports organisations
• Theory and practice of sport coaching and sport development
• Research underpinning sport coaching and sport development

Within those broader contextual themes, you will learn both the theory and research within the context of sports development and coaching, informing your personal development, skills and experiences, and laying the foundation for your future career.

If you’re planning a career in accountancy or the financial sector, studying at the University of Stirling is the perfect starting point. Stirling ranks among the top 20 institutions to study Accountancy and Finance in the UK (The Times and Sunday Times Good University Guide 2022), boasting top class teaching and multiple industry accreditation.

Studying Accountancy and Finance gives you the capability to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial details. Our combined Accountancy and Finance course includes content specifically geared towards entering the banking and investment industries.   

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. The BAcc Hons Accountancy and Finance at Stirling has been created with this in mind, and successful completion of the course will result in many professional bodies giving you significant exemptions from their exams.

From a basic understanding of how to analyse financial statements, through to an in-depth knowledge of economics, taxation and reporting, our Accountancy and Finance degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

Our MSc Criminology course establishes clear connections between conceptual theories of crime and justice, and applied examples of how they affect contemporary societies. The course has an international focus that goes beyond UK or Scottish borders, making it appealing for a diverse student cohort.

The course content encourages the pursuit of innovative and socially just responses to the problem of crime, from crimes in the street or at home, to crimes of the powerful, crimes across borders, the much newer phenomenon of online crime, and the drug problem. Throughout the course, there's an emphasis on the need for a strong critical understanding of how research is framed, used and developed, which is delivered via modules in data analysis and research design, as well as criminological and socio-legal research methods. You’ll have the opportunity to explore concepts of criminal justice, the social contexts of crime, and a variety of criminological theoretical perspectives as well as applied insights.

With elective modules in specialist subjects you can acquire and develop a range of skills which will significantly enhance your confidence in criminology and your employability. Subjects include:

• Rehabilitation and criminal justice work
• Drug policy and interventions
• Criminalisation, social control and human rights

The digital age has transformed the way news is reported and consumed, with more media platforms available than ever before. A degree in Journalism Studies from the University of Stirling equips you with the practical skills and theoretical knowledge you’ll need to make a mark in this rapidly-evolving arena.

With over 30 years of experience in researching and teaching journalism, the University of Stirling has established a reputation as one of the UK’s top institutions in the field. This course covers both theoretical and practical aspects of journalism, and offers an in-depth, critical understanding of practice. You’ll work individually and in groups to write articles and prepare portfolios; create pages for print and online news platforms; produce and edit visuals; and contribute to class blogs. Everything you do will deepen your understanding of how professional journalists operate across broadcast, online and print media – and by the time you graduate, you’ll be ready to take your place among them.

The field of Data Science has seen rapid growth in recent years, with vast amounts of data now being generated by major companies and service providers.

Yet, there is a recognised shortage of qualified analysts, both in the UK and globally, to make the most of this data and to meet the demands of industry. In particular, the demand is for graduates who can both manage the data (the computing skills), and analyse the data to extract patterns, build models and make predictions (the mathematics skills). It is only with these analytical skills can the full value of data be extracted.

Launching in 2018, our MSc is one of the first courses to link these two key areas, making it uniquely positioned to help you meet this demand. The course focusses on the application rather than pure theory of mathematics and is assessed primarily through coursework, developing those skills which are in high demand by the data industry.

The course will provide you with a strong foundation in the mathematical analysis of data-driven systems and help you develop your computing skills, from programming Python and R, to advanced techniques including Artificial Intelligence and Machine Learning, to applying the techniques you learn on a large scale. You will learn the techniques used to approach data and build models using computational analysis and understand the mathematics underpinning these techniques.

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

With around 250 million French speakers and 400 million Spanish speakers on the planet, a firm grasp of both languages can open up boundless opportunities.

At the University of Stirling, we specialise in teaching French and Spanish in a contemporary, global context. You’ll develop high-level written and spoken linguistic skills in both languages, as well as build an understanding of the diverse societies, literature and visual cultures that surround them. You’ll also enjoy extensive opportunities to sharpen your French and Spanish skills through our study abroad links with universities in France, Spain, Morocco, Switzerland, Canada or Latin America.

To help you find the perfect professional context for your Modern Languages study, you’ll combine the course with one of eight other subjects that range from International Politics and Management Studies to Secondary Education. Wherever you hope your new-found knowledge of French and Spanish will lead you, we’ll pour all our energy and expert knowledge into helping you get there.

Scotland is internationally recognised for its crucial contributions in drug discovery and development, medical technologies, stem cells, bio-manufacturing and bioinformatics.

We’ve worked with Forth Valley College and business to develop a fully integrated degree course in Applied Biological Sciences. Our course is making a difference by solving the problem of skills shortages in life sciences. We’ll give you technical expertise and proficiency in the vital practical and research skills sought-after by employers.

The degree is taught jointly at Forth Valley College and the University of Stirling and also receives input from employers across the Scottish life sciences community. Classes for the first two years will be delivered at Forth Valley College’s campus in Falkirk. Classes for the last two years will be delivered at the University of Stirling campus.

Your study will begin with fundamental science and laboratory skills before focusing on the cellular and molecular aspects of biological sciences.

Your final year will focus on proteomic and genomic aspects of biological sciences, plus your research project. Our research-led teaching, together with the experience and insight gained by your work placements, will make you work-ready for a modern career in biosciences.