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Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing

at Kent State University USA

Overview

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing).  The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.

Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an understanding of segmentation, target marketing, and positioning.
  • Demonstrate an ability to collect and analyze market research data.
  • Demonstrate an understanding of effective personal selling tactics.
  • Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Graduates of all Bachelor of Business Administration programs will be able to:

  • Recall strategic frameworks that are used to make business decisions.
  • Perform basic calculations using quantitative tools that are used to support business decisions.
  • Articulate and deliberate their ideas in writing.
  • Articulate and deliberate their ideas orally.
  • Identify ethical dilemmas and stakeholders.
  • Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  • Identify global factors in making a business decision.
  • Analyze global factors in making a business decision.
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kent State University

Location

Bachelor of Business Administration in Marketing Assistant Fee

$20613

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Business Administration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

71.0

Minimum Overall Score

48.0

Minimum Overall Score

Other Courses by Kent State University,USA

The Master of Education degree in Special Education provides students with advanced understanding of contemporary research and practice issues in special education. Students in the program are typically interested in pursuing enhanced professional competence, career advancement, leadership roles, advocacy and systems change; or they may be wanting to prepare for doctoral-level study. Students do not need to have an undergraduate degree in special education (or in education) to be successful in the master's degree; however, should be motivated to develop a deeper understanding of the field of special education.

The M.Ed. degree program does not prepare students for teacher licensure; however, some of the coursework required for the degree may count toward licensure. Students interested in both licensure and a M.Ed. degree will need to apply and be fully admitted into both the master's degree and the non-degree graduate licensure preparation program.

The Special Education major comprises the following concentrations:

  • The Transition to Work concentration focuses on needs of students with disabilities transitioning to adulthood.

24 month

Duration

$ 21500

Tuition

The Master of Science degree in Architecture and Environmental Design is a research-intensive program with one-year full residency requirement. The curriculum includes research methods, theories of architecture, thesis research, thesis and directed and free electives. The program is best suites for individuals interested in pursuing a specialization in the built environment.

24 month

Duration

$ 21500

Tuition

The Bachelor of Science degree in Cybersecurity Engineering prepares future professional engineers in the broad field of cybersecurity. The program provides students with a working knowledge of analysis and evaluation of components and systems with respect to security and to maintaining operations in the presence of risks and threats, with an emphasis on engineered systems. Students gain the understanding and skills necessary to address security issues pertaining to stakeholder needs and requirements (from a system engineering perspective) considering the lifecycle of the system from the outset. Design and development of systems, their components and associated networks to increase trustworthiness is a driving concern.

Program Learning Outcomes

Graduates of this program will be able to:

  • Identify, formulate and solve complex engineering problems by applying principles of engineering, science and mathematics
  • Apply engineering design to produce solutions that meet specified needs with consideration of public health, safety and welfare, as well as global, cultural, social, environmental and economic factors.
  • Communicate effectively with a range of audiences
  • Recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in a global, economic, environmental and societal context.
  • Function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks and meet objectives.
  • Develop and conduct appropriate experimentation, analyze and interpret data and use engineering judgment to draw conclusions.
  • Acquire and apply new knowledge as needed, using appropriate learning strategies.

48 month

Duration

$ 20613

Tuition

Arts & Humanities

Master of Arts in History

The Master of Arts degree in History offers students the opportunity for advanced study in a variety of areas. Coursework emphasizes interpretation, methodology and original research. A student's program of study allows for the opportunity to conduct historical inquiry, research and analysis at the highest level. While students will be able to develop a core competence in their chosen field study, they will also study the histories of regions and times far removed from their central interests. Students may also pursue interdisciplinary work in cognate fields composed of courses in outside disciplines.

Students who anticipate continuing their graduate study beyond the M.A. should pursue one of the thesis tracks. Those who choose the thesis option, which is required of students on graduate assistantships, will produce a thesis based on original primary source research that engages a historiographically significant research question. Non-thesis options are available for those who do not expect to go on to doctoral work.

The program develops graduates who are educated scholar-citizens committed to historical empathy and in possession of critical thinking and communication skills honed by rigorous training.

The History major includes the following optional concentration:

  • The History for Secondary School Teachers concentration is for educators interested in the advanced study of history. Coursework is focused on current scholarship and approaches to history. While the concentration's focus is not in history pedagogy, it is designed to encourage the application of current historical scholarship to the work responsibilities of the practicing teacher. The program provides school professionals with a structured but flexible approach to analyzing and teaching history while permitting interdisciplinary work in related fields or areas particularly relevant to students' professional objectives.

24 month

Duration

$ 21500

Tuition

The Master of Music degree in Conducting is designed for current teachers of middle, junior and senior high school music ensemble programs; for professional church musicians; and for pre-professionals, including students continuing after completing undergraduate degrees. The program prepares post-undergraduate students for such paths as high school or college teaching, conducting positions and doctorates in conducting.

The M.M. degree in Conducting emphasizes development of skills, knowledge and background in the following areas: literature and repertoire; conducting technique; rehearsal technique; score study; choral and/or instrumental performance pedagogy; historical performance practices; interpretation and expression.

Program Learning Outcomes
Graduates of this program will be able to:

  • Recognize, identify, interpret and conduct representative literature from different historical periods, countries and composers.
  • Demonstrate and apply advanced conducting techniques, including baton technique, use of hands/arms, facial expressions and body language.
  • Plan and execute an efficient and productive rehearsal, including managing time, setting achievable goals, detecting and correcting errors and providing motivation and inspiration for expressive performance and focused work ethic.
  • Utilize and discuss score study techniques such as keyboard score reading, transposition of instruments, instrumental/vocal score order, compositional structure, analysis of chord and melodic structures and audiation skills.
  • Identify, explain and utilize performance pedagogy appropriate to the specific vocal or instrumental area of study.
  • Identify, associate, differentiate and utilize performance practices appropriate to the literature of the various stylistic periods.
  • Display interpretation and expression in music through discussion in conducting lessons, explanation in rehearsals and demonstration in rehearsal and performance settings through conducting gestures and the resulting musical product.

24 month

Duration

$ 21500

Tuition

The Bachelor of Arts degree in Political Science empowers students to be engaged global citizens and informed consumers of information who are competitive in a range of careers. Graduates work in the public and private sectors across the United States and around the globe. Many also go on to graduate programs or to law school.

Students in the major are provided internship and study abroad opportunities, including two semester-long, 15-credit hour internship programs, one in Washington, D.C., and one in Columbus, Ohio. In addition, the Department of Political Science offers study-abroad courses in multiple countries during the summer, and students often also take advantage of Kent State programs in Florence, Italy, and Geneva, Switzerland. More information can be found on the Department of Political Science website.

The Political Science major comprises the following concentrations:

  • The American Politics concentration investigates the political context of life in the United States in courses on public opinion, elections and the media, as well as Congress, the presidency, and the courts.
  • The International Relations-Comparative Politics concentration focuses on international policy and politics, including aid and development, energy and oil, human rights and regions of the world (e.g., Latin America,  the Middle East and Russia).
  • The General concentration allows students to design their own specialization rather than choosing a specific area to concentrate.
  • The Public Policy concentration explores how governments address major policy questions such as health care, environmental protection and foreign policy. Courses introduce students not only to policy questions and implications, but also to the skills involved in policy analysis.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate critical thinking and analysis skills.
  • Demonstrate advanced written and oral communication skills.
  • Demonstrate advanced understanding of national and international issues and political systems.
  • Demonstrate multicultural literacy.
  • Demonstrate competence with quantitative statistical and qualitative analysis tools.

48 month

Duration

$ 20613

Tuition

The Master of Education degree in School Psychology provides a focus on the core principles and foundations of the practice of school psychology. The M.Ed. degree is not considered a terminal degree and is not sufficient for earning the Ohio state license in school psychology.

Additional training beyond the M.Ed. (e.g., an Ed.S. or Ph.D.) is required in order to gain the credential of 'school psychologist' at the state (i.e., Ohio Department of Education) and national (i.e., through the National Association of School Psychologists national certification program) levels as well as for licensure and practice in most states.

24 month

Duration

$ 21500

Tuition

The Master of Arts degree in Communication Studies is intended to provide a broad spectrum of knowledge about human communication in various social contexts, and the ways in which information is produced and processed. Curriculum focus is on the social and behavioral study of communication theory and research. The program prepares individuals to pursue a doctorate degree, as well as for non-academic careers in which a broad understanding of communication theory and research is desirable.

Program Learning Outcomes
Graduates of this program will be able to:

  • Read, critique and engage in theory-based research involving a broad spectrum of topics in human communication.
  • Understand and master appropriate methodological skills for the study of human communication and apply them to relevant and shifting real-world contexts that often include newer communication technologies.
  • Utilize theory-based and state-of-the-art knowledge to stimulate and improve communication processes in educational, business and nonprofit environments.

24 month

Duration

$ 21500

Tuition

The Master of Education degree in Reading Specialization develops practical and professional knowledge that is essential for educators concerned with the improvement of literacy at all instructional levels. Students study the nature of the reading and writing processes; the interrelationships between language, literature and literacy; literacy learning and teaching; the nature and needs of students who find reading and writing difficult; reading and writing as vehicles for learning and enjoyment; and the role of research in literacy instruction.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate outstanding or satisfactory knowledge of the foundations of reading and writing processes and instruction.
  • Use a wide range of instructional practices, approaches, methods and curriculum materials to support reading and writing instruction.
  • Use of a variety of assessment tools and practices to plan and evaluate effective reading instruction.
  • Create and engage their students in literacy practices that develop awareness, understanding, respect and valuing of differences in society.
  • Create a literate environment that fosters reading and writing by integrating foundational knowledge, use of instructional practices, approaches and methods, curriculum materials and the appropriate use of assessments.
  • View professional development as a career long effort and responsibility.

24 month

Duration

$ 21500

Tuition

Public Safety and Legal Studies

Bachelor of Arts in Paralegal Studies

The Bachelor of Arts degree in Paralegal Studies combines a liberal arts  background with law-related specialty courses to provide students with communication, critical reasoning and analytical skills; knowledge of the legal system; and practical hands-on experience.

The program prepares students for the Certified Paralegal exam from the National Association of Legal Assistants. Paralegals may not provide legal services directly to the public except as permitted by law.

Program Learning Outcomes

Graduates of this program will be able to:

  • Analyze a legal problem as well as identify and evaluate alternative solutions.
  • Formulate logical solutions to problems and construct logical arguments in support of specific positions as well as evaluate solutions and arguments.
  • Determine which areas of law are relevant to a particular situation.
  • Apply principles of professional ethics to specific factual situations.
  • Identify interrelationships among cases, statutes, regulations, and other legal authorities.
  • Apply recognized legal authority to a specific factual situation.
  • Analyze factual situations to determine when it is appropriate to apply exceptions to general legal rules.
  • Apply exceptions to general legal rules.
  • Distinguish evidentiary facts from other material and/or controlling facts.
  • Identify factual omissions and inconsistencies.

48 month

Duration

$ 20613

Tuition

View All Courses by Kent State University, USA

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