Bachelor of Arts in Advertising and Marketing Communications

at Global University Systems (GUS) - Webster University - St. Louis Campus USA

The mission of the Webster University graduate professional counseling degree program is to provide high-quality learning experiences to students, helping them become expert professional counselors who strive for individual excellence and contribute to an enhanced quality of life in local, national and global societies. Curriculum is culturally inclusive, training students with a strong base of knowledge and skills to practice effectively in a variety of careers in the field of mental health and human service, educational institutions, private practice, and government, business and industrial settings. It is designed to provide students with the necessary knowledge, practice and skills for working with individuals, couples, children, families and groups in a variety of mental health settings.

Emphasis in Couples, Marriage, Family and Child Counseling
This degree emphasis requires satisfactory completion of 60 credit hours of coursework. Some states require completion of all core courses prior to Internship. This degree emphasis is not offered at all extended campuses. Please consult your local campus for information. Note that successful completion of program may exceed 60 credit hours for some students.

The bachelor of science (BS)* in business administration covers the breadth of business-related disciplines as defined in the business core curriculum. The major does not provide a specific specialization but rather exposes the student to various business functions. This major is ideally suited to the new or transfer upper-division business student or for the student interested in concurrently pursuing another area of study.

The bachelor of science in business administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

• Students use information, analytical tools and problem-solving skills to make well-reasoned business decisions, considering both quantitative factors and qualitative factors such as ethical considerations.
• Students can develop strategies addressing the legal, ethical, economic and global environment in which the enterprise operates.
• Student will have a working knowledge in a set of analytical business tools related to: math, statistics, accounting, economics, marketing, finance and behavioral science.
• Students can apply business core concepts, principles and analytical skills across functional lines.
• Students can access, develop and use information to analyze business problems and propose feasible solutions.

This course of study builds a broad conceptual understanding of the health care industry, and develops specific, focused administrative skills that will help graduates guide health care organizations toward greater efficiency, effectiveness and patient-centered care.

The MHA is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

• Students will be able to explain healthcare leadership styles and demonstrate effective communication skills that are required in managing effective teams and in predicting human behavior in an organization.
• Students will be able to apply health care management skills in problem solving, decision making, planning, delegating and managing time.
• Students will be able to incorporate strategic thinking to set priorities, focus energy and resources, and strengthen operations, in order to ensure that employees and other stakeholders are working toward common goals, and to operationalize healthcare organization's mission and vision. 

The BA in interactive digital media is a versatile and career-focused production-based degree program that gives students the creative problem solving skills to build a variety of interactive experiences and push web-based enterprises to the next level. Students apply user-centered design principles, professional media production techniques and web-based programming languages to develop websites, apps, interactive exhibits and casual games.

The international relations curriculum enables students to analyze the legal, historical, socioeconomic, and political factors that are key elements in this field of study. Webster students also examine the dynamics, structural characteristics, and humanitarian issues of the global community. The undergraduate international relations major at Webster is designed to help students develop the skills they need to understand and take part in an interconnected world: political awareness, economic understanding, cultural competency, and global citizenship.

The Bachelor of Science degree in computer science with an emphasis in cybersecurity is designed around identified core knowledge areas of computer science. Students will also study foundational cybersecurity concepts. The program includes theoretical and practical approaches to prepare students entering the cybersecurity workforce or to continue their education in a professional graduate degree program.

Learning Outcomes
Upon completion of the program, students will be able to:

• Demonstrate mastery of computer science in the following core knowledge areas:
• Software development
• Algorithms and data structures
• Computer organization, hardware, and architecture
• Data and information management
• Describe how technological advances impact social issues and professional practice
• Write and orally communicate technical material effectively and professionally
• Apply problem-solving skills and the knowledge of computer science to solve problems
• Demonstrate an understanding of the vocabulary of cybersecurity terms and phraseology
• Demonstrate a working knowledge of cybersecurity threats to IT systems
• Describe the roles, responsibilities and tools of a cybersecurity professional

The management (BA) with an emphasis in marketing prepares students for a broad spectrum of careers in marketing, including branding, product development, advertising, digital marketing and customer relationship management. Students learn how organizations create value through the various marketing activities: customer behavior, pricing, promotion, product development, distribution and marketing research.

Learning Outcomes

• Analyze, understand and evaluate how legal, social, economic and global issues affect business.
• Integrate key theories to manage people, processes and resources in a diverse organization.
• Use appropriate tools and technology to critically analyze and interpret key business information.
• Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
• Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
• Students will be able to demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions.
• Students will be able to demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.
• Students will demonstrate personal skills (i.e. ethics, teamwork, effective communication, critical thinking) which are important keys to having a successful career in marketing.
• Students will be able to demonstrate an understanding of mutually interdependent relationships of all the major functional areas of a business enterprise. 

Advance your business skills to develop and implement value-creating ideas and solutions in today's worldwide economy. The innovative MBA program at Webster University is designed for professionals who want to shape their own career, upgrade credentials, and be strategic players in the world of business.

Why Choose the Webster MBA?

• A focus on creating value in an ESG (environmental, social, governance) framework consistent with modern business practice.
• A competency-based program that builds your skills in 18 business and nine personal effectiveness areas. 
• A "flipped classroom" option with two hours of in-class experiential learning each week.
• Gain international perspective by working with students from across the Webster network.
• Specialize with 10 areas of emphasis, and 12 dual-degree options.
• Annual flat-rate textbook fee for all MBA designated courses. 

Sociology is, at its core, the study of human behavior in social settings. With a focus on positive social change, Webster sociology students develop the analytical skills necessary for critically evaluating the diversity of human belief systems. Sociology graduates pursue a variety of post-graduate opportunities from law school or governmental professions to sociological research, business, or academic careers.

Sociology students enjoy diverse coursework and many opportunities to supplement their studies. The curriculum emphasizes inequality and social organizations. We emphasize emerging trends in the field, including informatics, environmental sociology, and social network analysis. Students may supplement their studies with coursework in human rights, criminology, women, gender and sexuality studies, and cultural anthropology. Webster sociology alumni have gone on to successful careers in diverse fields including bank manager, park ranger, teacher and political scientist.

Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest-growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis.  

To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly focused specialization courses and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.

Students are encouraged to boost their skillset and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the on-campus Webster Advertising Club (WAC) and its activities with local professional organizations for networking opportunities.