Bachelor of Science in Geology

at California State University - Fresno USA

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

The Department of Kinesiology offers advanced study designed to enhance professional competencies in pedagogy (M.A. in Kinesiology), exercise science (Exercise Science Option), sport administration (Sport Administration Option), and sport psychology (Sport Psychology Option). These offerings prepare students for more advanced degrees, applied research, and/or careers in clinical settings, teaching, administration, coaching, or the sport industry.

The Electrical Engineering Program is accredited by the Engineering Accreditation Commission of the Accreditation Board for Engineering and Technology (ABET).

Electrical engineers design and develop electronic circuits, equipment and systems in the areas of electromagnetics (antennas; radar, radio, and television systems), communications (telephone systems, satellite communications; laser and optical fiber communications; aircraft and missile guidance systems), computers and digital systems (computers, microprocessors, and microcomputers; artificial intelligence), physical electronics and optics (transistors; integrated circuits; optical display devices; lasers; optical fibers), power systems and energy conversion (electric power generation; analysis and synthesis of power transmission and distribution protection systems design; on-line power control protection systems design), and control systems (computer control, robotics, automated manufacturing, intelligent sensors). Hands-on experiences are emphasized and gained through laboratory work and design projects.

Co-op Program
The department participates in the Valley Industry Partnership Program which allows students to integrate planned industrial experiences into their academic programs. Students interested in this program should contact the chair of the Department of Electrical and Computer Engineering and the college's co-op coordinator.

The Child and Family Science Department is dedicated to improving the quality of life for children and families through education, research, and service. The department offers two degree options toward this end: (1) Child Development and (2) Family Science.

The department is housed in the Family and Food Sciences (FFS) Building on the west side of campus. The department maintains laboratory facilities that support our academic programs. These include a child and family observation lab and two child care labs serving infants, toddlers, and preschool children, where students study child behavior and development under the supervision of faculty and laboratory teaching staff.

Family Science Option. The Family Science program focuses on the scientific study of the family relationship context of child and adult development. Courses correspond with suggested content areas outlined by the National Council on Family Relations (NCFR), including internal dynamics of families, interpersonal relationships, human growth and development, families in society, parent education, family resource management, family law and public policy, and family life education. Graduates pursue opportunities in family life education (e.g., parenting education and relationship enrichment), military family support, and child and family service agencies. It provides an excellent foundation for graduate training in family therapy.

Psychology is the scientific study of behavior -- including human thought, emotion, and action -- and the application of scientific knowledge to the solution of real-world problems. It includes a wide variety of topics, including perception, learning, memory, thinking, emotion, personality, social interaction, development, and abnormal behavior. Psychologists recognize that understanding behavior in all its complexity requires studying it from multiple perspectives. A thorough understanding of memory, for example, requires knowledge ranging from the neural structures and processes that underlie it to the social and cultural forces that influence it.

Students majoring in psychology take core courses in general psychology, statistics, and research methodology, along with additional courses in each of the primary areas of the discipline. There are also numerous opportunities for students to supplement their coursework with hands-on experience in faculty research labs and in the field under faculty supervision. Advanced and well-qualified students can participate in our senior honors program. These students design, conduct, and present an original research project as a senior thesis.

Psychology majors learn to think critically, write and speak clearly, identify and solve problems, and work effectively both individually and in groups. As a result, the study of psychology provides excellent preparation for graduate study and careers in a variety of fields.

Contemplating a vibrant career in media, communications or journalism? Check out the MCJ Department. An exciting array of options awaits students, including advertising, broadcast journalism, film and media arts, digital journalism and public relations.

Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government agencies, and community-based organizations.

Broadcast journalism. Broadcast journalism students learn the importance of producing responsible news coverage while maintaining strong ethical standards. Our program’s core focuses on teaching the principles of storytelling through video, audio, and powerful writing. Our students learn through their experiences, which include producing content for television, radio, and digital platforms in English and Spanish. Broadcast journalism graduates are now reporters, producers, and anchors at local and national radio and television stations. Other alumni have embarked on careers at technology and social media companies including Google, Amazon, Facebook, and Banjo.

The Master of Science in Industrial Technology is a 30-unit program which offers graduate study in both industrial and educational related professional and technical fields. Emphasis is directed toward the attainment of advanced competency in the areas of industrial and technology education as well as manufacturing technology. Through selected courses, within the department and other disciplines, knowledge and experience can be acquired in research and development, management and administration, technological studies, and educational studies that are related to all areas of the field.

Contemplating a vibrant career in media, communications or journalism? Check out the MCJ Department. An exciting array of options awaits students, including advertising, broadcast journalism, film and media arts, digital journalism and public relations.

Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government agencies, and community-based organizations.

Advertising/public relations. Ready to grab the attention of your audience? Want to use strategic communication to help an organization succeed? The department’s advertising and public relations students work for such agencies as J. Walter Thompson, Chiat/Day, Publicis and Hal Riney, American Airlines, Google, Facebook, Twitter, FleishmanHillard, Salvation Army, Valley Children’s Hospital, Coca Cola, and Orbitz.

Contemplating a vibrant career in media, communications or journalism? Check out the MCJ Department. An exciting array of options awaits students, including advertising, broadcast journalism, film and media arts, digital journalism and public relations.

Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government agencies, and community-based organizations.

Digital journalism. The written word remains one of the most powerful forms of human communication, both in physical publications and on the web. Digital journalism graduates are working for leading news outlets, including The New York Times, USA Today, The Los Angeles Times, The San Francisco Chronicle and The Fresno Bee, along with TV stations running their online operations. Alumni have also embarked on literary careers and include award-winning non-fiction authors. The Collegian, Fresno State’s award-winning student-run news organization, serves as a key laboratory classroom and allows students to get hands-on experience covering local news.

The Master of Arts program in History is designed to extend the competence of persons engaged in a wide variety of fields requiring a broad grasp of historical knowledge, techniques, and interpretation. Within this degree program, students may choose to complete either a traditional track or a teaching option. The traditional track, which offers both thesis and examination as possible culminating experiences, best satisfies the needs of those interested in public service, teaching at the community college level, or pursuing advanced graduate study in history. The teaching option best satisfies the needs of those interested in enhancing their teaching of history primarily at the secondary level.

The Graduate Certificate program is most suitable for those teachers who would like to update their professional credentials, those seeking supplemental certification, those seeking to prepare for the CSET, and/or those who would simply like to continue their study of history but who do not require an M.A.