Bachelor of Business Administration in Marketing

at Kent State University USA

The Bachelor of Fine Arts degree in Visual Communication Design prepares students for design and illustration professions. Students develop technical proficiency and design expertise in the organization of imagery and typography to communicate information in two-dimensional and three-dimensional forms using interactive media, environments and motion design. Students produce work for print, video, screen and interactive experiences, as well as package design, exhibition design and environmental wayfinding.

This major leads to a professional degree and focuses on intensive work in the visual arts. The B.F.A. degree consists of approximately two-thirds of the coursework in the creation and study of the visual arts, with the remainder in liberal/general studies. Because of the greater emphasis on upper-level studio courses, the B.F.A. degree allows students an opportunity to build greater expertise in a given area of the field. The B.F.A. degree program is for students planning to pursue a career in visual communication design and want to leave Kent State with a strong portfolio.

There are many study abroad/away opportunities. For more information contact the Office of Global Education or coordinator of the college's International Study Programs.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication.
• Demonstrate an understanding of traditional hands-on skills relative to craftsmanship. Students will demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study.
• Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.

The Bachelor of Science degree in Sport Administration prepares students for careers in the sport industry through a balanced academic program and numerous practical experiences. Students complete a core group of courses developed to exceed accreditation guidelines, and all students are required to complete one of the following minors:

• Business
• Data Analytics
• Finance
• International Business for Non-Business Majors
• Management for Non-Business Majors
• Marketing

The curricular balance of sport, business and sociological courses along with three required practical experiences make the program of study one that is cutting edge compared to other programs within the state of Ohio and across the country.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate comprehensive knowledge in the areas of promotion and marketing as related to sport.
• Effectively and safely implement sporting events and fundraising events.
• Demonstrate an understanding of the policies and organizations that govern sport.
• Demonstrate knowledge of basic legal concepts and theory as it applies to sport.
• Demonstrate financial knowledge of accounting, economics and finance as it applies to sport.
• Demonstrate an understanding of ethics in sport management.
• Demonstrate an understanding of management and organizational skills in sport.
• Demonstrate an understanding of behavioral dimensions in sport.

The Bachelor of Science in Education degree in Life Science/Chemistry prepares students for teacher licensure in life science and chemistry, grades 7-12. Students take a broad range of science-content courses in geology and physics and specialize in biology and chemistry content. Students complete most content coursework during their first three years; methods coursework typically begins during the spring of their third year. During the final year of the program, students complete remaining content courses, science teaching methods courses and a year-long placement in a local school district, which concludes with 13 weeks of student teaching in the spring. Life Science/Chemistry students are encouraged to meet with their advisor early in their programs as many courses must be sequenced carefully.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

• Plan multiple lessons using a variety of inquiry approaches that demonstrate their knowledge and understanding of how to engage all students in learning science.
• Plan a learning environment and learning experiences for all students that demonstrate chemical safety, safety procedures, and the ethical treatment of living organisms within their licensure area.
• Plan fair and equitable assessment strategies to analyze student learning and to evaluate if the science learning goals are met.

The Master of Engineering Technology degree offers a curriculum that provides students with advanced technical and management knowledge and skills that meet the needs of the technical workforce in industry and business.

The Bachelor of Science degree in Computer Science seeks to prepare students to have successful careers as computing professionals, with a solid understanding of software development and computer systems and the foundation for life-long learning in the field; to have an academic foundation suitable for graduate study in computer science or related areas; to be able to function effectively on software development teams, with oral and written communication skills. and with an understanding of professional ethics and responsibility.

Graduates of the B.S. degree in Computer Science have careers in developing, managing and building software in a variety of industries, including finance, health care, entertainment, telecommunications and manufacturing. The U.S. Bureau of Labor Statistics lists the following as top occupation choices for Computer Science majors: computer network architect; software developer; information security analyst; database administrator; computer systems analyst; computer programmer; and network and computer systems administrator.

The Computer Science major includes the following optional concentrations:

• The Data Engineering concentration prepares students to perform the data analysis and modeling needed by organizations and to process structured, semi-structured, and unstructured data using statistical and semantic analysis techniques to meet their employers’ needs.
• The Game Programming concentration provides students with a solid understanding of the algorithms, techniques and software used to construct interactive virtual environments. Students work in teams with content specialists and artists to develop the teamwork skills required in this multidisciplinary field, which includes a range of opportunities, from the game industry to education to training design.
• The Information Security concentration prepares students to meet the security needs of industry and government through coursework that provides a thorough understanding of security, privacy and cryptographic techniques and protocols used in computing and communication.
• The Robotics and Embedded Systems concentration prepares students to work with devices that combine hardware and software. Such devices include robots and most high tech mechanical devices like cars, planes, farm equipment and construction equipment.

The Bachelor of Fine Arts degree in Photography provides the student with a comprehensive program of study, balancing a liberal arts education with studio offerings in digital photography. Grounded in formal, technical and conceptual skills building, the Photography major focuses on the profession of photography as it relates to commerce. The program builds a photography professional through experiential learning opportunities, as well as through required courses in design.

Programs in the College of Communication and Information are, by nature, innovative, interdisciplinary and collaborative, which is critical to both professional and scholarly disciplines. Students are educated to work at the intersections of communication, information and technology. Through a core of diverse theory- and practice-based courses, students learn basic concepts that apply across the range of college programs and develop a sense of professional expectations and build toward interdisciplinary thinking and application.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication.
• Demonstrate an understanding of traditional hands-on skills relative to craftsmanship. Students will demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study.
• Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.

The Bachelor of Science degree in Engineering Technology focuses primarily on the applied aspects of science and engineering and prepares graduates for practice in that portion of the technological spectrum closest to product improvement, manufacturing, construction and engineering operational functions.

The Engineering Technology major comprises the following concentrations:

• The Electrical/Electronics concentration allows seamless articulation with technical associate degrees for students who wish to advance their careers in the electrical/electronic engineering field. Electrical engineers and technologists design, develop, test and supervise the manufacturing of electrical equipment, such as electric motors, radar and navigation systems, communications systems, and power generation equipment. Electronics engineers design and develop electronic equipment, such as broadcast and communications systems-from portable music players to global positioning systems (GPS).
• The Green and Alternative Energy concentration refers to energy sources that have no undesired consequences, for example, fossil fuels or nuclear energy. Alternative energy sources are renewable and are thought to be "free" energy sources. They all have lower carbon emissions, compared to conventional energy sources. These include biomass energy, wind energy, solar energy, geothermal energy, and hydroelectric energy sources. Combined with the use of recycling, the use of clean alternative energies such as the home use of solar power systems will help ensure man's survival into the 21st century and beyond. By 2050, one-third of the world's energy will need to come from solar, wind, and other renewable resources, according to British Petroleum and Royal Dutch Shell, two of the world's largest oil companies.
• The Integrated Engineering Technology concentration permits graduates from a variety of associate degree backgrounds to formulate a program of advanced study in upper-division technical courses, chosen with a faculty advisor, to gain additional technical depth or breadth.
• The Mechanical/Systems concentration allows seamless articulation with technical associate degrees for students who wish to advance their careers in the mechanical or manufacturing field. Mechanical engineering technology is one of the broadest engineering disciplines. Mechanical engineers and technologists design, develop, build and test mechanical and thermal devices, including tools, engines and machines. Graduates of this program can expect to work mostly in engineering services, research and development, manufacturing industries, and the federal government.

The Master of Arts degree in Teaching English as a Second Language is grounded in linguistic principles, language learning theory and empirical research on language learning and teaching. The program enables students to teach effectively in varied learning contexts. Students gain experience through a supervised practicum and have the opportunity to teach in a variety of English-as-a-second/foreign-language contexts. Graduates are prepared for international teaching and research, adult education, and advanced study in applied linguistics. literacy positions.

The Teaching English as a Second Language major comprises the following optional concentration:

The TESL Education concentration prepares students for P-12 school educators. Students' practicum takes place in area schools, and students prepare for the state licensure requirements.

The Bachelor of Science degree in Architecture enables students to learn, develop and apply knowledge that contributes to the betterment of the built environment. The balanced curriculum of technology, visualization, history, theory and design studio coursework offers a platform for research, constructive discourse and debate.

Northeast Ohio's rich history and dynamic urban landscape serve as a setting for academic learning. By placing equal emphasis on the art and science of architectural design, the curriculum inspires experimentation, collaboration, discovery, critical thinking and innovation in a studio context of project-based learning. The program fosters academic excellence and prepares students to become leaders in the architecture field.

The college offers full-semester programs abroad for qualified third-year students. The study abroad program is housed in the heart of historic Florence, Italy. The program is open to all students who have made satisfactory progress toward completion of their undergraduate program.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate the fundamentals of visual perception and the principles of two and three-dimensional form and space making.
• Demonstrate comprehensive design studio experiences through which graduates apply an understanding of the integration of building design, site design, assemblies, structure, environmental systems and building code requirements.
• Demonstrate an understanding of building systems and their integration for human comfort, including lighting, heating ventilation and acoustics.

The Bachelor of Science degree in Nutrition provides students with a broad general education and a strong foundation in nutrition, dietetics and the sciences. The emphasis is integrating theory, research and application of knowledge to the profession of dietetics. The curriculum meets the didactic program in dietetics requirements of the Academy of Nutrition and Dietetics, and graduates are eligible for admission to accredited internships. The faculty has expertise in nutritional sciences, exercise science, clinical and community practice and leadership studies.

Program Learning Outcomes

Graduates of this program will be able to:

• Apply knowledge and skills necessary to plan and evaluate menus and diets of individuals/groups to promote nutritional health and well-being.
• Demonstrate the ability to use oral and written communication skills effectively in the practice of nutrition and dietetics.
• Demonstrate the ability to interpret current research and utilize critical thinking skills in the practice of nutrition and dietetics.
• Apply acquired knowledge and skills to enroll in a supervised practice program, advanced/professional study or employment.