Master of Science in Strategic Public Relations and Communication Management

at University of Stirling United Kingdom

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 95% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

Social statistics and social research provide policymakers, academics and others with valuable insights into the behaviour of people. This Masters course will give you an understanding of social research, with a particular focus on quantitative methods and social statistics.

You’ll learn about social research methods and the theories behind them, while undertaking detailed training on a wide range of statistical methods. You’ll also gain a thorough knowledge of statistical software and learn a range of highly sought-after technical skills, including accessing, preparing, analysing and summarising complex quantitative datasets.

Modules cover core and advanced issues of social research design and techniques of statistical analysis. There are specialist modules that address important emerging areas in social statistics, covering data management,big data, and social network analysis. Students also choose one option module in another area of social research, for instance on qualitative data analysis or policy research.

Mathematics is about profound beauty, the rush-like excitement of the 'ah ha' moment and finding elegant solutions. It’s the relationship in patterns, systems, big data, technologies and science.

Mathematical training develops specific skills and broad analytical expertise, which are valued across all professions. There is also a particular demand for graduates who not only have quantitative skills, but also know how to use them.

This course delivers that sought-after combination – through our teaching style, and our focus on real-world applications of both mathematical and statistical techniques. For example, you'll use the mathematics computing laboratories as an integral part of your learning process, making your study as much experimental as theoretical.

Our Computing Science and Mathematics division provides a stimulating and supportive learning environment, and we have a strong and active research group. Its primary interest is the application of mathematics to biology, economics and life sciences.

We also offer you the choice and flexibility to study Mathematics in combination with subjects such as Accountancy, Computing or Finance.

Our MSc Digital Banking and Finance course is suitable for everyone, whether you already have related qualifications or experience, or want to change the direction of your career. The course is fully accredited by the Chartered Banker Institute, the oldest and largest UK professional body for bankers, making our course one of very few UK courses in banking and finance to offer this level of recognition.

As the world moves away from physical cash, replaced by cryptocurrencies, and physical banking is replaced by online banking and finance, our course focuses upon how technology and digital infrastructure is changing the way banks do business. You will learn how FinTech is changing bank management and finance, and how cryptocurrencies will change the way banking and finance operates.

You will acquire the analytical skills and the critical knowledge in this changing environment which will enable you to further your career in the new digital banking and financial sector. The course offers you practical business led knowledge and you can expect to see leading banking and finance experts from the sector in the classroom offering you the most contemporary industry thinking.

Cell Biology is key to understanding how organisms develop, how they respond to their environment and how the diseased state differs from the healthy state.

Recent advances in cell biology are enabling cell biologists to:

• understand the basis of diseases in humans, animals and plants
• develop novel treatments and therapies for diseases
• explore the processes associated with ageing
• improve the quality and quantity of important food crops
• develop novel and sustainable fuels
• assess the impacts of environmental changes on biological systems

Our course offers you unique and flexible interdisciplinary training from staff whose knowledge is constantly refreshed by their active research work.

As you study, you will develop a thorough understanding of Cell Biology that will give you the choice to progress to more advanced and specialised topics. You will be given the support and encouragement to develop your passion and ideas for your research project where previous Stirling students have excelled in producing high-quality work. We will also make sure you will have the skills and work-placement experience to kick-start your career in Cell Biology.

Our postgraduate Human Resource Management (HRM) course builds on core human resource management theory and practice to examine the range of people management challenges which organisations face. The course is accredited by the Chartered Institute of Personnel and Development (CIPD).

To study with us you don't need to have previous work or study experience in the field of Human Resource Management. As part of the course we deliver teaching in the key concepts and practices of HRM, alongside developing the practical skills you need to become a successful HRM professional. In your final semester you'll also have the opportunity to do a consultancy case study, acting as a HR consultant to fictional companies, while solving realistic HR problems.

We teach you the need for thoughtful and ethical management practice, and this course is no exception. Ethics and considerate practice should be the focus of organisations and is the foundation for our course.

We have a number of internationally recognised academics teaching on this course and available to help you during your studies. We offer a collaborative learning process and encourage you to talk about your work experiences, about what you believe good people management to involve, and where work practices need to be legislated.

Bringing together theory and practice, our Film and Media course draws from the University of Stirling’s legacy as a pioneer in Film and Media research and teaching.

This course not only ensures you’re well-versed in theoretical and critical aspects of the subject area, but also have the opportunity to become fully trained in practicalities such as audio production, video editing, screenwriting and more. Our emphasis on all-round training means you’ll graduate ready to follow in the footsteps of previous Stirling students who have forged successful careers in a range of media roles – from broadcasting and publishing, to advertising and public relations.

You’ll study in a stimulating environment marked by world-class teaching and invaluable opportunities to be part of our campus television, filmmaking and radio stations. There are also regular visits from members of our professional advisory board – who are experts able to bring crucial insights from the front-line of industry directly to you.

Why do we behave the way we do, and what drives our behaviour? If you’re interested in the mind, and in human (as well as animal) behaviour, then Psychology is for you.

Our award-winning Psychology course sits at the cutting edge of inter-disciplinary scientific research. We focus on important societal problems such as detection of criminals and improvement of health outcomes. After introducing Psychology to you as a biological and social science, we’ll cover topics as diverse as brain functioning, child development, and social behaviour.

If you’re planning a career in the legal profession, our LLB degree provides a well-rounded qualification that can be your first step towards becoming a Scots lawyer or entering other prestigious sectors.

The University of Stirling LLB offers in-depth knowledge and understanding of legal principles, theories, institutions and rules – as well as the wider social and political context in which law operates. You’ll benefit from the knowledge of our expert teaching staff, whose own legal research is widely published and feeds back into the LLB programme. You can also rest assured that everything you’re learning is in line with the highest professional standards, as our LLB Hons is accredited by the Law Society of Scotland and recognised by the Faculty of Advocates.

Field trips give you an opportunity to experience how courts function in practice, while the opportunity to apply for a work placement in a legal organisation will equip you with a comprehensive understanding of what professional life is like. Our LLB graduates have gone on to a wide range of successful careers, and our LLB is a rigorous degree that develops important intellectual and personal skills. That’s why our graduates are attractive to employers both in the legal profession and beyond.

With around 250 million French speakers and 400 million Spanish speakers on the planet, a firm grasp of both languages can open up boundless opportunities.

At the University of Stirling, we specialise in teaching French and Spanish in a contemporary, global context. You’ll develop high-level written and spoken linguistic skills in both languages, as well as build an understanding of the diverse societies, literature and visual cultures that surround them. You’ll also enjoy extensive opportunities to sharpen your French and Spanish skills through our study abroad links with universities in France, Spain, Morocco, Switzerland, Canada or Latin America.

To help you find the perfect professional context for your Modern Languages study, you’ll combine the course with one of eight other subjects that range from International Politics and Management Studies to Secondary Education. Wherever you hope your new-found knowledge of French and Spanish will lead you, we’ll pour all our energy and expert knowledge into helping you get there.