Bachelor of Fine Arts in Fashion Marketing

at Academy of Art University USA

The Fashion Marketing and Brand Management MFA program develops expertise in creating, marketing and managing global fashion brands by providing insights on global consumers, developed and emerging markets, and business trends in fashion industry. Students will learn creative and analytical methods of marketing and brand development, and management tools to develop innovative fashion marketing and brand strategies through in-depth research and analysis in macro and micro perspectives.

The Master of Arts (M.A.) program in Interior Architecture & Design is a thirty-six (36) unit program that will provide students with a dynamic learning environment and a curriculum to prepare them for professional practice. The curriculum covers all aspects of design, including programming, design analysis, understanding human social and spatial interaction, space planning, use of color and materials, preparation of construction documents and specifications, site observation, professional business practices, current methods of interior construction, building systems and components, codes and regulations, fixtures, furnishings and equipment.

The BFA program teaches students the creative and technical skills needed to thrive as career artists. Advanced instruction is offered in non-figurative and figurative fine art, including painting, sculpting, and printmaking. Our Sculpture department has one of the largest and most advanced facilities of its kind in North America, and our state-of-the-art printmaking facilities merge traditional tools with cutting edge technology.

The Fashion Product Development MFA focuses on developing and managing all aspects of the fashion product development process. Emphasis will be placed on aesthetics, design, and product development strategies specific to companies and their target markets. Students will create product concept and lines based on their in-depth market and trend research, textile and raw material sourcing strategies, manufacturing strategies and shipping logistics to deliver finished products to stores and consumers. Students will learn the drawing, design, construction, technical, and industry standard software skills. Students will apply all of these skills to create a culminating thesis project that includes a complete product line and an implementation strategy. MFA Graduates will be capable of launching a new product line and applying high level strategic thinking to hold key positions in global fashion organizations.

The School of Fashion offers four MA degree programs. They are Design, Costume Design, Fashion Journalism, and Fashion Merchandising. The MA in Fashion and the MA in Fashion Design Emphasis degrees offer courses that include a wide range of design areas including textiles and knitwear. Studio courses hone the graduate candidate's mastery of fashion industry standards in design and construction, enhancing design excellence with computer skills, and preparing MA candidates to launch themselves into the industry upon graduating.

The School of Fashion offers one BA degree program in Fashion Journalism. In addition to emphasizing the principles and practice of the written journalistic form, the BA Fashion Journalism program offers coursework in fashion design to afford journalism students a broader appreciation of the craft.

The MA in Fine Arts can be completed with one of three emphases: Drawing and Painting, Printmaking, or Sculpture. This degree program provides students with the creative and technical skills needed to thrive in today’s art world. Students will leave with professional-level portfolios and an understanding of the business of art.

The School of Graphic Design’s BFA program guides students through the nuanced skill-development process required to achieve excellence in typography, print, packaging, branding, user experience, and motion graphics. The faculty is comprised of nationally recognized professionals who challenge their students to reach their personal creative potential.

The MFA in Sound Design is designed to provide the highest level of training in sound design for film, television, games and other visual media. Students will gain a complete overview of the audio post production process, recording and editing dialog, sound effects, and ambiences to create a sonic landscape which supports and informs the narrative, from initial recording to final mix. MFA students will complete a thesis project and portfolio in their final year, and graduate with a working knowledge of professional workflows to prepare them for success in the soundtrack industry.

The Game Development BFA gives a well-rounded education in the arts with an emphasis on understanding and applying techniques including 3D modeling, animation and lighting in video game production.

Students graduate with a solid grasp of the fundamental game art principles, including knowledge of game engine technology and pre-production and production environments.