Bachelor of Science in Agricultural Media- Advertising

at Northwest Missouri State University USA

Agricultural Business majors at Northwest gain the knowledge and experiences of agriculture as well as business foundations. Faculty focus on four core areas: agriculture finance, agricultural marketing, agricultural policy and economics of agricultural production.

Agricultural finance teaches students tools to plan expenditures on assets that extend beyond one year; agricultural marketing provides a method of determining the value for land in order to ensure a profitable investment; agricultural policy, students are exposed to tools the government uses to modify free market outcomes associated with the production and marketing of specific crops and livestock; and economics of agricultural production describes the importance of farmers and agribusinesses reliance on factors and events that occur internationally and determine price.

Recreation majors at Northwest is the study of play and leisure in an individual’s life and methods to improve quality of life. Student can emphasize in:

• Recreation and Park Management which prepares students for program leadership and development, and budget and facility management;
• Corporation Recreation/Wellness which involve programs related to a person’s physical well-being;
• Therapeutic Recreation which prepares students with the skills to assess and evaluate the needs for individuals with special needs; and
• Sport Management prepares students for leadership roles in professional, collegiate and community sports organizations.

Comprehensive communication majors emphasizing in public relations learn methods to understanding targeted audiences, and explaining products, services and missions to a specific audience. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills to effectively meet the needs of management and the targeted audience.

All faculty members teaching public relations classes have professional experience, providing practical knowledge as well as professional contacts in the field.

Earth Science Education majors at Northwest study the earth science curriculum and learn methods to applying it in the classroom. This major prepares students to teach all earth science courses at the secondary education level (grades 9-12).

Physics is the study of basic principles that govern the universe such as the underlying laws of matter, space, time, etc. Physics majors at Northwest get hands-on learning opportunities while using experimental equipment using the gamma ray spectroscopes to study nuclear physics and electrical circuits to study and understand the components and how they work.

Physics emphasis areas include:

• Biological Science
• Computer Science
• General
• Geological Science

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

Writing majors at Northwest learn skills and techniques in composing content that inspires, communicates, solves problems and seeks truth. Students in Northwest’s writing majors work across the spectrum of writing studies—from writing professional reports to writing poems. Northwest students are not canalized strictly into writing for news media like in a journalism program, to courses in fiction and poetry like in creative writing programs or to vocationally focused genres like technical writing programs. Rather, we’ve designed a major to help and challenge students to grow into flexible, effective, communicative writers.

When employers make hiring decisions, they seek smart people who write well. Northwest’s writing major is like cross-training for today’s job market. You will receive professional training without an expiration date—a liberal arts degree that prepares you for your first job after college and every job you decide to do after. We think studying writing is excellent preparation for life as an artist, scholar, citizen and professional—all the things that you should be when you finish a rigorous undergraduate education at a supportive university, and all the things you need to succeed in contemporary life.

Art majors with the emphasis in sculpture learn about traditional and non-traditional approaches to the sculptural process. Faculty challenge students to think about space and objects in different ways. Students learn professional vocabulary to methodically discuss their art in terms of principles and elements of design and for the purpose of writing an artist statement.

Students learn technical skills that include welding, basic woodwork, and medal and mold-making. Students use traditional and new processes.

Spanish majors study the experience of language, life and culture through the lens of the Spanish language. Faculty focus on literary research and cultural studies ensuring students are proficient in speaking and writing in Spanish. Students gain specialty knowledge in film studies, language education and teaching, pluralism and multiculturalism, international relations and politics and language policy.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.