Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

UB’s Master of Arts and Master of Science in Biology degree programs offer a contemporary curriculum that emphasizes the principles and experimental approaches of modern biology. They are designed to address the diverse needs of each type of graduate-level biology student. Both programs cover a wide-range of biological sub-disciplines, such as toxicology, ecology, and genetics, to prepare you for greater opportunities both professionally and academically.

Benefits to our program include:

• Small student-to-faculty ratio, which allows you to work closely with elite faculty who are active in and recognized for research in the field
• Opportunity to learn from and connect with featured guest speakers
• Close proximity to leading biotech and pharmaceutical companies for internship and future employment opportunities
• State-of-the-art laboratory facilities at out seaside campus

The Master's in Science Chinese Herbology (MS-CH) program joins the MS-Ac degree program and the MS-TCM degree program within the Acupuncture Institute and is a part of the Health Sciences Division which also includes physician assistant, nutrition, naturopathic medicine, chiropractic, and dental hygiene.

The MS-CH program will be primarily residential with students completing 50% of their course work and 100% of their clinical rotations in residence. The Asian/Chinese Herbology (ACH) courses will be offered in the blended format with 50% of the didactic program offered online and 50% during 4 weekends each semester, and an additional 3 weekends each summer for a total of 11 weekends a year. Students will participate in an online environment to complete their Asian/Chinese Herbology studies.

The MS-CH is limited to those who currently hold licensure or registration as healthcare professionals. The MS-CH program will not expand graduates’ scope of practice. There is no independent licensing for Chinese herbal practitioners in the US. Please consult your state’s licensing authority regarding state-specific scope of practice for licensed health practitioners in the area of herbal prescribing.

The MS-CH degree can be used as preparation for the national board exams in Chinese herbology only by those who have accredited acupuncture degrees. Only upon passing the requisite NCCAOM exams in Chinese Herbology, practitioners may use the title “Diplomate in Chinese Herbology.

Learning Outcomes

Upon successful completion of the Chinese Herbology M.S. program, the graduate will have the ability to:

• Demonstrate competency in utilizing the four examinations to identify Chinese Herbology diagnoses
• Formulate and skillfully implement the safe and effective clinical application of Chinese medicine modalities based upon a total assessment of the patient
• For the Chinese Herbology M.S. : Formulate and skillfully implement safe and effective acupuncture, moxibustion, Chinese herbal medicine, qi cultivation, tui na, and other adjunctive techniques
• Adapt diagnosis and treatment strategies as needed for diverse patient populations
• Evaluate patient care from biomedical, pharmacological, and Asian perspectives in order to understand the medical context in which patients present, make appropriate treatment and consultation decisions in various healthcare settings as part of a collaborative health care team, and make timely referrals when appropriate
• Value patients’ dignity and confidentiality
• Apply knowledge and skills necessary to provide patient-centered care in a variety of settings in order to optimize patient health and coordinate care with other healthcare practitioners

The Technology Management Master’s Program is designed to develop leaders adept at managing technological change, and skilled in establishing and maintaining superior competitive advantage for their respective enterprises or for new ventures. For an enterprise, continuing advancement of technology provides both opportunities and threats.

Skills & Competencies
It is essential that an enterprise continually develops, sources and/or applies, the latest relevant technology in products, services, and systems in support of the key business functions and processes such as R&D, marketing, sales, customer service engineering, manufacturing, operations, finance, accounting, distribution, information technology, business analytics and others.

The UB Technology Managem ent Program is specifically designed to develop skills and competencies such as:

• Identifying and evaluating the impact of rapidly changing technology and managing those changes.
• Designing programs to identify, develop and implement innovative technological based solutions for enterprises.
• Managing the effective planning and execution of those technology based initiatives and the integration of their results into the mainstream of an enterprises’ strategy, processes and operations.
• The application of technology to create wealth by developing new products and launching new businesses.
• Leadership, the creation and sustenance of high-performance global teams and enabling innovation.

Concentration Areas

The Department offers, as an integral part of the Technology Management Master’s Degree, the opportunity to specialize in a number of concentrations, which are interdisciplinary and available through various departments to provide more educational and career choices and flexibility for the students:

• Global Program and Project Management
• Manufacturing Management
• Supply Chain, Logistics and Service Management
• Quality Control and Continuous Improvement
• Biotechnology Management
• Information Technology and Big Data
• Information and Cyber Security Management
• Innovation in Technology Management and Engineering

Learning Outcomes

The UB Technology Management Program is specifically designed to develop skills and competencies such as:

• Identifying and evaluating the impact of relevant changing technology and managing those changes
• Designing programs to identify, develop and implement innovative technological based solutions
• Managing the effective planning and execution of those technology-based initiatives and the integration of their results into the mainstream of an enterprises’ strategy, processes, and operations
• The application of technology to create wealth
• Leadership, the creation, and sustenance of high-performance global teams and enabling innovation

Pursue your passion with a Bachelors in Sport Management from the University of Bridgeport.

The world of professional sports is a multi-billion dollar industry, expanding every year. The BS in Sport Management prepares graduates for careers in athletics from athlete management, team branding, sports marketing and more. A comprehensive curriculum includes legal, ethics, finance, event management and psychology for the sports industry, as well as a business core with courses in accounting, marketing and economics, that will prepare students for a rewarding career in the field of sports management. Students may also have the opportunity to intern within the university athletics department, providing an invaluable experience in a collegiate setting.

Learning Outcomes
Students will learn to:

• Explain the application of cultural traditions, social values, and psychological engagement that shape the field of sport management.
• Prepare research and interpret data to be used for Sport Marketing, Finances, Operations.
• Demonstrate knowledge of the concepts of management and leadership and describe the various skills, roles, and functions of sport managers.
• Explain the concepts of ethics and moral behavior as they apply to sport management.
• Apply essential marketing concepts to the Sport industry, understand the uniqueness of the sport product and unique aspects of sport consumer and sport product markets.
• Apply and evaluate principles of interpersonal communication, mass communications, and public relations, particularly as they are related to sport organizations.
• Explain the importance of budget and finance to sport-related industries and evaluate micro- and macro-economic principles as they related to the Sport industry.
• Explain legal concepts within the sport workplace, understand basic risk management issues applied to the conduct of sport, and evaluate the role of sport governing bodies including their authorities, organizational structure, and functions.

Providing adequate healthcare to the growing and aging population—one of the most pressing challenges of the twenty-first century—is addressed by the BS in Health Sciences program.

The degree program builds upon a common foundation, consisting of courses in general education, biology, chemistry, and health sciences such as medical terminology, biostatistics, research, and epidemiology. Students select from one of four areas of concentrations: community health education, exercise and fitness, nutrition, or pre-professional.

Program graduates will work in healthcare settings at the entry level or seek additional education in a healthcare or related profession.

Learning Outcomes
As a result of completing the BS, Bachelor of Science in Health Sciences, graduates will be able to apply principles of health and wellness as a lifelong process of learning grounded in the study of basic sciences and the behavioral arts. The students will:

• Understand fundamental biological, chemical, and physical properties underlying life systems
• Be able to gather and analyze research data and make inferences based on the data
• Be aware of professional, ethical, and privacy issues that are pertinent to careers in the health sciences

The UB Bachelor of Science in Computer Engineering Technology, BS degree program is designed to address the need for graduates with skills in computer programming, computer hardware and computer networks. The Computer Engineering Technology program provides students with the opportunity to focus on applications and implementations more than theory and conceptual design. This program is open for new enrollment and for transfer students from community colleges.

The Computer Engineering Technology program at the University of Bridgeport will prepare graduates with the skills necessary to enter careers in the design, application, installation, programming, networking, and operation of computer systems. Graduate students are well prepared for development and implementation of computer systems and networks.

Engineering programs often focus on theory and conceptual design, while engineering technology programs usually focus on application and implementation. Engineering programs typically require additional, higher-level mathematics, including multiple semesters of calculus and calculus-based theoretical science courses, while engineering technology programs typically focus on algebra, trigonometry, applied calculus, and other courses that are more practical than theoretical in nature.

Learning Outcomes
Graduates of the CET bachelor's degree program are expected to be able to demonstrate:

• An ability to select and apply the knowledge, techniques, skills, and modern tools of the discipline to broadly-defined engineering technology activities
• An ability to select and apply a knowledge of mathematics, science, engineering, and technology to engineering technology problems that require the application of principles and applied procedures or methodologies
• An ability to conduct standard tests and measurements; to conduct, analyze, and interpret experiments; and to apply experimental results to improve processes
• An ability to design systems, components, or processes for broadly-defined engineering technology problems appropriate to program educational objectives
• An ability to function effectively as a member or leader on a technical team
• An ability to identify, analyze, and solve broadly-defined engineering technology problems
• An ability to apply written, oral, and graphical communication in both technical and non-technical environments; and an ability to identify and use appropriate technical literature
• An understanding of the need for and an ability to engage in self-directed continuing professional development
• An understanding of and a commitment to address professional and ethical responsibilities including a respect for diversity.

The Master’s Degree in Computer Science degree program is intended to prepare individuals with a strong mathematical, scientific, or technical background for entry into the computer science field at an advanced level and for further study leading to the doctorate.

Learning Outcomes
Our Computer Science Students will:

• Demonstrate an in-depth and comprehensive understanding of Computer Science
• Have an enhanced ability to learn, on their own, technical details for which they are responsible
• Have an enhanced ability to apply the knowledge learned to solve technical problems that arise in research they conduct or supervise
• Have an enhanced ability to study an issue, identify and evaluate alternative actions, propose an optimal course of action
• Have an enhanced ability to prepare technical point papers, brief their seniors, and defend their conclusions

The UB Bachelor of Science degree program in Finance provides an integrated view of the theoretical and practical aspects of finance for those who are preparing for careers in financial management, financial institutions, financial markets, law, government service, and related fields.

Essential skills in problem-solving are developed with an emphasis on wealth maximization. Financial problems are viewed from both their micro-financial and macro-financial aspects.

The Finance major includes the subject areas of corporate financial management, banking, and investments. The program provides an integrated view of the theoretical and practical aspects of Finance for those who are preparing for careers in financial management, financial institutions, financial markets, law, government service, and related fields.

Learning Outcomes
Students will have a solid theoretical framework and knowledge of all core business disciplines including financial management.

• Students will have effective oral and written communication skills.
• Students will have the analytical ability to develop and utilize accounting data, financial data, and other information to solve complex and unstructured business problems.
• Students will be critical thinkers and problem solvers, with the ability to find evidence and viewpoints for finance-related issues and make rational assumptions, identify implications, and formulate conclusions.
• Students will understand the impact and the opportunities offered by information technology in finance-related disciplines and develop effective technology-use skills.
• Students will have a deep understanding of concepts in finance and be comfortable using these concepts in practical applications.
• Students will be aware of the ethical dimensions in the discipline of finance and will develop a personal ethical decision-making framework.

In the recent years, biology has been modernized with the development of new and sophisticated techniques in molecular and cellular biology, genomics, and bioinformatics.

These techniques are utilized today in various areas of research, from genetics and differentiation to biomedicine, field studies, and animal behavior. At UB's Bachelors and Associates Major BA, BS Degree Programs in Biology, the department’s program of study and research reflect this modern view of biology. Students are exposed to modern concepts, and current methods of experimentation in molecular biology, genomics, and field biology within introductory courses taken at the outset of their studies. Motivated students have the opportunity to choose advanced courses, which are given in the specialized areas of faculty research.

Learning Outcomes for Biology
By completing the Biology program, students will:

• be able to read and interpret current biological literature, formulate scientific hypotheses, design and execute experiments, and analyze and interpret data
• have mastered the fundamental principles of cell/molecular/organism biology
• have training necessary to apply biological, biomedical and biotechnological principles and techniques to human health and well-being from a holistic/wellness perspective
• have awareness and appreciation of interdisciplinary interactions among other disciplines in the natural sciences, mathematics and cognate fields
• have awareness to appreciate the beauty, complexity and fragility of our biosphere, and the intricate dynamics of balancing systems within the biosphere
• have critical tools to exercise responsibility and stewardship of the biosphere by assuming positions of leadership in our global society

The MBA program at the University of Bridgeport Ernest C. Trefz School of Business prepares you for a successful career in any of seven valuable concentrations, which gives you the freedom to tailor your degree to suit your specific goals. Our flexible start dates and delivery methods – on-campus and online – are ideal for busy professionals.

In today’s competitive marketplace, an MBA degree will give you the edge you need in recruitment, promotions and opportunities in management and leadership. An MBA prepares you for a leadership role with highly transferrable skills including problem solving, critical thinking skills, strategic planning, financial acumen, time and people management and much more. We focus on the use of contemporary issues to ensure real-world relevance, that can readily be adapted to professional situations.

UB’s strong network of faculty, alumni, and industry leaders helps connect you to job opportunities and advancement. Our professors offer real-world experience from a wide range of business sectors and are well versed in real-world application of theory. They also provide individual support and mentoring to students.

UB’s Close proximity to multinational corporations and regional businesses in Connecticut, New York, and throughout the area, provides unmatched resources for networking and internship training.

Learning Outcomes Master of Business Administration Degree
As a graduate of the MBA program you will:

• Demonstrate well-developed knowledge in all - and mastery in at least one - of the basic business disciplines (accounting, finance, human resources, information systems, management, and marketing).
• Communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings.
• Contribute within diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations via interpersonal and professional skills.
• Apply information literacy, proficiency with technology, and analytical techniques for decision-making.
• Address current issues and case studies using creativity and innovation.
• Act with integrity as an individual, and apply ethical theories, such as triple bottom line and corporate social responsibility, to contemporary organizational issues.
• Think critically and logically via integrating concepts across disciplines thereby enabling them to successfully lead in a dynamic global environment.