Bachelor of Science (Hons) in Data Science

at University of Stirling United Kingdom

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

The course provides specialised training in international accounting and finance, and helps you develop the reporting and analysis skills needed by organisations worldwide. It also enables you to gain an appreciation of international investment issues from a range of perspectives.

By the end of the course you’ll be able to offer employers an understanding of international reporting standards which have an increasing global relevance, along with an advanced awareness of international financial markets.

Our course will teach you the full scope of life through multiple biological disciplines: from bacteria to blue whales, from enzymes to ecosystems. For the first two years you’ll develop an in-depth understanding of the general processes that govern life on Earth, before specialising according to your interests in the latter half of the degree programme. As you develop your practical skills you’ll become involved with research, giving you the opportunity to contribute to biological discoveries.

Britain seeks to be a world leader in renewable energies and its generating potential is recognised globally, but it is equally renowned for the quality of its natural environment. This creates the potential for conflict. As a result, we need to better understand the various environmental costs associated with 21st-century energy technologies, whether renewable or non-renewable, and how these costs can be evaluated, managed and mitigated.

Our Masters course in Environmental Management (Energy) builds on the success of our respected and long-running Environmental Management course, which has over 600 graduates. The course draws on our existing expertise and research strengths in environmental impact assessment, carbon trading, planning and impacts of wind, hydro and nuclear power, as well as our expertise in energy management and environmental economics.

The division of Biological and Environmental Sciences, which runs this course, specialises in studies of human interactions with the environment. Their key strengths are in environmental assessment and management.

You’ll also benefit from employability skills training, a residential field skills course and the chance to carry out an environmental management related dissertation project which may include working collaboratively with a business.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 95% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Our Politics, Philosophy and Economics (PPE) degree course was the first of its kind in Scotland, and combines three complementary subjects that give you a unique perspective on how the world works.  

If you’re intellectually curious and passionate about understanding the complex challenges facing modern societies and economies, our PPE course is made for you. As you study, you’ll gain a broad insight into what makes the world tick, and also explore the big ideas that have helped shape Western society.

The course brings together highly-regarded teaching staff from across our faculties. You’ll benefit from the industry insights of our multi-accredited Stirling Management School – which ranks among the top 25 in the UK for Business and Management (REF 2014). You’ll also learn from experts in Politics and Philosophy from the Faculty of Arts and Humanities, who will help to ensure you graduate with a comprehensive understanding of the complexities of intellectual ideas, politics and business.

Our BSc (Hons) Sport Psychology degree will enable you to develop an in-depth understanding of the diverse, complex, and wide-ranging territory of the disciplines of psychology and sport and exercise psychology. The course will explore academic knowledge and practice associated with sport and exercise psychology, analyse psychological issues across a range of sport and exercise psychology settings (for example, from local communities to high performance settings), examine research evidence associated with sport and exercise psychology, and investigate a myriad of contemporary issues facing practitioners. The course will provide you with the knowledge and skills needed to be a successful contributor to the disciplines of psychology, sport psychology, and exercise psychology at local, national, international and global levels. The course will also provide you with:

• Skills and abilities in critical thinking, problem solving and creativity, allowing you to apply these effectively in the sport and exercise psychology sectors.
• The ability to be an independent learner, capable of critical analysis and competent in communicating through a range of mediums to a range of audiences.
• Knowledge and understanding of the value of inclusion and diversity in sport.

As the speed of change in the media continues to accelerate, the demand for graduates able to embrace new technologies and innovative methods of content delivery is also growing. The University of Stirling’s Digital Media course meets this demand head-on, and is shaped by the same expert teaching and research that has made our media courses among the best in the UK. Our Digital Media course is a fully integrated degree taught in conjunction with Forth Valley College, and you'll spend the first two years studying at the college and the final two studying at the University of Stirling campus.

The course will provide you with practical training in the tools, applications and possibilities of the digital environment – from the creation of journalistic and multimedia content to its effective use across television, film, online channels, radio and beyond. The overarching aim of the course is to make sure you’re work-ready and equipped with a broad range of mass media skills.

Every business, organisation and media outlet relies on digital communications to get their message out there. With the skills to produce creative digital content that helps them stand out in a saturated market, you’ll be opening the door to a world of exciting opportunities.