Bachelor of Arts in Mass Communication and Journalism - Broadcast or Multiplatform Journalism Option

at California State University - Fresno USA

A major in music is designed to prepare students for careers in teaching, performance, or music-related fields. It enhances their knowledge of the musical art and increases their sensitivity to the musical world around them.

The Department of Music provides the following:

• undergraduate instruction in music for those planning professional careers as performers, composers, and studio teachers, as well as those preparing for advanced degrees in performance and composition
• state-approved subject matter preparation required for a California teaching credential in music
• graduate education for students planning professional and academic careers or seeking professional growth as K-12 teachers or junior college instructors
• broad acquaintance with music for the community and non-music majors

The Bachelor of Arts in Chemistry is intended primarily for those students who plan to take extensive coursework in other areas in addition to chemistry. This degree is suitable for prehealth professional students (premedical, predental, etc.), secondary school teaching credential students, and biochemistry students oriented toward biotechnology, forensic science, and the health professions. This degree is NOT intended for students who anticipate a career.

The Chemistry and Biochemistry Department provides (1) undergraduate training in chemistry for students planning professional careers in chemistry, biochemistry and allied professions, and for those contemplating graduate work for advanced degrees; (2) undergraduate training in chemistry for those planning careers in professions such as medicine, chiropractic, dentistry, pharmacy, etc.; (3) participation in the preparation of teachers of chemistry and the other physical sciences in the teaching credential programs; (4) teaching of the basic chemical sciences required by students majoring in related fields such as physics, biology, nursing, engineering, geology, agriculture, home economics, and criminology; (5) stimulation of interest in and understanding of the achievements and contributions of chemistry to our civilization for non-science students, as a part of General Education; and (6) graduate instruction in chemistry for the Master of Science degree for students who intend to enter the chemical industry, pursue further advanced study, or who wish to improve their qualifications as teachers in secondary schools and community colleges. The multi-disciplinary forensic science degree program prepares students for continued success by integrating instruction with active forensic research, collaboration with local crime laboratories, and real world experiences.

Mathematics and related subjects play important dual roles in our culture. On the one hand, mathematics is a study in its own right; on the other hand, it is an indispensable tool for expressing and understanding ideas in the sciences, engineering, and an increasing number of other fields. As a consequence, employment opportunities for mathematicians have been expanding in recent years. The courses offered by the department are designed to develop skills in, and an appreciation and understanding of, both roles.

Because there are so many different areas in which a trained mathematician can find employment or continue studies, the department offers a large number of electives within the mathematics major. By selecting appropriate courses, students have considerable flexibility to accommodate their individual interests. Students should consult with a department adviser for specific recommendations as to which electives are suited to their career paths.

Electives in pure mathematics prepare students for the pursuit of graduate studies leading to advanced degrees and employment at the college or university level, or research in industry or for government agencies.

The Master of Arts degree program in Education with an option in Multilingual/Multicultural Education is designed to develop expertise in educators with the goal of providing equitable learning environments through their instruction and leadership. The overarching mission is to provide master’s degree candidates with a foundation in research, curriculum, and leadership in order to promote equity in schools serving linguistically and culturally diverse (LCD) learners. In this program, master candidates will be working with students who are not only English learners (EL), but also students who have distinct linguistic and cultural needs.

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

Chicano and Latin American Studies (CLAS) is an interdisciplinary department that has been successful in presenting a highly informed, active, and challenging view of the Chicanx/Latinx experience in the United States, Latin America, and U.S./Latin American relations. Chicano and Latin American Studies provides an opportunity for a pluralistic exchange of ideas in an interdisciplinary academic setting, where faculty, students, and visiting scholars can share experiences and create a dynamic, intellectual environment.

The Chicano and Latin American Studies Department is designed to meet the following objectives:

1. to promote an awareness of the historical and cultural roots of Chicanx/Latinx people in the United States
2. to enhance an understanding of Latin America
3. to cultivate an appreciation of ethnic and national differences among all people
4.  to critically analyze the Chicanx and the Latin American experience in terms of significant issues, theories, current problems, and solutions, and
5. to provide students with a set of important professional skills to be utilized as they interact creatively and constructively with Chicanx/Latinx communities and multicultural society at large.

The department emphasizes an interdisciplinary approach to the study of family life, history, politics, culture, and the arts of Chicano and Latin American communities. The courses reflect an integrated approach in providing students with greater knowledge and understanding of the social reality and diversity of Chicanxs and Latin Americans.

The Master of Arts degree program in communication is designed to be a comprehensive program reflecting the history and breadth of the communication discipline. Four objectives serve as measures for competent M.A. graduates of the program. First, all graduates will have a comprehensive understanding of the historical and philosophical assumptions of the communication discipline, as well as the various theoretical perspectives underlying scholarship in the discipline. Second, all graduates will recognize and be able to use appropriate communication strategies in formal, informal, professional, and personal contexts. Third, all graduates will understand quantitative, qualitative, and/or rhetorical methods of research in communication. Fourth, all graduates will understand various communication perspectives and will have a clear understanding of their own personal perspective and ideologies.

Why study physics? Physics is a fundamental science that is the basis of all sciences, from chemistry, engineering, to medicine. What do physicists do? We ask questions such as what is matter made of? The answers we get from our theoretical models and experiments are applied to study microscopic and macroscopic properties of matter, to diagnose, treat, and manage diseases and disorders, and to study the origin and evolution of the entire universe.

Master of Arts is a very effective strategy for career advancement. At the master's level, the Department of Kinesiology offers options in Exercise Science, Sport Administration, and Sport Psychology, and curricular emphases in physical education. There are 13 graduate faculty members in the department. The exercise science and sport psychology labs are fully equipped with research-standard technology. Graduates of this program have achieved remarkable success in professional careers as well as in doctoral programs in prestigious universities.

A degree in kinesiology can lead to very bright career prospects in health care, sports and athletics, education, and other professional avocations.

The mission of the graduate program in chemistry is guided by the mission of the university; it seeks to provide comprehensive undergraduate and graduate degree instruction for qualified students, and to contribute to the needs and well being of the people of the San Joaquin Valley and California.

The California State University, Fresno graduate program in chemistry is primarily oriented toward two groups of students: students who are preparing themselves for employment in chemistry-based occupations (including teaching) and students interested in additional training in chemistry and biochemistry to prepare for advanced Ph.D. graduate work.

The degree program course requirements are rigorous, and the approach to an M.S. curriculum is a demanding one. However, as the quality of training in all of chemistry's subdivisions remains high, we perceive this diversity as the primary strength of the program.

For students in the first category, the program stresses strengthening the student's chemistry background while also providing advanced training in both theory and research - training that is very beneficial in today's competitive job market. Furthermore, the program also strives to meet local and regional needs for individuals with advanced training in chemistry and biochemistry, needs that are strongly tied to the agricultural nature of the valley.

For students in the second category, the program's emphasis on improving chemistry background and basic research skills prepares students for work at the Ph.D. level and enhances their chances for success.