Bachelor of Arts (Honours) in Fashion Marketing and Promotion

at University of Westminster - Harrow Campus United Kingdom

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

Our Music: Production, Performance and Enterprise degree will equip you for a successful career in all areas of the commercial and popular music industries.

Our course will inspire you to develop expertise and experience in the key fields of commercial music: music production, music performance and music business/enterprise. In today's industry, only by having knowledge and understanding of all three specific areas will you be sufficiently prepared for employment and a career in music.

Whether you aspire to be a music artist, producer, performer, songwriter, composer, musicologist, journalist, DJ, technologist, entrepreneur, business specialist or educator, our course will nurture your aspirations and ensure you develop a broad range of transferable, music-related skills.

We incorporate a strong focus on reflective practice and contextual studies, meaning that our graduates are positioned to become innovators and thought leaders for the future of the constantly evolving music industries.

You'll have two enrolment options: you may choose the standard BA award if you intend to specialise in either music production or music business, or you can choose the BMus award if you want to study specialist modules associated with music performance and instrumental musicianship. Whichever award you pick, you'll also study Music Business and Enterprise.

Our music industry links in the thriving London community allow us to provide guest lectures from leading professionals and maximise opportunities for you to network and begin your career while on the course.

Based at Harrow Campus, the course also offers unique opportunities to collaborate with students from other academic disciplines including film, TV, radio, fashion and media, and provides networking opportunities with relevant professional societies and organisations. As a result, our graduates have excellent employment opportunities and the ability to build successful careers in many diverse areas of the creative industries.

Our Television Production BA is a practice-based course taught by broadcast industry professionals and media theorists, combining critical analysis with hands-on practical skills.

Our course focuses on how television programmes are conceived, produced, commissioned and distributed in a digital broadcast and multi-platform environment. 

You’ll work across a digital workflow supporting single-camera and multi-camera studio production modes and produce programmes across all genres, from documentary and drama series to TV commercials and studio entertainment shows.

As well as learning practical skills in editing, camera operations, sound recording, lighting and graphics, you’ll study critical analysis of the ever-changing global broadcast and digital media industries. 

You’ll work with industry-standard facilities and equipment, and you’ll be taught by experienced industry professionals and practitioners, including documentary filmmakers, directors, producers and screenwriters. We also host a range of visiting lecturers and guest speakers, from sound designers to investigative journalists and social media strategists.

Our course is designed to prepare you for the challenge of a multi-skilled, mixed-portfolio career, and our graduates leave equipped with the knowledge, skills and mindset necessary to thrive in the creative industries.

Our course capitalises on the benefits that London has to offer, particularly through our connections with the many production companies based in the city, with links that include ITV studios, Disney and London Live. Our students have undertaken work experience with a range of employers, including the BBC, Endemol and ITV. 

Based at our vibrant Harrow Campus, just a 20-minute train ride from central London, you’re ideally placed to take up a range of exciting opportunities as you begin your professional career.

This course offers a hands-on curriculum that allows you to develop core journalistic skills in broadcast and digital media. You will learn the technical skills to master TV, audio and digital reporting. The course has a very practical focus, so you will develop your own story ideas and gather your own material through research and reporting for journalistic course work.

You will be given full training in using our up-to-date video, audio, social media management and mobile journalism resources, ensuring that you graduate from the course as a multi-skilled journalist. These practical skills are underpinned with training in media law, ethics and regulation.

Whether your passion is current affairs, arts and culture, investigative features, travel, fashion, sport – or you are still deciding, our aim is to help you to find your first job in journalism.

This three-year degree is one of the best-known film courses in the world, with an international reputation for its academic and practical teaching.

Our students’ films are shown at festivals globally and have won a host of honours and awards, including Royal Television Society Awards, a Student Academy Award and a Grierson Best Student Documentary Award.

We operate from a purpose-built studio facility in Harrow, with two large film and television studios, a set construction workshop, a 3D workshop, and extensive post-production facilities. The environment is both scholarly and creative, with all students studying film history, criticism and aesthetics alongside their practical work.

You'll learn to collaborate creatively as you develop production specialisms in areas such as writing, producing, cinematography, directing, production design, editing and sound. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

We aim to develop thinking filmmakers who have something to say to, and about, the world. A very high proportion of our students go on to work in film and television, and recent work from notable alumni includes The Greatest Showman and Nocturnal Animals (Seamus McGarvey, cinematographer), Senna and Amy (Asif Kapadia, director) and No Time to Die and Skyfall (Neal Purvis, screenwriter, producer). Under the Shadow, the first feature directed by 2005 graduate Babak Anvari, was selected as the UK entry for the 2017 Best Foreign Language film Oscar and won the Outstanding Debut Award at the 2017 BAFTA Awards.

The course receives substantial support from the industry and you will gain experience of working with professional actors, negotiating with facilities houses, equipment hire companies and local authorities.

Based at the recently refurbished Harrow Campus – home to the Westminster School of Arts – you will work alongside students from design, photography, music, fashion and journalism, in a unique hothouse of creative opportunity.

Through an excellent network of industry contacts, some of whom teach on the course, and including many alumni of the course, students have opportunities for part-time work, placements and work-related learning activities.

The second year includes a core work-based professional learning module in which students may undertake a short work placement and begin to develop their industry connections and awareness.

Students may also undertake an optional year-long placement between their second and third year.

This course offers a hands-on curriculum that allows you to develop your core journalistic skills in print, online and social media management.  

You will learn to master a broad variety of media formats from writing and reporting to social media and video. Besides writing, the course emphasises contemporary digital skills that will place you in high demand in an ever-changing world of content creation and distribution. These practical skills are underpinned with training in media law, ethics and regulation.

Whether your passion is current affairs, arts and culture, investigative features, travel, fashion, sport – or you are still deciding, our aim is to help you to find your first job in journalism.

Our Contemporary Media Practice BA is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media.

Our unique approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

Our course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

Our graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media.

Studying this course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas.

There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises.

Our Fashion Design BA has an exceptional reputation for being aligned with the international fashion industry and enabling you to have outstanding opportunities to engage with the industry throughout your course. 

We specialise in enabling you to become a highly original and individual creative designer, capable of working at the highest levels of the international fashion industry. We were the first undergraduate course to show at London Fashion Week, and able to show in February 2020, prior to the national lockdown.

Throughout our course, the emphasis is on the development of your personal design philosophy. Our course offers a comprehensive design education for dedicated and ambitious individuals looking for a specialist career in the international fashion industry. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

Our students gain an enormous amount of specific and transferable knowledge from working within the fashion industry, whether these are in the context of ‘live’ design projects at university or out on extended periods of work placement.

Internships on both the three-year and sandwich course take place in partnership with leading international fashion companies, and have previously included: A Cold Wall, Alexander McQueen, Ashley Williams, Balmain, Burberry, Chalayan, Charles Jeffrey Loverboy, Charlotte Knowles, Christopher Kane, Cottweiller, Craig Green, Eckhaus Latta, Erdem, Eudon Choi, Gareth Pugh, Givenchy, Haider Ackermann, Halpern, JW Anderson, Kenzo, Kilgour, Lanvin, Louis Vuitton, Maison Margiela, Marine Serre, Marques Almeida, Molly Goddard, Nazir Nasar, Norse Projects, Peter Pilotto, Phoebe English, Preen, Raf Simons, Richard Quinn, Roksanda, Self Portrait, Simone Rocha, Stefan Cooke, Supriya Lele, Thom Browne, Underage, Viktor & Rolf, and Walter van Bierendonck. 

Embedded into the course structure are several opportunities to engage with the international fashion industry through set live briefs with companies. Previous companies have included FENTY, The Gap, CLOSED denim, Epson, Topshop, H&M, ISKO Denim, Max Mara, Abercrombie and ASOS. 

Course graduates include London Fashion Week designers Katie Ann McGuigan, Roberta Einer, Liam Hodges and Ashley Williams, as well as Jutta Kraus, Creative Director of Bernhard Willhelm; Stuart Vevers, Creative Director of Coach; Christopher Bailey; and Katie Hillier.

Our previous Fashion Design BA graduates have gained employment at companies including Versace, Rick Owens, Celine, Loewe, Alexander McQueen, Maison Margiela, Louis Vuitton, Burberry, Carven, Tom Ford, Gucci, Versace, Ferragamo, Kenzo, H&M, Preen, MaxMara, Anya Hindmarch, Burberry, J.W. Anderson, Norse Projects, Acne, Jacquemus, Paul Smith and adidas.

This exciting new multidisciplinary Master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user-centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.