Bachelor of Science in Advertising

at INTO Group - Suffolk University USA

An INTO Suffolk Graduate Pathway program in Communication will prepare you to enter your next semester of a master’s degree program at Suffolk University. Upon successful completion of an INTO Suffolk Pathway program and meeting university requirements for graduate admission, students may enter their second semester of graduate study at Suffolk University. This transition from an INTO Suffolk Pathway program to a university degree program is called progression.

Communication - Public Relations and Advertising
At Suffolk, you can take courses on strategic marketing, public relations, intercultural communication, global branding, gender communication, advertising, campaign management, and much more.

You'll learn to combine technology and theory to create effective messaging strategies for targeted audiences. To prepare you for real-world success, our state-of-the-art communication facilities feature a cutting-edge social media lab, media production and post-production facilities, and 'smart' classrooms designed to foster the innovation and collaboration prized by today’s employers.

International Year One General will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Advertising
The skills you need to succeed in the fast-paced, competitive world of advertising. The creativity to dream up buzz-worthy campaigns. You'll hone both as a Suffolk University advertising major.

You’ll learn advertising industry basics, including how to create ads and plan campaigns that appeal to industry brands and nonprofits' target markets. You’ll build ads from the ground-up, writing copy and designing visual elements. Plus, you'll study the fundamentals of media planning and buying as they apply to television, radio, print, online, and social media advertising.

A whole world of experiential learning awaits just outside our classrooms, too. At Suffolk, it's easy to commute to internships at nearby advertising agencies, TV stations, and other top media employers in Boston.

Join a community of successful innovators, bring your ideas to life, and become a business leader. If you’re creative, passionate, driven, and want to be an impact player in the business world, the entrepreneurship major is for you. The curriculum has two paths: corporate entrepreneurship and launching new ventures.

Concentration in Launching a New Venture
In the launch sequence, you’ll work with faculty to create a new venture. The program is flexible and allows movement between both paths throughout your academic career.

An INTO Suffolk Graduate Pathway program in Business Analytics will prepare you to enter your next semester of a master’s degree program at Suffolk University. Upon successful completion of an INTO Suffolk Pathway program and meeting university requirements for graduate admission, students may enter their second semester of graduate study at Suffolk University. This transition from an INTO Suffolk Pathway program to a university degree program is called progression.

Business Analytics
Business analytics careers are booming across the fields of IT, financial services, healthcare, and biotech. If you’re an engineer, computer programmer, or other high-tech professionals, or if you’re looking to balance out your business or financial experience with increased technical analytics skills, you can advance your career with the Suffolk Master’s of Science in Business Analytics program.

Suffolk’s comprehensive MSBA program uniquely balances business analytics and data management by teaching you business approaches to analytics and exactly how to manage and create projections with stored data sets. Master how to make high-level, data-driven determinations across a wide range of industries and how to communicate analytic information to non-technical business leaders and stakeholders, enabling them to make the best possible strategic decisions.

International Year One General will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Journalism
Journalism matters. Learn to report the news across print and digital platforms at Suffolk University. Whether you concentrate in broadcast journalism or print/web journalism, you'll earn a degree that's in-demand and invaluable to your career and grad school plans.

An INTO Suffolk Graduate Pathway program in Law or Global Law and Technology will prepare you to enter your next semester of a master’s degree program at Suffolk University.

Upon successful completion of an INTO Suffolk Pathway program and meeting university requirements for graduate admission, students may enter their second semester of graduate study at Suffolk University. This transition from an INTO Suffolk Pathway program to a university degree program is called progression.

Master of Laws - General
The general Master of Laws program is for students who have already completed a law degree and want to enhance their legal skills by focusing on a particular field or an emerging area of law.

Launched in 2012 to capitalize on the depth and breadth of Suffolk Law's curriculum, this LLM offers you maximum flexibility. You can create your own track in a field of your choosing or select courses from Suffolk's recognized areas of expertise, including dispute resolution and civil litigation, business law and financial services, biomedical and health law, intellectual property, or international law.

Sociology is a social science that studies our behavior as social beings. It covers everything from the analysis of short contacts between anonymous individuals to the study of global social processes. Often, sociologists are driven to understand and improve the lives of others.

An INTO Suffolk Graduate Pathway program in Communication will prepare you to enter your next semester of a master’s degree program at Suffolk University. Upon successful completion of an INTO Suffolk Pathway program and meeting university requirements for graduate admission, students may enter their second semester of graduate study at Suffolk University. This transition from an INTO Suffolk Pathway program to a university degree program is called progression.

Communication - Integrated Marketing
Get a comprehensive look at communication and business—and how they intersect. When you pair Suffolk University's Master of Arts in Communication (MAC) with a concentration in integrated marketing communication, you'll take your graduate studies to the next level.

Using the new technologies in our video studios, social media lab, and fully networked classrooms, you’ll put cutting-edge communications techniques into practice. At Suffolk, you won’t just read about integrated marketing communication; you’ll be equipped to demonstrate how it can improve an organization’s branding and visibility.

An INTO Suffolk Pathway program will prepare you to enter your next semester of a master’s degree program at Suffolk University. Upon successful completion of an INTO Suffolk Pathway program and meeting university requirements for graduate admission, students may enter their second semester of graduate study at Suffolk University. This transition from an INTO Suffolk Pathway program to a university degree program is called progression.

Master in Management and Organizational Leadership
Whether you’re starting out in the job market or are preparing to move upward in your established field, you’re going to need to distinguish yourself in the eyes of employers. With a Master in Management and Organizational Leadership, you can develop all the skills needed to hit the ground running in a leadership role.

Suffolk’s MMOL curriculum is purpose-built to teach you how to think like a leader and ground you in organizational behavior, negotiation, interpersonal skills, leadership, team-building, conflict resolution, successful management of people and projects, and to get first-hand exposure to global business practices with a required travel seminar. The MMOL program prepares you to excel in a variety of leadership roles such as human resource specialist, operations manager, contract administrator, training and development manager, project coordinator, and more.

International Year One General will prepare you to enter your next semester of a bachelor’s degree program at Suffolk University.

Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at Suffolk University. This transition from an INTO Suffolk program to a university degree program is called progression.

Global and Cultural Communication
Communication styles and methods vary greatly across cultures and around the globe. Listen closely and you'll get important social insights. In our versatile global and cultural communication major, you’ll study intercultural communication, media, rhetoric, and more.

You'll start by taking two foundation courses that focus on effective speaking, concise writing, and critical thinking. Then you’ll enter the experiential phase, where you’ll gain specific knowledge and hands-on experience in global and cultural communication.

Studying communication around the world and among various cultures will help you communicate with diverse audiences. In this major, you'll analyze cultural values, norms, and behaviors. You'll critique global media and the messages they send, analyzing global Hollywood, the images of Muslim women in transnational media, the information society, and global social movement, among other topics. And you'll study how rhetoric helps shape personal and cultural identities worldwide. You'll also explore emerging trends in global, ethical, legal, political communication, and social justice issues in the context of cultural theory.