Bachelor of Science in Data Science and Analytics (STEM)

at Kaplan Group - Simmons University USA

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

Statistics is the science of learning from data. Statistics is the “glue” that holds together all of modern quantitative research in areas as disparate as public health, medicine, and the social, political, and physical sciences. Today, the demand for those trained in statistics is large and growing. The major in Statistics includes a foundation in mathematics, a core of applied and theoretical statistics courses, and relevant computing courses. A Statistics major can usefully be combined with any major in a field that makes use of quantitative methods.

There are two tracks within the statistics major: the Biostatistics track and the Mathematical Statistics track. The Biostatistics track will be attractive to students who are comfortable with mathematics and who wish to apply statistical methods in medicine and/or public health. (It is a perfect complement to a major in Biology or Public Health.) The Mathematical Statistics track is intended for students with a stronger than average mathematical background who are interested in applying quantitative methods beyond medicine and public health.

By strengthening your visual intelligence, you'll cultivate the artistry you need to create compelling and impactful messages.

Our students are immersed in print, web, and multimedia design, applying their advanced skills to hands-on projects and internships. You'll hone your skills in modern design software while developing branding strategies, web sites, magazine layouts and more.

You'll incorporate other communications disciplines like media arts and journalism in their coursework. That versatility sets our students apart — employers know Simmons graduates understand the bigger picture and can contribute to any creative team from day one.

With highly competitive design skills, you'll find interesting and creative internships in places ranging from Boston Children's Hospital to State Street. Our students not only excel in the technical and creative areas, but additionally understand the meaning making practices that afford them a competitive edge.

In our media arts program you'll learn to communicate, uplift, educate, and create change through visual storytelling.

You'll explore the art and science of communicating across multiple media — including drawing, video, animation, digital imaging, web, photography, and radio — and gain confidence in your own vision. And you'll do it in Boston, with close proximity to the MFA, the ICA and numerous other world-class art museums and galleries.

Work on projects for local, non-profit clients with a team of your peers in our communications workplace, Studio 5, or tackle creative opportunities like working on Commtracks, our award winning senior magazine. You'll hone your advanced aesthetic abilities and apply them to real-world projects. Our students develop a keen understanding of all communications disciplines, from graphic design to journalism, making them instrumental to any creative workplace.

Boston ranks in the top 5 US media markets. You'll have countless exciting and rigorous internship and career opportunities at your finger tips. Our students go on to jobs in television, multimedia, web and video production.

If science is your passion, the chemistry management joint major will help you translate that interest into a business career.

The chemistry-management joint major is designed for students who would like to apply their scientific interests to a business career. The major is appropriate for a variety of careers at the interface of the two disciplines, such as sales and marketing specialists for chemical and pharmaceutical companies, business officers in science-based industries or institutions, and scientific information liaisons (e.g., public relations, political advising, and lobbying).

Students in our Communications degree at Simmons University are progressive and innovative, whether they're working on a publication, shooting a video, designing a website, or crafting a clever tweet.

Why pursue a degree in Communications?
Communication is key in all aspects of life; it is how we interact, connect, and make impressions on each other and the world around us. The Communications degree at Simmons University focuses on how people use messages to generate meaning within and across contexts, cultures, channels, and media.

Generating and conveying meaning is central to the work we do in our Communications major, as is an emphasis on media convergence—the intersection and interaction of the multiple media disciplines.

As a sociologist, you'll investigate society from a grounded and critical perspective.

Do you want to change the world? First you have to understand it
You'll study everything from crime to religion, developing a unique understanding of what motivates human behavior. Our Students are encouraged to study abroad and apply your substantial training to the real world. The culture at Simmons is focused on community service and activism, giving you ample opportunities to connect and grow within our community.

Our faculty encourages diverse learning styles, offering many options for personalized courses of study and independent learning. You'll benefit from a well rounded liberal arts education with classes in specialties like women's and gender studies, Africana studies and international relations.

With their technical and intellectual experience, our students find successful careers in community organizing, law, public policy, teaching, higher education and social work.

You'll critically understand every element of website development — from designing the perfect layout to writing the code behind the scenes — and build innovative, interactive websites.

The World Wide Web has driven a need for web designers and developers. People who understand both the art and the science of web development are particularly valued. Graduates will have a firm understanding of the principles of design as well as an understanding of the technical issues involved in the development of an active website. Students graduating from this major will have an advantage over traditional web designers because they will have both a clear understanding of the elements of web development and deep knowledge of the elements of design.

This major combines existing classes from the Communications and Computer Science programs to create a cohesive major in Web Design & Development. It seeks to draw students who are interested in integrating the two facets of website creation, rather than focusing on either the Graphic Design concentration or the Computer Science major.

Environmental science teaches students to address growing concerns about environmental problems in the contemporary world. You'll explore this interdisciplinary field, working to understand the interactions among physical, chemical, biological, and human factors.

Environmental science is a joint major offered by the Departments of Biology and Chemistry. This major recognizes the importance of environmental problems and human-caused climate change in the contemporary world, and the resulting expansion of career opportunities as well as graduate programs in this area. Environmental science is a broad interdisciplinary field working to understand the interactions among physical, chemical, biological, and human factors. A comprehensive understanding of how the environment functions and the influence of human actions, has the potential for improved conservation, sustainable development, environmental justice, and restoration of natural resources. Concerns about environmental degradations and climate change are ever more pressing in the 21st century and have led to a growing demand for specialists in this field as well as programs to train these specialists.

As a Finance major at Simmons University, you'll master content knowledge in financial theory, including time value of money, risk preferences, financial markets, and investment analysis.

A degree in finance can prepare a student to work in a corporate or nonprofit finance department, enter a management training program, pursue a career in the financial services industry, or be part of a startup or entrepreneurial venture. Students with BSBA degrees in finance are prepared to specialize in financial practice or look for applications across the organization because understanding the financial structure and demands of a company is a broad-based skill. In the course of their studies, students in finance learn how to evaluate the organization’s financial needs, including cash flow, return on uses of cash, short- and long-term asset management, and issues of growth and capital structure. Few would deny the need for knowledgeable, dedicated, and ethical finance participants in our global economy.