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Master of Arts in International Fashion Brand Management Phygital Luxury Fashion

Master of Arts in International Fashion Brand Management Phygital Luxury Fashion

at University of West London United Kingdom

Overview

MA International Fashion Brand Management: Phygital Luxury Fashion is the UK’s first postgraduate digital luxury fashion experience design course. This exciting course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative degrees:

  • MA International Fashion Brand Management: Phygital Luxury Fashion
  • MA International Fashion Brand Management: Circular Fashion
  • MA International Fashion Brand Management: Fashion Buying & Merchandising
  • MA International Fashion Brand Management: Fashion Visual Merchandising
  • MA International Fashion Brand Management: Fashion Insight & Strategy
  • MA International Fashion Brand Management: Fashion PR & Communication

Brands that have focused on their collections and brand positioning, rather than user experience, have created wholesale, retail and ecommerce channel silos within their companies, which have prevented them from creating seamless customer journeys.

The new disruptive digital environment is causing these brands to rethink their business cases, adapt their brand offerings for consumers and create experiences both online and offline, mixing physical place and digital space: phygital. With the ongoing rise of digital media platforms and channels, luxury brand managers are dealing with fragmented media landscapes.

This course will teach you how to apply the strategies of luxury fashion brands across  platforms, creating immersive, playful, humanised and prototyped digital luxury fashion consumption experiences.

You will learn how to give contemporary luxury fashion customers a more personal and active role through contributing to brand-generated content. You will develop new marketing approaches to meet luxury fashion customers’ expectations, and learn to how to acquire new customers. You will also look at the technologies that allow luxury fashion companies to understand who their real customers are and how to engage with them.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

University of West London

Location

Master of Arts in International Fashion Brand Management Phygital Luxury Fashion Assistant Fee

$13750

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Arts in International Fashion Brand Management Phygital Luxury Fashion Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

     

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

69.0

Minimum Overall Score

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