Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

Recognized as a leader in innovation and research, the University of Bridgeport is true to its mission as a career-oriented institution that prepares students for the careers of tomorrow — where job titles are still yet to be written. The AI field is a growing niche area and is now the centerpiece of technology innovation in advanced robotics, autonomous vehicles, knowledge automation, and computer vision.

UB is pleased to launch the first and only Master of Science program, MS in Artificial Intelligence in the state of Connecticut. Instruction is exclusively face-to-face and includes web-assisted courses. Graduates will be prepared for in-demand commercial or research positions in industry (including tech giants) and academia.

Artificial intelligence is one of four main drivers set to dominate 2018-20 that will positively affect business growth per the World Economic Forum (WEC) 2018 report. Machines and algorithms in the workplace are set to create 133 million new roles (WEC).

Jobs in emerging professions are set to increase its share of employment from 16% to 27% of the total employee base. Information cited from WEC's The Future of Jobs Report, 2018.

The average salary for AI is $121k annually per Payscale. A machine learning engineer’s salary is $142,855, per the job listing site Indeed.com.

AI Concentrations

• Robotics and Automation
• Deep Learning and Computer Vision
• Data Sciences and Data Analytics
• Cybersecurity

Develop the technical skills required for specialist and management roles in financial enterprise by completing our Master of Science in Finance degree program at UB’s Ernest C. Trefz School of Business. This highly specialized degree will focus exclusively on issues related to finance, economics, and money markets. We will introduce you to modern concepts, such as financial regulation and behavioral finance, that play a critical role in today’s marketplace.

At UB, you will gain the decision-making, problem-solving, and analytical capabilities to solve financial problems, including how to:

• Evaluate and price a financial opportunity
• Gauge the appropriate level of risk to discount future projections
• Compare across investment opportunities at a given time and how to allocate among them in an optimal way
• Create useful tools for answering financial questions so that reports can be generated automatically and progress can be tracked
• Assess and manage risk

Learning Outcomes
Students will integrate the knowledge and skills they have gained throughout the Master of Science in Finance degree program to develop and evaluate financial and risk management strategies by:

Technical

• Demonstrating an understanding of concepts learned throughout their graduate program
• Testing a hypothesis or market strategy through robust historical evaluation
• Using research methods and instruments to price assets, evaluate risk, and manage portfolios
• Explain and differentiate standard financial models and their assumptions

Known for offering an education for the careers of tomorrow, the University of Bridgeport is pleased to announce a new undergraduate program in Digital Marketing Communication. The innovative program is offered in a face-to-face setting with close student-faculty collaboration.

You will gain first-hand experience in developing digital marketing plans and integrate marketing, advertising, public relations, sales, and logistics strategies across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing and web analytics.

Today’s marketing world is vastly different than in past decades when you focused on just one skill. You may apply your skill set to multiple tasks daily from creative conceptualizing, to writing for social, to funneling conversion strategy, to directing a photo shoot for an advertorial, to sourcing materials, to meeting with vendors, and more.

Digital marketing careers enjoy better-than-average job growth. The Bureau of Labor Statistics estimates job demand will increase 10 percent by 2026.

The average entry-level wage for a digital marketing specialist or digital manager is $40,453-$44,156,* with a range of $86,575- $124,207 for more experienced digital marketing managers.

UB’s Master of Arts and Master of Science in Biology degree programs offer a contemporary curriculum that emphasizes the principles and experimental approaches of modern biology. They are designed to address the diverse needs of each type of graduate-level biology student. Both programs cover a wide-range of biological sub-disciplines, such as toxicology, ecology, and genetics, to prepare you for greater opportunities both professionally and academically.

Benefits to our program include:

• Small student-to-faculty ratio, which allows you to work closely with elite faculty who are active in and recognized for research in the field
• Opportunity to learn from and connect with featured guest speakers
• Close proximity to leading biotech and pharmaceutical companies for internship and future employment opportunities
• State-of-the-art laboratory facilities at out seaside campus

The Bachelor in Dental Hygiene BS degree program is completed through the integration of Associate’s degree dental hygiene courses and Bachelor’s degree courses, or by continuing studies after completing an Associate’s degree at an accredited School of Dental Hygiene.

Expand your opportunities

The University of Bridgeport baccalaureate degree completion approach is available to Fones students as well as to graduates of other accredited Dental Hygiene programs. With 60 to 90 transfer credits, a student may achieve a Bachelor of Science degree in Dental Hygiene in two additional years. Education at the baccalaureate level, which combines the professional dental hygiene curriculum with a liberal arts education, enhances the dental hygienist’s opportunities, skills, background knowledge, and professional values.

Upon satisfactory completion of semester hours in the areas of study specified, the student will be recommended for the degree of Bachelor of Science in Dental Hygiene.

Students pursuing a B.S. Degree in Dental Hygiene have the opportunity to design a portion of their curriculum to meet personal career goals. The outcome of this planning process is an individualized program that enables dental hygienists to gain desired knowledge and skills and directly transfers this expertise to a professional work setting. Students may identify a minor in human services, education, marketing, or psychology, to name a few subject areas.

Learning Outcomes
Through completion of the entry-level dental hygiene curriculum, students will achieve the following outcomes

• Characterize professionalism and responsibility in all health promotion and disease prevention activities
• Apply a professional code of ethics while adhering to appropriate legal and regulatory measures when providing oral health services
• Utilize critical thinking, problem solving, and evidence-based decision making in the dental hygiene process of care
• Provide the dental hygiene process of care (assessment, dental hygiene diagnosis, planning, implementation, evaluation, documentation) for patients/clients in all settings
• Communicate effectively with and deliver culturally competent, inter-professional health care to individuals and groups from diverse populations
• Demonstrate the knowledge necessary to assess, plan, implement, and evaluate community-based oral health programs
• Continually perform self-assessment to maintain professional standards and encourage life-long learning
• Value the need for personal and professional growth through participation in professional activities and associations
• Understand and master the competencies of Dental Hygiene Professional Practice

A music degree from the University of Bridgeport will provide students with the preparation they need to build a career in today’s music world. UB has been training musicians since 1947. We offer an experienced and dedicated faculty of artist-teachers, the kind of personal attention and advising usually found at small colleges, and the sort of spacious and well-designed facilities typically found at large universities.

Our Bachelor of Music degree provides pre-professional training in music, including concentrations in Music Business, Music Education, and Music Performance.

The UB School of Education offers a master’s degree that leads to initial Connecticut certification in several subjects, including Music Teaching Certification (K-12). This program welcomes musicians from a variety of backgrounds who wish to become state-certified in music. Advising and music education coursework are coordinated between this program and the undergraduate program. For more information email Dr. Frank Martignetti at [email protected].

The College of Public and International Affairs Bachelor, BA, in Criminal Justice and Human Security degree program, allows students interested in pursuing a career in criminal justice to develop expertise in the international dimensions of public safety.

Students in the degree may choose from one of three areas of concentration

• Human Security
• Comparative Justice
• Criminology

The degree requires two years of college-level study of a foreign language or demonstrated working competency in a foreign language. Students have the option of choosing from Arabic, Chinese, Japanese, Korean, Russian, Spanish and French.

Qualified students also have the option of earning a Masters degree in Business Administration or in Global Development and Peace by completing a fifth year of study beyond the normal years.

UB Criminal Justice track students are also encouraged to take courses in Martial Arts. Internships with law enforcement agencies are also available.

Learning Outcomes

The B.A. in Criminal Justice & Human Security has the following learning outcomes

• Students will demonstrate the progressive acquisition of the oral, written critical thinking skills needed to succeed in graduate level study as well as the required skills for careers in domestic and international security
• Students will be able to identify the essential elements of criminal justice
• Students will be able to articulate the importance of Human Security and explore its impact on domestic and international security
• Students will demonstrate the language skills and intercultural understanding required for effective law enforcement in today’s globalized society
• Students will be able to describe the role played by religious, ideological, and cultural views; ethnic and tribal identities; and economic status in rationalizing criminal behavior
• Students will demonstrate an understanding of the role played in criminal behavior by socioeconomic inequities and societal injustice, resulting from domestic and non-domestic events
• Students will be able to comment on the role played by non-state actors in areas such as the identification of norms, the acceptability of violence and terrorism in promoting policy changes and in preventing crime.

The Master of Science in Mechanical Engineering, MS degree program prepares the student for a successful professional career through advanced study in design, development, analysis, manufacturing, and maintenance of mechanical systems for a wide range of industries, including transportation, automation, medical, energy generation, electronic, sports and aerospace.

The program combines core mechanical engineering courses with technical electives that enable the student to increase his/her knowledge and competence in essential skills for Mechanical Engineering while affording sufficient freedom to provide in-depth study in both traditional and contemporary curriculum tracks and explore emerging interdisciplinary areas.

The technical areas supported by the department include General Mechanical Engineering, Design Engineering, Manufacturing Engineering and Management, Mechanics and Materials, Thermal Fluid Systems and Sustainable Energy, Biomechanical Engineering, Mechatronics and Automation, and Sports and Aeronautical Engineering.  The student is required to design an individualized program of study with the help and approval of his/her faculty advisor to meet his/her academic and career goals.

Customized study plans also allow receiving the Mechanical Engineering M.S. degree while pursuing another M.S. degree in Computer Science, Computer Engineering, Electrical Engineering, Technology Management, and MBA.  Two degree students in these two programs should consult their respective advisors to work on their individualized plans.

The department is the home of the CNC Mini Milling Machine Laboratory, Computer Aided Engineering and Rapid Prototyping Laboratory, the Applied Computational Fluid Dynamics Laboratory, and the Electronics Thermal Management Laboratory. Students can also access the other laboratories in the School of Engineering. Some classes are taught by adjunct faculty from local industries and faculty from other engineering departments at UB.

Learning Outcomes
Students in the M.S. Mechanical Engineering Program will be able to:

• demonstrate the ability to design or analyze a system, component or process to meet desired needs within realistic, contemporary constraints such as health and safety, ethics, performance, sustainability, and economics
• develop specialized advanced skills in mechanical engineering fields including fluid mechanics, heat transfer, material science, dynamics, vibrations, numerical methods, design, and manufacturing
• demonstrate the ability to use techniques, skills and modern engineering tools necessary for engineering practice
• demonstrate the ability to create, adapt, transfer and integrate existing and emerging technologies into new products, processes, and services
• develop decision making, risk assessment and problem-solving skills considering both economic and other constraints
• develop both technical and management oral presentation and written communication skills

Three degree programs are offered through the UB General Studies program: Associate in Arts (AA), Associate in Science (AS.) and Bachelor of Science (BS) in General Studies. These degrees offer maximum flexibility to explore curricula of the different undergraduate programs at the University.

In the BS in General Studies program, students work with an academic advisor to design an academic program tailored to their specific needs and goals. For example, one might combine a Business Studies concentration that focuses on Marketing and Management with a minor in Mass Communications, or combine a Social Sciences concentration that focuses on Psychology and Sociology with a Human Services minor. The Natural Sciences and Mathematics concentration is frequently used to fulfill the science prerequisites for graduate study in the health professions, leaving a student room to explore the undergraduate curriculum in the Humanities, Social Sciences, and Human Services.

The B.S. in General Studies is an excellent option for transfer students since it allows the maximum number of free electives permitted by the university. Program graduates have attended business, law, and medical school. Many have gone on to careers in education, human services, and community service. This program is offered at our main Bridgeport campus, as well as the Waterbury Center location.

Learning Outcomes
By completing the program in General Studies, students will:

• be able to communicate effectively in writing so that one may advance professionally and apply to graduate programs.
• be able to comprehend, analyze, and interpret texts in a variety of disciplines.
• be able to present orally one’s own thoughts and plans.
• be able to recognize a problem and devise a plan of action to solve it.
• be able to show mastery of several disciplines within an academic area of concentration.
• demonstrate an ethical mindset and exercise professional responsibility in a global context.

Providing adequate healthcare to the growing and aging population—one of the most pressing challenges of the twenty-first century—is addressed by the BS in Health Sciences program.

The degree program builds upon a common foundation, consisting of courses in general education, biology, chemistry, and health sciences such as medical terminology, biostatistics, research, and epidemiology. Students select from one of four areas of concentrations: community health education, exercise and fitness, nutrition, or pre-professional.

Program graduates will work in healthcare settings at the entry level or seek additional education in a healthcare or related profession.

Learning Outcomes
As a result of completing the BS, Bachelor of Science in Health Sciences, graduates will be able to apply principles of health and wellness as a lifelong process of learning grounded in the study of basic sciences and the behavioral arts. The students will:

• Understand fundamental biological, chemical, and physical properties underlying life systems
• Be able to gather and analyze research data and make inferences based on the data
• Be aware of professional, ethical, and privacy issues that are pertinent to careers in the health sciences