Bachelor of Business Administration in Marketing

at Kent State University USA

The Bachelor of Arts degree in Visual Communication Design prepares students for the graphic design and illustration professions. Students develop technical understanding and design skills in the organization of imagery and typography to communicate information in two-dimensional and three-dimensional forms. Students produce work for print, motion, video, screen displays, and interactive experiences, as well as package design, exhibition design, and environmental wayfinding.

This program focuses on design and illustration in the context of a broad liberal arts program, giving students the flexibility to choose 20 percent of their coursework (with guidance). This provides the opportunity for students to take a variety of courses to complement their design degree. Students learn at the intersections of communication, information, and technology. The B.A. degree program is for students planning to attend a graduate program or plan to pair their visual communication design degree with another field of study.

For students looking to work as a design professional, the B.F.A. program is recommended.

Through a core of diverse theory- and practice-based courses, students learn basic concepts that apply across the range of college programs and develop a sense of professional expectations and build toward interdisciplinary thinking and application.

There are many study abroad/away opportunities. For more information contact the Office of Global Education or coordinator of the college's International Study Programs.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication.
• Demonstrate an understanding of traditional hands-on skills relative to craftsmanship. Students will demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study.
• Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.

The Master of Music degree in Conducting is designed for current teachers of middle, junior and senior high school music ensemble programs; for professional church musicians; and for pre-professionals, including students continuing after completing undergraduate degrees. The program prepares post-undergraduate students for such paths as high school or college teaching, conducting positions and doctorates in conducting.

The M.M. degree in Conducting emphasizes development of skills, knowledge and background in the following areas: literature and repertoire; conducting technique; rehearsal technique; score study; choral and/or instrumental performance pedagogy; historical performance practices; interpretation and expression.

Program Learning Outcomes
Graduates of this program will be able to:

• Recognize, identify, interpret and conduct representative literature from different historical periods, countries and composers.
• Demonstrate and apply advanced conducting techniques, including baton technique, use of hands/arms, facial expressions and body language.
• Plan and execute an efficient and productive rehearsal, including managing time, setting achievable goals, detecting and correcting errors and providing motivation and inspiration for expressive performance and focused work ethic.
• Utilize and discuss score study techniques such as keyboard score reading, transposition of instruments, instrumental/vocal score order, compositional structure, analysis of chord and melodic structures and audiation skills.
• Identify, explain and utilize performance pedagogy appropriate to the specific vocal or instrumental area of study.
• Identify, associate, differentiate and utilize performance practices appropriate to the literature of the various stylistic periods.
• Display interpretation and expression in music through discussion in conducting lessons, explanation in rehearsals and demonstration in rehearsal and performance settings through conducting gestures and the resulting musical product.

The Bachelor of Science degree in Mathematics comprises core areas in algebra (number systems, equations, discrete structures), analysis (functions, limits, continuous processes), geometry (space, shape, form) and associated generalizations and abstractions.

The B.S. degree program is recommended for students interested in a flexible option of careers or graduate study in mathematics. Coupled with the Education minor, the program can lead to Ohio teacher licensure.

Students may apply early to the M.S.in Pure Mathematics program and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

• Reason in mathematical arguments at a level appropriate to the discipline, including using precise definitions, articulating assumptions and reasoning logically to conclusions.
• Engage effectively in problem solving, including exploring examples, devising and testing conjectures and assessing the correctness of solutions.
• Approach mathematical problems creatively, including trying multiple approaches and modifying problems when necessary to make them more tractable.
• Communicate mathematics clearly both orally and in writing.
• Understand and appreciate connections among different subdisciplines of mathematics.
• Understand and appreciate connections between mathematics and other disciplines.
• Be aware of and understand a broad range of mathematical subdisciplines.

The Bachelor of Science degree in Biology is for students who are interested in pursuing an in-depth specialization as a biologist or wish to pursue a medical or health care career.

The Biology major comprises the following concentrations:

• The Molecular and Cellular Biology concentration is the study of biological processes within and between individual cells, allowing for a better understanding of biological principles in normal and diseased states. The focus of this program includes concepts related to the genetic basis of life, regulation of gene expression and cellular functions.
• The Organismal Biology concentration allows students to examine organisms in their natural environment and address fundamental principles of survival and adaptation in discrete micro-environments and entire ecosystems. While basic concepts of biological and chemical functions are covered, the focus of this concentration is comprehensive aspects of the whole organism.
• The Pre-Medicine/Pre-Podiatry/Pre-Dentistry concentration prepares students for careers in medicine and health care. The curriculum provides the courses necessary for admission to advanced degree programs in healthcare and biomedical science professions.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand the fundamental biological principles.
• Acquire the fundamental skills necessary for laboratory and field investigations.
• Conduct proper experimental design, analyze biological data and communicate research results.
• Know and appreciate the role that biology plays in societal issues, such as those related to the environment, biodiversity, ethics, human health and disease.

The Bachelor of Arts degree in Anthropology focuses on human cultural and biological diversity and the impact on past and present environments. Anthropology’s relevance to other areas of study, including sociology, social-psychology, biology and pre-medicine, links it to culture area studies, community planning and public health.

The Anthropology major provides in-depth area studies in the South Pacific (cultural anthropology), Mesoamerica and Ohio (archaeology). Students who focus on the biological aspect of human evolution benefit from the freshman-level human evolution laboratory.

Program Learning Outcomes

Graduates of this program will be able to:

• Learn how anthropologists investigate the past using the methods of social scientists.
• Demonstrate comprehension of anthropology’s special role in making archaeology, particularly the study of prehistoric Mexico and Ohio, come to life and become relevant for them.
• Gain a special appreciation of archaeology’s other mandate—the need to conserve the precious heritage of the archaeological record, not only Ohio’s but that of all of the eastern woodlands, and the Americas as well.
• Demonstrate an understanding of biological anthropology as the most relevant evolution science, the one which gives them an appreciation of their place in nature.
• See the two dimensions of human evolution and adaptation: a global one (modern human variation) and a temporal one (human origins). Both dimensions require an appreciation of the neo-Darwinian theory of evolution, which includes both the process of natural selection and the roles which genetics and developmental biology play.
• Achieve a holistic view of human cultures and an extensive knowledge base of diverse human behavior.

The Master of Urban Design degree expands on traditional architectural, landscape architecture and planning education with an understanding of the processes of urban development, and with the skills required to the physical shaping of urban places. The degree seeks to develop knowledgeable specialists who possess significant ability to identify opportunities in the urban environment an the sensibility to provide for design solutions to the most complex problems encountered.

Faculty work in close collaboration with students through rigorous curricula focused on the application of research in the design of layered and mutually reinforcing systems and public spaces.

Projects range from neighborhood plans to large scale urban and regional initiatives engaging cultural and environmental concerns. Project locations are often in Cleveland and similar regional cities, but they address far-reaching global concerns. Students can engage in applied research in the re-design of “Cities Growing Smaller,” systemic approaches to the development of urban environments, considerations of place and identity and the place-making potential of infrastructure. Further directions include the design of cities and neighborhoods that promote physical and mental health, studies of sustainable infrastructures that support sustainable ecological systems, the adaptation of traditional models of urbanism to changing conditions, and the future of urban economies as it relates to physical place-making.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate the ability to build abstract relationships and understand the impact of ideas based on research and analysis of multiple theoretical, social, political, economic, cultural and environmental contexts. This includes the wider range of media used to think about urban and regional design, including writing, investigative skills, speaking, drawing and model making.
• Develop an ability to utilize the technical instruments of the urban design field including: legal instruments, urban systems and their organization, the role of these varied elements in the implementation of design and their impact on the environment. This is inclusive of understanding and abilities at a range of scales from local to regional design and the implications of policy and design decision making at these ranges of scale.
• Manage, advocate and act legally, ethically and critically for the good of society and the public. This includes collaborative, professional and leadership skills, especially in the public arena.

The Bachelor of Science in Education degree in Integrated Science is a five-year degree that prepares students for licensure in all areas of science, grades 7-12. Students take a broad range of science-content courses in geology, geography, biology, chemistry and physics, and choose one area in which to specialize. Students complete most of their content coursework during their first four years and then begin their methods coursework during the spring of their fourth year. During the final year of the program, students complete remaining content courses, science teaching methods courses and a year-long placement in a local school district, which concludes with 13 weeks of student teaching in the spring. Integrated Science students are encouraged to meet with their advisor early in their program as many courses must be sequenced carefully.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

• Plan multiple lessons using a variety of inquiry approaches that demonstrate their knowledge and understanding of how to engage all students in learning science.
• Plan a learning environment and learning experiences for all students that demonstrate chemical safety, safety procedures, and the ethical treatment of living organisms within their licensure area.
• Plan fair and equitable assessment strategies to analyze student learning and to evaluate if the science learning goals are met.

The Master of Fine Arts degree in Visual Communication Design is recommended for students who already hold an undergraduate degree and are looking to enter the design industry or related fields and wish to advance their studio skills in print design, illustration, web design, 3-D design, motion graphics, interactive design, corporate identity, information architecture, interaction design or information graphics. The program offers individualized plans of study, experiential learning, design history and research. Interdisciplinary study is encouraged.

Program Learning Outcomes
Graduates of this program will be able to:

• Develop a body of creative work at a level appropriate for a graduate designer/illustrator/photographer.

The Master of Science degree in Artificial Intelligence prepares students with a focused educational and research environment to develop career paths through necessary learning and training with emerging artificial intelligence technologies and applications to intelligent analytics, smart homes and communities and robotics and automation. Graduates have technical knowledge and research and development skills necessary for applying artificial intelligence to industry, community and military. These areas include sectors requiring intelligent pattern-analysis of big data such as retail, healthcare, biology, psychology and intelligent human-machine interactions and interfaces.

Program Learning Outcomes
Graduates of this program will be able to:

• Combine intelligent analytics and automation, human-computer interaction and robotics techniques to optimize and automate, transportation, industrial process and/or healthcare processes.
• Apply machine learning techniques on big data to predict, classify, data mine and explore patterns.
• Apply intelligent visualization and Internet-based techniques for smart homes and communities.
• Perform research, discovery and integration by applying knowledge of artificial intelligence theory and techniques.

The Bachelor of Arts degree in Chemistry allows students greater flexibility in choosing electives than the B.S. degree. Although not intended for students planning to become practicing chemists, the B.A. degree program is well suited for those needing a strong chemistry background as preparation for other career opportunities.

The program may be used to meet pre-medicine and pre-dentistry requirements when appropriate courses from the biological sciences are used to fulfill elective hours. However, the B.S. degree in Chemistry, Biochemistry concentration, is strongly recommended for students interested in medical or dental school.

Students in the program have the opportunity to participate in an exchange program with the University of Leicester in England.

Program Learning Outcomes

Graduates of this program will be able to:

• Apply fundamental chemical knowledge as demonstrated by achieving passing grades in general chemistry courses.
• Comprehend the chemistry that underlies several fields, such as materials, industrial and biological chemistry
• Demonstrate skills in basic scientific report writing through laboratory courses.