Bachelor of Science (Hons) in Business and Digital Marketing

at Falmouth University - Penryn Campus United Kingdom

Falmouth is one of only a few UK universities to offer a bespoke drawing degree and is the ideal location to grow your skills and critical and contextual understanding of this exciting field of practice.

You will:

• Work in our purpose-built, dedicated suite of studios with like-minded peers where you can engage in critical discussions and student-led debates
• Engage with Cornwall's unique landscape and heritage
• Study a variety of approaches and processes to the discipline, including life drawing, printmaking, etching, digital methods and the moving image
• Have the opportunity to take part in a range of informative study visits
• Have opportunities to go on a work placement in your second year and make industry connections while exploring the practical applications of drawing in professional contexts
• Have the chance to exhibit your work throughout your degree. Previous spaces have included Trelissick House, Wheal Martyn Clay Works, Gallery Tresco, R.K. Burt Paper Gallery and ShelterBox Truro

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community preparing for an exciting career.

You will:

• Work on live projects with brands such as Fred Perry and John Lewis.
• Collaborate with photographers, designers and creators.
• Gain valuable experience through an optional placement year in industry (during the four-year course).
• Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

From understanding global economies, big data and business strategy to learning to navigate uncertainty and developing responsive and ethical leadership skills, this course will give you the knowledge and confidence to lead the future of business.

You will:

• Practice your business and collaborative skills in a development consultancy team
• Develop a business plan based on an original idea
• Work on real-life challenges and take part in a range of work placements
• Learn key skills in identifying business opportunities, sales, networking and negotiation
• Be based on our Penryn Campus surrounded by students from a range of creative disciplines

You will:

• Raise your awareness through learning that’s driven by the environmental, ethical and moral challenges of our time.
• Take your place at the forefront of the industry, with access to resources from industrial, specialist sewing and knit machines, screen printing and a natural dye garden, to ultrasonic welding machines.
• Learn to use the latest digital design technologies, including CLO 3D.
• Thrive by working together on collaborative, challenge-based projects.
• Work on live briefs with leading brands like Fred Perry, Lou Dalton, O'Neill and New York-based Ryan Roche.

You'll collaborate with other students in the Games Academy – from animators through to sound designers – to develop a multi-disciplinary approach with creativity at its heart. By the time you graduate, you'll be confident in pursuing a career in software development, in the games industry and beyond.

You will:

• Get under the hood of video game engines like Unity and Unreal while learning a range of programming languages like C#, Python, and C++
• Engage with the latest technologies, including procedural content generation, cloud systems and mixed reality to develop broadly transferable skills
• Blend art and science while developing teamwork and communication skills that are highly desired in the industry
• Develop an 'optimisation mindset' by learning to work within platform constraints
• Make games collaboratively with artists, animators, composers, designers, writers and other programmers

Our academic team members are experienced practitioners, with broad industry backgrounds, who will teach you how to work collaboratively and take a creative approach to organising events, from cutting-edge fashion experiences and music festivals, to weddings, business events and product launches.

You will:

Organise at least four live events over the three-year course

• Study on one of the first courses in the world accredited by A Greener Festival
• Be involved in industry events and take part in workshops with organisations such as Attitude is Everything
• Take micro-placements throughout the course, with previous destinations ranging from Cornwall to California
• Explore the future of sustainable and digital event management
• Be supported to develop creative approaches and specialise in an area you’re passionate about
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021

Working at an industry level, you’ll research, experiment and innovate to build a unique creative portfolio in a collaborative environment. Underpinning your practice will be a grounding in the history, theory, professional contexts and working practices of photography.  

 You will:

• Learn actively through workshop-based teaching, with sessions in our open-plan Learning Hub, around the campus and beyond. 
• Access state-of-the-art facilities, including studios and dark rooms, with a range of digital and analogue cameras. 
• Exhibit your work and enter competitions with support from our staff. 
• Have the chance to undertake at least two weeks of work experience in your second year, with options for local, national and international placements. 
• Benefit from a range of opportunities for professional development, including publishing magazines, curating events and organising exhibitions. 

As a game artist, you'll be joining one of the fastest growing sectors of the games industry, and be in higher demand than ever before. On this course, you'll work within game development teams and graduate as a skilled, industry-ready game artist.

You will:

• Learn about concept art, character art and environment art as well as the pipelines and processes used to make games.
• Work in an industry-standard environment with access to Cintiqs.
• Make complete games by working in multidisciplinary teams and collaborating in engines like Unreal and Unity.
• Acquire the skills you need to make a successful career from your artistic talent.
• Be surrounded by people who live and breathe games.
• Master a range of industry-standard tools used to produce game art including ZBrush, Maya, Substance Painter and Marmoset.

Taught by a dedicated team of artists, you’ll expand your understanding of contemporary art and explore the full spectrum of practice, from painting, drawing, sculpture, textiles, casting and printmaking, right though to new media, performance and 3D printing.

You will:

• Work in a Fine Art studio space from day one
• Collaborate with industry partners like Newlyn Art Gallery and the Tate St Ives
• Evolve your practice through opportunities such as field recordings, voice laboratories, self-publishing projects, specialist workshops, guest lectures and performances
• Access excellent studios, as well as 3D printmaking and time-based media workshops
• Have the opportunity to study abroad and to exhibit your work in major cities around the world