Master of Arts in Communication with Emphasis in Strategic Communication

at Northern Arizona University - Flagstaff Campus USA

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.

The mission of the Public Administration and Justice Studies program is to prepare students to become effective and ethical managers in a variety of public service fields. As with other degrees in the Public Administration and Justice Studies program, the Bachelors (BA) degree focuses on experiential learning that links theory to issues that students are likely to encounter in the workplace. The BA degree allows students to transfer up to 64 credit hours to satisfy the 120 credit hours needed for the degree. Coursework in the BA degree is designed to allow the student to acquire a general knowledge of leadership and management, ethics, and policy issues.

Faculty in the Public Administration and Justice Studies program are experienced practitioners who promote rigorous academic standards and high expectations for student achievement. Rather than teaching students what to think, faculty focus on developing analytical skills in course structures that allow students to be active participants in the education process. The core courses in the BA degree focus on ethics, leadership and management, budgeting, public policy formation, organizational theory, research methods, and written communication skills. Courses offer theoretical perspectives as a foundation from which students can analyze and apply ideas to real-world situations, particularly through the evaluation of case studies.

Graduates of the program will be prepared to work in public, non-profit, and private sector organizations; the degree also serves as a platform for students who wish to pursue graduate degrees. For those students already working in the field, the BA degree expands knowledge and skills, and allows for advancement in their careers. Graduates of the Public Administration and Justice Studies program will have developed abilities to be dynamic and ethical leaders who are prepared to face the challenges of rapidly changing organizational environments. Above all, they will be committed to effectively and competently serving the public good

The B.A. in Comparative Cultural Studies is a 49-58 credit degree whose aim is to provide students with a comparative, integrative and global approach to the study of human culture in its diversity and interconnections. The different emphases in the CCS B.A. degree introduce students to the complexities of diverse human cultures, both past and present; in the process, they develop the skills of analysis, interpretation and communication crucial to both their academic and professional development.

Statistics forms the backbone of a multitude of research endeavors and is essential in the design of experiments and analysis of experimental data—in disciplines old, new, and cutting edge. This non-thesis advanced degree concludes with a comprehensive exam conducted by the student's advisory committee.

Student Learning Outcomes

• Graduates will demonstrate breadth and depth of knowledge of statistics at the graduate level.
  • Graduates will understand a wide range of statistical theory, especially Probability, Mathematical Statistics, and Linear Models, which are central to advanced studies in statistics. This foundation provides the primary mathematical framework for understanding and applying advanced statistical methods.
  • Graduates will understand and be able to apply advanced statistical models and inference methods and how they relate to the core statistical theory.
  • Graduates will demonstrate mastery by successfully completing a comprehensive oral exam covering an approved set of three courses encompassing topics in both theoretical and applied statistics. This exam is administered by a committee of the faculty with expertise in these courses from the Department of Mathematics & Statistics.
• Graduates will demonstrate statistical reasoning skills at the graduate level.
  • Graduates will be able to select data collection methodologies based on relevant scientific questions and practicality constraints.
  • Graduates will be able to choose and implement analysis methods based on the constraints of a study design and the scientific questions of interest.
  • Graduates will be able to assess statistical significance of aspects of a proposed model and interpret  the results in the situational context.
  • Graduates will have the theoretical and applied knowledge to understand and critique new statistical methodology and its relevance to a particular study or scientific problem.
  • Graduates will possess the creativity and intuition to apply known statistical methodology in new situations.
• Graduates will communicate statistics effectively in preparation for careers in industry, with government agencies, or in education.
  • By both written and oral means, graduates will be able to explain statistical methodology, assumptions, and results.
  • Graduates will be proficient in the use of numerical, graphical, and narrative methods for conveying statistical information.
  • By tailoring the level of complexity and detail to the audience, graduates will be able to communicate effectively with statisticians, non--statistician researchers, and the community at large.

Piano Accompanying and Chamber Music Emphasis
Students develop collaborative piano skills that prepare them for professional careers as collaborative pianists or for further study at the doctoral level.

• Demonstrate performance proficiency in all areas of collaborative piano work, including: vocal, instrumental, chamber music, opera, choral, and large ensemble.
• Apply knowledge of historical performance practices within vocal, chamber music, and piano repertoires.
• Develop the advanced technical, musical, and artistic skills necessary for professional success as a pianist in ensemble contexts.
• Display communication and rehearsal techniques in collaborative settings in order effectively and efficiently bring ensembles to a professional level of cohesion and artistry.
• Apply professional standards in oral and written communication such as utilizing proper etiquette for phone interviews or video consultation and composing well-designed letters of inquiry regarding job opportunities. Investigate the world of the performance industry in order to discover suitable venues to perform
• Actively participate and network in a community of musicians and cultivate a professional identity through performing with others frequently in recitals and master classes.

The Bachelor of Science in Multidisciplinary Engineering provides students learning opportunities in multiple engineering disciplines and complemented by other disciplines across campus. The program supports a customizable curriculum that includes a capstone experience focused on multi- and inter-disciplinary teamwork. Specific combinations of coursework are formulated in several named emphases that provide unique opportunities and inspires students to build their own unique engineering pathways.

The core of the program is a design sequence with loose commonality across most of NAU’s engineering programs.  All students, regardless of emphasis, engage in contextualized engineering design and project management courses. This core is supported by foundational math, computer science, and physics coursework.  The design sequence also becomes the scaffolding for integrating and synthesizing coursework across several disciplines and content areas.

Students who do not select an emphasis area may work with either an advisor or a faculty mentor to select course work in the plan that supports their own personal engineering aspirations and interests. Students who get an MDE degree have many general engineering career opportunities.  This includes areas such as engineering sales, engineering management, engineering communication, or an engineering technician.

Students who select the User Experience emphasis take specialized coursework in psychology and user experience design and testing, by combining core engineering coursework, computer science, and psychology.  User interfaces and human computer interaction is explored in CS coursework while the foundational principles of human perception and engagement is explored in Psychology coursework.  This emphasis is intended to support students interested in becoming UX engineers or product design engineers who focus on usability.

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.

 Management Core

• Analyze management principles from a global perspective
• Engage in strategic, critical and innovative thinking
• Examine organizational ethics
• Engage in effective Managerial Communication
• Examine Leadership as it relates to Organizational Management
• Manage financial resources to support the fiscal health and strategic goals of an organization
• Analyze technology management and applications
• Examine the inextricable relationships between operations and the global movement of goods and services-supply chain
• Marketing to a global economy
• Recruit and manage talent as part of a strategic business plan.

Creative Media & Film teaches students to create and critique stories made with moving images and audio. Students will engage in a shared core that will teach them the fundamentals of production and criticism. This program blends analytical thinking, creative expression, and professional experience to develop students’ skills in all aspects of digital filmmaking and critique.
 
CMF’s foundation rests on the critical view that our students should be empowered to tell their own distinctive, idiosyncratic, and regional stories, rather than have those stories told for them. Our program focuses on narrative and storytelling theories, skills, and application. As moving image/audio storytellers, our students learn about and are trained within the domains of both cultural and aesthetic values.
 
The program begins with an exploration of the theoretical, social, historical, and industry standards within which all media are grounded.  Through this foundation, students develop strong aesthetic sensibilities, storytelling skills, and a deep appreciation of the impact of audience, culture, time and place upon stylistic choices made during the creative process.

The B.A. in Comparative Cultural Studies is a 49-58 credit degree whose aim is to provide students with a comparative, integrative and global approach to the study of human culture in its diversity and interconnections. The different emphases in the CCS B.A. degree introduce students to the complexities of diverse human cultures, both past and present; in the process, they develop the skills of analysis, interpretation and communication crucial to both their academic and professional development.