Bachelor of Arts in English - Literature Option

at California State University - Fresno USA

Fashion Merchandising Degree. The Fashion Merchandising program focuses on preparing students for a wide variety of careers related to marketing, management, buying, and selling of fashion goods. It combines product and industry knowledge with business, communication, and computer skills. Job opportunities include buyers, merchandisers, store managers, product developers, and fashion consultants, as well as other positions in today's competitive and global environment. The curriculum is built upon the Mega Goals for Four-Year programs developed by the International Textile and Apparel Association (ITAA) and recommendations from fashion industry experts.

Mathematics and related subjects play important dual roles in our culture. On the one hand, mathematics is a study in its own right; on the other hand, it is an indispensable tool for expressing and understanding ideas in the sciences, engineering, and an increasing number of other fields. As a consequence, employment opportunities for mathematicians have been expanding in recent years. The courses offered by the department are designed to develop skills in, and an appreciation and understanding of, both roles.

Because there are so many different areas in which a trained mathematician can find employment or continue studies, the department offers a large number of electives within the mathematics major. By selecting appropriate courses, students have considerable flexibility to accommodate their individual interests. Students should consult with a department adviser for specific recommendations as to which electives are suited to their career paths.

Electives in statistics and probability provide a foundation for students planning to work as statisticians for industry or government agencies. They also can enhance employment opportunities in the bioscience and health-related fields. Statistics courses (in addition to MATH 75 [or 75A and B], 76, and 77) are essential for the first two Actuarial Examinations offered by the Society of Actuaries.

The Bachelor of Science in Biochemistry is intended for students who plan to pursue a career in biochemical research, chemistry research, and suitable for a student pursuing health professions (medical, pharmaceutical, dental, and other clinical and health professions). The B.S. program is a comprehensive, multi-disciplinary program to prepare students for graduate study in pursuit of a Master of Science (M.S.) or Doctor of Philosophy (Ph.D.) in areas related to biochemistry.

The Chemistry and Biochemistry Department provides (1) undergraduate training in chemistry for students planning professional careers in chemistry, biochemistry and allied professions, and for those contemplating graduate work for advanced degrees; (2) undergraduate training in chemistry for those planning careers in professions such as medicine, chiropractic, dentistry, pharmacy, etc.; (3) participation in the preparation of teachers of chemistry and the other physical sciences in the teaching credential programs; (4) teaching of the basic chemical sciences required by students majoring in related fields such as physics, biology, nursing, engineering, geology, agriculture, home economics, and criminology; (5) stimulation of interest in and understanding of the achievements and contributions of chemistry to our civilization for non-science students, as a part of General Education; and (6) graduate instruction in chemistry for the Master of Science degree for students who intend to enter the chemical industry, pursue further advanced study, or who wish to improve their qualifications as teachers in secondary schools and community colleges. The multi-disciplinary forensic science degree program prepares students for continued success by integrating instruction with active forensic research, collaboration with local crime laboratories, and real world experiences.

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

Located in California’s Central Valley, the M.S. in Civil Engineering (MSCE) Program offers a graduate program of excellence that provides opportunities for advanced education and research in civil and geomatics engineering. The program’s mission is to offer a curriculum that combines preparation for professional practice as well as preparation for research and further advanced studies.

The communication major is designed to provide broad-based competencies in oral and written communication, critical analysis of human discourse, and social scientific and humanistic research methods. The major also emphasizes how this theoretical knowledge is applied in specific contexts ranging from personal relationships to business management to public advocacy.

Our aim is to prepare students to understand and provide leadership in a competitive communication-oriented society. We offer a balance of humanistic and scientific instruction in communication skills people need to function effectively in teaching, business, law, nonprofit organizations, public service and administration, public relations, government, and management. Outside the workplace, these skills will also enhance students' ability to be active in civic engagement and community service.

Our program requires a comprehensive understanding of the breadth and depth of the communication discipline, as well as its major theoretical frameworks and research methodologies. The major and minor emphasize how this theoretical knowledge is applied in specific contexts ranging from personal relationships to professional organizations to public advocacy. Students investigate problems in diverse cultural settings, which make the San Joaquin Valley - with its tremendous ethnic diversity - an ideal location for study.

The Communication Skills for Professionals Certificate program recognizes development in such areas as presentational speaking, problem solving and decision making, leadership, and interpersonal communication.

Our program offers a variety of exciting activities to enrich students' educational experience. We have an active student organization, the Communication Club, and a debate team that participates in competitive intercollegiate tournaments and hosts public debates on campus. Our annual Peach Blossom Festival brings more than 5,000 elementary-age students to campus to present prose and poetry.

The Department of Modern and Classical Languages and Literatures offers the Master of Arts degree in Spanish.

The Master of Arts degree program in Spanish language and literature serves several categories of students: those anticipating doctoral studies, those teaching or preparing to teach in high school and community college, and those interested in further study beyond the baccalaureate degree.

The Bachelor of Science in Chemistry is intended for students who plan a career in chemistry. The B.S. is accredited by the American Chemical Society. Students who satisfactorily complete this program are recommended by the department for certification as graduate chemists by the American Chemical Society. The B.S. prepares students to enter the job market or for graduate study leading to an advanced degree, such as a Master of Science or Doctor of Philosophy.

The Chemistry and Biochemistry Department provides (1) undergraduate training in chemistry for students planning professional careers in chemistry, biochemistry and allied professions, and for those contemplating graduate work for advanced degrees; (2) undergraduate training in chemistry for those planning careers in professions such as medicine, chiropractic, dentistry, pharmacy, etc.; (3) participation in the preparation of teachers of chemistry and the other physical sciences in the teaching credential programs; (4) teaching of the basic chemical sciences required by students majoring in related fields such as physics, biology, nursing, engineering, geology, agriculture, home economics, and criminology; (5) stimulation of interest in and understanding of the achievements and contributions of chemistry to our civilization for non-science students, as a part of General Education; and (6) graduate instruction in chemistry for the Master of Science degree for students who intend to enter the chemical industry, pursue further advanced study, or who wish to improve their qualifications as teachers in secondary schools and community colleges. The multi-disciplinary forensic science degree program prepares students for continued success by integrating instruction with active forensic research, collaboration with local crime laboratories, and real world experiences.

The Criminology major is designed to prepare students for beginning professional work in criminal justice and to provide preparation for graduate work including law school. Criminology courses at the undergraduate level include integration of theoretical and applied materials of an interdisciplinary nature. The corrections option is designed for students interested in careers in probation, parole, correctional institutions, and other affiliated forms of work. The law enforcement option is designed for students interested in careers with federal, state, and local law enforcement agencies, or law enforcement careers within the private sector. The victimology option is designed for students interested in careers in domestic violence programs, rape counseling programs, victim/witness programs, or other victim-related programs at the local, state, or federal level; these programs can either be criminal justice based or community based. An internship course is required in the corrections, law enforcement, and victimology options. The Forensic Behavioral Sciences major prepares students interested in the application of other behavioral sciences — such as psychology, anthropology, social work, and linguistics — to the criminal justice system. However, it is also designed to prepare students interested in traditional criminal justice careers. 

California boasts the largest number of sports organizations in the entire U.S. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry. Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related. The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor's degree program in sports marketing. The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation. Graduates who earn bachelor's degrees in sports marketing will be prepared for positions such as sports marketing account managers, event planning and conference managers, facility managers, ticket operations directors, sporting goods marketing and sales managers, and sponsorship sales managers. The list of potential employers includes, but is not limited to, all professional (MLB, NHL, NBA, NFL, etc.), and semi-professional sports, collegiate sports (NCAA, NAIA, etc.), sporting event management, and sports agency.