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Bachelor of Science in Strategic Communication with Emphasis in Public Relations

Bachelor of Science in Strategic Communication with Emphasis in Public Relations

at Northern Arizona University - Flagstaff Campus USA

Overview

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Northern Arizona University - Flagstaff Campus

Location

Bachelor of Science in Strategic Communication with Emphasis in Public Relations Assistant Fee

$25396

Tuition Fee

$0

Average Cost of Living

$50

Application Fee

Bachelor of Science in Strategic Communication with Emphasis in Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

70.0

Minimum Overall Score

56.0

Minimum Overall Score

Other Courses by Northern Arizona University - Flagstaff Campus,USA

The knowledge gained during this program, in the emphasis area of choice, will prepare you for tackling real world engineering challenges, providing solutions to complex engineering problems, and creating products that will benefit the society. The Environmental Engineering Master of Science will help you enter a satisfying, productive and exciting profession, or continue on to a doctoral degree.

The program will help you understand the application of your profession to sustainability and/or advanced engineering design. Faculty are engaged in research and its creative application to relevant problems, and you will have the opportunity to join them. The methods of design and innovation are necessary to the successful development of sustainable and resilient systems. Likewise, the principles of sustainability and resilience can foster innovation and economic development. By combining both themes, you will have the opportunity to engineer a brighter future for yourself and for the world.

24 month

Duration

$ 26479

Tuition

The study of Theatre Arts is an integral part of a liberal arts education. As such, Northern Arizona University Department of Theatre seeks to give the undergraduate theatre student the broadest possible understanding of the art and craft of theatre through the creative, critical, and applied practice of theatre, and provide opportunity through performance and production for the student to learn their art by doing their art in a learner centered environment. The program seeks to prepare students for the global society by creating an awareness of the “other”, practicing empathetical thinking, and sustainability with a global perspective.

Theatre: Emphasis in Performance

  • Evaluate, analyze, and apply a depth and breadth of knowledge about the global impact of Theatre history, literature, and practices to the scholarship and practice of Theatre.
    • Recognize the literary, theoretical, and historical practices of performance in the global Theatre by taking courses in Script Analysis, Modern Drama, and Theatre History.
    • Synthesize knowledge acquired through the study of Theatrical history, theory and criticism, and be able to articulate their own stances on the global stage of Theatre.
    • Identify a variety of disciplines within the art of Theatre, and the impacts they have on performance by successfully completing  coursework from a wide variety of Theatrical sub-fields.
    • Demonstrate a depth and breadth of knowledge about the numerous facets of Theatre by successfully participating in various areas (or Theatrical positions) in the process of making Theatre, and applying this experience to performance.
    • Critique, perform, and synthesize their understandings of texts from the global stage through in-class assignments and mainstage or second stage projects, thereby expanding their awareness of the larger impact of Theatre.
  • Value and apply an understanding of and experience with Theatre as a collaborative art to the scholarship and practice of Theatre.
    • Implement an understanding of the collaborative processes of Theatre through the successful completion of courses in directing, and through the practical applications of rehearsal and performance.
    • Practice effective communication within a collaborative environment through the practical applications of rehearsal and performance.
    • Value and understand professional and ethical boundaries within the collaborative Theatrical process through coursework and the practical application of rehearsal and performance .
    • Application of active listening skills in class, in the rehearsal hall, and in performance.
    • Apply appreciation of the different areas of Theatre to effectively perform a role or direct a text.
    • Recognize and implement successful practices of ensemble development in the creation of Theatre through successful completion of course work and practical application in the rehearsal hall and on stage.
  • Apply knowledge of theory to practical work in Theatre.
    • Identify and engage in professional practices of performance through successful completion of courses in performance, and through practical application on stage.
    • Recognize, characterize and implement an understanding of the human body and voice and its relationship to narrative and expression through successful completion of performance courses and through application on stage.
    • Identify, implement, and evaluate knowledge and correct application of discipline-based language, terminology, and vernacular.
    • Identify and engage in the professional practices of the Theatre through successful completion of courses in either Stage Management or Theatre Management.
    • Identify, implement, and critique the technologies and processes used in the professional Theatre, both historically and contemporarily, through the successful completion of courses in Technical Theatre and Design.
    • Implement effective storytelling practices.
    • Identify and utilize the interaction of Theatrical elements, and employ this knowledge in analysis and implementation of Theatrical choices.
    • Recognize and implement an understanding of dramatic structure in playmaking and playwriting in order to tell a story or create a role.
    • Practice effective research and documentation of research in a performance process.
    • Demonstrate growth through audition, and successful completion of departmental performance opportunities.
  • Articulate an understanding of sustainability in Theatre, in all its manifestations.
    • Identify and discuss current professional Theatrical practices aimed at increasing sustainability.
    • Recognize, discuss, and analyze the sustainability of storytelling as an art form that is socially, culturally, and historically contextualized.
  • Effectively communicate the theory and practice of Theatre in the following modes: digital, literary, verbal, and non-verbal.
    • Articulate the creative process using digital, oral and written communication skills through the successful completion of a Capstone defense.
    • Practice effective verbal and non-verbal communication skills through successful completion of performance courses, and through practical application on stage.
    • Articulate dramatic structure in the rehearsal and performance processes.
    • Recognize and implement effective written communication of dramatic structure, research, and analysis through the successful completion of course work in modern and contemporary drama and script analysis.
    • Communicate and implement an understanding of  dramatic structure, research, and analysis through the medium of live theatre.
    • Implement effective verbal communication skills through correct usage of theatrical terminology.
    • Articulate and implement effective verbal communication skills through exploration and discovery in the rehearsal hall and coursework.
  • Apply effective problem solving through creative and critical thinking.
    • Demonstrate effective and creative problem solving by synthesizing research and coursework, and applying this knowledge to the rehearsal hall and performance.
    • Demonstrate creative problem solving by effective and diverse application of the tools of theatre to meet the challenges of a role, a play, or a scene.
    • Implement active and critical thinking by proactively approaching a role or a project.
    • Demonstrate autonomy in the successful completion of a Senior Capstone project.
  • Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
    • Apply awareness and comprehension of the scope of university coursework taken to a critically analysis their own processes as performers.
    • Integrate university course work to create roles or tell stories.
    • Apply knowledge from liberal studies coursework in creative ways.
    • Comprehend, analyze and apply the diversity of stories found in the liberal studies curriculum in regard to performance challenges.
    • Synthesize and apply their knowledge of all areas of theatre and the liberal arts to effectively complete a capstone project.
  • Practice an effective system of preparation and working habits.
    • Implement the Theatrical practices of always being on time, prepared, and ready to work, through successful their completion of coursework as well as in the rehearsal hall and on stage.
    • Recognize, describe, and implement effective warm-up and preparation exercises.
    • Apply continual preparation tactics, research, and practical habits in performance.
    • Implement effective classroom strategies such as active discussion participation, engagement with course materials, and asking relevant questions.
    • Practice effective and efficient writing techniques, including outlining, peer reviewing, and revision
    • Collaborate within groups to prepare and present course material.

48 month

Duration

$ 25396

Tuition

The BSBA in Management program at NAU prepares graduates for entry-level business professional positions with the intention of providing a foundation to transition into managerial positions. Graduates’ skills include proficient analysis, skillful decision-making, and effective communication. Our graduates will add value to their organizations through competent management of relationships, processes, and projects to achieve results for improved performance. The Management Area’s vision for the NAU Franke College of Business undergraduate Management degree is to build students’ identities as leaders and decision makers. The AACSB-accredited management degree develops students’ knowledge and expertise in managing both complex and simple organizational forms (including both for-profit and not-for-profit ventures; in both the manufacturing and service sectors), and provides students with a comprehensive overview of the skills necessary to compete effectively in business and to become successful managers. The Management Area faculty seeks to build on the strengths of a NAU liberal arts foundation and the core of the business program, by further developing analytical skills, problem-solving skills, strategic thinking abilities, effective oral and written communication abilities, and effective leadership and teamwork skills. The program emphasizes behavioral dynamics, decision making skills, ethics and corporate social responsibility, entrepreneurial skills, leadership skills, project management, international relations, and human resources skills for students of traditional age (often minority and/or first generation students), who likely have little to no previous work experience.

48 month

Duration

$ 25396

Tuition

This program offers students the opportunity to explore such topics as: data mining (through the Center for Data Insight), parallel algorithms, distributed systems, artificial intelligence, fuzzy logic, neural networks, evolutionary programming, and modeling reactive systems as well as foundation work in programming languages, software engineering, virtual collaborative environments, and user interfaces.

48 month

Duration

$ 25396

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Biology

Biology is the study of life and living organisms—their structure & organization, development, evolution, distribution and interactions.  The major offers a modern, balanced, and comprehensive treatment of biology, emphasizing critical analysis of information and integration among its sub-disciplines.  At NAU, all students take foundations courses that address fundamental biological concepts: cellular & molecular processes, genetics & inheritance, and ecological and evolutionary theory.  Then, students complete the major by selecting the courses in biology that best serve their individual interests.  Upper-division biology courses hone into areas of physiology, evolution, ecological systems, genetics or cell theory.  Our graduates attain the high-level scientific inquiry skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace.

48 month

Duration

$ 25396

Tuition

This undergraduate degree provides a solid foundation for students planning to pursue a variety of accounting careers in industry, government, or public accounting.  Students completing this academic plan may apply for the competitive MBA-ACC program, one of several avenues for a student to complete the 150 units needed for the CPA exam.

48 month

Duration

$ 25396

Tuition

The accelerated MBA program is focused on students with a core business education seeking graduate studies in management theory and practice and those seeking accounting certification. Our primary goal is to prepare students to make valuable contributions to their chosen profession and their communities. Our secondary goal is to provide high-quality, business-related training, education, consulting, and information to the Arizona community.

In pursuit of these goals we commit to the following:

  • Foster a sense of community and promote diversity among our students, staff, faculty, and alumni,
  • Offer a rigorous, current, AACSB-accredited curriculum,
  • Integrate advanced technologies into the curriculum,
  • Support and encourage our faculty in their creative and personalized delivery of our curriculum and their counseling of our students,
  • Maintain and nurture an ongoing faculty commitment to a broad array of intellectual contributions that includes pedagogical research, contributions to practice, and discipline-based scholarship.

Applied Management concentration

The Applied Management concentration prepares you to take portions of the CPA exam.  The applied management concentration focuses on developing consulting skills.

You might work with businesses to provide real solutions to problems that actually make an impact. In the past our students have worked with the Hopi Tribe on an economic development plan, with a hard apple cider company, and with a beverage company

24 month

Duration

$ 26479

Tuition

The Bachelor of Science degree in Psychological Sciences enables students to develop an understanding of and knowledge about human behavior from several perspectives in psychological science, the ability to apply and synthesize that knowledge within specific psychological domains, and the research methods skills necessary to become critical evaluators and producers of knowledge of human behavior. The BS in Psychological Sciences is distinct from the BS in Psychology because it provides students with the opportunity for focused study in behavioral science through four emphases and one certificate program, and trains students in the more advanced research skills necessary for scientific inquiry within this discipline and for entry into a Ph.D. program in Psychology, if a student chooses to continue in an academic track. Psychological Sciences majors complete a core sequence of courses including introductory psychology, a set of lower division breadth courses, introduction to statistics, research methods in psychology, a set of upper division depth courses, and a capstone course.  Psychological Sciences majors also receive additional research training through completion of an advanced research methods course and a minimum of 6 units of research experience. Additionally, Psychological Science majors have the opportunity for in depth study in a specific area of psychology through completion of a certificate in human resource management, or an emphasis in social/personality, neuroscience, clinical/health, or developmental psychology.

Neuroscience
Students will complete advanced coursework and engage in research at the intersection of neuroscience and psychology, including the relationships between brain and human cognition, emotion, and behavior. Graduating students will be able to:

  • Demonstrate depth in their knowledge and application of psychological concepts and frameworks to complex problems in neuroscience.
  • Demonstrate mastery of critical thinking and research skills through completion of a research placement in the area of neuroscience.
  • Produce a research study or other psychological project related to neuroscience that meets writing standards of the profession, explain scientific results, and present information to a professional audience.

48 month

Duration

$ 25396

Tuition

The Chemistry M.S. program prepares students for research-focused professions in the chemical sciences, emphasizing the development of a students' ability to develop experimental approaches that accurately capture information to solve questions and problems in their chemical field of study. Our faculty members conduct research in the many fields of chemistry, from the level of single molecules to whole chemical systems. From the first day of entry into our program, students work closely with their faculty mentor, selecting a course of study suited to their future goals and professional interests. The program enables graduates to contribute to the forefront of knowledge in the scientific community, share their knowledge through teaching, or apply it in public service or industry.
 
This two-year, thesis-based degree program has three distinct emphasis areas: 1) A comprehensive emphasis, (2) an emphasis in Carcinogenesis and Cancer Chemotherapy and (3) an emphasis in Bioorganic and Biomedical Chemistry. All chemistry students work closely with a faculty adviser to design and implement individual thesis research. Students in the Carcinogenesis and Cancer Chemotherapy emphasis generally focus their coursework and research on learning about cancer and its causes and treatments from a chemical perspective. Students in the Bioorganic and Biomedical Chemistry emphasis generally investigate the principles of organic chemistry and biochemistry that serve as a foundation for the medical sciences.

24 month

Duration

$ 26479

Tuition

The Environmental Science program at NAU constructs an interdisciplinary base of knowledge and skills to explore and develop real-world solutions to environmental problems.

Our program provides a firm grounding in the natural and social sciences to ensure all students understand how chemical, physical and biological processes maintain life, and the complex relationships among humans and the environment. Students work together and individually in the classroom, field and laboratory to practice applying the scientific method to address environmental problems and explore creative solutions that apply cutting-edge technologies.

The broad range of emphases available within our program allows students to delve deeper into a specific knowledge base, then work individually and often together in Environmental Science courses to solve problems by applying the perspectives and knowledge they developed in their emphasis with students from other emphasis areas. To culminate the learning in the program, students develop an individually designed research project or internship addressing an environmental issue of importance to them, which in turn, is expected to further prepare students for a range of professional or graduate opportunities.

Biology Emphasis

  • Quantify selected aspects of biological systems using foundations of mathematics and physics.
  • Explore core concepts in biological sciences such as the unifying molecular, cellular, ecological and evolutionary principles for life on Earth. Gain appreciation for the importance of multiple scales of biological diversity. Understand the foundations of ecology and the principles of conservation biology. Practice collaborations with those of other disciplines and viewpoints, apply this information to generate sustainable solutions to environmental problems.

48 month

Duration

$ 25396

Tuition

View All Courses by Northern Arizona University - Flagstaff Campus, USA

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