Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

The four-year Bachelor in Fine Arts in Graphic Design, BFA degree program consists of an integrated, inter-disciplinary sequence that is designed to strengthen communication skills, promote teamwork and individuality, stimulate creativity, and provide both traditional and technological skills for the career-oriented student.

Graphic Design students learn techniques and processes to build their portfolios with works prepared for both traditional print and new media including typography, branding and identity, promotional campaigns, publications, motion, and interactive. Typefaces, logos, and websites, drawing, painting, and video: all part of the SASD Graphic Design Program. The program emphasizes process, real-world community projects, and skill-building toward a final self-directed project in the senior year. SASD is an accredited member of the National Association of Schools of Art and Design (NASAD), the governing body of undergraduate and graduate art and design schools.

Graphic Design Learning Outcomes

• Demonstrate ability to identify, analyze, and solve graphic design problems. Assessment: Portfolio projects appropriately respond to project briefs, and are clear, focused, expressive, and communicative solutions to the stated problems.
• Demonstrate mastery of design tools, techniques, and concepts in graphic design. Assessment: Projects and portfolios that evidence craftsmanship, adherence to project parameters, and appropriate selection of typefaces, images, composition, and implementation.
• Demonstrate an understanding of the aesthetics of form development and of the history and current state of design.
• Demonstrate proficiency in selection and use of relevant technologies in design. Abilities to use available technical and industrial processes to produce a design product, and to design and implement such a process. Assessment: Project and portfolio materials are made with the appropriate technology or software for the final application. Projects are planned to be feasibly reproducible by industrial/commercial means rather than by one-off or by hand.
• Demonstrate an understanding of the cultural and societal connections linking graphic design trends and processes as well as a knowledge of business practices and of the market place. Assessment: Projects and portfolio solutions that are culturally- and audience-appropriate for the problem as posed by the brief for the project
• Demonstrate proficiency in presenting their own work as well as discussing and constructively critiquing the work of others. Assessment: Active participation in class critiques; clear, thoughtful presentation of students’ own projects, ability to give, accept, and incorporate feedback.

A Master of Science Degree in Electrical Engineering (MSEE) will provide the student with the knowledge and skills needed to pursue many new and different careers in modern society, including careers that have yet to be invented.

Electronics Design and Nanotechnology

The EE department has an electronics design program that is state-of-the-art, with emphasis on very large scale integrated circuits design (VLSI) on a microscopic scale and with a new emphasis of VLSI design on a nanometer-scale as well. A series of VLSI courses (i) design (Analog and Digital VLSI, radio frequency VLSI, low power VLSI), (ii) fabrication (microelectronic fabrication and nanotechnology), and (iii) testing (VLSI testing) are available. A closely related field is mirco- and nano-technology MEMS (microelectromechanical systems). Micro-MEMS designs systems of electronics and motion the size of microns. The smaller nano-MEMS builds systems the size of individual molecules. Nano-MEMS is used to create the next generation of VLSI components, including single-electron-transistors, nano-wires, and quantum computers.

Our department has a strong concentration in signal analysis, including the analysis of human speech vs. noise and the transmission of signals via satellite or cable or cell tower.

The EE department has a large PLC lab. Programmable Logic Control consists of 2 parts. You build an assembly line to move products and to do things to these products; for example, a robot arm will sort products or load them on to a platform. To control this assembly line, you need to implement the necessary computer code.

Students in the M.S. Electrical Engineering Program will be able to:

• Demonstrate the ability to use techniques, skills and modern engineering tools necessary for engineering practice
• Demonstrate the ability to plan and conduct laboratory experiments and interpret and report results
• Demonstrate the ability to identify and apply concepts of engineering economics and project planning
• Demonstrate knowledge of contemporary global and societal issues and their relationship and exercise strong oral and written communication skills including those needed for technical writing

The Masters in Computer Engineering MS Degree Program is a course of study intended to prepare individuals whose undergraduate background is in computer or electrical engineering for advanced professional work in the field and for further study leading to the doctorate.

Emphasis is placed on current state-of-the-art applications including parallel computing, image processing, VLSI design, sensing, robotics, mobile computing, automation and the like.

Learning Outcomes

Our Computer Engineering Students will:

• Demonstrate an in depth and comprehensive understanding of Computer Engineering
• Have an enhanced ability to learn, on their own, technical details for which they are responsible
• Have an enhanced ability to apply the knowledge learned to solve technical problems that arise in research they
• conduct or supervise
• Have an enhanced ability to study an issue, identify and evaluate alternative actions, propose an optimal course of action
• Have an enhanced ability to prepare technical point papers, brief their seniors, and defend their conclusions

The Bachelor's degree in Business Administration major provides the maximum flexibility in course selection for a student to fulfill both personal and professional goals. Upon completion of University and College core requirements, the student may pursue a myriad of unique combinations of study to satisfy either a general or specific purpose. This includes combining study from two or three of the major disciplines of study within the college including those disciplines not listed in this catalog such as Economics and Management Information Systems, and combinations with other colleges at the University. In all cases, the student’s study program must be approved by the student’s faculty advisor.

Students interested in adding a Teacher Certification to a program in Business Administration can do so. A brief description of the teacher certification requirements appears elsewhere in this catalog under the School of Education section.

The Bachelor of Science degree in Business Administration permits a student, upon completion of the core business requirements and prerequisites applicable to all business degrees, to create a unique combination of courses in business or other academic disciplines.

All business courses listed under other majors as well as courses in other academic disciplines such as political economy, psychology or sociology, may be chosen as elements of this major.

Learning Outcomes

• Students demonstrate well-developed knowledge in all - and mastery in at least one - of the basic business disciplines (accounting, business analytics & intelligence, economics, finance, International Business, management, marketing, and sport management).
• Students demonstrate effective oral and written communication skills in a business context in both formal and informal settings.
• Students will develop professional skills and an awareness of diversity across the spectrum of differences and consider these differences in the analysis of global realities and challenges.
• Students will demonstrate proficiency with technology, analytical techniques for decision-making and will understand the impact and opportunities offered by information technology in business.
• Students exhibit knowledge of current issues using creativity and innovation.
• Students identify, evaluate, and recommend possible courses of action related to the application of ethical business principles and will develop a personal ethical decision-making framework.
• Students will be critical thinkers and problem-solvers thereby enabling them to successfully lead in a dynamic global environment.

Providing adequate healthcare to the growing and aging population—one of the most pressing challenges of the twenty-first century—is addressed by the BS in Health Sciences program.

The degree program builds upon a common foundation, consisting of courses in general education, biology, chemistry, and health sciences such as medical terminology, biostatistics, research, and epidemiology. Students select from one of four areas of concentrations: community health education, exercise and fitness, nutrition, or pre-professional.

Program graduates will work in healthcare settings at the entry level or seek additional education in a healthcare or related profession.

Learning Outcomes
As a result of completing the BS, Bachelor of Science in Health Sciences, graduates will be able to apply principles of health and wellness as a lifelong process of learning grounded in the study of basic sciences and the behavioral arts. The students will:

• Understand fundamental biological, chemical, and physical properties underlying life systems
• Be able to gather and analyze research data and make inferences based on the data
• Be aware of professional, ethical, and privacy issues that are pertinent to careers in the health sciences

As crime becomes increasingly transnational, its causes can no longer be viewed solely through the prism of local circumstances. Understanding criminal justice and social conditions on a global scale is now vital to stopping the proliferation of crime and injustice.

UB’s Master of Arts, MA in Criminal Justice and Human Security degree program, is designed to help you attain expertise in the worldwide political, cultural, and socioeconomic conditions that contribute to crime and its attenuation. Our program will help you gain insight into the cultural, ethnic, religious and ideological differences often discovered at the root of criminal acts, violence, and terror.

Among some of the in-depth topics covered in this program: domestic, international, and comparative criminal law; transnational crime; cybercrime, and cyberterrorism—all taught by experienced faculty from UB’s School of Public and International Affairs.

Human security, as it relates to modern threats such as terrorism, human trafficking, and ethnocentric violence, will also be explored.

This broader understanding of human rights and its connection to history, global policy, international peace and security, and humanitarian affairs provides a strong foundation on which you will be able to draw correlations and build solutions towards a safer world.

Learning Outcomes

Our Criminal Justice and Human Security (M.A.) graduates will:

• Demonstrate the skills necessary to excel in professional careers in federal, state, and international law enforcement agencies where intercultural communication skills, foreign language skills, and insights into other cultures are increasingly important both to address criminal activity and to take needed steps to prevent it
• Demonstrate an understanding of and appreciation of the rule of law, law enforcement’s role in the securing and protection of civil and human rights, and an understanding of the social conditions and circumstances that foster or discourage criminal behavior
• Demonstrate an understanding of Human Security and its role in the realization of a just and lawful society and the impact that this understanding of security has upon the existing notions of national, regional and international security
• Demonstrate the intercultural literacy skills needed to relate to an increasingly globalized population where norms and values may differ
• Demonstrate an understanding of the role of non-state actors in international crime and justice, in such fields as norm creation, deviance, terrorism, and crime prevention
• Demonstrate an understanding of the interpretations of religion, ideology, and culture that contribute to the proliferation and/or the deterrence of violence and crime

Three degree programs are offered through the UB General Studies program: Associate in Arts (AA), Associate in Science (AS.) and Bachelor of Science (BS) in General Studies. These degrees offer maximum flexibility to explore curricula of the different undergraduate programs at the University.

In the BS in General Studies program, students work with an academic advisor to design an academic program tailored to their specific needs and goals. For example, one might combine a Business Studies concentration that focuses on Marketing and Management with a minor in Mass Communications, or combine a Social Sciences concentration that focuses on Psychology and Sociology with a Human Services minor. The Natural Sciences and Mathematics concentration is frequently used to fulfill the science prerequisites for graduate study in the health professions, leaving a student room to explore the undergraduate curriculum in the Humanities, Social Sciences, and Human Services.

The B.S. in General Studies is an excellent option for transfer students since it allows the maximum number of free electives permitted by the university. Program graduates have attended business, law, and medical school. Many have gone on to careers in education, human services, and community service. This program is offered at our main Bridgeport campus, as well as the Waterbury Center location.

Learning Outcomes
By completing the program in General Studies, students will:

• be able to communicate effectively in writing so that one may advance professionally and apply to graduate programs.
• be able to comprehend, analyze, and interpret texts in a variety of disciplines.
• be able to present orally one’s own thoughts and plans.
• be able to recognize a problem and devise a plan of action to solve it.
• be able to show mastery of several disciplines within an academic area of concentration.
• demonstrate an ethical mindset and exercise professional responsibility in a global context.

Today, computing is an enormously vibrant field. From its inception just half a century ago, computing has become the defining technology of our age.

Computers are integral to modern culture and are the primary engine behind much of the world’s economic growth. The field, moreover, continues to evolve at an astonishing pace. New technologies are introduced continually, and existing ones become obsolete in the space of a few years. The rapid evolution of the discipline has an effect on computing education, affecting both content and pedagogy.

The Bachelor's in Computer Science, BS degree program core coursework provide basic coverage of algorithms, data structures, software design, concepts of programming languages, and computer organization and architecture. Theoretical foundations, problem analysis, and solution design are stressed within the program’s core materials. Students are exposed to a variety of programming languages and systems and become proficient in more than one higher-level language. A total of 130 semester hours is required for graduation.

Learning Outcomes and Careers
Our Computer Science Students will:

• 1. Demonstrate comprehension of math, science, and basic computer science topics
• 2. Have the ability to apply mathematical foundations, algorithmic principles, and computer science theory in the modeling and design of computer based systems
• 3. Exhibit problem solving skills
• 4. Have the ability to use techniques, skills, and modern software tools necessary for professional practice
• 5. Work effectively in teams
• 6. Demonstrate the ability to identify and apply concepts of engineering economics and project planning
• 7. Demonstrate knowledge of contemporary global and societal issues and their relationship to professional ethics and engineering solutions
• 8. Demonstrate the ability to plan and conduct laboratory experiments and interpret and report the results
• 9. Exercise strong oral and written communication skills including those needed for technical writing
• 10. Have an awareness of the need for and demonstrate the ability to keep learning throughout life

Modern technology now provides industries of all kinds with the ability to gather vast amounts of data. But data requires more than just flashy dashboards and reports. In order to make better data-driven business decisions, employers require hybrid IT/business professionals to make data meaningful. Our STEM designated program was built with this need in mind.

In the Master of Science in Analytics degree program, we will help you:

• Develop the critical thinking skills necessary to combine complex data and business value and turn it into actionable insight
• Cultivate expertise in analysis, management, solution architecture and delivery, and hands-on technical skill
• Grow your skills through our comprehensive curriculum, which offers opportunities for inquiry and professional development to round out your experience

The University of Bridgeport Bachelor in Human Services, BS Degree Program provides students with academic and practical experiences necessary to enter the field of human services. The University’s learning context ensures that program graduates are fully acquainted with diversity, and the program’s curriculum ensures that they possess a ‘tool kit’ to face complex dilemmas that arise in the field of human service.

Coursework and theory are applied in supervised fieldwork to ensure that students are ready for employment in a wide range of human service agencies and community organizations. Our graduates have achieved high levels of success in the field. Students have the option of enhancing their programs with minors in such fields as Education, Business and Social Sciences. A significant number minor or double major in Psychology. Stimulating courses are taught by experienced faculty who are current practitioners as well as active researchers.

Learning Outcomes
By completing the BS in Human Services, students will:

• Be knowledgeable of the history and systems of the Human Services field.
• Be skillful at program assessment, planning, and development.
• Be able to find, use, manage, and protect information effectively.
• Be competent in the core interventions of their profession.
• Be effective at oral and written communication.
• Be adept at program administration and leadership.
• Be committed to ethical practices.
• Be respectful of client values and attitudes.
• Be mindful of their own personal development.