Bachelor of Science in Sports Marketing and Media

at Full Sail University USA

The process of developing a game is an exceptional game in and of itself. It’s a pursuit in which the end goal is not discovered but created, step by step, by a team of talented programmers, engine builders, and designers.

Full Sail University’s Game Development bachelor of science degree program guides students through the entire game development cycle, from preproduction to finished product. Your education will enhance your ability to create program code for 3D graphic display, multiplayer gaming, artificially intelligent opponents, and real-time virtual environments.

The sold-out tour everyone’s talking about. A viral video that defines a genre. The song that seems to be everywhere. Now more than ever, artists depend on innovative approaches to give them an edge in the market. You could call it luck – or fate – but the truth is that behind every great artist is a great team.

In Full Sail’s Music Business program, you’ll develop skills that extend beyond the recording industry into the realms of film, television, video games, and sports. From marketing and publishing to artist management, and retail, you’ll learn to be an effective player in the music business.

Full Sail University's Entertainment Business master of science degree program is an advanced exploration of the specific business and management skills required to excel and lead in the entertainment world. Students learn the strategies of top executives, and are given the opportunity to apply that knowledge in practical exercises. The curriculum covers key concepts like financial planning, publishing and distribution, and contract negotiation, and culminates in a final project and formal business plan.

Working professionals with at least five years of management and/or leadership experience may be eligible for Full Sail's credit by examination program. This option allows students to test out of up to five courses in their online Entertainment Business master's degree program. They’ll work with their program director and admissions representative to determine which tests best fit their work experience and expertise.

The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of business models and mobile technology to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

Although the professional world of media communications is vast and always evolving, those who inhabit it are connected by the ability to turn a message into something that resonates and inspires.

The Media Communications bachelor of science degree program is designed to provide a thorough understanding of the skills needed to succeed in today’s dynamic media industries. Throughout the project-based curriculum, you’ll explore topics ranging from digital video and audio production to entrepreneurship and marketing strategies. You’ll also hone standard industry skills such as storytelling, graphic design, research methodology, and the ability to articulate abstract concepts.

Innovations in techniques, communication, and distribution channels have leveled the playing field for filmmakers, but the elements of a compelling film remain the same. In Full Sail University’s Film Production master of fine arts program, your education centers on fundamentals such as storytelling, visual aesthetics, and technical roles, as well as the business strategies needed to bring your completed works to audiences.

Visual messaging is about much more than aesthetic; it's also about behavior and identity. Art can influence consumers, build bridges between individuals and organizations, and inspire conversation.

The Digital Arts & Design bachelor of science degree program provides a comprehensive look at the entire design process – from concept to creation and from presentation to implementation. Throughout the curriculum, you'll explore the foundational elements of 2D and 3D art theory, utilize hardware and software used by current design professionals, and hone your own eye for visual messaging.

Lights. Audio. Magic. Live events have the power to endure in the minds of a crowd long after a gig is over. If you’ve dreamed of a career in live event production, Full Sail’s Show Production bachelor’s program will arm you with practical skills to take any performance to the next level. From live sound and lighting to corporate presentations, you’ll build foundations in a wide array of audio and visual applications, and enter the industry with a deep understanding of what moves an audience.

Full Sail University’s Entertainment Business bachelor of science degree program combines essential business and management knowledge with personal development in a project-based environment, modeling the same kinds of professional scenarios you’ll encounter in your chosen industry. Students in this program explore a variety of business models and cover topics such as marketing, global media management, event management, and professional selling.

In Full Sail's Cybersecurity bachelor's degree program, you'll gain a foundational understanding of information security standards and the evolving landscape of potential hazards. You'll explore security planning, implementation and system life cycles, and you'll learn how to identify threats, respond to incidents, and protect information assets. Project and portfolio courses integrated throughout the program will provide you with hands-on, relevant learning opportunities that reinforce your technical skills in vulnerability assessments, threat detection, incident response, and compliance.