Bachelor of Arts in Communication with Concentration in Communication and Media Studies

at California State University - East Bay USA

Health Sciences is an interdisciplinary field that focuses on the application of physical, biological, and social sciences to understand and to improve health in human beings. It is an applied science that focuses on knowledge necessary to practice in both clinical and population health settings.

Our program helps students to understand health at the individual level, the community level and the population level. In addition to the biomedical model of health, we ask students to think critically and to explore health from a variety of perspectives and to understand the role that culture has in constructing health.

The program also emphasizes problem-based learning. Our goal is to help students develop strong critical thinking skills, team work, and strong problem-solving skills rooted in a population perspective.

Our program emphasizes the environmental factors that impact human health. The effects of climate change have an immediate and long-term effect on human health and the communities of California. Our program focuses on helping students develop the skills to face some of these health challenges.

The BS in Health Sciences without a concentration is designed to prepare students to enter directly into careers in health care or to enter into post-graduate professional programs such as medicine, physician assistant, occupational therapy, nursing, radiation technician, and other clinical fields.

The Communication Department features the integration of theories and criticism with the essential skills for media production, professional engagement, and meaningful research. Graduates will be able to make a positive, professional, and important contribution in communication theory and research, Strategic Communication, Multimedia Journalism, and Communication and Media Studies. Students will study, research and analyze the perspectives that will lead to their becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media as well as the long history of the relationship between communication, self, and society and they will be prepared for a broad array of careers or graduate studies. All undergraduates must complete 32 units in 8 core courses in communication and elect one of three concentrations: Multimedia Journalism emphasizing digital journalism for social justice that converges print, audio, visual, and video; Strategic Communication that converges the study of Advertising, Public Relations and Organizational Communication; and Communication and Media Studies that is designed to give students maximum flexibility in the 21st century job market while providing ample depth for those wishing to pursue graduate study. 

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

The mission of the B.A. program in Sociology is to provide a stimulating and cooperative learning atmosphere for a highly diverse group of students. The program seeks to foster a lifelong love of learning about the social, cultural, political, and economic institutions humans have created and the directions they are changing. The program’s goal is for students to think deeply about ways social structures and processes influence individuals’ lives and opportunities, and how individuals can contribute to building more inclusive and satisfying communities and organizations. The program’s faculty members are dedicated to providing students with tools that will empower and prepare them to be active citizens in their families, communities, organizations, and workplaces, and to expand their understanding of community engagement to include national and global projects aimed at addressing larger social problems. The wide range of courses and flexible program structure prepare successful students to enter master’s and doctoral programs in several fields including Sociology, Social Work, Anthropology, Law, Political Science, Counseling, Education, and Public Administration.

Students will increase their appreciation of the value of all human beings and a commitment to an inclusive and just society that addresses the needs of all groups of people. In acquiring a deep understanding of the structure of groups, organizations, and societies, and human interaction within these contexts, students develop their capacity for more personally rewarding and socially responsible participation and leadership in their families, their work, their communities, and society as a whole.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.S. degree is approved by the American Chemical Society (ACS). A certified degree is a valuable credential that serves as national-level recognition for completing a rigorous academic chemistry curriculum in an ACS-approved department. The extra rigor of an ACS certified degree is valued by both potential employers and graduate schools.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

In Physics, one attempts to discover, formulate, explain, and apply the basic laws of nature. Physicists work in areas as diverse as astrophysics, relativity, properties of materials, or the standard model of fundamental particles and interactions. The Principles of Physics provide the foundation for other sciences as well as engineering. Some of the examples of modern technological development from the application of physical principles include radio and television, computers, laser scanners, and communication by fiber optics. In addition, physicists explore problems in astronomy and theories for the origin and evolution of the universe.

At Cal State East Bay students can pursue a Bachelor of Science (B.S) degree. The B.S. degree major program is designed to give students an understanding of the fundamentals of physics including concepts of atomic and nuclear physics, classical mechanics, wave motion and sound, electromagnetism and optics, heat and thermodynamics, relativity, quantum mechanics, and elementary particles and their interactions.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The Department of Biological Sciences offers a diversified curriculum in the life sciences. Courses are designed for biology majors with specific degree objectives, for students seeking applied technical training, and for non-major students with general interest in biological subjects. Undergraduate programs will prepare students for both graduate work and for a diversity of careers. Biology majors may enter specialized or general careers in life science and find themselves working in laboratories, offices, the field, administrative posts, academic institutions, industry, government agencies, private foundations, botanic gardens, wildlife preserves and zoos.  Simply put, biologists study the living planet.

The MS in Educational Technology is designed for educators and e-learning developers with a focus on integrating current technologies into educational curricula. The emphasis on integrating technologies in both K-16 and business settings is a strength of the program, along with the focus in each course on 21st Century skills demanded by the Common Core State Standards (CCSS) and the New Generation Science Standards (NGSS), e.g., collaboration, creativity, critical thinking, and communication.

The program includes instruction in the foundations of educational technology, instructional design theories, computer applications, using technology for assessment, multimedia instruction, web-based instruction, distance education, and designing and producing educational software and materials. Students in this program gain knowledge in emerging technologies, instructional design, e-learning development, learning theories, multimedia production, and collaborative production. Students also gain a deep understanding of adapting to the demands of the ever-changing nature of technologies.