Bachelor of Science in Advertising and Public Relations

at Grand Valley State University USA

Integrative studies majors are passionate doers and critical thinkers. No one course of study is the same. Our faculty will help you create a one-of-a-kind experience that provides you with the knowledge and skills necessary to find innovative solutions to real-world, complex problems and become a leader in your profession, community, and the world.

Why Choose Integrative Studies At Grand Valley?

• Create an individualized course of study in partnership with an advisor, drawing from courses across the university, resulting in more than 300 majors.
• Flexible degree pathways for traditional and adult learners with course formats designed to fit your busy schedule. Plus, many transfer courses count toward degree completion.
• Gain real-world work experience while creating networking opportunities that result in job connections.
• Strengthen intercultural and interpersonal skills through collaboration, problem-solving, leadership training, and adaptation.
• High-touch, place-based experiential learning opportunities on all of GVSU's campuses - Traverse City, Detroit, Grand Rapids, and Allendale.

The photography program offers high-quality, student-centered, production and theory courses aimed at developing liberally educated professionals able to thoughtfully adapt and thrive in a variety of professional and creative environments.

A Bachelor of Arts or a Bachelor of Science degree is offered. A minor is also available.

Why Study Photography At Grand Valley?

• A dedication to the education of intelligent image-makers that is neither constrained in a vocational training program, nor a narrow studio art emphasis alone, is what makes the photography program at Grand Valley distinct and valued in the state and region.
• The school has many ties with business, community, and cultural organizations, and has contacts with experts in a variety of areas in communications, which serve as outstanding resources both within the classroom and for internships.
• The diversity of courses offered allows students the opportunity to explore a variety of photographic methods and applications as they develop their personal expertise and interests.
• The program prepares students to engage graduate studies in fine art programs.
• Faculty members in photography have a broad range of professional experience and a dedication to teaching.

The undergraduate program provides students with foundational knowledge, skills, and experiences in speech, language, and hearing. The major also provides broad exposure to a variety of disorders to communication and swallowing. Priority deadline for fall semester is January 15. Following the deadline, applications are accepted until the program is full.

Why Study Communication Sciences And Disorders At Grand Valley?

• Unique curriculum, including broad exposure to communication and swallowing disorders.
• State-of-the-art classrooms and laboratories on a campus located in the heart of Grand Rapids' medical mile.
• The U.S. Bureau of Labor Statistics (2019-2029) anticipates an 25-percent increase in need for speech-language pathologists due to an aging population, the growing number of autistic children needing communication and social interventions, and improved survival rates for premature infants.
• The U.S. Bureau of Labor Statistics (2019-2029) anticipates a 13-percent increase in need for audiologists due to hearing loss and balance disorders in an aging population, early hearing loss identification in infants, and advances in hearing aid design.
• The coursework provides an outstanding preparatory experience for GVSU students that goes above and beyond what many other institutions provide. It will fulfill the prerequisite requirements of most speech-language pathology and audiology graduate programs and prepare students for graduate study

Health Communication is one of four undergraduate majors offered by Grand Valley's School of Communications. Students take courses in the health communication core and biomedical sciences. The curriculum features a variety of topics and an experiential approach to learning.

Why Study Health Communication At Grand Valley?

• The program emphasizes a broad understanding of the field combined with a solid knowledge of specific technical skills.
• Students learn critical thinking and creative problem-solving skills with an emphasis on learning-by-doing.
• Students frequently participate in creative performances, exhibitions, and publications related to their chosen major field of study.
• State-of-the-art facilities support current and emergent technologies and enhance student competence.
• Internships are available in a variety of professional work settings.

Economics is more than a business field. Students will study human behavior to explain and predict how people and organizations interact and why they do what they do. That might involve how managers can increase their profits. It's also about how to feed the hungry; what to do about deforestation in Brazil; and whether minimum wages really help the poor. Economics also looks at societal issues like distribution of wealth and income, health care, education, crime, poverty, pollution, and drugs.

The economics program offers you flexibility to choose between a Bachelor of Arts or a Bachelor of Science degree.

The department offers an "Honors" designation if you achieve a minimum 3.2 G.P.A. both overall and in your economics courses. This designation provides you the opportunity to engage in high profile projects and policy courses.

Why Study Economics At Grand Valley?

• Economics stresses well-developed analytical skills, as well as excellent written and verbal communication skills, which are desirable to employers.
• Faculty members work closely with students as they form career goals and select courses to help achieve those goals.
• Networking opportunities include Omicron Delta Epsilon (the economics honor society), economics club, real estate groups, professional development series, and student organizations.
• Internships are available and apply classroom learning to authentic work experiences.
• Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

The CSAT major combines with one of two majors in the College of Education; it leads to certification in elementary education with one of the following specialized endorsement areas: special education, Spanish (paired with the Spanish elementary education minor), English as a Second Language (ESL) (with the Applied Linguistics-ESL minor), or early childhood (with the Early Childhood Education minor). A Bachelor of Arts (B.A.) or Bachelor of Science (B.S.) may be earned. For certification, the student must:

• Complete both the CSAT major, the education major, and the complementary minor (if required) with a GPA of 2.7 or better
• Have an overall GPA of 2.7 or better
• Pass the MTTC Elementary Education and endorsement-area tests

Why Study Csat At Grand Valley?

• Courses are designed specifically for the major and are taught using best practices identified in research literature.
• The strong pedagogical skills CSAT students develop are valuable in settings outside the school system, where an understanding of effective teaching and learning is important.
• Two of the endorsement areas within the special education major could lead to a master's degree.
• Students have many extracurricular opportunities, such as professional organizations (Student Council for Exceptional Children), service learning in area schools, and becoming active members of the community.
• Elementary education teachers with a Spanish endorsement or an ESL endorsement are in-demand locally and across the country.

Students can pursue an emphasis in ceramics, graphic design, illustration, jewelry and metalsmithing, painting, printmaking, sculpture, and visual studies. The program is fully accredited by the National Association of Schools of Art and Design.

A studio art minor is also offered, requiring completion of eight courses.

Why Study The Visual Arts At Grand Valley?

• Incorporate creativity with the consideration of broader ethical, historical, scientific, and cultural ideas, fostering work that contributes to the public dialogue about those ideas.
• Work in small classes that ensure individualized attention from faculty at all levels of the program.
• Complete coursework in state-of-the-art facilities that ensure students acquire the skills essential for their chosen media.
• Benefit from a program that encourages collaboration across emphasis areas to support students' individual interests.
• Acquire the expertise necessary for participation in arts communities and for self-advocacy after graduation.

The program requires a minimum of 36 credits. Requisite courses, from statistics, computer science, and professional science, provide students with a strong foundation in data science. This is an applied program for the working professional.

Why Study Data Science And Analytics At Grand Valley?

• Job postings for data science grew 57 percent for the first quarter of 2017. Data-related jobs are expected to grow by 11 percent from 2014 to 2024, according to the Bureau of Labor Statistics.
• This flexible program is designed with the working professional in mind, offering evening classes.
• The program offers experiential learning through field experiences and collaborative assignments and projects.
• First-rate faculty members are trained professionals with advanced degrees in data science.
• The program features a strong emphasis in the fundamentals of data science.

The wildlife biology major prepares you to attain and succeed in positions focused on maintaining sustainable populations of wildlife species at the local, regional, state, federal, and international level. The program requires you gain an understanding of both wildlife and of ecosystems.

Why Study Wildlife Biology At Grand Valley?

• Engage in field and laboratory learning environments that allow you to study wildlife and their management from a variety of perspectives.
• Experience a focused curriculum that instills practical skills within a liberal arts context, leading to a well-rounded professional that can address conservation concerns on local and international levels.
• Qualify for sought-after positions with state and federal wildlife agencies.
• Have opportunities for internships, study abroad, field study, and mentor-guided student research to complement coursework.
• Engage in extracurricular activities to practice the skills needed in the wildlife professions.

The study of women, gender, and sexuality provides an interdisciplinary program grounded in the liberal arts, a culminating academic experience that links the insights of separate courses, and opportunities to apply theory to meaningful research or in internships, fieldwork, and service learning.

Why Study Women, Gender, And Sexuality Studies At Grand Valley?

• Explore the study of feminism, activism, and gender and its global impact.
• Prepare for careers in leadership, social services, and politics.
• Develop a commitment to community through internships, service learning, and volunteering.
• Actively engage in individual and collaborative research projects with impact on culture and society.
• Make an immediate impact on your community through the Gayle R. Davis Center for Women and Gender Equity, Milton E. Ford LGBT Resource Center, and Office of Multicultural Affairs.