Bachelor of Science in Advertising and Public Relations

at Grand Valley State University USA

English majors pursue a Bachelor of Arts degree and choose an emphasis in literature and language or secondary education. The English department also offers three minors: the standard minor, a secondary education teachable minor, and a minor in applied linguistics. The applied linguistics minor offers two tracks: general and English as Second Language (ESL). The ESL track is an elementary and secondary teachable minor that prepares students for ESL endorsement, an add-on credential to a Michigan teaching license.

Why Study English At Grand Valley?

• English is flexible, allowing students to personalize their degree by choosing from a wide range of appealing electives.
• The program is diverse, introducing students to a multitude of cultures, languages, and perspectives.
• The curriculum is current, equipping students to succeed in a global economy by strengthening communication, reading, and writing skills.
• An English degree is versatile, qualifying students for many careers and graduate programs.
• The department offers a wealth of enrichment opportunities, including multiple departmental scholarships and contests, faculty-led studies abroad, acclaimed visiting scholars, and an annual celebration of its majors.

This versatile program allows students to achieve individual goals while serving diverse interests. Students have the opportunity to pursue graduate programs in broad areas such as population genetics, organismal biology, aquatic and terrestrial ecology, and natural resource management. Optional emphases are offered in natural resources and aquatic sciences.

Internships offer hands-on learning while project and thesis opportunities strengthen critical thinking and presentatio skills.

Why Study Biology At Grand Valley?

• Programs can be tailored for professionals to make them more competitive for job placement or advancement.
• Research opportunities are offered to all graduate students; some will collaborate with faculty on ongoing research and others will find or create research opportunities independently.
• Individualized, planned programs of study established by the students and their advisors ensure a unique learning experience designed to meet individual goals.
• The aquatic sciences emphasis provides the opportunity to conduct research at the Annis Water Resources Institute in Muskegon.
• Available to full- or part-time students. Many classes are offered at times that accommodate the schedules of working professionals. A majority of students receive competitive graduate assistantships that provide a stipend and full tuition waiver, as well as some teaching experience.

The Cell and Molecular Biology (CMB) degree is for students with a passion for the life sciences who want to gain extensive research experience as an undergraduate. CMB focuses on determining how cells develop and function, and how biomolecules, such as DNA, RNA and proteins, interact under normal and pathological conditions. CMB also explores the applications of this knowledge in fields such as biotechnology, medicine/pharmacology, and genomics.

The Bachelor of Science (B.S.) in CMB consists of a series of high impact laboratory and computational courses. Each student has the opportunity to choose an independent research project to study a variety of cell and molecular processes that are relevant to human disease or agriculture. Together, coursework and research prepare CMB students to enter the workforce in fields such as forensics or biotechnology or to pursue graduate training in the life sciences or professional school programs (eg. medical, dental, or genetic counseling).

The CMB department also offers a minor in CMB, a combined degree program (B.S./M.S.) and undergraduate and graduate certificates in bioinformatics and genomics.

Why Study Cmb At Grand Valley?

• The CMB graduating class is consistently ranked in the top 10 percent of life science programs in the country by the Educational Testing Service.
• The degree incorporates extensive research experience into the curriculum. Most students work on their independent research projects for two or more semesters and present their research data at scientific meetings. Employers and medical school officials agree this experience is one of the most important considerations for hiring in the life sciences or admission to medical school.
• Faculty members are actively engaged in research with students, taking advantage of Grand Valley's state-of-the-art research equipment.
• Campus is located in West Michigan, which is quickly developing into an important center for biotechnology research, industry, and education.
• Rewarding internships are available at the Van Andel Research Institute, Karmanos Cancer Institute, area hospitals, biotech start-ups, Walter's Greenhouses, and other area organizations.

Students of the public and nonprofit administration program learn how to serve the public interest ethically, effectively, and efficiently. They may choose to focus on:

• Community development and planning
• Community health
• Local economic development
• Public and nonprofit budget and finance
• Public personnel management

Why Study Public And Nonprofit Administration At Grand Valley?

• All students participate in service learning courses and internships, through which they interact within the community, apply new skills, and build professional networks.
• Many public and nonprofit administration students participate in study abroad programs and spring break service learning trips.
• Over 90 percent of recent graduates are successfully placed (employed, attending graduate school, or both).
• The Steelcase Library's Johnson Collection on Philanthropy and Nonprofit Leadership is a valuable resource to students and one of the most comprehensive collections in the country on philanthropy, volunteerism, and nonprofit management.
• Students are required to complete one internship and may register for a second, which gives them the experience they need to succeed, make better career decisions, and jumpstart their career by helping them gain employment more quickly.

Students can choose from a Bachelor of Science in chemistry, Bachelor of Science in chemistry with education emphasis, Bachelor of Science in biochemistry, a chemistry minor, and a certificate in green chemistry.

Programs are certified by the Committee on Professional Training of the American Chemical Society.

Chemistry majors are well prepared to attend graduate or professional schools in a variety of areas, including chemistry, medicine, education, biochemistry, and pharmacy.

Why Study Chemistry At Grand Valley?

• Beyond the freshman year, our courses become smaller and more intimate. All upper-division courses are taught by Ph.D. chemists with specialized training and research expertise. Chemistry faculty members have won many Outstanding Teacher, Pew Teaching Excellence, and Distinguished Undergraduate Mentoring awards from the university.
• Students gain extensive experience in laboratories, conducting experiments, synthesizing new molecules, and operating advanced research-quality instruments.
• There are opportunities to contribute to genuine scientific research on novel projects while receiving one-on-one mentoring from a faculty member. Endowments provide scholarships, grants, and fellowships for student tuition, travel, and research.
• Outstanding demand for graduates in local, regional and national industries including automotive design, consumer product development and environmental analysis. Students are able to start gaining industry experience while earning their degrees with paid internship positions.
• Many of our students travel to professional meetings with their faculty mentors to present research findings and network with other researchers. Chemistry majors are well-prepared to attend graduate or professional schools in a variety of areas, including chemistry, medicine, education, biochemistry, and pharmacy.

General business majors pursue the bachelor of business administration (B.B.A.) degree and typically fall into one of two groups:

• Those who prefer to take a generalist approach to their business education.
• Those who have entrepreneurial interests.

There is secondary admission to this program.

Why Study General Business At Grand Valley?

• Faculty members have strong academic and professional credentials and are often asked to consult on real business issues.
• Small class sizes allow for personal faculty interaction.
• There are professional networking opportunities with business leaders and the Small Business Technology Development Center.
• Internships are set up to relate to the field of study and are scheduled around classes, so students can earn money while getting valuable business experience.
• Campus is located in the heart of an exciting business environment in downtown Grand Rapids,

This major is designed to address the unique position of sport in the global economy. Sport management students acquire knowledge and skills to work in a wide-ranging sport industry and are prepared to pursue graduate degrees, if they desire.

Sport management majors receive a Bachelor of Science degree; students are encouraged to pursue a related minor. In addition, a certificate in sport coaching is available.

Why Study Sport Management At Grand Valley?

• The program offers a strong foundation in liberal arts; coursework is designed to develop a high level of competence to make a positive impact in the sports environment.
• The combination of coursework and experiential learning accommodates the diverse professional preparation needs of undergraduate students.
• There are many experiential opportunities that promote intellectual inquiry and develop sound professional ethics.
• Additional opportunities include volunteer and internship experiences locally, nationally, and internationally, to better prepare students for the professional workplace.

International relations students examine interactions among states and peoples in an interdependent world. They study how governments, nongovernment organizations, and corporations resolve conflicts and foster cooperation. Graduates are well-informed citizens who are able to make meaningful contributions in a globalized environment.

Students can choose a Bachel

Why Study International Relations At Grand Valley?

• The program equips students with the tools they need to understand global and international trends.
• Students learn to understand issues of global importance, including development, the environment, security, human rights, migration, and the interconnections between governance, economics, power, and identity.
• The curriculum includes a strong interdisciplinary core, enhanced by a flexible set of electives that allow students to configure their studies to meet their own interests.
• Study abroad programs provide unique experiences that significantly enrich an education.
• Internship program allows students to earn credits while gaining valuable real-world work experience.

The communications studies program stresses skills, such as the analysis of written and visual communication, designing clear and informative messages, building persuasive appeals, and critically analyzing the persuasive appeals of others. The curriculum covers a wide variety of topics, including courses from other major programs within and outside the School of Communications relevant to communication studies.

It is possible to combine communication studies with other major or minor programs, such as advertising and public relations, business, marketing, health communication, multimedia journalism, writing, photography, philosophy, sociology, political science, digital studies, and more.

Why Study Communication At Grand Valley?

• Communication studies majors have flexibility, options, and electives within their curriculum.
• Faculty members are engaged teachers and active scholars with various and complementary areas of academic and professional expertise.
• There are many opportunities to develop talents and gain professional experience through the campus newspaper (Lanthorn), student-run television (GVTV), and radio (Whale), as well as with the visual and performing arts, and internships in professional settings (PBS/NPR) both on and off campus.
• Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
• Career opportunities are varied and wide-ranging for communications professionals.

The CSAT major combines with one of two majors in the College of Education; it leads to certification in elementary education with one of the following specialized endorsement areas: special education, Spanish (paired with the Spanish elementary education minor), English as a Second Language (ESL) (with the Applied Linguistics-ESL minor), or early childhood (with the Early Childhood Education minor). A Bachelor of Arts (B.A.) or Bachelor of Science (B.S.) may be earned. For certification, the student must:

• Complete both the CSAT major, the education major, and the complementary minor (if required) with a GPA of 2.7 or better
• Have an overall GPA of 2.7 or better
• Pass the MTTC Elementary Education and endorsement-area tests

Why Study Csat At Grand Valley?

• Courses are designed specifically for the major and are taught using best practices identified in research literature.
• The strong pedagogical skills CSAT students develop are valuable in settings outside the school system, where an understanding of effective teaching and learning is important.
• Two of the endorsement areas within the special education major could lead to a master's degree.
• Students have many extracurricular opportunities, such as professional organizations (Student Council for Exceptional Children), service learning in area schools, and becoming active members of the community.
• Elementary education teachers with a Spanish endorsement or an ESL endorsement are in-demand locally and across the country.