Bachelor of Science in Digital Marketing Communication

at Enrollment Advisory Group - University of Bridgeport USA

The Bachelor in Dental Hygiene BS degree program is completed through the integration of Associate’s degree dental hygiene courses and Bachelor’s degree courses, or by continuing studies after completing an Associate’s degree at an accredited School of Dental Hygiene.

Expand your opportunities

The University of Bridgeport baccalaureate degree completion approach is available to Fones students as well as to graduates of other accredited Dental Hygiene programs. With 60 to 90 transfer credits, a student may achieve a Bachelor of Science degree in Dental Hygiene in two additional years. Education at the baccalaureate level, which combines the professional dental hygiene curriculum with a liberal arts education, enhances the dental hygienist’s opportunities, skills, background knowledge, and professional values.

Upon satisfactory completion of semester hours in the areas of study specified, the student will be recommended for the degree of Bachelor of Science in Dental Hygiene.

Students pursuing a B.S. Degree in Dental Hygiene have the opportunity to design a portion of their curriculum to meet personal career goals. The outcome of this planning process is an individualized program that enables dental hygienists to gain desired knowledge and skills and directly transfers this expertise to a professional work setting. Students may identify a minor in human services, education, marketing, or psychology, to name a few subject areas.

Learning Outcomes
Through completion of the entry-level dental hygiene curriculum, students will achieve the following outcomes

• Characterize professionalism and responsibility in all health promotion and disease prevention activities
• Apply a professional code of ethics while adhering to appropriate legal and regulatory measures when providing oral health services
• Utilize critical thinking, problem solving, and evidence-based decision making in the dental hygiene process of care
• Provide the dental hygiene process of care (assessment, dental hygiene diagnosis, planning, implementation, evaluation, documentation) for patients/clients in all settings
• Communicate effectively with and deliver culturally competent, inter-professional health care to individuals and groups from diverse populations
• Demonstrate the knowledge necessary to assess, plan, implement, and evaluate community-based oral health programs
• Continually perform self-assessment to maintain professional standards and encourage life-long learning
• Value the need for personal and professional growth through participation in professional activities and associations
• Understand and master the competencies of Dental Hygiene Professional Practice

Providing adequate healthcare to the growing and aging population—one of the most pressing challenges of the twenty-first century—is addressed by the BS in Health Sciences program.

The degree program builds upon a common foundation, consisting of courses in general education, biology, chemistry, and health sciences such as medical terminology, biostatistics, research, and epidemiology. Students select from one of four areas of concentrations: community health education, exercise and fitness, nutrition, or pre-professional.

Program graduates will work in healthcare settings at the entry level or seek additional education in a healthcare or related profession.

Learning Outcomes
As a result of completing the BS, Bachelor of Science in Health Sciences, graduates will be able to apply principles of health and wellness as a lifelong process of learning grounded in the study of basic sciences and the behavioral arts. The students will:

• Understand fundamental biological, chemical, and physical properties underlying life systems
• Be able to gather and analyze research data and make inferences based on the data
• Be aware of professional, ethical, and privacy issues that are pertinent to careers in the health sciences

The MBA program at the University of Bridgeport Ernest C. Trefz School of Business prepares you for a successful career in any of seven valuable concentrations, which gives you the freedom to tailor your degree to suit your specific goals. Our flexible start dates and delivery methods – on-campus and online – are ideal for busy professionals.

In today’s competitive marketplace, an MBA degree will give you the edge you need in recruitment, promotions and opportunities in management and leadership. An MBA prepares you for a leadership role with highly transferrable skills including problem solving, critical thinking skills, strategic planning, financial acumen, time and people management and much more. We focus on the use of contemporary issues to ensure real-world relevance, that can readily be adapted to professional situations.

UB’s strong network of faculty, alumni, and industry leaders helps connect you to job opportunities and advancement. Our professors offer real-world experience from a wide range of business sectors and are well versed in real-world application of theory. They also provide individual support and mentoring to students.

UB’s Close proximity to multinational corporations and regional businesses in Connecticut, New York, and throughout the area, provides unmatched resources for networking and internship training.

Learning Outcomes Master of Business Administration Degree
As a graduate of the MBA program you will:

• Demonstrate well-developed knowledge in all - and mastery in at least one - of the basic business disciplines (accounting, finance, human resources, information systems, management, and marketing).
• Communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings.
• Contribute within diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations via interpersonal and professional skills.
• Apply information literacy, proficiency with technology, and analytical techniques for decision-making.
• Address current issues and case studies using creativity and innovation.
• Act with integrity as an individual, and apply ethical theories, such as triple bottom line and corporate social responsibility, to contemporary organizational issues.
• Think critically and logically via integrating concepts across disciplines thereby enabling them to successfully lead in a dynamic global environment.

The University of Bridgeport Bachelor in Human Services, BS Degree Program provides students with academic and practical experiences necessary to enter the field of human services. The University’s learning context ensures that program graduates are fully acquainted with diversity, and the program’s curriculum ensures that they possess a ‘tool kit’ to face complex dilemmas that arise in the field of human service.

Coursework and theory are applied in supervised fieldwork to ensure that students are ready for employment in a wide range of human service agencies and community organizations. Our graduates have achieved high levels of success in the field. Students have the option of enhancing their programs with minors in such fields as Education, Business and Social Sciences. A significant number minor or double major in Psychology. Stimulating courses are taught by experienced faculty who are current practitioners as well as active researchers.

Learning Outcomes
By completing the BS in Human Services, students will:

• Be knowledgeable of the history and systems of the Human Services field.
• Be skillful at program assessment, planning, and development.
• Be able to find, use, manage, and protect information effectively.
• Be competent in the core interventions of their profession.
• Be effective at oral and written communication.
• Be adept at program administration and leadership.
• Be committed to ethical practices.
• Be respectful of client values and attitudes.
• Be mindful of their own personal development.

The Bachelor of Science degree program in Business Analytics and Intelligence provides course work from the School of Business with a special emphasis in the application of data analytics to business problems. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies, there is a need to efficiently collect and store vast amounts of digital data.

Students in this program will acquire a set of practical data analytic skills. Additionally, students will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, existing courses from the School of Business, and specialized courses in the area of Business Analytics and Intelligence.

Learning Outcomes

• Effectively evaluate and frame the business problem and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and Data Mining.
• Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
• Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of Business Analytics and Intelligence.
• Apply the ethical standards as required by professionals in the Business Analytics and Intelligence field.

Develop the technical skills required for specialist and management roles in financial enterprise by completing our Master of Science in Finance degree program at UB’s Ernest C. Trefz School of Business. This highly specialized degree will focus exclusively on issues related to finance, economics, and money markets. We will introduce you to modern concepts, such as financial regulation and behavioral finance, that play a critical role in today’s marketplace.

At UB, you will gain the decision-making, problem-solving, and analytical capabilities to solve financial problems, including how to:

• Evaluate and price a financial opportunity
• Gauge the appropriate level of risk to discount future projections
• Compare across investment opportunities at a given time and how to allocate among them in an optimal way
• Create useful tools for answering financial questions so that reports can be generated automatically and progress can be tracked
• Assess and manage risk

Learning Outcomes
Students will integrate the knowledge and skills they have gained throughout the Master of Science in Finance degree program to develop and evaluate financial and risk management strategies by:

Technical

• Demonstrating an understanding of concepts learned throughout their graduate program
• Testing a hypothesis or market strategy through robust historical evaluation
• Using research methods and instruments to price assets, evaluate risk, and manage portfolios
• Explain and differentiate standard financial models and their assumptions

The Bachelor's degree in Business Administration major provides the maximum flexibility in course selection for a student to fulfill both personal and professional goals. Upon completion of University and College core requirements, the student may pursue a myriad of unique combinations of study to satisfy either a general or specific purpose. This includes combining study from two or three of the major disciplines of study within the college including those disciplines not listed in this catalog such as Economics and Management Information Systems, and combinations with other colleges at the University. In all cases, the student’s study program must be approved by the student’s faculty advisor.

Students interested in adding a Teacher Certification to a program in Business Administration can do so. A brief description of the teacher certification requirements appears elsewhere in this catalog under the School of Education section.

The Bachelor of Science degree in Business Administration permits a student, upon completion of the core business requirements and prerequisites applicable to all business degrees, to create a unique combination of courses in business or other academic disciplines.

All business courses listed under other majors as well as courses in other academic disciplines such as political economy, psychology or sociology, may be chosen as elements of this major.

Learning Outcomes

• Students demonstrate well-developed knowledge in all - and mastery in at least one - of the basic business disciplines (accounting, business analytics & intelligence, economics, finance, International Business, management, marketing, and sport management).
• Students demonstrate effective oral and written communication skills in a business context in both formal and informal settings.
• Students will develop professional skills and an awareness of diversity across the spectrum of differences and consider these differences in the analysis of global realities and challenges.
• Students will demonstrate proficiency with technology, analytical techniques for decision-making and will understand the impact and opportunities offered by information technology in business.
• Students exhibit knowledge of current issues using creativity and innovation.
• Students identify, evaluate, and recommend possible courses of action related to the application of ethical business principles and will develop a personal ethical decision-making framework.
• Students will be critical thinkers and problem-solvers thereby enabling them to successfully lead in a dynamic global environment.

Recognized as a leader in innovation and research, the University of Bridgeport is true to its mission as a career-oriented institution that prepares students for the careers of tomorrow — where job titles are still yet to be written. The AI field is a growing niche area and is now the centerpiece of technology innovation in advanced robotics, autonomous vehicles, knowledge automation, and computer vision.

UB is pleased to launch the first and only Master of Science program, MS in Artificial Intelligence in the state of Connecticut. Instruction is exclusively face-to-face and includes web-assisted courses. Graduates will be prepared for in-demand commercial or research positions in industry (including tech giants) and academia.

Artificial intelligence is one of four main drivers set to dominate 2018-20 that will positively affect business growth per the World Economic Forum (WEC) 2018 report. Machines and algorithms in the workplace are set to create 133 million new roles (WEC).

Jobs in emerging professions are set to increase its share of employment from 16% to 27% of the total employee base. Information cited from WEC's The Future of Jobs Report, 2018.

The average salary for AI is $121k annually per Payscale. A machine learning engineer’s salary is $142,855, per the job listing site Indeed.com.

AI Concentrations

• Robotics and Automation
• Deep Learning and Computer Vision
• Data Sciences and Data Analytics
• Cybersecurity

The UB Associate in Dental Hygiene AS degree program combines general education courses with courses from the Fones School of Dental Hygiene to offer a broad educational preparation. In addition to basic and dental science theory, the two-year curriculum provides education in prevention service and dental health education.

Dental Hygiene instruments and supplies are issued through the Fones School. These items are distributed throughout the clinical phase of the curriculum, the costs of which are included in tuition. During the second year, students receive clinical training not only at the Fones Dental Health Center on campus but also through assignments at clinical and educational facilities of school dental health programs, hospitals, and community agencies. These assignments are directly supervised by Fones faculty. Students may be responsible for their own transportation to community agencies. All courses listed for the Associate and/or Bachelor of Science degree are required for graduation. Dental Hygiene students must earn a grade of “C” in all major courses. Any student who receives a grade of “C-” or below in a course in the major field must obtain a written statement from the Fones School Director specifying the procedure necessary to remedy the deficiency and remain in the major.

Enrollment in the second year is contingent on successfully completing all first year requirements with a cumulative QPR of 2.5. Dental Hygiene clinical courses begin in the fall term. The Associate in Science degree curriculum is open only to full-time Dental Hygiene students. Clinical students are required to submit a physical, dental, and visual acuity report, provide proof of required immunizations and Tuberculin/PPD record, and must maintain certification in cardiopulmonary resuscitation for the Health Care Provider.

All admitted students are subject to a background check conducted by an outside agency. All information is maintained confidentially.

Learning Outcomes and Careers
Through completion of the entry-level dental hygiene curriculum, students will achieve the following outcomes

• Characterize professionalism and responsibility in all health promotion and disease prevention activities
• Apply a professional code of ethics while adhering to appropriate legal and regulatory measures when providing oral health services
• Utilize critical thinking, problem solving, and evidence-based decision making in the dental hygiene process of care
• Provide the dental hygiene process of care (assessment, dental hygiene diagnosis, planning, implementation, evaluation, documentation) for patients/clients in all settings
• Communicate effectively with and deliver culturally competent, inter-professional health care to individuals and groups from diverse populations
• Demonstrate the knowledge necessary to assess, plan, implement, and evaluate community-based oral health programs
• Continually perform self-assessment to maintain professional standards and encourage life-long learning
• Value the need for personal and professional growth through participation in professional activities and associations
• Understand and master the competencies of Dental Hygiene Professional Practice

The Associate in Arts in Business Administration degree program at UB provides options for students who want only two years of college study and students who are not certain about their degree objectives. This undergraduate degree program requires that all freshman and sophomore core business courses and business prerequisites, as well as University core requirements, be completed with an average grade of “C” or better.

Two-year business study at the University of Bridgeport provides many advantages not usually available to junior college or two-year college students. All the resources of the university are available to two-year students as readily as for bachelor’s or MBA students. This includes planning/placement services and all of the social, sports and extracurricular activities of the campus.

Students receive all the guidance and advising of a small, two-year college, while completing their studies in the environment of an internationally accredited business program provided by a major university. The A.A. degree in Business Administration does not have ACBSP accreditation.

Learning Outcomes

• Acquire basic general business knowledge
• Develop practical technical skills necessary for initially pursuing a junior level entry position
• Learn how to communicate with others in their organization
• Understand the role of business in the larger society