Bachelor of Science in Strategic Communication with Emphasis in Public Relations

at Northern Arizona University - Flagstaff Campus USA

The Master of Science in Environmental Sciences and Policy (MS ES&P) is an interdisciplinary degree program that combines natural and social science core courses with a breadth of specialized classes from across the University. Lasting solutions to most environmental problems are likely to be found at the nexus of the natural and social sciences. The MS ES&P program provides applied, cross-disciplinary training to prepare students to solve environmental problems using the scientific method combined with an in-depth knowledge of relevant socio-political systems. Students gain this knowledge through their individual thesis research and coursework in quantitative research methods, natural sciences and social sciences.

Science & Policy Emphasis Learning Outcomes

• Develop an interdisciplinary understanding of environmental systems through coursework and thesis research.
• Students will work closely with their research advisor to develop a personal plan of study and research, in which the student applies a core body of methodological and theoretical knowledge to a thesis in the student’s individual area of research interest.
• In the Science & Policy Emphasis, students’ core body of methodological and theoretical knowledge revolves around a scientific examination of natural resources (physical and biological) and integration of this natural science knowledge with an examination of the human dimensions of environmental problems through the study of social sciences, policy, and management.

If you have completed or will complete an associate degree from a community college, you may pursue the Bachelor of Applied Science (BAS) at Northern Arizona University.

Our goal in offering the BAS degree is to provide you with a general knowledge of management, organizational, and policy issues and to advance your communication, computer, and quantitative skills. This degree also offers you the opportunity to complete a specialization that will broaden your career horizons, promote life-long learning, and enrich your life. Northern Arizona University offers this degree at selected campuses throughout Arizona.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.
 
PL Management students are provided with the knowledge, skills and abilities to enter the workforce with foundational skills in managing sustainable, ethical and socially responsible organizations. Students explore theories, concepts and practices through current case studies and literature that apply to managing business operations and personnel in the context of a global enterprise. Students analyze and interpret critical knowledge, skills and abilities required for success in managing innovative and traditional organizations. The program focuses on current issues and theory-to-practice exercises to prepare managers for immediate success in the field.
 
Students in the Human Resource emphasis study broadly from program core topics impacting global enterprise including leadership, ethics, finance, managing human capital, communication, supply chain management, marketing, critical thinking, strategic planning, technology and employment law. In addition, HR emphasis students complete coursework that prepares them to apply concepts and principles of job analyses, HR policy, human performance metrics and compensation.

Human Resources Emphasis

• Evaluate strategic roles in human resource management
• Examine advanced concepts in employment law and regulatory environments
• Assess effective total employee compensation plans
• Review human resource management’s role in organizational training
• Integrate knowledge of strategic human resource management
• Examine statistical methods used to inform management decisions
• Integrate and apply learning through a Capstone project

The Bachelor of Fine Arts in Studio Arts degree encompasses knowledge, skills, and dispositions that are in demand from an array of creative fields—including but not limited to medical, entertainment, and design—in addition to the skills needed to be studio artists. Studio artists work in a variety of different occupations that require a combination of hand skills, an understanding of a variety of material applications, and creative problem solving. Upon graduation, students are expected to exhibit the strong critical thinking, aesthetic design, and conceptual thinking skills needed to participate effectively in a competitive creative arts market.
 
Beyond the skills of artistic creation, students develop business practices for artists including graduate school application, grant application, gallery representation, self-promotion through web and print media, and maintaining a sustainable and safe studio practice. Studio Arts students learn how to apply their skills beyond traditional studio art applications to other industrial and non-industrial fields outside the world of art.

School of Art faculty teach students to apply critical thinking and analysis, innovation and creative solutions, as well as technical artistic processes towards the production of art while building an open mind to criticism respect for public opinion. All Studio Arts majors are required to complete a Foundation year which includes drawing and basic 2D, 3D, and 4D design coursework. Eventually, students work primarily in one of five emphases: Ceramics, New Media, Painting, Printmaking, or Sculpture.  Classes are studio-based and include classroom critiques and discussions about work produced in class, review of professional artwork and artists, and professional practices of an artistic practice. Each Studio Arts student works towards a senior thesis which reflects the student’s experiences and research the student has completed throughout the program.

Emphases Learning Outcomes  
Printmaking
Building upon the observational and design skills learned in the Foundation program, students in the printmaking program explore a variety of different image making technique including but not limited to lithography, intaglio, silk-screen, wood cut, and bookmaking. What distinguishes the Print Making program from the other emphases is the focus on multiple copies of images.

Piano Accompanying and Chamber Music Emphasis
Students develop collaborative piano skills that prepare them for professional careers as collaborative pianists or for further study at the doctoral level.

• Demonstrate performance proficiency in all areas of collaborative piano work, including: vocal, instrumental, chamber music, opera, choral, and large ensemble.
• Apply knowledge of historical performance practices within vocal, chamber music, and piano repertoires.
• Develop the advanced technical, musical, and artistic skills necessary for professional success as a pianist in ensemble contexts.
• Display communication and rehearsal techniques in collaborative settings in order effectively and efficiently bring ensembles to a professional level of cohesion and artistry.
• Apply professional standards in oral and written communication such as utilizing proper etiquette for phone interviews or video consultation and composing well-designed letters of inquiry regarding job opportunities. Investigate the world of the performance industry in order to discover suitable venues to perform
• Actively participate and network in a community of musicians and cultivate a professional identity through performing with others frequently in recitals and master classes.

The mission of the Public Administration and Justice Studies program is to prepare students to become effective and ethical managers in a variety of public service fields. As with other degrees in the Public Administration and Justice Studies program, the Bachelors (BA) degree focuses on experiential learning that links theory to issues that students are likely to encounter in the workplace. The BA degree allows students to transfer up to 64 credit hours to satisfy the 120 credit hours needed for the degree. Coursework in the BA degree is designed to allow the student to acquire a general knowledge of leadership and management, ethics, and policy issues.

Faculty in the Public Administration and Justice Studies program are experienced practitioners who promote rigorous academic standards and high expectations for student achievement. Rather than teaching students what to think, faculty focus on developing analytical skills in course structures that allow students to be active participants in the education process. The core courses in the BA degree focus on ethics, leadership and management, budgeting, public policy formation, organizational theory, research methods, and written communication skills. Courses offer theoretical perspectives as a foundation from which students can analyze and apply ideas to real-world situations, particularly through the evaluation of case studies.

Graduates of the program will be prepared to work in public, non-profit, and private sector organizations; the degree also serves as a platform for students who wish to pursue graduate degrees. For those students already working in the field, the BA degree expands knowledge and skills, and allows for advancement in their careers. Graduates of the Public Administration and Justice Studies program will have developed abilities to be dynamic and ethical leaders who are prepared to face the challenges of rapidly changing organizational environments. Above all, they will be committed to effectively and competently serving the public good

This degree provides interactive performance training in either voice or instrument. These emphases are backed by a rich variety of coursework in theory, ear training, music history, and musical genres. The emphasis in Voice requires a demonstration of proficiency in French, German, or Italian.

The purpose of the Bachelor of Music Performance degree program is to prepare students as performers in a variety of settings, along with developing skills as teaching artists and musician-entrepreneurs.  Students are also prepared for further study at the graduate and/or professional level.

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.

  The study of Theatre Arts is an integral part of a liberal arts education. As such, Northern Arizona University Department of Theatre seeks to give the undergraduate theatre student the broadest possible understanding of the art and craft of theatre through the creative, critical, and applied practice of theatre, and provide opportunity through performance and production for the student to learn their art by doing their art in a learner centered environment. The program seeks to prepare students for the global society by creating an awareness of the “other”, practicing empathetical thinking, and sustainability with a global perspective.

Theatre: Emphasis in Design/Technology

• Evaluate, analyze and apply a depth and breadth of knowledge about the global impact of Theatre history, literature, and practices to the scholarship and practice of the art and craft of Theatre.
  • Synthesize knowledge acquired through the study of Theatre history, theory and criticism, and articulate their own stances on the global stage of Theatre.
  • Analyze knowledge of the history and development of modern design techniques and apply to their own Theatre design.
  • Articulate the cultural relationships and diversity of all aspects of Theatre.
• Value and apply understanding of and experience with Theatre as a collaborative art to the scholarship and practice of Theatre.
  • Practice effective communication within a collaborative environment.
  • Effectively engage in the design and build process with other Theatre practitioners.
  • Value and understand professional and ethical boundaries within the collaborative Theatrical process.
  • Apply active listening skills.
  • Evaluate and apply an appreciation of the different areas of technical Theatre to effectively work in their chosen areas.
  • Practice non-verbal skills to effectively communicate their intentions.
• Apply knowledge of theory to practical work in Theatre.
  • Apply modern design tools and skill sets to various positions in Theatre through the actual practice of Theatre.  
  • Demonstrate knowledge and correct application of discipline-based language, terminology, and vernacular.
  • Effectively communicate with Theatre professionals.
  • Practice effective drafting, drawing, model building, and other practical methods of non-verbal technical communication.
  • Practice effective research and documentation of research in the design process.
• Articulate an understanding of sustainability in Theatre, in all its manifestations.
  • Identify and discuss current professional Theatrical practices aimed at increasing sustainability.
  • Recognize, discuss, and analyze the sustainability of storytelling as an art form that is socially, culturally, and historically contextualized.
• Effectively communicate the theory and practice of Theatre in the following modes: digital, literary, verbal, and non-verbal.
  • Articulate knowledge of the fundamentals of multiple areas of Technical Theatre in various modes of discipline-based communication—in particular digital, verbal, and written forms.
  • Demonstrate comprehension, evaluation, and analysis of modern design tools for various positions in Theatre.  
  • Analyze and evaluate their places in their chosen Design/Technical field
• Apply effective problem solving through creative and critical thinking.
  • Articulate the creative process through the successful completion of a Capstone defense.
  • Critically analyze their own processes.
  • Integrate design challenges to a process in order to find creative solutions.
  • Articulate their processes in relation to production challenges.
• Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
  • Apply awareness and comprehension of the scope of university course work taken in order to critically analyze their own processes as Theatre artists.
  • Integrate university course work to meet design difficulties and apply this knowledge in creative ways.
  • Articulate process in relation to production challenges by comprehending, analyzing, and synthesizing a diversity of stories, which are the basis of the art of Theatre.
  • Synthesize and apply their knowledge of all areas of Theatre and the liberal arts to effectively complete a capstone project.
• Practice an effective system of preparation and working habits.
  • Implement the Theatrical practice of always being on time, prepared, and ready to work, through successful completion of coursework and practical application in the shops and backstage.
  • Recognize, describe, and implement effective preparation practices for a designer or technician.
  • Apply and recognize the importance of continual preparation, research, and practice in design and technology.
  • Implement effective classroom strategies such as active discussion participation, engagement with course materials, and asking relevant questions.
  • Practice effective and efficient writing techniques, including outlining, peer reviewing, and revision.
  • Collaborate within groups to prepare and present course material.