Bachelor of Arts (Honours) in International Marketing

at University of Westminster - Marylebone Campus United Kingdom

Whether caused by politics, environmental issues or world health crises, the global economy is ever changing and of growing concern to businesses. Monitoring and predicting the impact of economics on business is now a top priority, raising the demand for graduates who understand how markets work and how local and international issues can affect competition and performance.

Combining the study of economics with general business management, this degree is designed to equip you with the skills and knowledge to analyse individual company and industry performance within the context of global economics. Using live and historical data in our state-of-the-art Financial Markets Suite (FMS), you’ll apply economic theory and practice to real-world businesses, learning how to plan, evaluate economic trends and become better placed to help firms make effective business decisions. 

To help you support future business and management decisions, we’ll examine how and why businesses emerge, exist and expand – studying their global environment, relationship and interactions with employees, providers of capital, customers, competitors, government and other regulatory bodies. You’ll gain a deeper understanding of the economic, qualitative and quantitative techniques and ideas used to analyse and solve business problems in a global marketplace. 

Taught by academics with substantial business experience across the range of business disciplines, through consultancy or knowledge exchange, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

You’ll be capable of holding positions of significant responsibility and authority in public companies, private businesses and government agencies. Past Business Management graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global branding.

The traditional world of banking and finance has been transformed with the emergence of new technology and the development of new, faster, cheaper and more efficient ways of conducting business. The financial services sector is evolving as FinTech and business data analytics are becoming mainstream global activities.

Technology–led changes in digital finance, along with a plethora of new market regulations and compliance, are seeing the evolution of a transformed landscape that is characterised as a smart financial ecosystem. The revolution in financial markets is rapidly increasing demand for postgraduates with this type of knowledge and learning. Financial services employers seek candidates who can help the business rapidly adapt their services and operations and develop new business models.

Our exciting MSc draws together knowledge of financial markets and institutions along with the education and skills to develop and implement technological solutions to problems in digital finance. Graduates will be equipped with contemporary digital financial and business analytics knowledge and skills to meet and adapt to the changing needs of businesses and digitally astute consumers.

This cross-disciplinary course, capitalising on our links with the School of Computer Science and Engineering, is designed to develop an in-depth understanding of the financial techniques and applications that are transforming the sector and giving rise to a new financial ecosystem. You will learn to apply the computational technologies, products and approaches used in business: blockchain technology, digital currencies, big data, predictive analytics, artificial intelligence, machine and deep learning.

Career-focused, our degree incorporates general business management as well as the tools, techniques and specialist knowledge to manage human resources (HR) effectively. You will put theory into practice coaching other students, designing assessments, conducting interviews and more. This provides valuable experience and a genuine appreciation of how HR fits within the broader business landscape, preparing you to make a positive impact for your employer from the get-go.

How an organisation manages its people has a direct impact on both their mindset and productivity, making HR Management (HRM) a core function in every business. This course will equip you with the breadth of knowledge, skills and capabilities to develop positive working cultures and respond proactively and creatively to contemporary business issues and challenges, such as change management.

Our emphasis is very much on experiential learning. You will be taught by staff who are or have been HR professionals, bringing their real-life case work into the classroom, showing you how the HR theories, tools and techniques you are learning can be put into practice. You will also hear direct from industry practitioners, such as experienced HR Directors, Heads of HR and HR Consultants. Where possible, we also take you on field trips to see HR strategy in action at a range of different organisations.

Your learning is fully informed by current professional practice and you will be encouraged to act as an HR professional from day one. We will introduce contemporary tools and techniques and give you the chance to gain the practical experience you would in work – sometimes several years into a career – while you study. For example, you will experiment with psychometric tests such as Myers Briggs Type Indicator, participate in mock disciplinary hearings, interview panels, act as a mentor and receive mentoring yourself. In doing so, you also develop valuable transferable skills, such as communicating effectively, team-working and problem-solving skills, thereby enhancing your employability.

Past graduates have found successful employment as an HR advisor, HR operations assistant, career consultant, professional development and training advisor and employee service advisor. They work for major employers including Accenture, Hilton Hotels and Resorts, Trainline, The Body Shop, Waitrose, the Metropolitan Police and the NHS.

This course is aimed at built environment professionals and others with a relevant background who wish to gain an in-depth understanding of planning and sustainable development, whether to improve career prospects in their country or enter international practice. Through the course you will examine the growing problems of sustainable development facing cities, regions and communities in a rapidly urbanising world, subject to growing climate change and other environmental, economic and social pressures and risks.

The course benefits from having strong links with the Research Community for Sustainable Cities and Urban Environments. This vibrant research community focuses on the planning of cities towards a sustainable and low-energy future and the exploration of the environmental and social impact of concentrating people and economic activity in cities and urban areas.

This course addresses the growing problems of sustainable development facing cities and communities in a rapidly urbanising world. It explores contemporary theories, public policy thinking and good practice in planning that spans both developed and developing world contexts, and offers you the opportunity to explore one area of specialism in a related field in some depth.

In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.

Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.

The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.

This degree is designed to equip you with a unique set of accounting and managerial skills to analyse and evaluate company and industry trends. You’ll learn how to receive, interpret and communicate financial and other information in a globalised profession. Gaining a deeper understanding of how finances affect company performance, you’ll be better placed to help firms make effective business decisions. Upon completion of the degree, students will be eligible to apply for eight CIMA (Chartered Institute of Management Accountants) exemptions and up to six ACCA (Association of Chartered Certified Accountants). 

In this fast-changing business world, there is a shortage of graduate talent with both accounting and business management education and skills. Our course covers management accounting, business and management education, and financial strategy. Generating value for the organisations you work in, you’ll look to the future, analysing the performance of business, advising or creating strategies to solve problems, adapt to changing circumstances and market conditions. 

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

Our MSc Finance (International Finance pathway) will equip you with the practical and technical skills needed to work anywhere in the world, as a self-employed financial consultant, financial analyst/manager or venture capitalist in a multinational company, financial institution or government setting.

With its strong analytical focus and emphasis on financial institutions and their markets, this course will be of interest if you already work in the financial markets and are seeking career progression, or if you don’t have a traditional background in finance but wish to change careers. You'll study a common first semester, allowing you to make a more informed choice about your specialist pathway (in International Finance or Banking) for the second semester.

In our state-of-the-art Financial Markets Suite (FMS), you'll receive hands-on training and have access to live and historical news and data, experiencing the same Bloomberg platform used by leading global investment banks. You’ll gain a real-world understanding of assets, indices, currencies, derivatives, stocks, shares and interest rates, better preparing you for the business and finance world that awaits.

Construction management is integral to the success and smooth running of a construction project, from effectively tracking development and staying on budget, to improving communication across all levels of the project. Fully accredited by the Chartered Institute of Building (CIOB) and the Chartered Association of Building Engineers (CABE), our degree incorporates real-life professional practice from the outset with the opportunity to learn direct from industry professionals and experience projects first-hand.

You will learn about the technologies of domestic, industrial and commercial building, construction processes, planning and programming, construction health and safety, and project life cycle assessment. Our rounded curriculum means that you will also gain the knowledge of people management, leadership and the business management of construction that organisations need to succeed in this dynamic profession.

Top reasons to study with us

• Courses are professionally oriented, producing graduates capable of dealing with the technological and managerial processes associated with the production and post-construction life of buildings
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Opportunities for internships and/or a placement year. For example, one student recently worked at Barratt Homes

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Digital Marketing Essentials module incorporates a professional Award in Digital Marketing from the IDM
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study: one of our students chose to learn Japanese and spent a year studying at Waseda University and working as an intern at SMEJapan in Tokyo
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on the use of Google Analytics, and speakers from IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Our design-led Architectural Technology BSc will give you the skills you need to launch your career in design and development. 

From architectural composition and technical analysis to the business and management skills you'll need for contract procurement, we'll teach you how to apply technical decision-making to real-life design challenges.

Learning in our dedicated Architectural Technology studio and working on real design briefs, you’ll develop a sound understanding of the processes of design and construction and the management tools, particularly CAD, for communicating design information.

You'll gain an understanding of the multidisciplinary and collaborative nature of the modern construction industry, and will have the chance to work alongside students from all construction courses in Year 1.

Studying the Architectural Technology BSc will give you the framework to practise privately, or — on successful MCIAT chartership — run a business in the architectural and construction industries. 

All of our courses are delivered using an enquiry-based blended learning approach involving workshops, lectures, tutorials and independent study. We assess your learning through a variety of methods including project work, essays and exams.