Master of Science in Business Analytics with Concentration in Marketing

at Golden Gate University USA

The Master of Science in Business Analytics presents students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a "toolkit" of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

The Master of Science in Business Analytics presents students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a "toolkit" of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

Marketing Concentration

The Marketing concentration is designed for aspiring and current marketing professionals who are charged with using data analytics to derive value from data and for leveraging analytics to achieve that value

The Master of Science in Accounting Data & Analytics (MSADA) bridges advanced accounting concepts with data analytics, and will equip students with essential skills and knowledge to compete in the evolving realities of the profession. The MSADA develops students’ understanding of accounting and analytics’ concepts beyond theory through practical application positioning students to become leaders in their field. Students will explore the use of innovative technologies and business automation processes to increase operational effectiveness and efficiencies to drive better decision-making.

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Essentials of Leadership Concentration

This concentration provides students who want to either acquire and/or enhance their management and leadership knowledge and skills with a focused course of study. Students leave with the essential knowledge and skills to manage and lead in an organizational setting. Students will be introduced to concepts and skills related to management, leading teams, and leading complex change.

The Master of Science in Finance is a specialized, technical program providing in-depth exposure to the principles and practices of corporate finance and investment management. The main objective of the program is to provide the specialized knowledge needed to add immediate value to your organization as a financial manager or investment adviser.

Located in the heart of San Francisco's Financial District, Golden Gate University provides networking and internship opportunities through its 68,000-strong alumni network and relationships with the local financial community.

The MS in Finance program has been certified by the Chartered Financial Analyst (CFA) Institute as a University Affiliation Program. This membership signals to employers that the MSF curriculum is closely tied to the practice of financial management, and helps to prepare students for the CFA exams.

The MS in Finance does not attempt to provide the broad overview of business that is typical of an MBA. Instead, it focuses on the specific areas of compelling interest to financial managers, security analysts, corporate bankers, and portfolio managers. This degree is intended for students who have made a professional commitment to this key business discipline, and who are interested in equipping themselves with a comprehensive array of analytical tools and techniques.

You can choose to earn this degree entirely online or through a combination of online and in-class courses that are taught by the same professors and present the same material as the traditional format.

Learning Outcomes

Graduates of the MS in Finance program will have the knowledge and skills to:

• Evaluate and explain financial decisions regarding the firm’s investment and long- and short-term financing strategies by applying financial theory, quantitative decision-making tools, and analytical methods.
• Apply economic analysis to the firm’s decision-making, taking into account the impact of markets, institutions, and international trends on these decisions. Understand whether or to what extent a financial market satisfies the conditions of an efficient market.
• Define and measure business and financial risk. Describe the relationship between risk and return, and distinguish between expected and required returns. Explain how risk affects the valuation of real and financial assets, and describe techniques for managing risk.
• Evaluate the corporate governance structures of firms and examine the interactions, from a governance perspective, among firm management, financial markets, and stakeholders.
• Describe and evaluate the ethical implications of financial decision-making and financial practices, assess alternative recommendations for solutions to ethical financial problems, and offer appropriate resolutions to those problems.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Business Analytics - Concentration
Business analytics has exploded in the last few years, offering many new opportunities for managers who understand business operations and are able to evaluate massive amounts of data. The Business Analytics Concentration is designed for the MBA student who must be able to apply data analytics tools and techniques to both structured and unstructured data, extracting information that the organization can use for strategic decision-making. Students taking this concentration will be introduced to specialized analytics tools and technologies.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Business Analytics Concentration

This concentration is designed for the student who must be able to apply data analytics tools and techniques to information that the organization can use for strategic decision-making. Students taking this concentration will be introduced to specialized analytics tools and technologies.

Gain Cutting-Edge Leadership Skills

Golden Gate University’s breakthrough leadership programs are based on extensive input from corporate partners, industry groups, leading scholars, and leverage the university’s decades-long successes in developing high achieving leaders in the innovative crucible of the San Francisco Bay Area.

Learn From Instructors Who Teach What They Do

Courses are taught by instructors who also work in some of the Bay Area’s largest and most successful organizations. They bring cutting-edge knowledge from the field to the classroom, teaching skills that are immediately applicable to the real world.

Future-Proof Your Career

The pace of change across industries is quickening. New technologies are disrupting established businesses at an accelerated rate. We are operating in an ever interconnected global world. Jobs once performed by professionals will soon be automated or outsourced. What was certain today well may be uncertain tomorrow. Are you prepared for how management and leadership will evolve as a result?

Individualized Concentration
In the competitive global marketplace, effective management of human resources is necessary for success. Students learn to understand the human resource issues brought about by technology and the international business environment, and how to apply their knowledge as a human-resources professional in organizations. Students will choose among courses to learn how to hire, train, develop, retain, compensate, and ethically manage a workforce.

The Master of Science in Accounting Data & Analytics (MSADA) bridges advanced accounting concepts with data analytics, and will equip students with essential skills and knowledge to compete in the evolving realities of the profession. The MSADA develops students’ understanding of accounting and analytics’ concepts beyond theory through practical application positioning students to become leaders in their field. Students will explore the use of innovative technologies and business automation processes to increase operational effectiveness and efficiencies to drive better decision-making.

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Cpa Applied Accounting Concentration

This concentration provides students with the necessary courses to prepare them for the core accounting topics covered on the Certified Public Accountant (CPA) exams. Each course will utilize a combination of live lecture, recorded lectures, task-based simulations, and simulated exams, and include materials from a major CPA exam review program. The courses are designed to use analytics to measure student success and help focus classroom time on more complex or difficult to understand topics. Each course will incorporate graduate level exploration and analysis of case studies and practice-based examples to further students’ understanding of the concepts covered.

This degree program provides students with the academic and clinical training required to practice relationally informed clinical work and to prepare alumni for employment in a variety of mental health settings, including community mental health agencies, hospitals, schools, and private practice. Our students learn to practice from a stance of cultural humility and to maintain ethical and best practice standards.

Golden Gate University offers a license-eligible Master of Arts in Counseling Psychology. The program maintains a strategic partnership with the Psychotherapy Action Network, an organization that aims to organize, formulate initiatives, and collectively advocate for mental health policy that is based on the complexity of the individual and not simply on the identification of discrete symptoms. This is consistent with our program philosophy, which envisions psychotherapy as a complex process of individual growth and change and the therapeutic relationship as a key element in successful treatment.

Traineeship is an integral part of our program, providing an opportunity for students to apply the skills learned in class to the clinical encounter. Students are required to complete 300 face-to-face clinical hours under clinical supervision and to concurrently attend our practicum seminar over the course of at least three trimesters.

Our curriculum meets the MFT licensure requirements as set forth by section 4980.36 of the California Business and Professions (Cal. B&P) code. The program satisfies all the educational requirements set by the California Board of Behavioral Science Examiners and provides some hours of supervised experience fulfilling part of the practical experience requirements. Our curriculum also meets the educational requirements for Licensed Professional Clinical counselor (LPCC) licensure as required by section 4999.33 of the California Business and Professions (Cal. B&P) code. The curriculum also meets the educational requirements for MFT and/or LPCC licensure in some other states. If you intend to pursue licensure outside the state of California or are completing the program, including the traineeship, outside the state of California, speak with a faculty member in the Department of Psychology to discuss the licensure requirements in your state of interest prior to beginning the program.

Learning Outcomes
Graduates of the Master of Arts in Counseling Psychology will possess the skills and knowledge to:

• Demonstrate comprehensive and integrative knowledge of the field of counseling psychology relevant to mental health professionals, including human development, psychopathology, and group, family, couple, and individual dynamics.
• Demonstrate knowledge of ethical and best practice standards that exist for professionals in their field.
• Demonstrate the capacity and willingness to practice psychotherapy from a stance of cultural humility.
• Demonstrate the capacity to practice individual, couple, family, and group psychotherapy from a relational and systemic lens.
• Demonstrate knowledge of research designs and parameters of psychological research, particularly within the field of counseling psychology, and the capacity to critically assess psychological research.

This degree is designed for students who aspire to become financial planners, investment advisers, or money managers, or who may be interested in one of the many elements of this broad and rapidly-growing field. By pursuing a financial planning education at Golden Gate University, students will move into the 21st century equipped with the latest skills, with appropriate professional credentials, and with advanced academic degrees. This course of study also satisfies the educational requirements necessary for the premier Certified Financial Planner™ designation.

The work of the financial planner is best viewed through a "quality of life" lens: How can one assist one's clients in achieving their life goals and realizing their dreams? There are important technical issues to be addressed: What tax structure is best suited for my client? What asset allocation provides the desired risk/return profile?

Many of the critical questions have to do with the kind of life the client envisions, and how the client's emotional and psychological predispositions facilitate or obstruct the development of successful financial plans. It is the overarching objective of the Master of Science in Financial Planning to ensure that our graduates have both the technical skills and the relationship skills needed to create and deliver financial strategies that will support their clients' progress towards their most important life goals.

Online courses allow students to pursue a strictly online financial planning degree. Students can apply for admission, sign up for classes, communicate with professors and other students, and access all course information online at any time. This allows you to study financial planning from the comfort of your home, rather than having to find a financial planning school nearby that fits in your schedule.

Learning Outcomes

Graduates of the master of financial planning degree program will possess:

• The skills and knowledge of financial planning that are represented in the full range of topics covered by the CFP™ examination.
• Interpersonal skills necessary to maintain successful client relationships and to work effectively with colleagues, individually or in teams.
• The quantitative, analytical, and technical skills needed to address complex financial situations.
• The ability to apply their knowledge to real-world problems in financial planning.
• Knowledge of the legal and regulatory environment in which financial planning occurs and familiarity with relevant licensing, reporting, and compliance requirements.
• The ability to recognize the ethical dilemmas that may arise in financial planning practice and familiarity with appropriate responses to those dilemmas, as reflected in the CFP™ Board's Code of Ethics and Professional Responsibility.

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.