Bachelor of Science in Advertising

at Kent State University USA

The Bachelor of Science degree in Insurance Studies provides students with the academic background for career entry in the insurance industry. The insurance studies degree program offers a well-rounded core of business and social science courses including management technology, professional writing, and human communications.

Building on this core curriculum are courses that provide the opportunity to explore all lines of insurance, including personal lines, commercial lines, life and health insurance. Students also take on an internship during their third year to reinforce their insurance industry knowledge and gain real-world experience.

The knowledge gained in the insurance program permits students to join any organization within the insurance industry with a solid understanding of applicable products, regulations, operations and policy contracts. Students graduate with knowledge of several specific insurance industry facets, such as property and casualty insurance, life and health insurance, insurance company and agency operations, insurance regulation, insurance finance and risk management.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate in-depth knowledge of the insurance industry
• Possess strong analytical and problem-solving skills to identify and critically assess problems facing the insurance industry
• Identify and assess legal and ethical issues surrounding insurance industry decisions
• Work effectively in a team-based environment

The Master of Education degree in Clinical Mental Health Counseling prepares students for employment as counselors in community-based human service agencies (e.g., substance abuse facilities, mental health centers, child and family service agencies) and private counseling facilities.

This program is designed to fulfill the educational requirements for licensure as a Licensed Professional Counselor in the state of Ohio.

State and Federal background checks are required for internship experiences and to apply for Counselor Trainee status. See the Practicum and Internship Coordinator for more information.

The Bachelor of Arts degree in Classics provides a foundation in the Western humanities while sharpening a student’s analytical skills and English vocabulary though the systematic study of the ancient languages. Colloquia are offered regularly, covering such thematic topics as violence, gender, sexuality and ancient Christianities.

The Classics major comprises the following concentrations:

• The Greek concentration offers opportunities for students to read original Greek texts by such authors as Plato and Homer to enrich their knowledge of classical languages. Students may select from a list of culture courses dealing with the art, archaeology, history, mythology and literature of the classical world.
• The Latin concentration offers opportunities for students to read original Latin texts by such authors as Cicero and Vergil to enrich their knowledge of classical languages. Students may select from a list of culture courses dealing with the art, archaeology, history, mythology and literature of the Classical world. Students in the Latin concentration are eligible to pursue teacher licensure at the secondary level.
• The Classical Civilization concentration is designed for students with a broad interest in the Classical world. The major offers a wide variety of diverse subjects, including the literature, art archaeology, history, law, religion, sport and mythology of the Classical world. The coursework is all in English, but students may take coursework in ancient Greek or Latin beyond the elementary level. The program provides students with a strong, general liberal arts education appropriate to many pursuits after college, including law, medicine, business, writing and publishing.
• The Religion Studies concentration is founded on the study of the ancient multicultural traditions of the Mediterranean peoples, whose multiple worldviews gave rise to religious traditions that, together with the classical heritage, shaped successive Western civilizations. Students begin with a core of classics courses, in order to understand the cultural context within which the traditions of Second-Temple Judaism, Rabbinic Judaism and early Christianities arise. Concentration requirements form an introduction to the content of classical world religions, including major Eastern traditions and Islam, and to the study of religion as an academic discipline. Courses examine the classical and Western traditions in greater depth, explore the reception of and discourse about Western traditions with medieval and modern societies, or take a comparative approach to the examination of non-Western traditions. The program emphasizes critical thinking skills and provides a liberal arts education especially well-suited for those planning on careers as religious professionals.

The Bachelor of Radiologic and Imaging Sciences Technology degree is designed for students pursuing studies related to medical imaging.

Job opportunities for CT and MRI technologists, sonographers and therapists exist in hospitals, surgical centers, clinics, physician offices and other healthcare facilities. .

The Radiologic and Imaging Sciences major comprising the following concentrations:

• The Computed Tomography concentration uses specialized x-ray equipment to create sectional images of the human body. Each cross-sectional image reveals complex information about body structures that are used for a variety of reasons (i.e., diagnostic, treatment planning, interventional or screening).
  • Computed Tomography concentration for students who completed an A.A.S. degree in Radiologic Technology, Nuclear Medicine or Radiation Therapy
  • Computed Tomography concentration for students who completed a hospital-based certificate or A.T.S. degree in Radiologic Technology and American Registry of Radiologic Technologist certification examination
• The Diagnostic Medical Sonography concentration uses medical ultrasound (high frequency sound waves that produce images of internal structures) to diagnose a variety of conditions and diseases, as well as monitor fetal development.
  • Diagnostic Medical Sonography concentration for new students (freshmen) and students who completed an associate degree
  • Diagnostic Medical Sonography concentration for students who completed an A.A.S. degree in Radiologic Technology
  • Diagnostic Medical Sonography concentration for students who completed a hospital-based certificate program or A.T.S. degree in Radiologic Technology and American Registry of Radiologic Technologist certification examination
• The Magnetic Resonance Imaging concentration uses a powerful magnet, radio waves, and computers to create sectional images of the human body. The images reveal complex information about body structures and the chemical changes that occur as a result of the onset of disease.
  • Magnetic Resonance Imaging concentration for students who completed an A.A.S. degree in Radiologic Technology, Nuclear Medicine or Radiation Therapy
  • Magnetic Resonance Imaging concentration for students who completed a hospital-based certificate or A.T.S. degree in Radiologic Technology and American Registry of Radiologic Technologist certification examination
• The Radiation Therapy concentration uses specialized high energy treatment units to administer therapeutic doses of radiation to cancer patients.
  • Radiation Therapy concentration for new students (freshmen) and students who completed an associate degree
  • Radiation Therapy concentration for students who completed an A.A.S. degree in Radiologic Technology
  • Radiation Therapy concentration for students who completed a hospital-based certificate program or A.T.S. degree in Radiologic Technology and American Registry of Radiologic Technologist certification examination

The Master of Public Health degree in Public Health is designed to help students develop real-world knowledge and skills needed to pursue success in the public health industry.

The Public Health major comprises the following concentrations:

• The Social and Behavioral Sciences concentration provides students with an interdisciplinary approach to improve health in populations across the life course. Students learn to apply theoretical principles to design, implement and evaluate effective programs that include behavioral and environmental approaches. Graduates are able to design and evaluate public health interventions intended to improve health for families, workplaces, communities and other settings. The active research of the college’s faculty—particularly in the areas of childhood obesity, violence and injury prevention, substance abuse prevention and chronic disease prevention—provides students the opportunity to work on large-scale externally funded prevention research. Students are prepared for careers in health promotion; program design and evaluation; and prevention program development for state and local health departments, workplace health promotion programs, hospitals, international health agencies, mental health centers and non-profit organizations.

The Master of Fine Arts degree in Theatre Design and Technology is a terminal degree designed for those who are interested in achieving the artistry and skills necessary to qualify as practicing professionals in the entertainment industry and/or professional theatre educators. The program is a three-year course of study with a flexible curriculum for students to explore areas of special interest.

The Theatre Design and Technology major comprises the following concentrations:

• The Scene Design concentration balances focused classroom instruction with practical design and production experience. Students also study related artisan areas such as digital and traditional rendering techniques, 3D CAD, props, fabrication, scene painting and presentation techniques with particular emphasis on integrating contemporary digital techniques into the design process. The curriculum contains courses in construction theory, rigging, costume crafts and projection/media design.

Program Learning Outcomes
Graduates of this program will be able to:

• Acquire creative and technical ability to develop the design of a production from concept to finished product.
• Acquire advanced abilities in the unification of all design elements used in professional production.
• Understand analytical or academically oriented theatre studies in areas related to and supportive of the work in the major field such as history, theory, dramatic literature and performance studies.
• Understand information resources associated with theatrical design and production.
• Produce full working drawings for mounted productions.
• Analyze text, music and dance and the ways that historical, critical and theoretical content inform playwriting, acting, directing and design.
• Communicate ideas clearly and effectively to the theatre community, production teams and the public.
• Know the history of their area of specialization and have the ability to integrate that history into production design.
• Know current technology, tools and methods in their area of specialization and have the ability to integrate technology into production design.
• Know health and safety practices associated with theatre production.
• Communicate and navigate effectively within the field of professional theatrical production design.
• Demonstrate an understanding of professional ethics and practice.

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.

The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
• Demonstrate an understanding of segmentation and target marketing.
• Demonstrate an ability to analyze market research data.
• Demonstrate an ability to analyze markets and competitors within markets.

Graduates of all Bachelor of Business Administration programs will be able to:

• Recall strategic frameworks that are used to make business decisions.
• Perform basic calculations using quantitative tools that are used to support business decisions.
• Articulate and deliberate their ideas in writing.
• Articulate and deliberate their ideas orally.
• Identify ethical dilemmas and stakeholders.
• Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
• Identify global factors in making a business decision.
• Analyze global factors in making a business decision.

The Bachelor of Arts degree in Africana Studies covers a broad spectrum of the global African experience, which allows students to investigate African connections and influences among and with other ethnic groups in the United States and other parts of the Americas and the world.

The Africana Studies major comprises the following concentrations:

• The Community Activism, Strategy and Development concentration focuses on both historical and contemporary efforts to effect change in communities of color. It examines ways in which diasporic communities and individuals have coordinated political and social strategies for survival and development in spite of racism and socio-economic challenges. The concentration prepares students to work in areas such as education, law, public service, social work, research, business, grant-writing and community organizing and development. It also provides a good foundation for those interested in graduate studies.
• The Global and Government Systems concentration focuses on historical and contemporary culture and politics of people of African descent in Africa and throughout the world. Using an interdisciplinary and comparative approach, this concentration prepares students to function in a diverse, global and multicultural environment, working in areas such as education, law, research, public health, international studies, political science, justice studies, foreign service and business.
• The Race, Gender and Sexuality concentration focuses on the intersection of race, sex and/or gender primarily, though not exclusively, from the perspective of people of color. It examines issues of identity for both the individual and community. This concentration prepares students to work in areas such as education, advocacy, social work, counseling, multicultural programming and student support services; it is also a good foundation for graduate study.
• The Arts in Culture and Society concentration focuses on the study of people of African descent in Africa, the Americas, the Caribbean, Europe, Asia and the Middle East through the study of literature, arts and culture, with some emphasis on popular as well as non-literary cultural expressions. This concentration provides insights into the challenges black communities face as well as their creativity. Career opportunities include such areas as the arts, museums, writing, multicultural programming and administration and theatre work. This concentration also provides a good foundation for those interested in continuing to graduate school in ethnic studies, art, education, comparative literature and global and world studies.

Study abroad opportunities exist at the University of Ghana, University of Cape Coast, and the West African Research Center in Senegal.

Program Learning Outcomes

Graduates of this program will be able to

• Understand at the advanced level of the core, the historical experiences of people of African descent.
• Interact with diverse communities and be informed and engaged global citizens.
• Relate current political and social issues facing the Africana world to global historical events.
• Read, analyze and critically articulate the contemporary socio-economic, political and cultural issues facing people of African descent.

Students in the Bachelor of Arts in Psychology apply the science of understanding and explaining thoughts, emotions and behavior to solving real-world problems. Topics include stress, biological influences on behavior, growth and development of children and diagnosis and treatment of psychological disorders. Elective courses may be used to specialize in a number of areas of psychology and to gain hands-on experience in research labs. The degree prepares students for graduate school and employment in a range of fields, including clinical, applied and experimental areas of psychology and related fields such as education, law, human resources and health care.

The Psychology major includes the following optional concentrations:

• The Child Psychology concentration is designed for students who are interested specifically in children and adolescents. Topics include child development, psychological disorders of childhood and adolescence, children's cognitive processes, personality development and child-related research experience. The concentration prepares students for graduate study and employment in a range of fields, including clinical psychology, school psychology, school counseling and employment in settings such as child development centers and related agencies.
• The Counseling Careers concentration is designed to prepare students for employment in a range of fields and for master's-level study in all fields of counseling. Topics include human adjustment, stress and coping, human development, personality, psychological disorders, treatment and intervention techniques, psychometrics, psychopharmacology and clinical or counseling-related research experience.

Students interested in other career paths within psychology may pursue the major without a concentration.

Program Learning Outcomes

Graduates of this program will be able to:

• Describe the basic theoretical perspectives, principles, concepts, empirical findings and historical trends in psychology.
• Understand and use fundamental data analysis techniques.
• Understand and apply basic research methods/tools in psychology and evaluate the adequacy of research designs.
• Write effectively in the discipline.
• Recognize, understand, and respect the complexity of sociocultural and international diversity.

The Master of Science degree in Biomedical Sciences–Cellular and Molecular Biology prepares creative research scientists for careers in teaching, research and biotechnology. Graduates possess an in-depth comprehension of experimental design at the cellular and molecular levels of biological organization, as well as competency in current techniques in the discipline. Major research emphases include signal transduction, biochemistry and pathobiology, gene regulation, cell systems biology, cell and tissue ultrastructure, membrane structure and function, molecular aspects of neurobiology and endocrinology, genetics and metabolism of microorganisms, virology and immunology and enzymology with an emphasis on protein dynamics and folding, as well as cytochrome P-450s.

Program faculty are drawn from several departments at Kent State University, University of Akron, Cleveland Clinic Foundation and Northeast Ohio Medical University (NEOMED). Additional participant faculty are located at area clinical facilities and hospitals. This multi-departmental and inter-institutional structure gives master's student access to the talents of a broadly diverse research faculty, as well as significant research facilities and resources.

The Master of Science degree in Biomedical Sciences–Cellular and Molecular Biology is offered in consortium with Cleveland Clinic, Northeast Ohio Medical University and the University of Akron

The Biomedical Sciences–Cellular and Molecular Biology major comprises the following concentrations:

• Cellular Biology and Structure
• Molecular Biology and Genetics

Program Learning Outcomes
Graduates of this program will be able to:

• Publish their research in peer-reviewed journals.
• Demonstrate the ability to teach undergraduate students.
• Seek employment after graduation in fields that reflect their area of training.