Bachelor of Art (Hons) in Fashion Marketing

at Falmouth University - Penryn Campus United Kingdom

You’ll learn to tell stories in an inventive and meaningful way, within a specialist facility, working with industry professionals. A focus on narrative, craft and practical making, alongside critical thinking, will help you develop the skills needed to succeed in the fast moving television industry.

You will:

• Work on professional commercial briefs with MAYN, our award-winning in-house creative agency. 
• Benefit from opportunities for industry-based placements and work experience. 
• Attend masterclasses, this year these have included showrunners, Emma Frost and Matthew Graham; directors Sam Masud, Stroma Cairns and Jon East, director of Killing Eve and Lost in Space; and Otto Bathurst, director of Black Mirror and Peaky Blinders.
• Have the opportunity to apply for The Hothouse, a placement with the acquisitions team at NBCUniversal in London.
• Study in a facility that's part of CILECT, the global association of the world's best film, television and animation schools.

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

You'll prepare for a career in screen-based costume design through interdisciplinary learning across our Fashion & Textiles Institute and the School of Film & Television. You'll be supported by professionals working at the forefront of the industry to develop your own distinctive design voice and portfolio.

You will:

• Gain core skills such as drawing, pattern cutting, costume construction and fitting techniques, observation, analysis and expansive research practices
• Explore anthropological, socio-political, psychological, environmental and cultural concepts when considering the analysis of character and script, as well as how to plot costumes for moving image
• Enhance your developing design profile through an exploration of industry applications such as music promos, commercials, costume breakdown and innovative challenge-based projects
• Develop essential knowledge of the various roles available across the costume design sector, budget organisation, ideas pitching, collaboration and team working, as well as increased awareness of freelance practice and self-management techniques
• Refine your skills as a costume practitioner in your final year through a major collaborative screen production project to develop your portfolio, making you industry ready

Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is one of the most successful in the world. You'll find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden+Kennedy, Iris Worldwide, DDB, McCann, Havas and many more.

You will:

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

You'll learn how to create dynamic photography and moving image using alternative new media digital processes. You'll also have access to some of the most innovative equipment, including eight industry-sized studios, dark rooms, post- production suites and an incredibly well- equipped photography resource centre.

You will:

• Showcase your work to industry-leading clients.
• Attend guest lectures and have access to world-leading practitioners such as Shonagh Marshall, Matthew Holroyd, Joseph Delaney, Ewen Spencer and Derek Ridgers.
• Have the opportunity to work with leading names in fashion like Baron, Element, Nowness, River Island and SHOWstudio.
• Pitch your projects to industry experts and work on live briefs set by international partners.
• Have access to some of the UK's leading photographic facilities, studios and workspaces.
• Learn from a renowned course team, who are internationally published with publications that include; The Face, iD, Arena, Beauty Papers, Re-Edition and Vogue Homme.

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Working at an industry level, you’ll research, experiment and innovate to build a unique creative portfolio in a collaborative environment. Underpinning your practice will be a grounding in the history, theory, professional contexts and working practices of photography.  

 You will:

• Learn actively through workshop-based teaching, with sessions in our open-plan Learning Hub, around the campus and beyond. 
• Access state-of-the-art facilities, including studios and dark rooms, with a range of digital and analogue cameras. 
• Exhibit your work and enter competitions with support from our staff. 
• Have the chance to undertake at least two weeks of work experience in your second year, with options for local, national and international placements. 
• Benefit from a range of opportunities for professional development, including publishing magazines, curating events and organising exhibitions. 

The outdoors will be your studio and you'll have fantastic locations on your doorstep, as well as opportunities to travel the world. You'll also benefit from the expertise of staff members who are global practitioners, with links to the BBC Natural History Unit and National Geographic.

You will:

• Have the opportunity to take part in regular field trips and residentials to places like Dartmoor, where you'll complete first aid training for the outdoors. There are also optional international field trips, including visits to places like the Cairngorms, the Galapagos Islands and the Red Sea
• Have the option to learn professional underwater photography
• Have the chance to complete a two-week work placement in your second year
• Organise, fund and complete a self-devised project in your third year, mirroring an industry project, which could be based anywhere in the world
• Access our cutting-edge photographic equipment, as well as studios, dark rooms and post-production suites