Bachelor of Arts in Communication with Concentration in Strategic Communication

at California State University - East Bay USA

Human Development is an interdisciplinary program that integrates theory and methodology from disciplines such as anthropology, biology, linguistics, psychology, and sociology. The program explores the processes and mechanisms underlying developmental change and stability across the lifespan and the socio-cultural and historical contexts in which development takes place.

The Program’s curriculum aims to develop in students a basic understanding of major research findings and core concepts in human development, the ability to analyze and evaluate theoretical and practical issues in the field, and the skills to apply learning to diverse communities outside the University. The Program strives to create an optimal learning community that values and fosters collaborative learning and dialogue between and among students and faculty from diverse backgrounds.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Building on an understanding of mathematics, physics, and biology, biochemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, and physical, and take in-depth coursework in biochemistry. Students learn the protocols and techniques for working safely with chemicals and biochemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Biochemistry, B.A. degree prepares students for employment in biochemistry, biotechnology and related fields. It can also serve as preparation for professional health-related programs such as pharmacy or medicine. The Biochemistry, B.A.: Chemistry Education Concentration is designed for students interested in teaching chemistry at the high school level but also prepares graduates to work as biochemists in industry or government. This program prepares students to enter a single subject credential program.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

The Department of Computer Science offers graduate study leading to the degree of Master of Science in Computer Science. This program is designed to extend the student’s knowledge in a broad manner beyond the baccalaureate degree major in Computer Science. It will both (1) deepen general understanding of theoretical principles and (2) provide exposure to important applications of Computer Science such as security, software engineering, database, networking, and others. This approach is especially important in Computer Science, where training in specific languages and systems and on specific machines is transitory, as these languages, systems, and machines evolve. In contrast, many of the principles will last, and generally apply to a wide variety of specializations within the field.  The breadth of subject material is important as many students will have a number of different job classifications in their working lives.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Building on an understanding of mathematics, physics, and biology, biochemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, and physical, and take in-depth coursework in biochemistry. Students learn the protocols and techniques for working safely with chemicals and biochemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Bachelor of Science degree, major in Biochemistry, is designed to prepare students for entrance into graduate programs of biochemistry and professional health-related programs such as pharmacy, dentistry or medicine. In addition, students completing this program are prepared to secure employment in the areas of biochemistry, biotechnology and related fields. This program is intended for students desiring the highest degree of technical proficiency in this specialized area at the undergraduate level.

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities. 

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

The Master of Arts degree in Music is an intensive program that provides advanced study for students with highly developed interests and accomplishments in music. Students are given the opportunity to improve their musicianship skills, critical skills, and professional insights in preparation for furthering their careers in performing, teaching, composing and arranging, administration, and research. It also offers opportunities for current school and college music teachers to increase their professional effectiveness and provides prospective doctoral aspirants with a sound foundation for advanced graduate study.

Students take core courses in graduate-level music theory and music history, and construct an individual course of study in an area of emphasis that supports their artistic, creative and professional goals. Areas of emphasis include: conducting studies, composition, music theory, jazz studies, music education, music history and world music, and performance.

Students in our program have opportunities to study with leading performers, composers, and scholars, and to partake in the musical and cultural richness of the San Francisco Bay Area. Emphasis is placed upon maintaining small class sizes and close student-to-teacher interactions. The program also provides flexibility for students to explore further study in areas relevant to their career goals and aspirations. Beyond the classroom, the Department of Music boasts a thriving music program that includes numerous classical, electronic and jazz ensembles. Many of our students are actively engaged in performing, teaching, and other musical pursuits while simultaneously completing their degrees.

Area of Emphasis
A minimum of 6 units of coursework in one (1) of the following areas of emphasis is required:

• Conducting Studies
• Composition
• Jazz Studies
• Music Education
• Music History and World Music
• Music Theory
• Performance

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.