Master of Science in Digital Marketing Management

at University of Westminster - Marylebone Campus United Kingdom

In a turbulent, rapidly changing business environment, the demand for HR professionals who can strategically manage and develop staff potential – while overcoming issues such as redundancy, flexible working and the recent challenges of furloughed staff and social distancing – has never been more fundamental to business success.

Our career-focused MA is fully accredited by the Chartered Institute of Personnel Development (CIPD), the only professional body in the world that can award Chartered status to HRM or Learning and Development professionals. It is designed to build your understanding of the theory, practices and policies associated with evidence-based Human Resource Management (HRM) as they relate to real-world situations, equipping you with the knowledge, competencies and analytical skills to effectively manage organisational strategy and operations from an HR perspective.

Our problem-based approach to teaching means you’ll get to apply what you learn to management problems through assignments and projects based on actual situations. We’ll draw on everyday HR issues in the news, case studies and current examples, at times addressing some of our own students’ workplace experiences. You’ll learn to collect and analyse relevant data and information, developing your ability to identify, evaluate and propose the most appropriate solutions looking at issues ranging from flexible working to employee engagement, managing change or reward management.

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Digital Marketing Essentials module incorporates a professional Award in Digital Marketing from the IDM
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study: one of our students chose to learn Japanese and spent a year studying at Waseda University and working as an intern at SMEJapan in Tokyo
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on the use of Google Analytics, and speakers from IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Setting you apart in a competitive job market, you’ll graduate with direct experience from a three-month internship and the holistic business knowledge, capabilities and cutting-edge digital expertise demanded by today’s employers.

In the fast-moving global business environment, employers demand multi-skilled, digitally competent graduates with a sophisticated understanding of business and its changing context, one which cuts across the traditional business disciplines that include human resources, management and marketing. To succeed you need a ‘big picture’ approach. You must be capable of adapting to emerging business models, creating new enterprises, leading and managing people effectively and improving processes with digital solutions.

At Westminster Business School, we recognise that future business professionals need the full range of technical and personal development skills – more responsible, resilient, adaptable and versatile than ever before. Our aim is to help you become an aspiring leader and entrepreneur, someone who can add value to any type of organisation. But we believe it’s essential for this transformation process to start early, before you have extensive working experience or have adopted the mindset of one particular employer or business sector. By starting this process early, it’s much easier to develop your skills, learn to think outside the box, and independently lead changes in the business world – wherever your career takes you. It’s also what our employer contacts tell us they’d prefer.

Whether caused by politics, environmental issues or world health crises, the global economy is ever changing and of growing concern to businesses. Monitoring and predicting the impact of economics on business is now a top priority, raising the demand for graduates who understand how markets work and how local and international issues can affect competition and performance.

Combining the study of economics with general business management, this degree is designed to equip you with the skills and knowledge to analyse individual company and industry performance within the context of global economics. Using live and historical data in our state-of-the-art Financial Markets Suite (FMS), you’ll apply economic theory and practice to real-world businesses, learning how to plan, evaluate economic trends and become better placed to help firms make effective business decisions. 

To help you support future business and management decisions, we’ll examine how and why businesses emerge, exist and expand – studying their global environment, relationship and interactions with employees, providers of capital, customers, competitors, government and other regulatory bodies. You’ll gain a deeper understanding of the economic, qualitative and quantitative techniques and ideas used to analyse and solve business problems in a global marketplace. 

Taught by academics with substantial business experience across the range of business disciplines, through consultancy or knowledge exchange, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

You’ll be capable of holding positions of significant responsibility and authority in public companies, private businesses and government agencies. Past Business Management graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global branding.

Economists tackle anything from interpreting and forecasting market trends or individual business performance by country, region or market, to advising businesses, governments and individuals on everyday and strategic decisions. These can encompass areas as diverse as international trade, profit maximisation, pricing decisions, forecasting revenues or consumer demand, to managing the national health service, tackling unemployment or inequality.

You’ll learn to analyse and predict the impact of economic, social and public policy issues on a variety of stakeholders, including consumers, investors, businesses, and how to source and provide the most appropriate insight to inform future decision-making and strategy.

As the role of data in informing decision-making grows, this degree expands your crucial skills in data gathering, handling and interpretation, quantitative analysis and forecasting. You will use industry-standard software, including SPSS, Excel,Eviews, Minitab and other statistical packages, to analyse data, build models and produce forecasts. You will also develop key soft skills such as communicating complex economic ideas to a non-expert, a logical approach to formulating and solving problems, presentation skills and teamwork.

Informed by our extensive commercial and professional partnerships within the property sector, this practical Master’s course will prepare you to adapt and excel within the complex and ever-changing real estate market – from valuation and appraisal to the strategic management and development of commercial and residential property assets.

Accredited by the Royal Institution of Chartered Surveyors (RICS), it aims to provide a challenging, stimulating and professionally relevant course of study that is directly related to the valuation, management and development of real estate property. Capitalising on our excellent industry contacts, course content is informed by leading firms such as Barratt Homes and British Land, as well as Savills and Cushman and Wakefield, who regularly send their own staff to train with us.

Taught by staff who will share their own experiences as surveyors and planners, you'll gain a detailed understanding of the property development and appraisal process, encompassing the financial, physical, legal and social aspects. You’ll also develop the latest management skills and techniques to successfully deliver projects to meet client expectations taking account of any external constraints.

Tourism is one of the world’s largest and most dynamic sectors and is forecast to continue growing during this century. The sector needs entrepreneurial professionals who can contribute to, lead or create successful businesses that will support sustainable tourism in challenging global circumstances. This long-established course gives you the knowledge, analytical skills and life-changing experiences to make a successful career as a tourism professional.

Our Tourism with Business BA offers an interdisciplinary approach, combining expertise in business along with an in-depth understanding of tourism’s influence and how it can be harnessed to create a positive legacy. You will learn how destinations, visitor attractions, transport and accommodation are planned, marketed and managed, along with key business issues such as finance and accounting, managing and leading people, global strategic management, and sustainability.

We enjoy a fantastic location in the heart of London, one of the world’s leading tourism destinations. Your studies will include regular site visits to major tourism suppliers such as hotel companies, transport operators and attractions for behind-the-scenes tours, visits to major tourism events, and talks from experienced tourism professionals. We invite tourism practitioners into the classroom and our students liaise with our industry partners on projects.

Our graduates are entrepreneurial and globally engaged and we encourage you to participate in the international opportunities we offer. You will develop a range of important transferable skills that are sought by employers and that are crucial to business success – the ability to think critically and creatively, to communicate effectively in writing and in person, and to be socially, ethically and environmentally aware. Many of our graduates develop careers in global tourism organisations including online travel agencies, tour operators, hotel companies, and visitor attractions. Others work for smaller more specialised tourism businesses and some set up their own businesses.

You can choose to take part in an optional year-long work placement module, which will enable you to experience a year in industry. The tourism placement year will help you develop employability and transferable skills through increased commercial awareness and professionalism. 

Our tourism teaching team are well known for their research and publications. They present at international conferences and have published academic texts used at universities around the world.

We welcome applications from dynamic, committed and self-motivated individuals who are passionate about travel, tourism and business, and who want to contribute to tourism’s future as a force for a sustainable world.

With momentum around the United Nation’s (UN) sustainable development goals and the rise of a collaborative effort to reduce or eliminate poverty in developing countries, never has there been a more exciting time to get involved with international development.

Whether your future lies in practical aid, emergency response, fundraising, research, education or policy development, this Master’s degree will build your knowledge and expertise in a range of development disciplines. It will give you a firm understanding of development theory in an international context, with a particular focus on how to bring theory into practice deriving solutions to issues or problems for developing nations. That’s one of many reasons why we attract students from countries around the world including Ghana, Nigeria, Uganda, Brazil, Columbia and the Philippines.

Experienced field practitioners working in international development organisations and NGOs contribute regularly to course content. You will learn from examples across the globe, studying real-life case studies, using official project materials and survey data from the World Bank, International Monetary Fund and other development agencies. You also have a unique opportunity to participate in a study visit to the United Nations (UN) in Geneva, where you will hear from experts and discuss topics, such as international trade policy, migration and poverty reduction.

Biologists claim we’re living through the sixth mass extinction of species, while climate scientists suggest there’s little more than a decade to cut the risk of extreme heat, drought, floods and extreme poverty. Sustainability is the most pressing concern of the 21st century. Companies across the globe are being forced to consider their impact on people and the planet to achieve the outcomes of the UN Sustainable Development Goals (SDGs) and Paris Climate Agreement.

The UK was the first major nation to formally back a pledge to cut carbon emissions to practically zero by 2050, followed soon after by the EU. Having spent decades internationalising operations and supply chains, organisations now have to reduce their carbon footprint, minimise climate and environmental risk, enhance resiliency and integrate sustainability into their operations, but few know how to do this.

Our exciting MSc responds directly to the urgent demand for a new type of professional – those who not only possess core business management skills, but also understand corporate sustainability, want to make a difference and, more importantly, have the skills, creativity and innovation to lead positive (and profitable) change.

Corporate sustainability management is critical to the long-term viability of businesses, many of whom are under increasing scrutiny from a concerned society and mounting pressure from expanding regulations. They need people who appreciate the wider context of their operations and stakeholder relationships – people capable of spotting and solving problems, coming up with practical and feasible solutions, then pushing through change.

This course is aimed at built environment professionals and others with a relevant background who wish to gain an in-depth understanding of planning and sustainable development, whether to improve career prospects in their country or enter international practice. Through the course you will examine the growing problems of sustainable development facing cities, regions and communities in a rapidly urbanising world, subject to growing climate change and other environmental, economic and social pressures and risks.

The course benefits from having strong links with the Research Community for Sustainable Cities and Urban Environments. This vibrant research community focuses on the planning of cities towards a sustainable and low-energy future and the exploration of the environmental and social impact of concentrating people and economic activity in cities and urban areas.

This course addresses the growing problems of sustainable development facing cities and communities in a rapidly urbanising world. It explores contemporary theories, public policy thinking and good practice in planning that spans both developed and developing world contexts, and offers you the opportunity to explore one area of specialism in a related field in some depth.