Master of Arts in Communication

at California State University - East Bay USA

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities.  

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.A. degree prepares students for work as chemists in a variety of careers in industry or government. The Chemistry, Chemistry Education Concentration, B.A. program is designed for students interested in teaching at the high school level but also prepares graduates to work as chemists in industry or government.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The Design Concentration introduces students to processes of design thinking, critical discussion and fundamentals of visual communication. Design projects balance learning of conceptual development with technique and design tools. Students address communication problems with concept-focused solutions that integrate images, text and graphics through hands-on and digital production skills.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The MS in Educational Technology is designed for educators and e-learning developers with a focus on integrating current technologies into educational curricula. The emphasis on integrating technologies in both K-16 and business settings is a strength of the program, along with the focus in each course on 21st Century skills demanded by the Common Core State Standards (CCSS) and the New Generation Science Standards (NGSS), e.g., collaboration, creativity, critical thinking, and communication.

The program includes instruction in the foundations of educational technology, instructional design theories, computer applications, using technology for assessment, multimedia instruction, web-based instruction, distance education, and designing and producing educational software and materials. Students in this program gain knowledge in emerging technologies, instructional design, e-learning development, learning theories, multimedia production, and collaborative production. Students also gain a deep understanding of adapting to the demands of the ever-changing nature of technologies.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

3D Art & Design Concentration
The 3D Art and Design concentration combines the fabrication skill sets of sculpture and industrial design with digital 3D modeling to enable students to create work at the growing overlap of design and fine arts. Increasingly sculptors need to use state of the art 3D printers and modeling software, and designers need to prototype their ideas in clay or welded steel. The emphasis is on carefully aligning form and concept through agile use of a variety of media and creating objects that speak clearly to their chosen audience, from the fine art gallery to the commercial production line.

The Department of Public Administration offers a program of study leading to the degree of Master of Public Administration, with concentrations in public management and policy analysis (PMPA) and health care administration (HCA). The program is designed to assist full and part-time students in preparing for professional careers in positions of administrative leadership in public and quasi-public organizations, for teaching positions in the community colleges, and for advanced doctoral studies in public administration.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. Students in the B.S. program must select one of the two concentrations in that program: Industrial/Organizational Psychology or Ergonomics and Human Factors. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities.