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Bachelor of Science in Business Administration - Marketing

Bachelor of Science in Business Administration - Marketing

at Kaplan Group - Simmons University USA

Overview

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kaplan Group - Simmons University

Location

Bachelor of Science in Business Administration - Marketing Assistant Fee

$41872

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Bachelor of Science in Business Administration - Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

83.0

Minimum Overall Score

60.0

Minimum Overall Score

Other Courses by Kaplan Group - Simmons University,USA

You'll learn to speak and write articulately in Spanish, and immerse yourself in Spanish culture from history to literature.

The ability to speak Spanish is a critical skill in today's world
Our students are ambitious, compassionate and diligent, broadening their understanding of issues and perspectives in Spanish and Hispanic American cultures.

No matter your career path, fluency in the Spanish language will set you apart from the competition. We encourage our students to develop their global perspective through study abroad opportunities. Our students go on to successful careers in fields such as law, health, business, government and education.

48 month

Duration

$ 41872

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Chemistry (STEM)

BS graduates in chemistry work in laboratories developing pharmaceuticals, cosmetics, energy resources, solutions to environmental problems, and other areas of modern industry. A chemistry bachelor’s degree is also excellent preparation for professional schools of medicine or dentistry, especially with the increasing dependence of medical research and practice on knowledge of living systems at the molecular level. With the M.S. or Ph.D., a scientist can take responsibility for planning research and supervising laboratories. Excellent career opportunities are found in private industry, in government laboratories, and on college and university faculties.

48 month

Duration

$ 41872

Tuition

You'll learn to craft intelligent and influential messages — even in 140 characters or less — and comprehensive public relations plans.

The Interdisciplinary Major in Public Relations and Marketing Communications is offered with the Business School and designed to provide grounding and experience in public relations and a firm understanding of the principles and implementation of marketing strategy. At its best, PR/MarCom education embodies intellectual traditions drawn from a wide range of social and hard sciences, as well as professional and liberal arts areas of concentrations. Students receive a BA in PR/MarCom.

48 month

Duration

$ 41872

Tuition

Studying History deepens our understanding of the world and its interconnections, its diverse peoples and cultures.

Do you want to make history?
Studying History reveals the changes and continuities that ebb and flow around us. Diseases, agriculture, civil rights, childrearing practices, political dynasties, and furniture all have histories. The past shapes the present, from the environment to forms of government, to the way we think about gender and race.

Our faculty introduce students to a variety of time periods, regions, and approaches to history. You'll learn how history is made through your own investigation of the past. Choose courses that follow a theme like Revolutions, a geographic focus like East Asia, or an era like the 20th Century. You'll refine and apply your knowledge through research projects and internships.

Follow your passion while developing valuable skills in critical reading, writing, research, and analysis. Our students build fulfilling and versatile careers as teachers, lawyers, librarians, archivists, consultants, and museum curators, as well as in business, health care, and government.

48 month

Duration

$ 41872

Tuition

We offer two tracks within the Bachelor of Science in Nutrition and Food program: Food Service Management; and Nutrition, Wellness, and Health Promotion.

Do you have a passion for food? It's time to put it to use
In the Food Service Management track, you'll focus on the controls of the food service system — like accounting, budgeting, pricing and regulations — and critically understand the theories and applications of human resources management, marketing and organizational design.

Through in-depth team projects, our students focus on modern food production, design, quality and productivity. You'll understand the health effects of nutrient inadequacies and excesses — and learn the value of producing quality food to achieve organizational and nutritional goals.

Are you interested in communicating nutrition information through social media, believe in exercise as part of a holistic approach, and have an entrepreneurial spirit? In the Nutrition, Wellness, and Health Promotion track you will work across disciplines to gain an appreciation for communicating sound nutrition information to targeted populations and communities to encourage individuals to make healthy decisions. You’ll learn to assess and evaluate community programs, while taking advantage of our location to work in a wide range of program sites.

Our students apply their skills through internships at organizations like Panera Bread, Women's Lunch Place, Rosie's Place, The Boston Elder Protective Services Program, Aramark and the Somerville Health Department. Our graduates are leaders in the food service management industry and find success as directors, planners and managers.

48 month

Duration

$ 41872

Tuition

The goals of the Program in Women’s and Gender Studies are to educate students in the theoretical, empirical, and methodological perspectives for considering the status and experiences of women; to consider gender in diverse national and international contexts by studying the multiple and contested meanings and roles of gender; and to develop an understanding of how gender is related to other social categories including race, class, age, sexuality, religion, and nationality. Women’s and Gender Studies courses, whether taken as part of the major or to enrich another discipline, invite students to understand past and present experiences in order to prepare for challenges and opportunities in their future personal, work, and social lives. Majoring in Women’s and Gender Studies has led to careers in management, law, academia, counseling, education, library, museum or archival work, health care, social services, public administration, writing, publishing, and the media.

Learning Outcomes:
Upon graduation students with a BA in Women’s and Gender Studies will have gained the following skills, knowledge, and abilities:

  • Critical-Historical Awareness – Students will be adept at considering gender in diverse national and international contexts as a result of studying the multiple and contested meanings and roles of gender from an historical, a multidisciplinary, and a trans-national perspective and will have developed an understanding of how gender is related to other social categories such as race, ethnicity, social class, sexuality, religion, and nationality.
  • Interdisciplinary Content – Students will have acquired theoretical, methodological, and empirical perspectives for studying and critically analyzing the history, status, and experiences of women from diverse backgrounds.
  • Disciplinary Skills – Students will be skilled at integrating theory and practice and will be able to communicate effectively in both writing and speaking.
  • Practical Skills – Through independent learning or internships, students will be prepared to enter the workplace, graduate programs, and community-based volunteer work with an understanding of social justice issues informed by interdisciplinary scholarship and feminist perspectives.
  • Leadership Skills – Students will continue in leadership roles that they have either begun or further developed while at Simmons.

48 month

Duration

$ 41872

Tuition

Organizations today demand responsive leaders, who can provide vision, are creative, can manage across the organization, and work ethically and effectively in a diverse workforce. This BSBA Program major prepares students to assume well paid entry-level jobs that draw upon skills learned across the Business curriculum. Students gain an understanding of managerial roles, activities, and functions of organizations. Business and Management graduates have found jobs in biotech, financial services, healthcare, and communications. Students can combine a major in Business and Management with a variety of liberal arts disciplines such as psychology, sociology, or data science to enhance knowledge and critical thinking skills and to provide a broader context in which to make a difference in the workplace.

What can you do with a bachelor’s degree in Business and Management?
All organizations need general managers and the Business and Management major gives you the fundamentals to meet job requirements across the economy plus Simmons’ special sauce with diversity, equity, and inclusion content and an intense focus on building individual level skills and confidence to reach your personal best.

The Business and Management major will deliver “how to” knowledge that will help you be a successful employee contributing to the organization’s mission on the business side right from the start, or as your career develops over time.

Our Bachelor’s degree in Business and Management offers flexibility in allowing you to select additional courses that can lead you to career tracks like People Management (HR), Operations Management, and social welfare advocacy. At the heart of it, general management capabilities that will build through this Business and Management major apply to most jobs and will serve you over a career lifetime.

48 month

Duration

$ 41872

Tuition

By combining new media practices with a firm writing foundation, our students cultivate the tools necessary to thrive in today's evolving market.

Are you ready for the future of journalism?
You'll actively engage with the challenge of communication for the screen, the page, and the web while gaining an understanding of the impact of the media on society and the individual.

Our faculty are seasoned media professionals offering their expertise in all journalism activities — like our student run newspaper and award-winning radio station — and developing projects that show students what the front lines of media really look like.

You'll hone your skills through internships in Boston and beyond and enter this rapidly changing industry with an impressive portfolio, ready to take on anything.

48 month

Duration

$ 41872

Tuition

The Computer Science major will help you learn to think critically, logically, and abstractly. You will gain both an understanding of the underlying theory and concepts of computing, as well as the facility to integrate theory with practice. Simmons students pursuing a Bachelor’s degree in Computer Science write software that improves quality of life, create incredibly powerful websites, design and implement systems, and develop new technology.

Our Bachelor of Computer Science students explore a wide range of courses focused on systems and technology development. As a Computer Science major, you will develop and adapt new methods for solving highly technical problems at the forefront of technology.

48 month

Duration

$ 41872

Tuition

Creative Arts & Design

Bachelor of Arts in Media Arts

In our media arts program you'll learn to communicate, uplift, educate, and create change through visual storytelling.

You'll explore the art and science of communicating across multiple media — including drawing, video, animation, digital imaging, web, photography, and radio — and gain confidence in your own vision. And you'll do it in Boston, with close proximity to the MFA, the ICA and numerous other world-class art museums and galleries.

Work on projects for local, non-profit clients with a team of your peers in our communications workplace, Studio 5, or tackle creative opportunities like working on Commtracks, our award winning senior magazine. You'll hone your advanced aesthetic abilities and apply them to real-world projects. Our students develop a keen understanding of all communications disciplines, from graphic design to journalism, making them instrumental to any creative workplace.

Boston ranks in the top 5 US media markets. You'll have countless exciting and rigorous internship and career opportunities at your finger tips. Our students go on to jobs in television, multimedia, web and video production.

48 month

Duration

$ 41872

Tuition

View All Courses by Kaplan Group - Simmons University, USA

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