at Kaplan Group - Arizona State University - Downtown Phoenix Campus USA
Overview
The MGM concentration in digital audience strategy is designed for students interested in augmenting their digital skills in the areas of marketing, design and product development. Through a collaborative sequence of courses offered in partnership with other ASU colleges, students can combine the global management skills found in graduates of the traditional Master of Global Management with digital expertise.
Strong quantitative and qualitative research methods provide the foundation of effective digital audience strategy, and graduates of the program master the ability to conduct research to identify and reach target audiences and to demonstrate returns on investments.
The research used to identify and reach target audiences through digital audience strategy includes traditional and emerging methods such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a range of methods to inform strategy for specific outcomes.
This concentration is perfect for students who are interested in expanding and refining their digital skills in the areas of marketing, design and product development to complement a strong core of global leadership and management skills. A Master of Global Management from Thunderbird with a concentration in digital audience strategy prepares graduates to take on leadership roles around the world in industries such as entertainment, journalism, public relations, marketing and many others.
30
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
24
Duration
Kaplan Group - Arizona State University - Downtown Phoenix Campus
Location
$70000
Tuition Fee
$0
Average Cost of Living
$0
Application Fee
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Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
30
Application Processing Days
Full Time On Campus
Program Intensity
Under Graduate
Program Level
24
Duration
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The BS in public health teaches students the scientific foundation of public health by focusing on public health domains, namely:
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Recent research reveals that graduate programs in international development are in high demand. In fact, Devex found that the master's in international development was No. 3 in their survey of most demanded degrees (Devex, 2016). In a study of international development graduates in Canada, researchers found that over 86% of graduates were employed (Tiessen and Cameron, 2017). To meet this surging demand, Thunderbird School of Global Management created the development and innovation concentration within the MGM degree program.
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Thunderbird School of Global Management has produced unique leaders for more than 70 years, leaders in every sector capable of tackling the world's greatest challenges. The alumni network comprises 45,000 graduates and 170 chapters around the globe.
24 month
Duration
$ 70000
Tuition
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24 month
Duration
$ 25200
Tuition
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48 month
Duration
$ 32520
Tuition
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Delivering care with global reach
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Doing well by doing good with a specialized master's degree
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24 month
Duration
$ 70000
Tuition
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48 month
Duration
$ 32520
Tuition
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