Bachelor of Science (Hons) in Business and Digital Marketing

at Falmouth University - Penryn Campus United Kingdom

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

You'll grow and refine your skills through personally focused projects, based within a supportive and collaborative community. Through experimentation and risk taking, you'll push the boundaries to become a resilient and dynamic prosthetic effects practitioner.

You will:

• Learn from the experts by working with world-class partners Gorton Studio and Millennium FX 
• Develop a varied portfolio of creative work that will help launch your career 
• Have access to professional-standard studios and resources 
• Benefit from our visiting lecture series, with guest speakers from global industry 
• Be based within a vibrant international film school, within a creative arts university 

You'll prepare for a career in screen-based costume design through interdisciplinary learning across our Fashion & Textiles Institute and the School of Film & Television. You'll be supported by professionals working at the forefront of the industry to develop your own distinctive design voice and portfolio.

You will:

• Gain core skills such as drawing, pattern cutting, costume construction and fitting techniques, observation, analysis and expansive research practices
• Explore anthropological, socio-political, psychological, environmental and cultural concepts when considering the analysis of character and script, as well as how to plot costumes for moving image
• Enhance your developing design profile through an exploration of industry applications such as music promos, commercials, costume breakdown and innovative challenge-based projects
• Develop essential knowledge of the various roles available across the costume design sector, budget organisation, ideas pitching, collaboration and team working, as well as increased awareness of freelance practice and self-management techniques
• Refine your skills as a costume practitioner in your final year through a major collaborative screen production project to develop your portfolio, making you industry ready

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community preparing for an exciting career.

You will:

• Work on live projects with brands such as Fred Perry and John Lewis.
• Collaborate with photographers, designers and creators.
• Gain valuable experience through an optional placement year in industry (during the four-year course).
• Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

You'll develop high-level skills and professional qualifications in picture editing, colour grading, compositing, visual effects, roto, visible and invisible effects, DIT, sound design and audio mixing, and be supported by industry leading professionals to experiment, collaborate and connect with industry.

You will:

• Gain recognised industry software certifications as part of the course, giving you the edge over your peers.
• Benefit from our industry links including Adobe, Avid and Blackmagic Design as well as numerous UK-based and international post houses and VFX studios.
• Gain intensive, hands-on technical and craft experience of industry standard image and audio post production equipment, workflows and software.
• Network with visiting professionals. Recent guests include Paul Davies (Sound Designer: You Were Never Really Here), Adam Gough (Editor: Roma), Hayden Jones (VFX Supervisor: The Mandalorian), Gavin Rothery (Concept Designer: Moon), Mark Ulano (Sound Recordist: Once Upon a Time in Hollywood).
• Have the chance to work for our inhouse creative agency on live briefs, earning money while you learn. 

If you're stylistically eclectic and keen to experiment, this is the course for you. Whether you aspire to be a performer, composer, session musician, music educator, sound artist or to work in a mixture of these disciplines, we'll offer an insight into the modern music industries.

You will:

• Learn to play in a range of musical styles and genres, in a variety of professional contexts.
• Play regularly in ensembles, including session bands, vocal groups, contemporary music groups and laptop orchestras
• Benefit from guest speaker artists and ensembles. Recent visitors include Adrian Utley (Portishead), Graham Fitkin (composer), Kenny Werner (pianist), Ed O'Brien (Radiohead) and Kevos (ensemble).
• Have the chance to gain industry experience through a three-month placement or internship, from shadowing a professional composer or interning with a record label, to working with a professional orchestra.
•     Have the opportunity to take advantage of our prestigious international exchange partners, including CalArts (USA), Griffith University (Australia), LASALLE (Singapore) and Nagoya University (Japan).

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

Our academic team members are experienced practitioners, with broad industry backgrounds, who will teach you how to work collaboratively and take a creative approach to organising events, from cutting-edge fashion experiences and music festivals, to weddings, business events and product launches.

You will:

Organise at least four live events over the three-year course

• Study on one of the first courses in the world accredited by A Greener Festival
• Be involved in industry events and take part in workshops with organisations such as Attitude is Everything
• Take micro-placements throughout the course, with previous destinations ranging from Cornwall to California
• Explore the future of sustainable and digital event management
• Be supported to develop creative approaches and specialise in an area you’re passionate about
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021