Bachelor of Science in Strategic Communication with Emphasis in Advertising

at Northern Arizona University - Flagstaff Campus USA

If you have completed or will complete an associate degree from a community college, you may pursue this degree.

Our goal in offering the B.A.S. degree is to provide you with a general knowledge of management, organizational, and policy issues and to advance your communication, computer, and quantitative skills. This degree also offers you the opportunity to complete a specialization that will broaden your career horizons, promote life-long learning, and enrich your life. Northern Arizona University offers this degree at selected campuses throughout Arizona.

The Environmental Science program at NAU constructs an interdisciplinary base of knowledge and skills to explore and develop real-world solutions to environmental problems.

Our program provides a firm grounding in the natural and social sciences to ensure all students understand how chemical, physical and biological processes maintain life, and the complex relationships among humans and the environment. Students work together and individually in the classroom, field and laboratory to practice applying the scientific method to address environmental problems and explore creative solutions that apply cutting-edge technologies.

The broad range of emphases available within our program allows students to delve deeper into a specific knowledge base, then work individually and often together in Environmental Science courses to solve problems by applying the perspectives and knowledge they developed in their emphasis with students from other emphasis areas. To culminate the learning in the program, students develop an individually designed research project or internship addressing an environmental issue of importance to them, which in turn, is expected to further prepare students for a range of professional or graduate opportunities.

Environmental Geology Emphasis

• Quantify selected aspects of the Earth system using foundations of mathematics and physics.
• Explore Earth system concepts, such as plate tectonics, the rock cycle, and geologic hazards on geologic time scales, and through collaborations with those of other disciplines and viewpoints, apply this information to generate sustainable solutions to environmental problems.

The Bachelor of Fine Arts in Studio Arts degree encompasses knowledge, skills, and dispositions that are in demand from an array of creative fields—including but not limited to medical, entertainment, and design—in addition to the skills needed to be studio artists. Studio artists work in a variety of different occupations that require a combination of hand skills, an understanding of a variety of material applications, and creative problem solving. Upon graduation, students are expected to exhibit the strong critical thinking, aesthetic design, and conceptual thinking skills needed to participate effectively in a competitive creative arts market.
 
Beyond the skills of artistic creation, students develop business practices for artists including graduate school application, grant application, gallery representation, self-promotion through web and print media, and maintaining a sustainable and safe studio practice. Studio Arts students learn how to apply their skills beyond traditional studio art applications to other industrial and non-industrial fields outside the world of art.

School of Art faculty teach students to apply critical thinking and analysis, innovation and creative solutions, as well as technical artistic processes towards the production of art while building an open mind to criticism respect for public opinion. All Studio Arts majors are required to complete a Foundation year which includes drawing and basic 2D, 3D, and 4D design coursework. Eventually, students work primarily in one of five emphases: Ceramics, New Media, Painting, Printmaking, or Sculpture.  Classes are studio-based and include classroom critiques and discussions about work produced in class, review of professional artwork and artists, and professional practices of an artistic practice. Each Studio Arts student works towards a senior thesis which reflects the student’s experiences and research the student has completed throughout the program.

Emphases Learning Outcomes  
Printmaking
Building upon the observational and design skills learned in the Foundation program, students in the printmaking program explore a variety of different image making technique including but not limited to lithography, intaglio, silk-screen, wood cut, and bookmaking. What distinguishes the Print Making program from the other emphases is the focus on multiple copies of images.

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.

The Bachelor of Science degree in Psychological Sciences enables students to develop an understanding of and knowledge about human behavior from several perspectives in psychological science, the ability to apply and synthesize that knowledge within specific psychological domains, and the research methods skills necessary to become critical evaluators and producers of knowledge of human behavior. The BS in Psychological Sciences is distinct from the BS in Psychology because it provides students with the opportunity for focused study in behavioral science through four emphases and one certificate program, and trains students in the more advanced research skills necessary for scientific inquiry within this discipline and for entry into a Ph.D. program in Psychology, if a student chooses to continue in an academic track. Psychological Sciences majors complete a core sequence of courses including introductory psychology, a set of lower division breadth courses, introduction to statistics, research methods in psychology, a set of upper division depth courses, and a capstone course.  Psychological Sciences majors also receive additional research training through completion of an advanced research methods course and a minimum of 6 units of research experience. Additionally, Psychological Science majors have the opportunity for in depth study in a specific area of psychology through completion of a certificate in human resource management, or an emphasis in social/personality, neuroscience, clinical/health, or developmental psychology.

Neuroscience
Students will complete advanced coursework and engage in research at the intersection of neuroscience and psychology, including the relationships between brain and human cognition, emotion, and behavior. Graduating students will be able to:

• Demonstrate depth in their knowledge and application of psychological concepts and frameworks to complex problems in neuroscience.
• Demonstrate mastery of critical thinking and research skills through completion of a research placement in the area of neuroscience.
• Produce a research study or other psychological project related to neuroscience that meets writing standards of the profession, explain scientific results, and present information to a professional audience.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

The interdisciplinary Bachelor of Science in Informatics integrates cutting-edge tools and skills from data analytics, data science, computing, statistical analysis, and modeling with fundamental knowledge from emphasis areas in biology, health, ecology, environmental science, and/ or astronomy. Gain the skills you need to thrive in today’s information-centric professional workplace and follow your passion for the environment, biology, or astronomy (and related fields).

Informatics is data science (a combination of programming with statistics) plus a scientific discipline (environmental science, biology, or astronomy).

 A student graduating with a degree in informatics will be prepared for a range of data science jobs or scientific jobs that require great numeracy.  

All students will take classes in informatics, computer science and statistics.  All students will also participate in the four-class research intensive series teaching research methods.  Ecoinformatics students will also take core classes in environmental science.  Bioinformatics students will also take core classes in biology.  Astroinformatics students will also take core classes in astronomy.

The Environmental Science program at NAU constructs an interdisciplinary base of knowledge and skills to explore and develop real-world solutions to environmental problems.

Our program provides a firm grounding in the natural and social sciences to ensure all students understand how chemical, physical and biological processes maintain life, and the complex relationships among humans and the environment. Students work together and individually in the classroom, field and laboratory to practice applying the scientific method to address environmental problems and explore creative solutions that apply cutting-edge technologies.

The broad range of emphases available within our program allows students to delve deeper into a specific knowledge base, then work individually and often together in Environmental Science courses to solve problems by applying the perspectives and knowledge they developed in their emphasis with students from other emphasis areas. To culminate the learning in the program, students develop an individually designed research project or internship addressing an environmental issue of importance to them, which in turn, is expected to further prepare students for a range of professional or graduate opportunities.

Applied Statistics Emphasis

• Apply statistical techniques to find innovative ways of understanding environmental problems.
• Explore advanced math, computer programming, bioinformatics, and geographic information systems, and through collaborations with those of other disciplines and viewpoints, apply this information to generate solutions to environmental problems.

If you have completed or will complete an associate degree from a community college, you may pursue the Bachelor of Applied Science (BAS) at Northern Arizona University.

Our goal in offering the BAS degree is to provide you with a general knowledge of management, organizational, and policy issues and to advance your communication, computer, and quantitative skills. This degree also offers you the opportunity to complete a specialization that will broaden your career horizons, promote life-long learning, and enrich your life. Northern Arizona University offers this degree at selected campuses throughout Arizona.

The mission of the Public Administration and Justice Studies program is to prepare students to become effective and ethical managers in a variety of public service fields. As with other degrees in the Public Administration and Justice Studies program, the Bachelors (BA) degree focuses on experiential learning that links theory to issues that students are likely to encounter in the workplace. The BA degree allows students to transfer up to 64 credit hours to satisfy the 120 credit hours needed for the degree. Coursework in the BA degree is designed to allow the student to acquire a general knowledge of leadership and management, ethics, and policy issues.

Faculty in the Public Administration and Justice Studies program are experienced practitioners who promote rigorous academic standards and high expectations for student achievement. Rather than teaching students what to think, faculty focus on developing analytical skills in course structures that allow students to be active participants in the education process. The core courses in the BA degree focus on ethics, leadership and management, budgeting, public policy formation, organizational theory, research methods, and written communication skills. Courses offer theoretical perspectives as a foundation from which students can analyze and apply ideas to real-world situations, particularly through the evaluation of case studies.

Graduates of the program will be prepared to work in public, non-profit, and private sector organizations; the degree also serves as a platform for students who wish to pursue graduate degrees. For those students already working in the field, the BA degree expands knowledge and skills, and allows for advancement in their careers. Graduates of the Public Administration and Justice Studies program will have developed abilities to be dynamic and ethical leaders who are prepared to face the challenges of rapidly changing organizational environments. Above all, they will be committed to effectively and competently serving the public good