Bachelor of Arts in Communication with Concentration in Strategic Communication

at California State University - East Bay USA

The Master of Science degree provides students with advanced training in chemistry and the analytical skills needed to process and critique complex chemical information. The program requires a set of core courses encompassing the different disciplines of chemistry. Students may complete the remaining unit requirements with coursework in chemistry or may choose a biochemistry concentration, with the additional coursework in that area. The degree program mainly serves students in four categories: those seeking opportunities in the chemical industry requiring training beyond the baccalaureate level, employed chemists who wish to enhance their career potential, future teachers of high school or community college chemistry, and individuals contemplating more advanced graduate study.

Because of the rapid progress in the fields of chemistry and biochemistry, the department strives to offer a range of courses that cover not only established principles but also recent advances. Through laboratory-based coursework and research opportunities, students are prepared for new developments in experimental methods and instrumentation. They acquire experience reading and analyzing the chemical or biochemical literature in several courses, as well as through a research-based laboratory or computational project (Plan A) or by developing a written literature review (Plan B).

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

3D Art & Design Concentration
The 3D Art and Design concentration combines the fabrication skill sets of sculpture and industrial design with digital 3D modeling to enable students to create work at the growing overlap of design and fine arts. Increasingly sculptors need to use state of the art 3D printers and modeling software, and designers need to prototype their ideas in clay or welded steel. The emphasis is on carefully aligning form and concept through agile use of a variety of media and creating objects that speak clearly to their chosen audience, from the fine art gallery to the commercial production line.

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities. 

The program offers students the ability to learn speaking, writing, and analytical skills in Spanish and has been designed to provide students with the cultural understanding and the academic knowledge necessary for future pursuits in various careers, especially in teaching Spanish and Spanish American literature and culture at multiple educational levels.

Recently CSUEB was declared a Hispanic Serving Institution due to the demographic impact of the Latino/Hispanic population in California, particularly in the East Bay area. With the growing involvement of the United States in international business and the increasingly multicultural character of American society itself within the exponential growth of its Latino, Hispanic population, the importance of Spanish in nearly every kind of occupation is considerable. A major in Spanish, therefore, may lead to teaching careers and represent direct, practical assets in other fields such as business, industry and commerce, civil service, law, library science, media, science, health services, social work, travel, and tourism.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. Students in the B.S. program must select one of the two concentrations in that program: Industrial/Organizational Psychology or Ergonomics and Human Factors. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

Kinesiology is the disciplinary study of physical activity and how it impacts individual and societal health and well-being.  The discipline explores physical activity from a wide range of cognate disciplines, including, but not limited to, biomechanics, physiology, history, psychology, sociology, philosophy, and pedagogy.  It involves areas of study that include sports performance, fitness leadership, sports medicine and related allied health professions, socio-cultural analysis of sport, sport and exercise psychology, physical education, and coaching.    

The BS in Kinesiology degree prepares students for careers in the fitness and exercise and allied health professions. Our mission is to prepare graduates who are knowledgeable, professional, and take a multidisciplinary approach to promoting physical activity.  The degree not only examines the theoretical underpinning of sport, exercise, fitness and health, but is committed to addressing the practical issues concerning coaching and instructing, exercise, fitness and sport. It also addresses prescription; programming and safety in promoting health and performance-related physical activity; and issues of social justice in and through sport. The diverse curriculum strives to be innovative and encourage creative thinking and practice.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Transdisciplinary Arts Concentration
The concentration in Transdisciplinary Arts prepares students to tackle complex real world problems that demand multiple ways of knowing. The program is designed with flexibility, to permit new pathways for learning between, across, and beyond traditional disciplines. Coursework is completed in two or more departments so that students acquire a breadth of skills with which to creatively answer future design challenges. Students are also trained in visual arts research and the integration of theory and practice. They practice strategies for successful collaboration that will prepare them for careers as Art Directors, Medical Illustrators, Information Designers, Game Developers, Imagineers, Medical Animators, Science and Technical Illustrators, Executive Communications and Marketing Specialists, Creative Technologist or continue their education to become Art Teachers and Professors or Art Therapists.

In Physics, one attempts to discover, formulate, explain, and apply the basic laws of nature. Physicists work in areas as diverse as astrophysics, relativity, properties of materials, or the standard model of fundamental particles and interactions. The Principles of Physics provide the foundation for other sciences as well as engineering. Some of the examples of modern technological development from the application of physical principles include radio and television, computers, laser scanners, and communication by fiber optics. In addition, physicists explore problems in astronomy and theories for the origin and evolution of the universe.

At Cal State East Bay students can pursue a Bachelor of Science (B.S) degree. The B.S. degree major program is designed to give students an understanding of the fundamentals of physics including concepts of atomic and nuclear physics, classical mechanics, wave motion and sound, electromagnetism and optics, heat and thermodynamics, relativity, quantum mechanics, and elementary particles and their interactions.

The Master’s degree in Interaction Design and Interactive Art is a unique interdisciplinary program at the intersection of interaction design and interactive content development. The program emphasizes the creative and technical aspects of current and emerging technology and its use in creating, controlling, delivering, and presenting compelling content in an interactive form. This degree draws upon elements from many fields, including visual and interaction design, UX/UI, Fine Art, Computer Science, Education, Psychology, Journalism, and Telecommunications.

Our program embraces industry skills and practices by emphasizing teamwork and a project-based, hands-on approach in the creation of interactive applications and objects as part of designed user experience. Instruction focuses as much on the enduring creative process as on the transient technology so that students learn skills needed to adapt quickly to new environments in a rapidly developing and ever-changing field.  

The Interaction Design and Interactive Art, M.A. Program is a two-year degree program, and most coursework is offered in the evening to accommodate working professionals.

During the first year, students develop a theoretical foundation, enhance their creative and research skills, and learn to work effectively in teams. During the second year, small teams of students of various backgrounds and talents create innovative, professional interactive thesis projects. Ideas for projects originate from students, faculty, or external sources.

Students in the Interaction Design and Interactive Art, M.A. Program, enjoy many benefits including small student-teacher ratios and dedicated interdisciplinary faculty. Thesis project students have 24-hour access to a dedicated production studio, maker space, and secure workspaces equipped and maintained with the current technology and support staff.

The Department of Social Work offers graduate study leading to the Master of Social Work (M.S.W.). This program trains social workers for leadership and direct practice positions in social work and is accredited by the Council on Social Work Education. The program has a multicultural focus, preparing graduates to work in both non-profit and public agencies and to be proficient in serving diverse populations in urban communities.

The mission of the California State University, East Bay Master of Social Work program is to graduate culturally responsive urban social workers in the areas of Children, Youth, and Families and Community Mental Health. Social work graduates are prepared to address individual, family, group, and community needs caused by inequalities of class and identity including race, ethnicity, gender, age, disability, sexual orientation, immigration status, religion, caste, and other forms of social injustice. Advocacy and social change around these injustices form the core of the MSW program.