at University of West London United Kingdom
Overview
MA International Fashion Brand Management: Phygital Luxury Fashion is the UK’s first postgraduate digital luxury fashion experience design course. This exciting course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative degrees:
Brands that have focused on their collections and brand positioning, rather than user experience, have created wholesale, retail and ecommerce channel silos within their companies, which have prevented them from creating seamless customer journeys.
The new disruptive digital environment is causing these brands to rethink their business cases, adapt their brand offerings for consumers and create experiences both online and offline, mixing physical place and digital space: phygital. With the ongoing rise of digital media platforms and channels, luxury brand managers are dealing with fragmented media landscapes.
This course will teach you how to apply the strategies of luxury fashion brands across platforms, creating immersive, playful, humanised and prototyped digital luxury fashion consumption experiences.
You will learn how to give contemporary luxury fashion customers a more personal and active role through contributing to brand-generated content. You will develop new marketing approaches to meet luxury fashion customers’ expectations, and learn to how to acquire new customers. You will also look at the technologies that allow luxury fashion companies to understand who their real customers are and how to engage with them.
30
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
12
Duration
University of West London
Location
$13750
Tuition Fee
$0
Average Cost of Living
$0
Application Fee
Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

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There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
30
Application Processing Days
Full Time On Campus
Program Intensity
Under Graduate
Program Level
12
Duration
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