Bachelor of Science in Advertising

at Kent State University USA

The Bachelor of Arts degree in Africana Studies covers a broad spectrum of the global African experience, which allows students to investigate African connections and influences among and with other ethnic groups in the United States and other parts of the Americas and the world.

The Africana Studies major comprises the following concentrations:

• The Community Activism, Strategy and Development concentration focuses on both historical and contemporary efforts to effect change in communities of color. It examines ways in which diasporic communities and individuals have coordinated political and social strategies for survival and development in spite of racism and socio-economic challenges. The concentration prepares students to work in areas such as education, law, public service, social work, research, business, grant-writing and community organizing and development. It also provides a good foundation for those interested in graduate studies.
• The Global and Government Systems concentration focuses on historical and contemporary culture and politics of people of African descent in Africa and throughout the world. Using an interdisciplinary and comparative approach, this concentration prepares students to function in a diverse, global and multicultural environment, working in areas such as education, law, research, public health, international studies, political science, justice studies, foreign service and business.
• The Race, Gender and Sexuality concentration focuses on the intersection of race, sex and/or gender primarily, though not exclusively, from the perspective of people of color. It examines issues of identity for both the individual and community. This concentration prepares students to work in areas such as education, advocacy, social work, counseling, multicultural programming and student support services; it is also a good foundation for graduate study.
• The Arts in Culture and Society concentration focuses on the study of people of African descent in Africa, the Americas, the Caribbean, Europe, Asia and the Middle East through the study of literature, arts and culture, with some emphasis on popular as well as non-literary cultural expressions. This concentration provides insights into the challenges black communities face as well as their creativity. Career opportunities include such areas as the arts, museums, writing, multicultural programming and administration and theatre work. This concentration also provides a good foundation for those interested in continuing to graduate school in ethnic studies, art, education, comparative literature and global and world studies.

Study abroad opportunities exist at the University of Ghana, University of Cape Coast, and the West African Research Center in Senegal.

Program Learning Outcomes

Graduates of this program will be able to

• Understand at the advanced level of the core, the historical experiences of people of African descent.
• Interact with diverse communities and be informed and engaged global citizens.
• Relate current political and social issues facing the Africana world to global historical events.
• Read, analyze and critically articulate the contemporary socio-economic, political and cultural issues facing people of African descent.

The Master of Arts degree in German provides advanced education in German with emphasis on language, linguistics, literature and cultures and the latest methodologies in the teaching of German.

The German major comprises the following concentrations:

• The Applied Linguistics and Pedagogy concentration is intended primarily for those who are currently teaching in (or wish to teach in) elementary and secondary schools, and for those who wish to increase their effectiveness as teachers.

The Bachelor of Science degree in Biology is for students who are interested in pursuing an in-depth specialization as a biologist or wish to pursue a medical or health care career.

The Biology major comprises the following concentrations:

• The Molecular and Cellular Biology concentration is the study of biological processes within and between individual cells, allowing for a better understanding of biological principles in normal and diseased states. The focus of this program includes concepts related to the genetic basis of life, regulation of gene expression and cellular functions.
• The Organismal Biology concentration allows students to examine organisms in their natural environment and address fundamental principles of survival and adaptation in discrete micro-environments and entire ecosystems. While basic concepts of biological and chemical functions are covered, the focus of this concentration is comprehensive aspects of the whole organism.
• The Pre-Medicine/Pre-Podiatry/Pre-Dentistry concentration prepares students for careers in medicine and health care. The curriculum provides the courses necessary for admission to advanced degree programs in healthcare and biomedical science professions.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand the fundamental biological principles.
• Acquire the fundamental skills necessary for laboratory and field investigations.
• Conduct proper experimental design, analyze biological data and communicate research results.
• Know and appreciate the role that biology plays in societal issues, such as those related to the environment, biodiversity, ethics, human health and disease.

The Bachelor of Science degree in Community Health Education gives students the necessary tools to plan, implement and evaluate health education programs for individuals, communities and groups. The major features a capstone internship experience during which the student works with a health educator in a community setting. The program qualifies students to take the Certified Health Education Specialist Exam administered by the National Commission for Health Education Credentialing.

State/Federal background checks may be required for practicum/internship experiences.

Program Learning Outcomes

Graduates of this program will be able to:

• Conduct strategic planning, analyze the organization`s culture in relationship to program goals, facilitate cooperation between and among levels of program personnel, formulate practical modes of collaboration among health agencies and organizations and develop volunteer opportunities.
• Exhibit competence in carrying out planned educational programs; employ a wide range of educational methods and techniques, apply individual and group process methods as appropriate to given learning situations and select methods that best facilitate the practice of program objectives; infer enabling objectives as needed to implement instructional programs in specified settings, select methods and media best suited to implement program plans for specific learners and determine the availability of information, personnel, time and equipment needed to implement the program for a given audience; monitor educational programs, adjusting objectives and activities as necessary; and use the code of ethics in professional practice.
• Analyze factors the influence decision-makers, assess the appropriateness of language in health education messages and select a variety of communication methods and techniques in providing health information; demonstrate proficiency in communicating health information and health education needs and respond to public input regarding health education information; identify the significance and implications of health care providers` messages to consumers; and develop a personal plan for professional growth.
• Utilize computerized health information retrieval system effectively and match an information need with the appropriate retrieval system; access online and other health information resources and interpret and select effective educational resource materials for dissemination; assemble educational material of value to the health of individuals and community groups, evaluate the worth and applicability of resource materials for given audiences and refer requesters to valid sources of information; and apply various processes in the acquisition of resource materials, compare different methods for distributing educational materials and analyze parameters of effective consultative relationships.
• Obtain health-related data about social and cultural environments, growth and development factors, needs and interests, select valid sources of information about health needs and interests and utilize computerized sources of health-related information; employ or develop appropriate data-gathering instruments; distinguish between behaviors that foster and those that hinder well-being and investigate physical, social, emotional and intellectual factors that influence health behaviors; and analyze needs assessments.
• Synthesize information presented in the literature, develop plans to assess achievement of program objectives, determine standards of performance to be applied as criteria of effectiveness and select appropriate methods for evaluating program effectiveness; carry out evaluation plans, utilize data collecting methods appropriate to the objectives and analyze resulting evaluation data; and interpret results of program evaluation and infer implications from findings for future program planning.
• Communicate need for the program to those who will be involved; develop a logical scope and sequence plan for a health education program; organize the subject areas comprising the scope of a program in logical sequence; formulate appropriate and measurable program objectives, design educational programs consistent with specified program objectives; match proposed learning activities with those implicit in the stated objectives; select strategies best suited to implementation of educational objectives in a given setting; and plan a sequence of learning opportunities building upon and reinforcing mastery of preceding objectives.

The Master of Fine Arts degree in Acting is intended for the returning professional and mentors seasoned professional performers who wish to focus on refining and articulating their acting process, while gaining sound pedagogical practice in performance. The two-year terminal degree provides  candidates with a set of core classes centered around a variety of techniques and theories, within a flexible pedagogical laboratory model. Returning professional students are offered ample opportunity to hone performance and explore teaching skills as they earn a terminal M.F.A. degree in pursuit of employment.

The Master of Arts degree in Music Theory is designed to enhance music theory abilities of advanced students and to prepare them for admission to doctoral study. Based on a solid undergraduate music degree, the master's degree further develops abilities in music theory, including analytical, aural, written, keyboard and pedagogical skills. The program further develops breadth and depth in the area of Western music history and literature

Program Learning Outcomes
Graduates of this program will be able to:

• Analyze music from a wide range of styles and style periods, and communicate results in written and oral formats.
• Demonstrate and apply functional aural, written and keyboard skills.
• Recognize, identify and analyze representative literature from different historical periods, countries and composers.
• Communicate knowledge of music theory and other aspects of music as would be done in classroom and private teaching.

The Bachelor of Science degree in Applied Engineering provides students instruction in basic math and science, engineering principles, processes, project management and personnel management. Students learn in the classroom, as well as through hands-on experiments and real-world internships.

The degree program can also function as a completer degree for students with an associate degree in engineering technology.

The Applied Engineering major comprises the following concentrations:

The Applied Engineering and Technology Management concentration provides a focus on the application of management, design and technical skills for system integration; the execution of new product designs; the improvement of manufacturing processes and the management; and direction of physical and/or technical functions of an organization. Students also understand materials, facility design, quality and safety.

The Foundry Technology concentration prepares students for employment in the metal casting industry. Students complete coursework in materials and processes, cast metals, metallurgy and material science, solid modeling and solidification. In addition, students apply their knowledge and skills in the capstone course on foundry tooling and pattern making. They also will gain experience with programmable logic controllers, hydraulics, pneumatics and computer-aided manufacturing.

Program Learning Outcomes

Graduates of this program will be able to:

• Develop technical competencies based on engineering principles.
• Integrate communications, social and physical sciences to develop critical thinking and quantitative skills.
• Develop the necessary skill set to solve complex technological problems from a systems and sustainability perspective.

The Master of Arts degree in Cultural Foundations explores education through a range of disciplinary and interdisciplinary perspectives: philosophy of education, history of education, sociology of education, comparative/international education, anthropology of education, gender studies, multicultural studies and religious studies. Students examine the social contexts of education, with particular emphasis on structural inequalities, issues of access, and the distribution of educational opportunity, normative considerations about the purposes of education, and the transformative potential of education.

The degree program promotes students' responsibilities as change agents in a range of educational settings, including schools, cultural and religious institutions and civic associations. Graduates of the program have the knowledge and skills to interpret and critique educational policies and practices and to promote innovative practices in a variety of educational settings, domestically and worldwide.

Students in the M.A. degree write a thesis on an educational topic of their own choosing. Thesis students work closely with their academic supervisor to generate a thesis topic and design a research study or undertake a scholarly analysis of an issue of interest to the student.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate an understanding of the social, cultural, economic and political assumptions shaping educational policies and reforms in the United States and other societies.
• Understand the nature of the democratic challenge for schooling in answering such foundational questions as: "What should be taught?" "Who should be taught?" and "Who should teach?"
• Demonstrate an understanding of the convergence of social class, race, gender, sexual orientation and disability as barriers to and opportunities for educational change, domestically and internationally.

The Bachelor of Arts degree in Communication Studies prepares students with the knowledge, skills, and abilities to succeed in a technological, multicultural and global environment. Our mission is to teach students to think analytically, reason critically, communicate effectively, and lead responsibly. We strive to develop communicators who are adaptive and ethical citizens who will thrive in the workplace, in the community, and in careers in government, business, non-profit, and education. We strive to understand how communication affects identities, communities, and cultures. We offer hands-on skill development opportunities to prepare students for meaningful and fulfilling careers.

The Communication Studies major comprises the following concentrations:

• The Applied Communication concentration offers an interdisciplinary program of study in which students gain expertise in organizational communication, advanced presentational speaking, professional writing and visual design. Students are trained to integrate theoretical knowledge and technical skills in order to perform professional tasks such as conducting training sessions and seminars, creating web content, designing promotional materials, managing communication campaigns and writing press releases.   
• The Communication Studies–General concentration features flexibility and choice. Students create a personalized plan of study tailored to their specific academic interests and career goals. This concentration is appropriate for those who have diverse academic interests.

Programs in the College of Communication and Information are, by nature, innovative, interdisciplinary and collaborative, which is critical to both professional and scholarly disciplines. Students are educated to work at the intersections of communication, information and technology. Through a core of diverse theory- and practice-based courses, students learn basic concepts that apply across the range of college programs and develop a sense of professional expectations and build toward interdisciplinary thinking and application.

Program Learning Outcomes

Graduates of this program will be able to:

• Display competence in verbal, nonverbal, and written communication.
• Advocate courses of action to stimulate improved decision-making.
• Influence others through demonstrated presentational speaking skills.
• Communicate ethically.
• Foster inclusive dialogues and tailor messages that respect diversity, empower others, and bring about social change.
• Articulate creative, effective, and evidenced-based solutions to communication problems.
• Coordinate action, solve problems, foster well-being, engage in critical thinking, and participate in civic life.
• Communicate effectively in a technological, multicultural, and global society to bring about meaningful social change.  
• Apply information and media literacy in an effective and ethical manner.

The program learning outcomes reflect the University's commitment to excellence in teaching, research, creativity, and community outreach and engagement.

The Bachelor of Science in Education degree in Integrated Language Arts prepares students for teacher licensure in integrated language arts reading, writing, speaking and listening) for grades 7-12. The combination of content and methods courses provides a strong foundation for graduates of the program, who will be licensed to teach English/language arts, journalism, communication and theater. (Please note that those with Ohio licensure in integrated language arts are able to teach theater for grades seven and eight only.) The program uniquely features a methods course devoted to the teaching of new media.

Students are required to complete Bureau of Criminal Investigation and Identification (BCII) and Federal Bureau of Investigation (FBI) background checks.

Program Learning Outcomes

Graduates of this program will be able to:

• Plan and implement research-based instruction in the teaching of reading, literature, language, and composition.
• Implement response-centered literacy instruction that is culturally relevant and sustaining.
• Implement fair and equitable assessment strategies to analyze students’ literacy learning.
• Engage in reflective practice and pursue continued professional growth and collaboration with colleagues.