Bachelor of Science in Business Administration with a major in Sport Analytics (STEM)

at MSM Group - University of Charleston USA

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

From amateur sports to professional leagues, sports announcing to event planning, our Sport Business degree will prepare you for a wide range of career possibilities. The program consists of core business classes and a diverse selection of sport business classes to focus your career goals within the sports industry. The design of the program also encourages you to complete a second major or a minor in another field, enhancing your marketability in the job field.

Program Highlights

• Classes provide practicum opportunities, service-learning, and internship experiences that allow students to work and gain experience with a sports business organization.
• You’ll learn valuable life lessons from professionals in the industry.
• Small class sizes allow personal attention from faculty with sports industry experience.
• The program is based on the Commission on Sport Management Accreditation (COSMA) standards.

The data analytics major provides students with the knowledge and skills needed to collect, integrate and analyze complex quantitative and qualitative data. Drawing upon the disciplines of statistics, mathematics and computer science, students will learn how computer programming, database management, data analysis, and data visualization tools can be utilized to collate, interpret and present complex data applicable to a wide variety of fields. Students have the opportunity to choose a minor focus area that provides domain expertise.

There are four major components that comprise the Data Analytics Major:

• Mathematics
• Focused Topics in Data Analytics
• Computer Science
• A concentrated Application Area

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Arts in Psychology
This track is if you plan to pursue employment immediately following completion of your undergraduate degree. It is available both in-seat and online.

Our traditional, four-year BSN program offers an exceptional nursing education to meet the diverse and changing health care needs of the community. We provide opportunities for skill development and outstanding clinical rotation experiences at several different healthcare facilities (including a level 1 trauma center, free standing women and children’s hospital, and more). Students, upon graduation will be prepared to take the NCLEX-RN Licensing exam to become a Registered Professional Nurse (RN).

More than 50 years’ experience educating over 3,000 nurses;

• Innovative and accessible courses intentionally designed to meet diverse health care needs of the community;
• Solid educational foundation for career mobility, graduate education and further academic study
• Faculty have professional nursing expertise in diverse health care settings;
• Small clinical/lab/simulation sections with an 8-10:1 student /faculty ratio;
• Interdisciplinary education; • Interprofessional courses with clinical/laboratory experiences;
• Extensive set of electronic library, books, journals and databases accessible online and on mobile devices;
• High fidelity simulation lab on campus;
• Assessment and skills laboratories on campus;
•  Premier health care facilities utilized for clinical rotations less than ten minutes from campus;
• Clinical experiences in a wide variety of health care settings, including a Level I Trauma Center, premier cardiac center and the only free-standing Women’s and Children’s hospital in West Virginia;
• Extensive nursing practicums in the senior year of the program under the supervision of faculty and clinical nurse preceptors;
• NCLEX-RN passage rate above state and national average; and,
• Nationally accredited by the Accreditation Commission for Education in Nursing (ACEN)

The Secondary Special Education program allows you to obtain a multi-categorical Secondary Special Education certification with content endorsements in Mathematics, English, and Social Studies. Through this program, you will earn three of the five content endorsements supported by the WV Department of Education to meet the Highly Qualified teacher credential.Upon completion of this degree, you will be prepared to teach Secondary Special Education in Social Studies, Mathematics, and English classrooms. Note that this is a certification in Multi-categorical Special Education only, and it does not lead to certification in general Secondary Education.

The University of Charleston’s Digital Media Design Program is located on the Charleston campus and offers a 4-year Bachelor of Science degree. The program offers students opportunities to learn multiple programs and develop technology for Digital Media such as Web Development, Social Media, Animation and Motion, 3D prototypes, and App Design. Students will collaborate with current majors at UC in studio and classroom settings to develop tangible products. These courses will also take advantage of team teaching and professional mentors to further develop the student’s body of knowledge. The Digital Media Design program will help students to hone his or her skills in areas of interest such as Social Media Design, Web development, Product Design, and Animation to become a well-rounded UC student and future alum. The students will have an additional opportunity to serve as Social Media Ambassadors. The Ambassadors will apply what they learn in the Digital Media courses and develop a student-focused social media campaign to highlight student life at UC and the Digital Media Design program.

Students are encouraged to join UC’s DREAAM Studio and participate in developing digital workshops, think tanks, and other activities for UC and the community

Elementary Studies and Child Development is a non-certification area within our Education Department. After graduation, you’ll be prepared to work in non-teaching certification roles in the field of education with early-to-middle childhood aged children.

You can add options to your degree plan, such as a double major or minor to increase your marketability and focus on your career goals. Graduates of this program also have the option to return and earn a second degree in Elementary Education, providing them with a K-6 teacher certification.

The Exercise Science Program at the University of Charleston offers students interested in pursuing a career in fitness/wellness, strength & conditioning, and rehabilitation sciences as an interdisciplinary approach to healthcare. Academic coursework in biology, exercise physiology, motor development, movement analysis, fitness, kinesiology, psychology, and strength & conditioning provide students a strong educational foundation followed by real-world, hands-on experience.

• Exercise Science focuses on the understanding and promotion of human movement and a healthy lifestyle.
• A strong health science emphasis provides students with a robust Exercise science foundation.
• Students will have the opportunity to work in collaboration with Strength & Conditioning Coaches and Human Movement Specialists from the University of Charleston and the surrounding area during practicum experiences and immersed internships.
• Exciting and practical immersed internship experiences.
• Eligible for certifications through the American College of Sports Medicine (ACSM), the National Strength and Conditioning Association (NSCA), and the National Academy of Sports Medicine (NASM).
• Enrolled students have opportunities to work with clientele of all ages, athletic ability, and motivation.

Exercise Science graduates will acquire the skills and knowledge for a wide range of career opportunities. Sample jobs titles include:

• Strength & Conditioning Coach/Specialist
• Fitness Personal Trainer
• Corrective Exercise Specialist 300 Return to Table of Contents
• Health & Fitness Educator
• Wellness Coordinator

Exercise Science graduates will have the foundation to pursue graduate programs in the following areas (additional prerequisites may be required)

• Athletic Training
• Exercise Physiology
• Occupational Therapy
• Health and Fitness
• Physical Therapy

The mission of the Political Science program is to prepare graduates for employment, scholarship, or further study in the areas of law, public policy, or criminal justice in service to their professional disciplines and social communities.

• The Public Policy Concentration emphasizes the interconnectedness of political science, policymaking, and specific policy areas. This concentration is appropriate for those who want to pursue positions working directly or indirectly with government. It is also appropriate for those who wish to continue their education with graduate studies in social sciences, such as Political Science, History, or Sociology.