Bachelor of Arts in Visual Communication Design

at Kent State University USA

The Bachelor of Arts degree in Economics equips students with a variety of skills sought by employers, including conceptualizing and solving problems and locating, organizing and analyzing relevant data.

In their junior year, students learn microeconomic and macroeconomic theory and take an econometrics class to learn data analysis skills. Students then take a series of electives that deal with vital current topics relevant to many careers in which these theories and skills are applied, such as the U.S. financial and banking system, economic relations between the United States and foreign countries; government spending and taxation policies; and the U.S. health system and policy options.

In their senior year, students take a capstone course that utilizes and applies the theory, skills and institutional knowledge learned in the program.

In addition to the B.A. degree in the College of Arts and Sciences, a B.B.A. degree in Economics is offered in the College of Business Administration.

The Bachelor of Science degree in Public Relations can take students from corporate boardrooms and creative agencies to sports arenas, the halls of Congress, global nonprofits, hospitals, fashion runways, and beyond. Students graduate with a grounding in the practice of responsible advocacy and a firm grasp of the inclusive communication practices.

Kent State boasts the only public relations program in Ohio that is both certified by the Public Relations Society of America (PRSA) and accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

This degree is rooted in professionalism, with a focus on developing writing, critical thinking, digital and visual communication skills, as well as analytics and strategic multimedia storytelling. Students learn to deliver messages through social media, websites, podcasts, videos, press releases and other media tools, events, public policy and more.

Classes routinely involve researching, creating and presenting a public relations plan for real clients. Students will build a strong portfolio through hands-on learning opportunities, including two student agencies, a required professional internship, and public relations campus jobs. Kent State’s chapter of the Public Relations Student Society of America (PRSSA) and its members consistently win awards at national conferences, placing the chapter in the top tier nationwide.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate critical thinking, grounded in a legal and ethical framework.
• Gather information, analyze it and make informed judgments using methods and tools appropriate to their professions.
• Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
• Demonstrate the ability to apply basic ethical principles to their professional work.
• Demonstrate the ability to apply laws and regulations applicable to their professional work.
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
• Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.

The Bachelor of Arts degree in Spanish provides students with opportunities to explore the rich diversity of Spanish cultures, develop reading, writing, listening and speaking skills in the Spanish language. Students will also acquire an in-depth knowledge and critical perspective on history and culture of the Spanish-speaking world through the analysis of literary and non literary texts.

Program Learning Outcomes

Graduates of this program will be able to:

• Perform tasks at Intermediate High and Advanced Low levels of proficiency as described by the American Council on the Teaching of Foreign Languages (ACTFL) Proficiency Guidelines. Proficiency, in ACTFL terms, is understood to describe a range of qualities rather than an absolute norm and will vary according to task type, language function, topic, skill (listening, speaking, reading, writing), and so forth.
• Contribute to most informal and some formal conversations with sufficient accuracy, clarity, and precision to convey their intended message without misrepresentation or confusion. They will for the most part be understood by native speakers unaccustomed to dealing with non-native speakers.
• Vary the register (formality level) of their speech.
• Talk about personal interests, topics of general interest, literature and culture, and so forth in the target language.
• Listen to extended discourse on a variety of topics and understand main ideas and most details.
• Read texts written for native speakers and not edited or adapted for students. They will read a wide variety of text types such as poems, plays, novels, magazine articles, newspaper articles, brochures, pamphlets, menus, letters written for native speakers of Spanish.
• Compose routine social correspondence, take notes, write cohesive summaries and resumes, as well as narratives and descriptions of a factual nature in the target language. Additionally, they will be able to complete course-related writing tasks such as essays and term papers in the target language. They will be able to defend a thesis statement and make stylistic decisions based on the needs of specific audiences and on specific writing purposes.
• Demonstrate a historical knowledge of Spanish history and culture and understand the diverse nature of culture throughout the ages.
• Discuss cultural differences, distinguishing between fact, opinion and stereotypes.
• Learn to recognize and esteem diversity as they gain the skills necessary for sensitive, effective interpersonal and intercultural interaction.
• Learn to view concepts, issues, events, and themes from the perspectives of diverse ethnic and cultural groups and to esteem diversity as they gain the skills necessary for sensitive, effective interpersonal and intercultural communication. Additionally, in learning to recognize and accept cultural differences, graduates will be able to maintain an ongoing assessment of their own cultural values and behaviors. Successful completion of the program will foster in our students a lifetime commitment and desire to continue learning about languages, literatures and cultures different from their own.

The Master of Science degree in Business Analytics provides students with a comprehensive knowledge of analytics that balances the technologies, analytical methods and business expertise needed to glean useful information from data to make strategic business decisions. The language of business today is dependent on information and data management, and the emergence of advanced technologies for capturing, preparing and analyzing data provides unprecedented opportunities for those with business analytics expertise that spans all industries and organizations.

Students in the Business Analytics major gain the technical, analytical, communication, decision-making and leadership skills needed to be successful business analysts. The curriculum includes integrative capstone analysis projects, and there is an internship option for additional professional development through the on-site College of Business Administration's Career Services Office.

Program Learning Outcomes

Graduates of this program will be able to:

• Identify key characteristics of the business problem
• Identify opportunities and constraints of various data analytical frameworks and tools.
• Formulate appropriate data analytic techniques to solve the business problem.
• Perform necessary data preparation steps (retrieve, clean and manipulate data).
• Demonstrate necessary theoretical knowledge and practical skills to implement several data-analytic frameworks using different tools.
• Lead and work with teams to frame the business problem.
• Convey in writing the outcomes of analytics for stakeholders.
• Use visual outcomes of analytics to communicate orally effective messages for stakeholders

The Bachelor of Science degree in Advertising gives students the chance to connect with people through different media forms, by selecting the right audience, uncovering consumer insights and developing strategic and creative messaging, all with a digital-first mindset. Curriculum focuses on the advertising industry and the social responsibilities associated with this exciting form of persuasive media.

Coursework is supplemented with an internship. Other opportunities for experience include news, production, management, sales, performance and advertising positions with Kent State’s award-winning student media. Positions may also be available with IdeaBase, a student-run, full-service integrated marketing communications firm just down the hall from classrooms. Students teams also have the chance to participate in national competitions and make professional connections in the Franklin Advertising student group.

Students graduate ready for a career planning, buying and creating materials for digital and traditional outlets.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate critical thinking, grounded in a legal and ethical framework.
• Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions.
• Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
• Demonstrate the ability to apply basic ethical principles to their professional work.
• Demonstrate the ability to apply laws and regulations applicable to their professional work.
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
• Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.

The Bachelor of Integrative Studies degree provides maximum freedom for students who wish to take a multidisciplinary, individualized approach to the design of an educational program while maintaining a focus on career and professional goals. The Integrative Studies major has a General concentration, and a Two Minors concentration. These concentrations may have the most appeal for students near the end of their academic careers (senior-level students) who are re-evaluating their academic and career choices. It is a program in which the student undertakes the responsibility for the research and design of their program, in consultation with an advisor.

The Integrative Studies-General concentration allows students to choose a minimum of 30 credit hours from interrelated programs that support their career aspirations.

The Integrative Studies-Two Minors concentration allows students to complete two university-recognized minors and/or certificates. A minimum of two academic departments in which to select courses are chosen and a rationale for the ways in which these courses support the student's career goals is developed.

The Bachelor of Arts degree in Geology prepares graduates  for employment in a wide variety of careers where an understanding of the natural sciences is useful or critical for success. Geology can be a strong background for advanced study or career development in areas such as business, city management, regional development, planning, law, journalism and science writing. The curriculum includes courses concerning minerals, rocks, fossils and field mapping, among others. These courses are supplemented by courses such as introductory chemistry, biology and mathematics.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand and communicate to others the nature of scientific investigation and evidence.
• Understand and communicate to the others the complex interrelationships of the biosphere, atmosphere, hydrosphere and the lithosphere through geologic time.
• Understand Earth materials and interpret geologic and environmental processes.
• Synthesize geologic information to understand and solve geologic and environmental problems.
• Demonstrate critical thinking skills and be able to work as a geologist in the field and in the laboratory.

The Bachelor of Science degree in Engineering Technology focuses primarily on the applied aspects of science and engineering and prepares graduates for practice in that portion of the technological spectrum closest to product improvement, manufacturing, construction and engineering operational functions.

The Engineering Technology major comprises the following concentrations:

• The Electrical/Electronics concentration allows seamless articulation with technical associate degrees for students who wish to advance their careers in the electrical/electronic engineering field. Electrical engineers and technologists design, develop, test and supervise the manufacturing of electrical equipment, such as electric motors, radar and navigation systems, communications systems, and power generation equipment. Electronics engineers design and develop electronic equipment, such as broadcast and communications systems-from portable music players to global positioning systems (GPS).
• The Green and Alternative Energy concentration refers to energy sources that have no undesired consequences, for example, fossil fuels or nuclear energy. Alternative energy sources are renewable and are thought to be "free" energy sources. They all have lower carbon emissions, compared to conventional energy sources. These include biomass energy, wind energy, solar energy, geothermal energy, and hydroelectric energy sources. Combined with the use of recycling, the use of clean alternative energies such as the home use of solar power systems will help ensure man's survival into the 21st century and beyond. By 2050, one-third of the world's energy will need to come from solar, wind, and other renewable resources, according to British Petroleum and Royal Dutch Shell, two of the world's largest oil companies.
• The Integrated Engineering Technology concentration permits graduates from a variety of associate degree backgrounds to formulate a program of advanced study in upper-division technical courses, chosen with a faculty advisor, to gain additional technical depth or breadth.
• The Mechanical/Systems concentration allows seamless articulation with technical associate degrees for students who wish to advance their careers in the mechanical or manufacturing field. Mechanical engineering technology is one of the broadest engineering disciplines. Mechanical engineers and technologists design, develop, build and test mechanical and thermal devices, including tools, engines and machines. Graduates of this program can expect to work mostly in engineering services, research and development, manufacturing industries, and the federal government.

The Bachelor of Science in Education degree in Life Science/Chemistry prepares students for teacher licensure in life science and chemistry, grades 7-12. Students take a broad range of science-content courses in geology and physics and specialize in biology and chemistry content. Students complete most content coursework during their first three years; methods coursework typically begins during the spring of their third year. During the final year of the program, students complete remaining content courses, science teaching methods courses and a year-long placement in a local school district, which concludes with 13 weeks of student teaching in the spring. Life Science/Chemistry students are encouraged to meet with their advisor early in their programs as many courses must be sequenced carefully.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

• Plan multiple lessons using a variety of inquiry approaches that demonstrate their knowledge and understanding of how to engage all students in learning science.
• Plan a learning environment and learning experiences for all students that demonstrate chemical safety, safety procedures, and the ethical treatment of living organisms within their licensure area.
• Plan fair and equitable assessment strategies to analyze student learning and to evaluate if the science learning goals are met.

The Bachelor of Business Administration degree in Economics equips students with a variety of skills sought by employers, including conceptualizing and solving problems; locating, organizing and using relevant information; and analytical ability.

In their junior year, students learn microeconomic and macroeconomic theory and take an econometrics class to learn basic analytical skills. Students then take a series of electives that deal with vital current topics relevant to many careers in which these theories and skills are applied, such as U.S. financial and banking system; the economic relations between the United States and foreign countries; government spending and taxation policies; and the U.S. health system and policy options.

During their senior year, students take a capstone course that utilizes and applies the theory, skills and institutional knowledge learned in the program.

Program Learning Outcomes

Graduates of this program will be able to:

• Conceptualize and analyze problems using economic concepts and reasoning.
• Critically analyze alternative economic policy proposals.
• Use analytic and quantitative techniques that are use extensively in economic to formulate and test hypotheses.

Graduates of all Bachelor of Business Administration programs will be able to:

• Recall strategic frameworks that are used to make business decisions.
• Perform basic calculations using quantitative tools that are used to support business decisions.
• Articulate and deliberate their ideas in writing.
• Articulate and deliberate their ideas orally.
• Identify ethical dilemmas and stakeholders.
• Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
• Identify global factors in making a business decision.
• Analyze global factors in making a business decision.