Bachelor of Science in Human Services

at Northwest Missouri State University USA

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

The business education major provides hands-on, cutting-edge courses in the areas of business, technology, marketing, accounting and economics while providing the core principles of effective education. This major is designed to prepare students to teach at the secondary level (grades 9-12). The business education major is recognized nationally and by the state as an outstanding business education program, and Northwest is the only public institution in Missouri north of I-70 that offers a business education program.

At the high school level, teachers are trained to educate students on more specialized content such as the theories of business, marketing, accounting and technology. At the middle school level, teachers focus on the basics of keyboarding, computer applications, introduction to business and money management.

Mathematics with an emphasis in data sciences is the study of mathematical tools to analyze data for the purposes of modeling and prediction. Students learn to

• Extract and clean data
• Manipulate data
• Visualize data
• Identify patterns in data
• Use the model for prediction and forecasting
• Use models to summarize and describe values

The comprehensive major in nanoscience is the study of structures in nanometer size which is smaller than cells but larger than most molecules. At Northwest, this interdisciplinary majors focuses on providing practical laboratory experiences, isolating DNA and synthesizing nanoparticles to construct solar cells. Students can choose to specialize in nanoscale biology, nanoscale chemistry or nanoscale physics.

• Nanoscale biology applies nanotechnology at the cellular level. Two approaches include using nanotechnology to study part of a living cell or use part of the living system as a model for creating nanoscale devices. This major utilizes cellular mechanisms to create new technologies.
• Nanoscale chemistry focuses on utilizing nanomaterials for drug delivery systems, carbon nanotubes, dye-sensitized solar cells and semiconductor nanowires. This major continues to evolve as chemists use their skills in synthesis and chemical modification, and employ state-of-the-art instrumentation and technology to characterize and manipulate nanostructures.
• Nanoscale physics focuses on the interaction of light and electromagnetic radiation at a nano level, the change in properties from the large scale to the nanoscale, and practical experience in designing and looking at materials at a nano level.

The comprehensive major in nanoscience is the study of structures in nanometer size which is smaller than cells but larger than most molecules. At Northwest, this interdisciplinary majors focuses on providing practical laboratory experiences, isolating DNA and synthesizing nanoparticles to construct solar cells. Students can choose to specialize in nanoscale biology, nanoscale chemistry or nanoscale physics.

• Nanoscale biology applies nanotechnology at the cellular level. Two approaches include using nanotechnology to study part of a living cell or use part of the living system as a model for creating nanoscale devices. This major utilizes cellular mechanisms to create new technologies.
• Nanoscale chemistry focuses on utilizing nanomaterials for drug delivery systems, carbon nanotubes, dye-sensitized solar cells and semiconductor nanowires. This major continues to evolve as chemists use their skills in synthesis and chemical modification, and employ state-of-the-art instrumentation and technology to characterize and manipulate nanostructures.
• Nanoscale physics focuses on the interaction of light and electromagnetic radiation at a nano level, the change in properties from the large scale to the nanoscale, and practical experience in designing and looking at materials at a nano level.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

The comprehensive major in nanoscience is the study of structures in nanometer size which is smaller than cells but larger than most molecules. At Northwest, this interdisciplinary majors focuses on providing practical laboratory experiences, isolating DNA and synthesizing nanoparticles to construct solar cells. Students can choose to specialize in nanoscale biology, nanoscale chemistry or nanoscale physics.

• Nanoscale biology applies nanotechnology at the cellular level. Two approaches include using nanotechnology to study part of a living cell or use part of the living system as a model for creating nanoscale devices. This major utilizes cellular mechanisms to create new technologies.
• Nanoscale chemistry focuses on utilizing nanomaterials for drug delivery systems, carbon nanotubes, dye-sensitized solar cells and semiconductor nanowires. This major continues to evolve as chemists use their skills in synthesis and chemical modification, and employ state-of-the-art instrumentation and technology to characterize and manipulate nanostructures.
• Nanoscale physics focuses on the interaction of light and electromagnetic radiation at a nano level, the change in properties from the large scale to the nanoscale, and practical experience in designing and looking at materials at a nano level.

Students majoring in mass media with an emphasis in broadcasting and production gain critical thinking and communication skills that aid in learning processes and techniques for pre- and post-production, recording techniques, microphone and camera operation, script writing and legal and regulations of public radio and television. Students have opportunities to participate on the staffs of Northwest’s award-winning radio and television stations as soon as the first semester of their freshman year.