Bachelor of Science in Marketing

at Kaplan Group - Arizona State University - Tempe Campus USA

The BA in business with a concentration in law is an innovative, transdisciplinary program intended to prepare students for positions in a variety of professions in which business and law play an important role in ensuring success.

The law concentration, with its strong business background, gives students a systematic framework for analyzing real-world legal regulation and corresponding business risks and liabilities. Students in this program complete rigorous courses within the law concentration in addition to the skill and core courses required of all W. P. Carey School of Business majors.

Physics is concerned with the nature, structure and interactions of matter and radiation.

The BS degree program in physics provides students a solid foundation in physical science and mathematics, which is appropriate for further graduate study in physics, other sciences or engineering programs.

The MA program in linguistics and applied linguistics focuses on the study of human language and the application of that study to the human condition.

At the master's degree level, the program provides foundational training in several interdisciplinary areas, including discourse analysis, Indigenous American linguistics, language and cognition, language contact and change, language revitalization, language planning, phonetics, phonology, pragmatics, second language acquisition, second-language teaching and learning, semantics, sociolinguistics, syntax, teaching English to speakers of other languages, World Englishes, and professional practices.

The electric power and energy systems concentration in the BSE program in electrical engineering prepares students for positions after graduation in industries dealing with the generation, transmission and utilization of electric power. Generation includes conventional power generation (fossil fuel and nuclear) and alternative energy systems, including solar, wind and fuel cells.

Students in this program complete the foundation courses in math, science and engineering and then are required to take the pathway course in electric power and complete nine of the 15 technical elective credit hours with power classes. The senior design capstone project focuses on the area of electric power and energy systems.

The School of Music, Dance and Theatre provides an inclusive, dynamic and culturally diverse learning environment in which students develop as creative artists, scholars and educators. The BFA program in dance offers an engaging curriculum that emphasizes collaboration and a holistic approach to movement and education. The program encourages artists of the 21st century to develop multiple skills for success in the arts and its related fields.

The core values of the program include creativity, inquiry and humanity. To bridge knowledge and community and to gain understanding of dance as inquiry, these values are embedded in a broad range of academic experiences and exploratory processes. The dance program includes coursework in creative practices (the study of the creative process and dance-making using improvisation, choreography and interdisciplinary approaches); dance and digital arts; dance history, ethnography and philosophy; movement practices (the study of the theory, history and technique of a range of dance forms and mind-body practices, including Afro-Latin movement, contemporary ballet, Hip Hop practices, postmodern contemporary dance and somatic practices); and seminars.

The MFA program in art with a concentration in digital technology combines technological and artistic goals and is designed for students with skills and experience in both realms.

The program is offered by the School of Art in collaboration with the School of Arts, Media and Engineering. The School of Art offers graduate-level courses in digital audio, video, photography, printing, compositing, interactive sculpture and rapid prototyping. Graduate courses offered by the School of Arts, Media and Engineering focus on topics such as interactive media methodology and theory, sensing and understanding activity, perception and cognition for artists and designers, advanced programming, interaction design for media installations and digital and physical fabrication.

Prospective students should demonstrate accomplishments in art and technology, particularly in having developed new digital technology for the arts.

The MA in art with a concentration in art history is a comprehensive degree program designed to train students to engage with visuality in multiple ways.

A diverse curriculum fosters critical understanding of aesthetics, production, patronage and consumption of art. Nine internationally recognized faculty members offer classes covering many cultures, time periods and geographies, using multiple approaches and methodologies. The program stresses intersections between disciplines, borders, margins, points of mediation and technological developments throughout history and offers focused study in the areas of images and digital technologies, art in social and political contexts and the histories and theories of visual culture.

The MA program in mathematics is designed to increase mathematical knowledge beyond the traditional level of a bachelor's degree in order to prepare students for careers requiring sophisticated mathematical skills. Students may choose to specialize in applied mathematics, core mathematics, mathematics education or statistics through their course selections.

Industrial engineering pertains to the design, improvement, installation and operation of integrated systems of people, materials, information, equipment and energy with the purpose of determining efficient ways to make a product or provide a service. Industrial engineering draws upon specialized knowledge and skill in the mathematical, physical and social sciences and the principles and methods of engineering analysis and design.

The underlying concepts for the BSE program in industrial engineering include certain business principles but emphasize the use of mathematics and information technology to build models to describe, understand and optimize system performance. Depending on the subspecialties involved and the intended application, industrial engineering may also be known as operations management, management science, operations research, systems engineering or manufacturing engineering.

The BA in business with a concentration in communication is an innovative, transdisciplinary program that prepares students for positions in a variety of professions in which business and communication play an important role in ensuring success.

Students complete rigorous courses within the communication concentration in addition to the skill and core courses required of all W. P. Carey School of Business majors.

Graduates have specific knowledge of business practices and the capacity to effectively communicate complex business information