Bachelor of Science in Marketing

at Arkansas State University USA

The major in economics provides an excellent background for a wide variety of careers in business and government. In addition to acceptance into their management training programs, many businesses employ the economics major to forecast economic trends and to relate changes in economic activity to the individual business. Economists are employed by various governmental bodies to conduct research into all phases of the economy.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. All types of organizations perform marketing activities to facilitate exchanges. Businesses, as well as nonbusiness organizations such as universities, charitable organizations, community theatres and hospitals, perform marketing activities. The major in marketing provides education and training for those interested in planning and implementing successful marketing strategies. The student with energy, ability, and the competitive urge will discover that this major will open many opportunities to serve the public as well as receive material reward.

Emphasis
Marketing students choose between the following emphases:

• General Marketing
• International Business
• Marketing Analytics
• Logistics
• Sales

The Bachelor of Science in Engineering Management Systems degree prepares graduates to understand the engineering relationships between the management tasks of planning, organization, leadership, control, and the human element in production, research, and service organizations; to understand and deal with the stochastic nature of management systems. The program also prepares graduates to integrate management systems into a series of different technological environments.

This degree emphasizes composition or performance, depending on concentration area.

Performance - Instrumental, Voice, Keyboard - Concentration
Students in the performance concentration areas will develop comprehensive capabilities in the major performing medium including the ability to work independently to prepare performances at the highest possible level; knowledge of applicable solo and ensemble literature; and orientation to and experience with the fundamentals of pedagogy.

Courses offered in philosophy are designed to provide students with the knowledge and logical skills to understand and critically evaluate the intellectual, moral, and religious choices they encounter.

The program for students majoring in philosophy seeks to provide the background necessary for those preparing for law school, seminary, and graduate school as well as for those who simply seek a liberal education as the foundation of a career in business or industry.

Classes will introduce you to some of the perennial questions we encounter: Free Will and Determinism;  What makes an action right or wrong;  Reason and Religion.

What Skills Will You Develop?
Philosophy will develop critical thinking and reasoning skills.  What is some of the evidence for this? Philosophy majors score higher on the Law School Admissions Test than any other area of the Liberal Arts.  Philosophy majors score higher than any other major on the verbal section of the Graduate Record Exam.

Health Promotion is the process of enabling people to increase control over, and to improve, their health. Students completing this degree program will have the skills and competencies necessary to assess, plan, implement, and evaluate effective health-related programs. Graduates often find employment in public health agencies, clinical facilities (hospitals and medical clinics), worksite wellness departments, or voluntary agencies.

The primary focus of the Master of Arts in Communication Studies program is to provide the fundamentals of communication theories and enable students to acquire the ability to understand and use basic methods of communication research.
The curriculum focuses on personal relationships, the small group, our society, dynamics of interpersonal communication, persuasion, health communication, intercultural communication, organizational authority and efficiency, the impact of social movements, the history of rhetoric, and family communications.

The Bachelor of Science degree in Communication Disorders is a preprofessional degree program which provides students with academic and practical preparation considered essential for success in the Communication Disorders graduate program.

The undergraduate curriculum offers students a broad base of preparation in general education requirements, the sciences associated with communication and its disorders, anatomy and physiology, and a number of basic methods courses associated with the identification and treatment of a variety of communication disorders.

The Bachelors of Arts degree in Computer Science focuses on the basics of computer problem solving applicable to the business environment.  The program builds a strong foundation in programming, software development, algorithms, operating systems, networking, and database systems.  

In addition, a broad exposure to information technology in business provides an understanding of problem solving in a business environment.  Students will gain skills in several programming environments and software applications through laboratories and classroom assignments.  Electives are part of the program and allow students to explore various topics in artificial intelligence, distributed systems, graphics, compilers, and advanced programming.

The courses in chemistry and physics are designed to prepare individuals for a variety of post-baccalaureate options. The Bachelor of Science degree is for individuals who are seeking employment as chemical or physical professionals, or who wish to continue studies toward a Masters or Ph.D. Students who are looking to pursue a further degree in law, medicine, dentistry, or pharmaceuticals will find either the B.S. degrees in chemistry or physics or the Bachelor of Arts in Chemistry as an option for entry into the appropriate post-baccalaureate program. The Bachelor of Science in Forensic Science degree will prepare students for a career in forensic science, while the Bachelor of Science Education degrees will lead to a rewarding career in secondary science education. In all of these programs, there are sufficient elective hours to allow students to customize their degrees for careers as diverse as technical librarians, salesman, writers, or translators.