Bachelor of Arts in Communication with Concentration in Strategic Communication

at California State University - East Bay USA

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Students who pursue a degree in History come to understand the major issues facing the contemporary world through a historical lens, and understand how actions and actors of the past have created the political, social, and environmental circumstances faced by civilization today. Their studies afford them entree to the riches of the recorded past and understanding of the process of historical change. At the same time, a History major enables them to develop critical reading and writing skills that are valuable in life and crucial in any employment field they choose to enter.

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The Design Concentration introduces students to processes of design thinking, critical discussion and fundamentals of visual communication. Design projects balance learning of conceptual development with technique and design tools. Students address communication problems with concept-focused solutions that integrate images, text and graphics through hands-on and digital production skills.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Transdisciplinary Arts Concentration
The concentration in Transdisciplinary Arts prepares students to tackle complex real world problems that demand multiple ways of knowing. The program is designed with flexibility, to permit new pathways for learning between, across, and beyond traditional disciplines. Coursework is completed in two or more departments so that students acquire a breadth of skills with which to creatively answer future design challenges. Students are also trained in visual arts research and the integration of theory and practice. They practice strategies for successful collaboration that will prepare them for careers as Art Directors, Medical Illustrators, Information Designers, Game Developers, Imagineers, Medical Animators, Science and Technical Illustrators, Executive Communications and Marketing Specialists, Creative Technologist or continue their education to become Art Teachers and Professors or Art Therapists.

The Department of Public Administration offers a program of study leading to the degree of Master of Public Administration, with concentrations in public management and policy analysis (PMPA) and health care administration (HCA). The program is designed to assist full and part-time students in preparing for professional careers in positions of administrative leadership in public and quasi-public organizations, for teaching positions in the community colleges, and for advanced doctoral studies in public administration.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The Department of Biological Sciences offers a diversified curriculum in the life sciences. Courses are designed for biology majors with specific degree objectives, for students seeking applied technical training, and for non-major students with general interest in biological subjects. Undergraduate programs will prepare students for both graduate work and for a diversity of careers. Biology majors may enter specialized or general careers in life science and find themselves working in laboratories, offices, the field, administrative posts, academic institutions, industry, government agencies, private foundations, botanic gardens, wildlife preserves and zoos.  Simply put, biologists study the living planet.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.A. program is appropriate for most psychology students. It provides a basic understanding of human behavior and motivation that is valuable in many careers in business, government, and education. It also provides the background expected for entry into graduate programs in clinical psychology, counseling psychology, school psychology, health psychology, social psychology, or experimental psychology.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.A. degree prepares students for work as chemists in a variety of careers in industry or government. The Chemistry, Chemistry Education Concentration, B.A. program is designed for students interested in teaching at the high school level but also prepares graduates to work as chemists in industry or government.