Bachelor of Science in Strategic Communication with Emphasis in Advertising

at Northern Arizona University - Flagstaff Campus USA

The Philosophy, Politics and Law degree is an interdisciplinary study of the intersection of political, legal and economic institutions and the theoretical frameworks within which these institutions are formed and evaluated.  The degree develops and applies logical, mathematical/statistical and economic analytic skills through close examination of philosophical, political, and historical work to study the human condition as manifest in these social institutions.  From the interdisciplinary conceptual foundations combining substance and analytic methods, students may pursue more broadly or in greater depth answers to questions of one or more of these disciplines.  Students completing this degree are better prepared to understand the human condition and the challenges that characterize their various roles in contemporary society.

The Climate Science and Solutions (CSS) Professional Science Master's (PSM) program combines a foundation in climate science and sustainable systems studies with professional training and organizational skills to help graduates effectively communicate and apply their knowledge to jobs in the growing climate industry.

The CSS program provides students with an applied, interdisciplinary experience that develops competencies in the fundamentals of climate change, translating complex scientific concepts to diverse audiences, as well as analyzing policy alternatives and quantifying the emissions and cost savings linked to business and organizational actions. Students in the program come from a wide variety of undergraduate training and contribute to robust discussions of the implications of climate science for policy, business and communities.

CSS students examine interdisciplinary strategies for addressing climate adaptation and mitigation challenges. Building on an interdisciplinary core of knowledge in earth systems, climate, communications, policy and economics students can customize the program to meet their specific career objectives in areas including, but not limited to carbon offsets, energy 42 management, energy policy, climate communications, sustainability, environmental education, health and energy management.

The Bachelor of Science in Multidisciplinary Engineering provides students learning opportunities in multiple engineering disciplines and complemented by other disciplines across campus. The program supports a customizable curriculum that includes a capstone experience focused on multi- and inter-disciplinary teamwork. Specific combinations of coursework are formulated in several named emphases that provide unique opportunities and inspires students to build their own unique engineering pathways.

The core of the program is a design sequence with loose commonality across most of NAU’s engineering programs.  All students, regardless of emphasis, engage in contextualized engineering design and project management courses. This core is supported by foundational math, computer science, and physics coursework.  The design sequence also becomes the scaffolding for integrating and synthesizing coursework across several disciplines and content areas.

Students who do not select an emphasis area may work with either an advisor or a faculty mentor to select course work in the plan that supports their own personal engineering aspirations and interests. Students who get an MDE degree have many general engineering career opportunities.  This includes areas such as engineering sales, engineering management, engineering communication, or an engineering technician.

Students who select the User Experience emphasis take specialized coursework in psychology and user experience design and testing, by combining core engineering coursework, computer science, and psychology.  User interfaces and human computer interaction is explored in CS coursework while the foundational principles of human perception and engagement is explored in Psychology coursework.  This emphasis is intended to support students interested in becoming UX engineers or product design engineers who focus on usability.

The Bachelor of Science in Sociology program provides students with the knowledge, skills, and abilities to enter the world of social and government services, business, industry, and organizations. The sociological perspective is essential for succeeding in today’s multiethnic and multinational work force. Our sociology major stresses an awareness of social factors such as race, ethnicity, gender, age, education, and social class that both influence and are affected by social structures. This perspective is an excellent preparation for a wide variety of occupations.
 
This degree builds a strong foundational knowledge in the study of social life, social change, diverse communities and their interactions. Our curriculum is designed to ensure that students have a strong substantive understanding in one of our concentration areas: social justice and inequality; culture and community; environment, globalization, and sustainability; or, health. Our curriculum further ensures that students can use scientific methods to find empirical answers to complex social questions. In addition, they will be able to make clear and effective demonstrations of their work orally and in writing. Students will leave this program with an ability to make sense of the shifting social world and contribute solutions to difficult social problems.

Sociology graduates are critically informed, value diversity and equality, and use their knowledge of sociology to pursue careers that promote these ideals.

The Master of Arts in Applied Sociology prepares students for applying sociological theories, methods and skills in researching and analyzing social lives, behaviors and aggregations, for instance, groups, societies, organizations and institutions, for the purpose of understanding social structures, power, and transformations, and building strategies to solve social problems. The Program expands its scope to both the national and global levels, and puts emphasis on NAU three themes of global learning: diversity, environmental sustainability, and global engagement.

The Program includes three optional concentration areas. First, the Sociology of Health concentration area focuses on the impact of social life, including all its dimensions: political, economic, cultural or otherwise, on rates of morbidity and mortality. This concentration area includes medical sociology as well, where students study patients-practitioners relationships within the context of medical organizations. Second, the Women, Gender and Race concentration area focuses on the social construction of gender and racial identities, as well as their relationships with other social identities, and their shifting positions in social structures of power. Third, the Environment, Sustainability and Globalization concentration area keeps pace with the shifting boundaries of sociology to study the interdependencies of the social, economic and ecological dimensions of life, the emergence, structures and dynamics of the global society, and the massive social consequences that result from environmental changes.

Through these concentration areas, students study a variety of social issues, such as, health inequality, sexuality, racial and ethnic conflicts, environmental justice, global social movements, the network society, sustainable communities, etc.

The Environmental Science program at NAU constructs an interdisciplinary base of knowledge and skills to explore and develop real-world solutions to environmental problems.

Our program provides a firm grounding in the natural and social sciences to ensure all students understand how chemical, physical and biological processes maintain life, and the complex relationships among humans and the environment. Students work together and individually in the classroom, field and laboratory to practice applying the scientific method to address environmental problems and explore creative solutions that apply cutting-edge technologies.

The broad range of emphases available within our program allows students to delve deeper into a specific knowledge base, then work individually and often together in Environmental Science courses to solve problems by applying the perspectives and knowledge they developed in their emphasis with students from other emphasis areas. To culminate the learning in the program, students develop an individually designed research project or internship addressing an environmental issue of importance to them, which in turn, is expected to further prepare students for a range of professional or graduate opportunities.

Climate Change Emphasis

• Examine and understand how climate has changed in the past and how climate is anticipated to change into the future in response to both natural and human factors.
• Understand and be able to explain natural climate dynamics and the modes of variability within the climate system.
• Explore and understand the social, political, and/or cultural factors that shape how society understands and responds to climate change.
• Explore and analyze potential pathways to mitigate climate change and minimize the impacts of a changing climate system.

The Geology program in SESES develops an interdisciplinary base of knowledge that students use to understand the physical and biological history of the Earth and the evidence for that history. A distinguishing characteristic of geology is that it includes deep time in its understanding of terrestrial and solar system processes.

The Geology program is based on a strong foundation of physics, chemistry, and mathematics that provides an underpinning for the students as they move through the program and start to develop an appreciation for the complexities of interconnected Earth systems and their physical and chemical processes. Students work in field and lab environments, using the scientific method to develop an understanding of Earth materials and to synthesize information from diverse sources and methods to interpret the geological history of the Earth and the processes that occur on and below its surface. This includes the analysis of topographic maps 40 and remote sensing images using GIS tools to study the three-dimensional geometry of rock units, as well as geochemical and geophysical data obtained in the field and laboratory.

The three emphases within the program allow the students to develop a deeper understanding of specific fields within the subject and to prepare themselves for a range of professional opportunities. These enable them to explore the use of a range of geophysical and geochemical data and understand how to apply it to solve environmental and geotechnical problems. The program also provides experience in studying the interactions of humans with Earth systems using mathematical, physical, and chemical methods.

Geophysics Emphasis

• Understand how mathematical and physical concepts and principles may be applied to solving problems of the solid Earth.
• Obtain and analyze geophysical data including seismology, gravity, magnetics, and resistivity to answer questions about the Earth’s subsurface and surface processes such as earthquakes

Society’s demand for essentials such as clean water, efficient transportation systems and sustainable infrastructure pose large-scale, practical problems. Civil engineers design and operate facilities such as bridges, highway systems, waterworks (water supply, storm and sanitary sewer drainage and wastewater treatment), dams/levees and foundations. Civil engineering is the oldest of the engineering disciplines. This exciting engineering field requires a solid understanding of core concepts including mathematics, physics, statics, mechanics of materials, structural analysis, surveying, and fluid hydraulics. These courses serve as a basis for advanced content in:

• Transportation (traffic signal systems, highway design)
• Structural (reinforced concrete, structural steel design)
• Water resources (hydrology and flood control, open channel flow, municipal engineering).
• Geotechnical (soil mechanics and foundations)

In addition to this content, our civil engineering curriculum will provide you with a solid foundation in design, project management and preparation for professional licensure.

The Bachelor of Fine Arts in Studio Arts degree encompasses knowledge, skills, and dispositions that are in demand from an array of creative fields—including but not limited to medical, entertainment, and design—in addition to the skills needed to be studio artists. Studio artists work in a variety of different occupations that require a combination of hand skills, an understanding of a variety of material applications, and creative problem solving. Upon graduation, students are expected to exhibit the strong critical thinking, aesthetic design, and conceptual thinking skills needed to participate effectively in a competitive creative arts market.
 
Beyond the skills of artistic creation, students develop business practices for artists including graduate school application, grant application, gallery representation, self-promotion through web and print media, and maintaining a sustainable and safe studio practice. Studio Arts students learn how to apply their skills beyond traditional studio art applications to other industrial and non-industrial fields outside the world of art.

School of Art faculty teach students to apply critical thinking and analysis, innovation and creative solutions, as well as technical artistic processes towards the production of art while building an open mind to criticism respect for public opinion. All Studio Arts majors are required to complete a Foundation year which includes drawing and basic 2D, 3D, and 4D design coursework. Eventually, students work primarily in one of five emphases: Ceramics, New Media, Painting, Printmaking, or Sculpture.  Classes are studio-based and include classroom critiques and discussions about work produced in class, review of professional artwork and artists, and professional practices of an artistic practice. Each Studio Arts student works towards a senior thesis which reflects the student’s experiences and research the student has completed throughout the program.

Emphases Learning Outcomes  
Sculpture
The BFA Sculpture emphasis focuses on 3D physical and spatial design. Students begin with learning basic metal working and welding techniques. Over time students also learn to create 3D artworks with wood, cast metal, plastics, and other composite materials. Students develop their building and fabrication skills in service of developing 3D art. These skills can be applied in a variety of occupations and opportunities like architectural theming and product prototyping in addition to studio art

The Bachelor of Arts in Modern Languages provides students with a socio-cultural and historical background as well as linguistic abilities to engage with French, German, Japanese, and Spanish speaking populations from around the world in a variety of social and cultural contexts. Through linguistic, literary and cultural approaches to the study of the French, German, Japanese, and Spanish language, our students develop speaking, listening, reading, and writing skills that allow them to understand and interact effectively with diverse cultures. Throughout this process the students develop cognitive skills in critical thinking and analysis and recognize the importance of being able to function in a global society. With their linguistic abilities in French, German, Japanese, and Spanish, they are better able to compete for career opportunities in the domestic and global job markets and are prepared to become productive, responsible members of the local, national and international communities in which they live and work.

Japanese IGP Emphasis

• Create with language to express meanings orally on concrete topics relating to work, school, home, and leisure activities using all major time frames (present, past, and future). They can interact with native speakers unaccustomed to dealing with non-natives, and handle complicated or unexpected communicative tasks. (Speaking skills)
• Identify and use main ideas and details from connected aural discourse involving description and narration in different timeframes or aspects, and about a variety of topics beyond immediacy of the situation for communicative purposes. (Listening skills)
• Identify and use main ideas and details from authentic, connected, longer, written texts involving description and narration in different formats about a variety of topics for communicative purposes. (Reading skills)
• Create with language to express meanings in written form about familiar topics using the major timeframes with some control of aspect. (Writing skills)
• Think critically and analytically in response to socio-cultural, historical, and linguistic issues and/or classic and contemporary literary texts related to the culture of the target language. (Critical thinking and analytical skills)
• Understand the cultural, political and artistic diversity of perspectives, practices and products of the target language populations including how racial and ethnic diversity relates to those perspectives, practices and products. (Globalization - Diversity)
• Recognize, investigate, and produce written and oral discourse in the target language communicating findings about historical and contemporary issues important to life in countries of the target language.
• Explore how historical, political, religious and economic forces have shaped the current world system with its power inequalities and efforts to address them with a focus on the culture of the target language. (Globalization – Global Engagement)
• Analyze the structure and use of the language at the sound, word, and sentence level.
• Summarize different linguistic features observed in different dialects in terms of historical change, geographical location and social variables.
• Explore and analyze the role of human interactions with the environment and its relation to the root causes of many global problems focusing on those occurring in the culture of the target language. (Globalization - Environmental Sustainability)