Bachelor of Science in Advertising

at Kent State University USA

The Bachelor of Arts degree in Economics equips students with a variety of skills sought by employers, including conceptualizing and solving problems and locating, organizing and analyzing relevant data.

In their junior year, students learn microeconomic and macroeconomic theory and take an econometrics class to learn data analysis skills. Students then take a series of electives that deal with vital current topics relevant to many careers in which these theories and skills are applied, such as the U.S. financial and banking system, economic relations between the United States and foreign countries; government spending and taxation policies; and the U.S. health system and policy options.

In their senior year, students take a capstone course that utilizes and applies the theory, skills and institutional knowledge learned in the program.

In addition to the B.A. degree in the College of Arts and Sciences, a B.B.A. degree in Economics is offered in the College of Business Administration.

The Master of Science degree in Physics consists of graduate coursework and a research project taking one or two semesters. The research project should result in a written report. Students may choose to complete a thesis, to be defended orally. This degree provides entry-level qualifications for team research employment or a high school teaching career.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate cognitive skills important to a physicist, including the following:
  • Think critically and analytically;
  • Define and solve problems in physics; and
  • Conduct quantitative research in a contemporary area of physics.
• Demonstrate a core knowledge and understanding of the foundations of physics.
• Communicate results of their work to peers, to various target groups within the physics community, and to people outside the discipline. Teaching skills also come under this heading.

The Master of Music degree in Performance is designed to prepare the student for professional music activities, including solo performance, orchestral playing, ensemble playing, collaborative performance, studio teaching; as well as doctoral study. The program emphasizes development of skills, knowledge and background in the following areas: literature and repertoire, performance skills, practice skills, interpretation and expression, performance pedagogy, historical performance practices, music history and music theory.

The Performance major includes the following optional concentrations:

• The Collaborative Piano concentration provides focused study on performance, chamber music, accompanying and literature.

Program Learning Outcomes
Graduates of this program will be able to:

• Recognize, identify, interpret and perform representative literature from different historical periods, countries and composers.
• Apply advanced performing skills in solo and ensemble settings, including tone production, accuracy, intonation, instrumental/vocal technique, musicality/expression, vocal language and diction and stage presence/presentation.
• Discuss, utilize and achieve high-quality results from efficient and effective practice techniques, including time management, achievable goals and use of appropriate technical skills, musical expression skills and focused work ethic.
• Have an enhanced understanding of interpretation and expression in music.
• Identify, explain and utilize performance pedagogy appropriate to the specific area of study.
• Identify, associate, differentiate and utilize performances practices appropriate to the literature of the various stylistic periods.
• Utilize and discuss score study of literature performed and also representative literature from various historical periods and composers.

The Bachelor of Science degree in Engineering Technology focuses primarily on the applied aspects of science and engineering and prepares graduates for practice in that portion of the technological spectrum closest to product improvement, manufacturing, construction and engineering operational functions.

The Engineering Technology major comprises the following concentrations:

• The Electrical/Electronics concentration allows seamless articulation with technical associate degrees for students who wish to advance their careers in the electrical/electronic engineering field. Electrical engineers and technologists design, develop, test and supervise the manufacturing of electrical equipment, such as electric motors, radar and navigation systems, communications systems, and power generation equipment. Electronics engineers design and develop electronic equipment, such as broadcast and communications systems-from portable music players to global positioning systems (GPS).
• The Green and Alternative Energy concentration refers to energy sources that have no undesired consequences, for example, fossil fuels or nuclear energy. Alternative energy sources are renewable and are thought to be "free" energy sources. They all have lower carbon emissions, compared to conventional energy sources. These include biomass energy, wind energy, solar energy, geothermal energy, and hydroelectric energy sources. Combined with the use of recycling, the use of clean alternative energies such as the home use of solar power systems will help ensure man's survival into the 21st century and beyond. By 2050, one-third of the world's energy will need to come from solar, wind, and other renewable resources, according to British Petroleum and Royal Dutch Shell, two of the world's largest oil companies.
• The Integrated Engineering Technology concentration permits graduates from a variety of associate degree backgrounds to formulate a program of advanced study in upper-division technical courses, chosen with a faculty advisor, to gain additional technical depth or breadth.
• The Mechanical/Systems concentration allows seamless articulation with technical associate degrees for students who wish to advance their careers in the mechanical or manufacturing field. Mechanical engineering technology is one of the broadest engineering disciplines. Mechanical engineers and technologists design, develop, build and test mechanical and thermal devices, including tools, engines and machines. Graduates of this program can expect to work mostly in engineering services, research and development, manufacturing industries, and the federal government.

The Bachelor of Science degree in Digital Media Production educates students to create exciting fiction and non-fiction content for delivery in today’s most in-demand formats. Whether they want to produce the next award-winning podcast, write a hit streaming series, or influence millions with social media content, students learn from seasoned professionals using industry standard technology to tell their stories on screens big or small.

Many opportunities exist to collaborate with students from theatre and dance, game design, science, music, art, fashion and technology during the production of live TV, short films, audio series, documentaries and animated works.

Students also have the chance to work with Kent State’s TeleProductions operations, the nationally recognized Student Media outlets at the School, and even NPR affiliate WKSU.

With the added professional experience students earn from the required internship, they graduate ready to play a leading role in the entertainment industry of tomorrow.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate critical thinking, grounded in a legal and ethical framework.
• Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions.
• Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
• Demonstrate the ability to apply basic ethical principles to their professional work.
• Demonstrate the ability to apply laws and regulations applicable to their professional work.
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
• Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.

The Master of Engineering Technology degree offers a curriculum that provides students with advanced technical and management knowledge and skills that meet the needs of the technical workforce in industry and business.

The Bachelor of Science in Education degree in Early Childhood Education focuses on professional preparation and application of current theory, methods and practices for future teachers of preschool to grade five classrooms. Students form a cohort and complete the five-block sequence of courses while gaining teaching experiences linked to coursework. All students complete field and practicum experiences in diverse settings, including urban and inclusive programs, and accumulate approximately 1,200 clock hours of field experience in preschool and elementary classrooms.

Graduates of the program who pass the State of Ohio Assessment Tests are eligible for Ohio licensure in Early Childhood, which is valid for teaching children, age three through grade five, who are typically developing, at-risk, gifted or who have mild/moderate educational needs.

Graduates also have the opportunity to receive an International Baccalaureate recognition certificate concurrent with the completion of the B.S.E. degree.

Program Learning Outcomes

Graduates of the program will be able to:

• Co-construct curriculum as a co-worker with learners and others (parents, families, colleagues and community members) to make sound decisions for learning and teaching experiences, as opposed to being passive receivers of prescribed curriculum.
• Synthesize conceptual understandings of children, theory, content, technology and sociocultural contexts into meaningful activities and opportunities for learning with all preschool-to-grade five students.
• Engage in the habit of self-assessment in order to continually uncover unknown possibilities in children’s learning, classroom practice, educational theory and one’s own teaching identity in the local and global context.
• Become committed to the children and their learning, the families and the local community while having an awareness of the global context; engage in continuous self-improvement and lifelong learning.
• Apply skills, knowledge and dispositions to challenge “questionable” policies that limit opportunities for all children.
• Utilize research and theory to develop varied and effective pedagogies and assessments that will positively impact all students’ learning (learning and teaching is a transdisciplinary practice).
• Advocate as ethical leaders and moral agents striving for social justice,
• Acknowledges and practices multiple, multi-ethnic, multicultural, multiracial, multi- social and -economic and multilingual perspectives in a global society.

The Bachelor of Science degree in Aeronautical Systems Engineering Technology prepares graduates to enter careers in the design, installation, manufacturing, testing, evaluation, technical sales and maintenance of aeronautical/aerospace systems. Students gain technical expertise in engineering materials, statics, strength of materials, applied aerodynamics, applied propulsion and electronics. Graduates  have strengths in the analysis, applied design, development, implementation and oversight of more advanced aeronautical/aerospace systems and processes.

Information on the program’s education objectives and student enrollment and graduation data can be found on the college website.

Program Learning Outcomes

Graduates of this program will be able to:

• Apply knowledge, techniques, skills and modern tools of mathematics, science, engineering, and technology to solve broadly defined engineering problems appropriate to the discipline.
• Design systems, components, or processes meeting specified needs for broadly defined engineering problems appropriate to the discipline.
• Apply written, oral, and graphical communication in broadly defined technical and non-technical environments; and an ability to identify and use appropriate technical literature.
• Conduct standard tests, measurements, and experiments and to analyze and interpret the results to improve processes.
• Function effectively as a member as well as a leader on technical teams.

The Bachelor of Science degree in Computer Engineering Technology provides students with the opportunity to study computer systems and software-hardware interface so that they are capable of analyzing the problems in the computer and networking industry and producing computer engineering, networking and software solutions. The major's curriculum includes materials necessary for students to be eligible for industry certifications (e.g., Cisco, Microsoft, CompTIA) for career advancement.

Computer engineering technologists focus on hardware or software issues. When companies need custom applications and network systems designed, they call the computer engineering technologist. In this age of heavy computer usage, with companies using computers for a large variety of functions, the computer engineering technologist is invaluable in keeping equipment running, updating software, maintaining connectivity and interfacing with users.

Computer engineering technologists typically work for large companies, installing, testing, operating and maintaining the computer network ins. They may also find employment with companies that sell computers, at computer repair stores or at independent emergency repair facilities. Other common work locations include computer and peripheral manufacturing facilities, computer distribution facilities, computer research facilities and educational institutions.

Program Learning Outcomes

Graduates of this program will be able to:

• A general understanding, and a depth of knowledge in core computer engineering concepts, principles and applications.
• An understanding of recent, current, and upcoming trends and related applications in computer engineering.
• An acknowledgement of necessary design steps involved in making complex computer systems; and a practical understanding of the skills necessary to analyze existing systems.
• A practical knowledge of tools and techniques to design innovative solutions from requirements specifications.
• An understanding of the ethical issues involved with the use of computer engineering related technologies; and a clear desire to strive for the best practices.

The Bachelor of Fine Arts degree in Studio Art is a pre-professional program that develops students' conceptual prowess, technical competency and independent problem-solving to meet the challenges of a career or advanced study in the visual arts. Through studio critiques, the study of sophisticated art and design concepts, mastery of skills and technologies and critical analysis of historical and contemporary issues, students learn to analyze and evaluate visual art and to apply this knowledge to their own creative practice. Graduating students demonstrate their competence by producing a cohesive body of work presented in their senior thesis exhibition to a panel of faculty reviewers.

The Studio Art major comprises the following concentrations:

• The Ceramics concentration offers students the opportunity to hone their command of ceramic material to create both artistic and functional forms. Students find new ways of practicing an ancient craft, drawing on both traditional and contemporary thought and practice. In addition, they investigate practices from around the world for a global context in understanding the medium.
• The Drawing concentration cultivates foundational through advanced observational, conceptual and experimental processes to enable students to explore ideas across media and disciplines. All majors in the School of Art are able to complete a sequence of drawing courses to strengthen their drawing as a tool for visual thinking and recording. The concentration encourages advanced students to work with a wide range of approaches and to pursue drawing in diverse contexts.
• The Glass concentration challenges students to explore glass as a creative medium, both technically and conceptually, within the broader context of contemporary art. In addition to the fundamentals of glassblowing, students learn glass casting, slumping, fusing, flameworking, enameling, cold-working and assembly. Both interdisciplinary and mixed media approaches are actively encouraged.
• The Jewelry, Metals and Enameling concentration guides students in developing their own artistic signatures by exploring historical and contemporary concepts. Students are able to absorb a range of techniques and technological processes, using such specialized equipment as 3-D printers and large-scale Ferro enameling kilns.
• The Painting concentration is rooted in observation and technique while stimulating abstract, conceptual or material-driven ideas about painting and contemporary art practices. The curriculum supports a variety of specific approaches to painting — including collage, figural, landscape and abstraction — while simultaneously promoting an interdisciplinary approach and emphasizing engagement with contemporary practices. Advanced painting students work in consultation with faculty advisors to pursue individual directions and interests.
• The Print Media and Photography concentration introduces students to all traditional print forms as a foundation for conceptual approaches. Students are able to learn print techniques such as intaglio, lithography, relief, silkscreen and large-format digital printing. In addition, students can explore traditional and experimental photography and develop print matrices. Students learn how to develop printed and photographic works of art through layering, problem solving and thoughtful material applications.
• The Sculpture and Expanded Media concentration encourages proficiency in foundational methods of making-modeling, carving and assembly. The concentration is a springboard for students to learn how to communicate ideas through sculptural works. Although sculpture classes are rooted in the history of object-making, new forms of sculptural practice (installation, time-based practice, sound and kinetic works) are all part of a comprehensive three-dimensional program.
• The Textiles concentration fosters creative thinking, critical inquiry and development of technical facility. Students study the artistic and cultural legacy of textiles in conjunction with historic and contemporary practices. Components of the program are the traditions of textile making (built on repetition, geometry and order) linked with digital design and technology. Students learn felt-making, surface design, screen-printing and weaving (hand-manipulated, loom-controlled and digital).