Bachelor of Business Administration in Marketing

at Kent State University USA

The Master of Arts degree in Biology is for students wishing to gain additional knowledge in any area of the biological sciences. This is a non-thesis master's degree designed for secondary school science teachers, individuals looking for additional background or preparation for professional school (e.g. medicine, dentistry or Ph.D. programs) and those seeking employment in life science industries in a non-research capacity.

The Biology major includes the following concentration:

• The Medical Biology concentration provides students with a deep understanding of physiological systems and the mechanisms that underlie various disorders and disease pathologies.

Students who declare the Biology major with no concentration will select their area of specialization in consultation with an academic faculty advisor.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand advanced biological concepts beyond the scope of the typical undergraduate degree and to increase the depth of their knowledge through coursework and hands-on experiences.
• Apply scientific principles and appreciate work outside of their particular field.
• Effectively communicate about science with colleagues as well as those outside of the student's area of expertise.
• Develop the necessary laboratory skills that will allow testing of hypotheses.

The Bachelor of Arts degree in Mathematics is a flexible program, grounded in the liberal arts and suited for students' individual interests and needs. The program combines well with a second major and/or minors.

The Bachelor of Science degree in Advertising gives students the chance to connect with people through different media forms, by selecting the right audience, uncovering consumer insights and developing strategic and creative messaging, all with a digital-first mindset. Curriculum focuses on the advertising industry and the social responsibilities associated with this exciting form of persuasive media.

Coursework is supplemented with an internship. Other opportunities for experience include news, production, management, sales, performance and advertising positions with Kent State’s award-winning student media. Positions may also be available with IdeaBase, a student-run, full-service integrated marketing communications firm just down the hall from classrooms. Students teams also have the chance to participate in national competitions and make professional connections in the Franklin Advertising student group.

Students graduate ready for a career planning, buying and creating materials for digital and traditional outlets.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate critical thinking, grounded in a legal and ethical framework.
• Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions.
• Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
• Demonstrate the ability to apply basic ethical principles to their professional work.
• Demonstrate the ability to apply laws and regulations applicable to their professional work.
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
• Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.

The Master of Arts degree in Teaching English as a Second Language is grounded in linguistic principles, language learning theory and empirical research on language learning and teaching. The program enables students to teach effectively in varied learning contexts. Students gain experience through a supervised practicum and have the opportunity to teach in a variety of English-as-a-second/foreign-language contexts. Graduates are prepared for international teaching and research, adult education, and advanced study in applied linguistics. literacy positions.

The Teaching English as a Second Language major comprises the following optional concentration:

The TESL Education concentration prepares students for P-12 school educators. Students' practicum takes place in area schools, and students prepare for the state licensure requirements.

The Master of Urban Design degree expands on traditional architectural, landscape architecture and planning education with an understanding of the processes of urban development, and with the skills required to the physical shaping of urban places. The degree seeks to develop knowledgeable specialists who possess significant ability to identify opportunities in the urban environment an the sensibility to provide for design solutions to the most complex problems encountered.

Faculty work in close collaboration with students through rigorous curricula focused on the application of research in the design of layered and mutually reinforcing systems and public spaces.

Projects range from neighborhood plans to large scale urban and regional initiatives engaging cultural and environmental concerns. Project locations are often in Cleveland and similar regional cities, but they address far-reaching global concerns. Students can engage in applied research in the re-design of “Cities Growing Smaller,” systemic approaches to the development of urban environments, considerations of place and identity and the place-making potential of infrastructure. Further directions include the design of cities and neighborhoods that promote physical and mental health, studies of sustainable infrastructures that support sustainable ecological systems, the adaptation of traditional models of urbanism to changing conditions, and the future of urban economies as it relates to physical place-making.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate the ability to build abstract relationships and understand the impact of ideas based on research and analysis of multiple theoretical, social, political, economic, cultural and environmental contexts. This includes the wider range of media used to think about urban and regional design, including writing, investigative skills, speaking, drawing and model making.
• Develop an ability to utilize the technical instruments of the urban design field including: legal instruments, urban systems and their organization, the role of these varied elements in the implementation of design and their impact on the environment. This is inclusive of understanding and abilities at a range of scales from local to regional design and the implications of policy and design decision making at these ranges of scale.
• Manage, advocate and act legally, ethically and critically for the good of society and the public. This includes collaborative, professional and leadership skills, especially in the public arena.

The Master of Arts degree in History offers students the opportunity for advanced study in a variety of areas. Coursework emphasizes interpretation, methodology and original research. A student's program of study allows for the opportunity to conduct historical inquiry, research and analysis at the highest level. While students will be able to develop a core competence in their chosen field study, they will also study the histories of regions and times far removed from their central interests. Students may also pursue interdisciplinary work in cognate fields composed of courses in outside disciplines.

Students who anticipate continuing their graduate study beyond the M.A. should pursue one of the thesis tracks. Those who choose the thesis option, which is required of students on graduate assistantships, will produce a thesis based on original primary source research that engages a historiographically significant research question. Non-thesis options are available for those who do not expect to go on to doctoral work.

The program develops graduates who are educated scholar-citizens committed to historical empathy and in possession of critical thinking and communication skills honed by rigorous training.

The History major includes the following optional concentration:

• The History for Secondary School Teachers concentration is for educators interested in the advanced study of history. Coursework is focused on current scholarship and approaches to history. While the concentration's focus is not in history pedagogy, it is designed to encourage the application of current historical scholarship to the work responsibilities of the practicing teacher. The program provides school professionals with a structured but flexible approach to analyzing and teaching history while permitting interdisciplinary work in related fields or areas particularly relevant to students' professional objectives.

The Bachelor of Science degree in Agribusiness is designed to meet the agribusiness industry's needs for professionals and entrepreneurs who have the educational background to become successful decision-makers in the rapidly changing agribusiness world. Students take a blend of courses in business and agriculture, giving them a balance between the decision-making framework of business and the technical aspects of modern agriculture and food systems. In addition, students have the opportunity to interact with agribusiness professionals as invited speakers in the classroom and in work-related internships.

Program Learning Outcomes

Graduates of the program will be able to:

• Demonstrate in-depth knowledge of the agribusiness industry
• Evaluate and apply agriculture principles, methods and techniques in an agribusiness environment
• Possess strong analytical and problem-solving skills to identify and critically assess problems facing the agribusiness industry
• Work effectively in a team-based environment
• Communicate clearly and effectively both orally and in writing
• Use computer technology and mathematical reasoning
• Demonstrate ethical and professional understanding and conduct

The Master of Music degree in Conducting is designed for current teachers of middle, junior and senior high school music ensemble programs; for professional church musicians; and for pre-professionals, including students continuing after completing undergraduate degrees. The program prepares post-undergraduate students for such paths as high school or college teaching, conducting positions and doctorates in conducting.

The M.M. degree in Conducting emphasizes development of skills, knowledge and background in the following areas: literature and repertoire; conducting technique; rehearsal technique; score study; choral and/or instrumental performance pedagogy; historical performance practices; interpretation and expression.

Program Learning Outcomes
Graduates of this program will be able to:

• Recognize, identify, interpret and conduct representative literature from different historical periods, countries and composers.
• Demonstrate and apply advanced conducting techniques, including baton technique, use of hands/arms, facial expressions and body language.
• Plan and execute an efficient and productive rehearsal, including managing time, setting achievable goals, detecting and correcting errors and providing motivation and inspiration for expressive performance and focused work ethic.
• Utilize and discuss score study techniques such as keyboard score reading, transposition of instruments, instrumental/vocal score order, compositional structure, analysis of chord and melodic structures and audiation skills.
• Identify, explain and utilize performance pedagogy appropriate to the specific vocal or instrumental area of study.
• Identify, associate, differentiate and utilize performance practices appropriate to the literature of the various stylistic periods.
• Display interpretation and expression in music through discussion in conducting lessons, explanation in rehearsals and demonstration in rehearsal and performance settings through conducting gestures and the resulting musical product.

The Master of Liberal Studies degree provides students with a unique opportunity to study at the graduate level in fields that are of interest and use to them. Under the guidance of the program's director, students select courses from across disciplines in the university to form their own individualized and integrated program of study.

Program Learning Outcomes
Graduates of this program will be able to:

• Bring together the different fields in which they have been working
• See the advantages of doing so.
• Continue to pursue the knowledge they entered the program to acquire.

The Bachelor of Arts degree in Theatre Studies gives students an opportunity for study in all aspects of theatre and its relationship to other liberal arts studies. This program serves students who seek a wider range of possibilities to fulfill individual creative goals, whether as theatre artists, scholars, educators and/or contributors in related fields. Students receive thorough grounding in theatre history and theory and learn imaginative and critical thinking, the process of making theatre, and leadership skills.

The Theatre Studies major comprises the following concentrations:

• Performance
• Production
• Theatre Management
• Theatre and Society

Program Learning Outcomes

Graduates of this program will be able to:

• Understand procedures and approaches for realizing a variety of theatrical styles and techniques.
• Understand the playwriting and production processes, aesthetic properties of style, and the way these shape and are shaped by artistic and cultural forces.
• Develop intermediate to advanced competence in one or more theatre specializations in creation, performance or scholarship.
• Become acquainted with a diverse selection of theatre repertory, including the principal eras, genres and cultural sources.
• Understand the basic process involved in mounting a theatre production through both verbal and written articulation of ideas and vocabulary, as well as in actual practice.
• Form and defend value judgments about theatre.
• Know common theatrical elements and the interaction of those elements through both written and practicum work.
• Think conceptually and critically about text, performance and production.